January 2022 ENG

Transcript

1. We know what Ukraine is watching TV viewing survey January 2022
2. SUMMARY • In January, the share of general viewing channels group increased significantly (an increase in the total share of viewing by 4.26 percentage points to 58.75%). • The group of movie channels retains the second place - in January the viewing share of the group decreased to 13.32% (the group lost 0.54 percentage points). • The third most popular among viewers was a group of entertainment channels, which share of viewing increased by 0.83 percentage points in January and reached the mark of 6.13%. • A group of news channels, which share of viewing was 6.01%, and that is 0.21 percentage points lower its figure in December, ranked fourth. • The group of children's channels lost 1.06 percentage points in January and ranks fifth with 4.65%. • In sixth place is the group of documentary channels (the viewing share of 4.18%, a decrease in 1.10 percentage points), and in seventh place is the group of TV series channels (the viewing share of 2.35%, a decrease in 0.76 percentage points). • The viewing share of the sports channels group went down again for 0.92 percentage points to 1.60%, and the group remains in eighth place. • In ninth place is a group of music channels with a total share of 1.50% (a decrease in 0.56 percentage points). • The group of regional channels (the share of viewings has also fell off in 0.10 percentage points in January) holds the tenth place with 0.30%.
3. TV channel groups by genre 54,49 13,85 5,31 6,22 5,7 5,28 3,1 2,52 2,06 0,4 1,05 58,75 13,32 6,13 6,01 4,65 4,18 2,35 1,6 1,5 0,3 1,22 0,00 15,00 30,00 45,00 60,00 General viewing Movie Entertainment News Children's Documentary TV Series Sports Music Regional Other TV channel groups by genre , Shr % December January
4. Channels of general viewing, January 2022 • In January, channel 1 + 1 (the viewing share of 12.28%, the growth in 0.90 percentage points ) continues to hold the first place in the group. • Channel "Ukraine", which grew the most in January in 2.84 percentage points has received a share of 10.07% and got the second place. Channel 1 + 1 has generated 1.16 million contacts, while Channel “Ukraine” generated 1.01 million. • In third place was ICTV channel with a viewing share of 9.20% (an increase of 0.53 percentage points and 1.04 million contacts reached). • STB channel lost 1.21 percentage points in January and is in fourth place with 8.19% (generated 1.01 million contacts). • Novy Channel ranks fifth, adding 1.47 percentage points in January. (Viewing share of 7.19%, number of contacts with the channel - 1 million), and Inter channel rose to sixth place with 5.16% (share of viewing increased by 0.61 percentage points, 870.9 thousand contacts generated). In total, the group of general viewing channels has gained 8.94 million contacts with IPTV/OTT households in January.
5. Channels of general viewing, Shr%, January 2022 12,28 10,08 9,2 8,19 7,19 5,16 3,67 1,77 0,78 0,24 0,09 0,05 0,03 0,01 0, 0,00 3,50 7,00 10,50 14,00 1+1 Channel 'Ukraine' ICTV STB Novy Channel Inter 2+2 NTN K1 5 channel K2 DOM Apostrof TV Televsesvit Nashe Channels of general viewing, Shr%, January 2022
6. Channels of general viewing, average time spent, January 2022 01:10:14 01:09:30 01:04:04 01:07:08 00:55:42 00:51:04 00:40:29 00:32:12 00:26:25 00:13:53 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 1+1 Channel 'Ukraine' ICTV STB Novy Channel Inter 2+2 NTN K1 5 channel Channels of general viewing, Ats, January 2022
