June 2022

Transcript

1. We know what Ukraine is watching TV viewing survey June 2022
2. SUMMARY • General viewing channels group demonstrated the biggest loss of audience - according to the results of June, a group’s share decreased immediately by 3.91 p.p. to 38.54%. • The group of movie channels continues to hold the second place - in June, the group's viewing share increased to 20.64% (the group added 0.81 p.p.). • The third most popular among viewers was a group of entertainment channels, which viewing share increased by 2.46 percentage points and reached a mark of 10.09%. in June • The group of news channels, which viewing share was 7.11%, which is 0.46 pp below the indicator in May, was in fourth place. • The group of documentary channels lost 0.17 p.p. and takes fifth place with an indicator of 6.73%. • In sixth place is the group of children's channels (viewing share of 5.08%, plus 0.18 p.p.), and in seventh place is the group of TV series channels (viewing share of 5.01%, a decrease 0.16 p.p.). • The viewing share of sports channels increased by 1.12 percentage points to 3.43%, and the group remains in eighth place. • In ninth place was a group of music channels with a total viewing share of 1.32% (an increase of 0.07 pp). • The group of regional channels (viewing share increased by 0.04 percentage points) holds the tenth place with an indicator of 0.57% in June
3. TV channel groups by genre 42,45 19,83 7,63 7,57 6,91 4,9 5,17 2,31 1,25 0,6 1,39 38,54 20,64 10,09 7,11 6,73 5,08 5,01 3,43 1,32 0,57 1,49 0,00 15,00 30,00 45,00 60,00 General viewing Movie Entertainment News Documentary Children's TV series Sports Music Regional Other TV channel groups by genre , Shr % May June
4. Channels of general viewing, June 2022 • Novy Channel (decrease in viewing share by 0.19 percentage points ) took first place with a share of 9.17% in June. • At the same time, channel 1+1 (viewing share 7.82%, decrease by 2.39 p.p.) moved to the second place in the group. Novy Channel generated 691.6 thousand contacts, and 1+1 this figure was 624.4 thousand. • STB channel took third place with a viewing share of 5.40% (an increase of 0.62 percentage points and 524.3 thousand contacts). • ICTV channel lost 1.47 percentage points in June and is in fourth place with a rate of 5.02% (479.5 thousand contacts generated). • Channel 2+2 ranks fifth, adding 0.33 percentage points in June. (viewing share 4.36%, the number of contacts with the channel – 567.8 thousand), and NTN channel is in sixth place with an indicator of 2.49% (viewing share increased by 0.23 pp, 324 thousand contacts were generated). In total, the group of general viewing channels gained 4.55 million contacts with IPTV/OTT households in June.
5. Channels of general viewing, Shr%, June 2022 9,17 7,82 5,4 5,02 4,36 2,49 1,84 1,13 0,57 0,45 0,13 0,1 0,04 0,01 0, 0,00 3,50 7,00 10,50 Novy Channel 1+1 STB ICTV 2+2 NTN Channel… Inter K1 5 channel Apostrof TV K2 DOM Televsesvit Nashe Channels of general viewing, Shr%, June 2022
6. Channels of general viewing, average time spent, June 2022 00:59:05 01:09:28 01:03:37 01:05:56 00:42:56 00:55:25 00:47:23 00:37:58 00:22:43 00:24:13 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 Novy Channel 1+1 STB ICTV 2+2 NTN Channel "Ukraine" Inter K1 5 channel Channels of general viewing, Ats, June 2022
7. Channels of general viewing, coverage, June 2022 691 570 624 354 524 298 479 482 567 754 324 066 397 468 305 074 232 718 182 205 99 185 84 508 9 991 31 432 79 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000 500 000 550 000 600 000 650 000 700 000 750 000 800 000 Novy Channel 1+1 STB ICTV 2+2 NTN Channel "Ukraine" Inter K1 5 channel Apostrof TV K2 DOM Televsesvit Nashe Channels of general viewing, Cov# (A-approximation), June 2022
8. General viewing channels, weekdays • On weekdays in June, Novy Channel came out on top. • 1+1 is in second place. • In third place is STB. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • Over the weekend, Novy Channel held the lead. • 1 + 1 took the second position. • 2+2 won third place *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, June 2022 • The first position in June was taken by TV1000 East (3.38% audience share, an increase of 0.06 p.p.). In total, more than 496 000 unique households connected to IPTV/OTT platforms watched the TV channel TV 1