7. Channels of general viewing, coverage, January 2022 1 157 972 1 006 851 1 044 293 1 007 948 1 001 411 870 961 853 450 656 228 452 360 361 799 175 334 75 700 173 640 98 493 172 0 100 000 200 000 300 000 400 000 500 000 600 000 700 000 800 000 900 000 1 000 000 1 100 000 1 200 000 1 300 000 1 400 000 1 500 000 1+1 Channel 'Ukraine' ICTV STB Novy Channel Inter 2+2 NTN K1 5 channel K2 DOM Apostrof TV Televsesvit Nashe Channels of general viewing, Cov# (A-approximation), January 2022
8. General viewing channels, weekdays • On weekdays in September, 1+1 came out on top. • ICTV is in second place. • In third place is Channel ”Ukraine”. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • Over the weekend, 1+1 took the first place. • Channel “Ukraine” took the second position. • STB won third place *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, January 2022 • The first position in January won TV1000 Action East (viewing share of 2.43%, decrease by 0.08 percentage points). More than 844.8 thousand unique households connected to IPTV/OTT platforms watched TV1000 Action East for a month within Ukraine with an average viewing time of 40 minutes. • TV1000 East channel with a share of 2.30% (a decrease by 0.17 percentage points, the number of contacts - 700.6 thousand) took second place in the group. • The third place is held by ViP Comedy channel (viewing share of 1.54%, fall in 0.20 percentage points), which attracted 477.3 thousand viewing households. • In fourth place is VIP Megahit HD channel (the share of viewing is 1.44%, an increase of 0.19 percentage points, the number of contacts - 336.8 thousand). • VIP Premiere HD channel (the viewing share increased by 0.16 percentage points to 1.00%) took fifth place in January, the channel's coverage was 315.5 thousand households. In total, the group of movie channels has gained 7.71 million contacts with IPTV/OTT households in January.
11. Movie channels, Shr%, January 2022 2,43 2,3 1,54 1,44 1, 0,57 0,52 0,49 0,45 0,34 0,32 0,27 0,25 0,22 0,21 0,2 0,17 0,13 0,11 0,09 0,08 0,05 0,04 0,04 0,03 0,00 0,35 0,70 1,05 1,40 1,75 2,10 2,45 2,80 TV1000 Action East TV1000 East ViP Com edy VIP M egahit HD VIP Prem iere HD TV1000 W orld Kino Hollywood HD Enter Film CINE+HIT CINE+ HD M uzhskoe Kino Param ount channel Kinokomediya Kinomix Nashe Novoe Kino CINE+ LEGEND Star Cinema KinoUzhas AM C ZeeTV FILM BOX CINE+ MIX Bollywood HD A Classic FILM BOX ARTHOUSE Movie channels, Shr%, January 2022
12. Movie channels, average time spent, January 2022 00:40:03 00:38:05 00:34:29 00:39:27 00:29:31 00:13:53 00:29:17 00:26:11 00:26:15 00:16:19 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 Action… TV1000 East ViP Com edy VIP M egahit HD VIP Prem iere HD TV1000 W orld… Hollywood HD Enter Film CINE+HIT CINE+ HD Movie channels, Ats, January 2022
13. Entertainment channels, January 2022 • In January, the group's leader, TET channel, has increased its viewing share (up for 0.46 percentage points to 2.54%), generating 789.6 thousand contacts with IPTV/OTT households across Ukraine. The average TET viewing time was 33.1 minutes. • NLO-TV channel is in second place with a viewing share of 1.01% (a drop of 0.12 percentage points ). • The share of OCE-TV channel in the third place has increased by 0.21 percentage points up to 0.70%. NLO-TV had 535 thousand contacts with viewers, while OCE-TV channel - 397.6 thousand. • In fourth place was KVARTAL TV with a share of 0,44 % (increased by 0, 30 pp.), and Indigo TV channel was in fifth place (its share grew in January by 0.0 2 p.p. and reached 6%) In total, the group of entertainment channels had 4.58 million contacts with IPTV/OTT households during the month.
14. Entertainment channels, Shr%, January 2022 2,53 1,01 0,7 0,44 0,36 0,3 0,21 0,17 0,12 0,1 0,08 0,05 0,02 0,01 0,01 0, 0, 0, 0,00 1,00 2,00 3,00 ТЕТ NLO TV OCE (QTV) KVARTAL TV Indigo TV M ega Sonce Fox Life TLC Trofey Rybalka TV Food Network M ilady_Televis… Vintazh TV M yZen HD 7D7 FAST&FUN… NLO 1 Entertainment channels, Shr%, January 2022
15. Entertainment channels, average time spent, January 2022 00:33:07 00:29:01 00:31:47 00:23:43 00:27:15 00:20:01 00:21:23 00:20:08 00:44:26 00:10:25 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ТЕТ NLO TV OCE (QTV) KVARTAL TV Indigo TV M ega Sonce Fox Life TLC Trofey Entertainment channels, Ats, January 2022
16. Children’s channels, January 2022 • PlusPlus channel has lost the viewing share by 0.06 percentage points to the level of 1.05% in January, and remained in first place, generating 275.7 thousand contacts. • Nick Jr channel (share of viewing decreased by 0.27 percentage points to 0.72%) took second place, and Nickelodeon (viewing share of 0.71%, a fall of 0.22 percentage points) took third place, respectively. Nick Jr gained 127.3 thousand contacts and Nickelodeon - 173.5 thousand. • The fourth place took Pixel channel, the viewing share of which fell for 0.07 percentage points to 0.36%, and the number of contacts was 270.9 thousand. 2.82 million contacts with households connected to IPTV/OTT panels took place with children's channels in January.
17. Children’s channels, Shr%, January 2022 1,05 0,72 0,71 0,36 0,35 0,22 0,21 0,18 0,15 0,11 0,11 0,11 0,09 0,05 0,03 0,03 0,03 0,02 0,02 0,02 0,00 0,75 1,50 PLUS PLUS Nick Jr Nickelodeon Pixel Detskiy Mir / Teleklub Nicktoons Cartoon Network Cine+ Kids NIKI Junior Boomerang NIKI Kids Malyatko TV DuckTV BabyTV Duck TV Plus Gulli Girl ZOOM V gostyah u skazki MultStream #NASH KIDS Children’s channels, Shr%, January 2022
18. Children’s channels, average time spent, January 2022 01:05:23 01:19:30 01:05:46 00:35:31 00:45:48 01:10:00 00:39:26 00:30:53 00:37:32 00:33:31 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 PLUS PLUS Nick Jr Nickelodeon Pixel Detskiy M ir /… Nicktoons Cartoon Network Cine+ Kids NIKI Junior Boom erang Children’s channels, Ats, January 2022
19. Sports channels, January 2022 • Setanta Sports Plus channel came out on top (the viewing share fell by 0.06 percentage points to 0.30%). • Setanta Sports HD channel ranks second with a viewing share of 0.28% (down 0.10 percentage points). Setanta Sports Plus received 315.9 thousand contacts, Setanta Sports HD reached 327.4 thousand households. • Eurosport 1 (the viewing share of 0.21% in January, a decrease by 0.06 percentage points, the number of contacts channel got was 101.8 thousand.) ranks third. • The fourth place is held by Football 1 channel with a viewing share of 0.20% and 64.6 thousand contacts got. • XSPORT channel ranks fifth with a viewing share of 0.10% and 251.7 thousand contacts. In total, the group of sports channels generated 2.43 million contacts this month.
20. Sports channels, Shr%, January 2022 0,3 0,28 0,21 0,2 0,09 0,09 0,09 0,08 0,07 0,06 0,00 0,70 Setanta Sports Plus Setanta Sports HD Eurosport 1 Football 1 XSPORT Eurosport 2 Football 3 Football 2 Shakhtar TV Viasat Sport Sports channels, Shr %, January 2022
21. Sports channels, average time spent, January 2022 00:36:09 00:27:16 00:42:44 00:32:00 00:11:55 00:27:14 00:17:17 00:19:35 00:16:34 00:13:06 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Setanta Sports Plus Setanta Sports HD Eurosport 1 Football 1 XSPORT Eurosport 2 Football 3 Football 2 Shakhtar TV Viasat Sport Sports channels, Ats, January 2022
22. Documentary channels, January 2022 • Viasat History continues to be the number one in the group, with the viewing share which decreased by 0.14 percentage points to 0.87% (total number of contacts the channel got was 401.8 thousand.), and NATIONAL GEOGRAPHIC channel occupies the second position in the group with a share of 0.48% (unchanged). The number of channel contacts with IPTV/OTT households across Ukraine amounted to 259.3 thousand. • In third place was Viasat Explore CEE with a viewing share of 0.45% (lost 0.11 percentage points). • Nat Geo Wild channel (0.38% share, 0.15 percentage points lost) is in fourth place, and DISCOVERY CHANNEL is in fifth place with 0.29% share (0.12 percentage points ). The average time spent watching the leading channels of the group in January was: Viasat History - 44.5 minutes, NATIONAL GEOGRAPHIC - 27.6 minutes, Viasat Explore CEE - 31.3 minutes. In total, the group of documentary channels generated 5.29 million contacts with IPTV/OTT households in January.
23. Documentary channels, Shr %, January 2022 0,87 0,48 0,45 0,38 0,29 0,26 0,26 0,20 0,10 0,08 0,08 0,07 0,07 0,07 0,06 0,06 0,06 0,05 0,04 0,04 0,00 0,18 0,35 0,53 0,70 0,88 1,05 Viasat History NATIONAL GEOGRAPHIC Viasat Explore CEE Nat Geo Wild DISCOVERY CHANNEL History Viasat Nature CEE Discovery Science Trofey Animal Planet Rybalka TV Kultura EPOQUE Nauka Fauna Da Vinci Learning Travel Channel HD Terra 1AUTO Travel&Adventure Documentary channels, Shr %, January 2022
24. Documentary channels, average time spent, January 2022 00:44:30 00:27:36 00:31:24 00:28:22 00:30:40 00:40:23 00:20:24 00:29:40 00:10:25 00:19:59 00:10:53 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Viasat History NATIONAL GEOGRAPHIC Viasat Explore CEE Nat Geo Wild DISCOVERY CHANNEL History Viasat Nature CEE Discovery Science Trofey Animal Planet Rybalka TV Documentary channels, Ats, January 2022
25. News channels, January 2022 • The first place among the news channels is held by channel Ukraine 24, the viewing share of which has increased by 0.18 percentage points up to 2.66% in January (the channel received 352.7 thousand contacts and an average viewing time of 57.3 minutes). • The viewing share of PRYAMYI channel, which took second place, increased by 0.26 percentage points up to 1.01%. The channel received 370.6 thousand unique contacts in January and an average viewing time of 42.8 minutes. • NASH channel showed a viewing share of 0.81% (lost 0.41 percentage points ) and ranks third with 220 thousand contacts. The average viewing time was 48.5 minutes. • Fourth place for Espresso TV - the share of viewing increased by 0.02 percentage points up to 0.45%, the number of contacts the channel got was 285.8 thousand. • In fifth place was Channel 24 (the share of viewing decreased by 0.29 percentage points to 0.39%), which generated 70.5 thousand contacts. The total number of IPTV/OTT household contacts with the group of news channels was 3.17 million in January across Ukraine.
26. News channels, Shr%, January 2022 2,66 1,01 0,81 0,45 0,39 0,18 0,12 0,08 0,08 0,06 0,05 0,05 0,05 0,02 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Ukraina 24 PRYAM IY NASH Espresso TV Channel 24 Unian TV Obozrevatel TV Euronews 4 Channel 8 Channel ЧП Info Kyiv.Live PravdaTUT Pershyi Diloviy Zoryaniy D1 Hrom adske TV 100% NEW S News channels, Shr%, January 2022
27. News channels, average time spent, January 2022 00:42:47 00:48:28 00:24:59 00:30:26 00:14:20 00:11:02 00:13:09 00:10:27 00:06:16 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Ukraina 24 PRYAMIY NASH Espresso TV Channel 24 Unian TV Obozrevatel TV Euronews 4 Channel 8 Channel News channels, Ats, January 2022
28. TV series channels, Shr %, January 2022 0,57 0,36 0,33 0,25 0,24 0,18 0,16 0,16 0,07 0,02 0,00 0,35 0,70 Bigudi Param ount Com edy Epic Drama FOX Star Family FILM UADRAMA Bolt Kinoseriya Dorama FlixSnip TV series channels, Shr %, January 2022 • The group of channels demonstrating TV series continues to be headed by BIGUDI channel in January, the viewing share of which fell by 0.37 percentage points to 0.57% and generated 325.7 thousand contacts with IPTV/OTT households. • In second place is Paramount Comedy channel, the viewing share of which lost 0.21 percentage points and went to 0.36%. • The third place is occupied by Epic Drama channel with a viewing share of 0.34%. In total, the TV series channels gained 2.38 million contacts with IPTV/OTT households across Ukraine in January.
29. TV series channels, average time spent, January 2022 00:28:25 00:15:44 00:30:07 00:20:46 00:24:22 00:19:31 00:22:27 00:37:38 00:19:00 00:05:05 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 Bigudi Param ount Com edy Epic Drama FOX Star Family FILM UADRAMA Bolt Kinoseriya Dorama FlixSnip TV series channels, Ats, January 2022
30. Music channels, Shr%, January 2022 • M1 took the first place - its share of viewings significantly dropped to 0.44%, in the second - M2 (the share decreased by 0.09 percentage points to 0.24%). • In third place is EU MUSIC channel with a viewing share of 0.19%. In total, the group of music channels has received 3,23 million contacts in January. 0,44 0,24 0,19 0,16 0,12 0,1 0,07 0,03 0,02 0,02 0,00 0,15 0,30 0,45 0,60 M1 M2 EU Music MUSIC… 4ever… OTV InRating MTV Hits MTV Rocks MTV… Music channels, Shr%, January 2022
31. Music channels, average time spent, January 2022 00:36:05 00:28:20 00:26:10 00:23:02 00:30:33 00:16:30 00:11:51 00:16:55 00:15:44 00:10:58 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 M 2 EU M usic M USIC BOX UA 4ever music OTV InRating M TV Hits M TV Rocks M TV Dance Music channels, Ats, January 2022
32. Regional channels, January 2022 • Kiev channel ranked first among regional channels with a viewing share of 0.038%. • In second place is Nash Channel with a share of 0.032%. • UA:Kyiv is in third place with a viewing share of 0.031%, and Horizon TV channel, with 0.021% share, is in fourth place. • The next channel was UA: CRIMEA with a share of 0.016%. In January, a group of regional channels received 1.98 million contacts with IPTV/OTT households.
33. Regional channels, Shr %, January 2022 0,038 0,032 0,031 0,021 0,017 0,015 0,011 0,009 0,008 0,007 0,007 0,006 0,006 0,006 0,005 0,005 0,005 0,004 0,004 0,004 0,003 0,003 0,003 0,003 0,003 0,002 0,002 0,002 0,002 0,002 0,002 -0,010 0,010 0,030 0,050 Kiev Nash Channel UA:Kyiv Gorizont TV UA:Crimea ATR Pervyi Kievskyi TRK Galicia Pervyi Gorodskoy Pershyi Zahidniy MostVideo PravdaTUT Lviv Chernomorskaya TRK odessa.live UA:Donbass 34 channel НТА (2-й канал) Donbas Centralnyi TV 5 ALEX UA:Bukovina Avers (Lutsk) UA:Dnipro UA:Zakarpattya Vita TV ETNO CHANNEL HD PravdaTUT Lviv Kherson Plus RAI odessa.live Regional channels, Shr %, January 2022
34. Regional channels, average time spent, January 2022 00:09:32 00:26:21 00:05:52 00:27:00 00:04:44 00:04:28 00:05:37 00:06:50 00:08:12 00:05:52 00:05:55 00:04:57 00:04:05 00:06:20 00:04:42 00:10:14 00:05:26 00:06:22 00:03:47 00:07:21 00:05:12 00:04:28 00:05:11 00:03:02 00:06:07 00:06:00 00:04:27 00:04:00 00:05:10 00:04:08 00:02:52 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Kiev Nash Channel UA:Kyiv Gorizont TV UA:Crim ea ATR Pervyi Kievskyi TRK Galicia Pervyi Gorodskoy Pershyi Zahidniy M ostVideo PravdaTUT Lviv Chernom orskaya TRK odessa.live UA:Donbass 34 channel НТА (2-й канал) Donbas Centralnyi TV 5 ALEX UA:Bukovina Avers (Lutsk) UA:Dnipro UA:Zakarpattya Vita TV ETNO CHANNEL HD PravdaTUT Lviv Kherson Plus RAI odessa.live Regional channels, Ats, January 2022
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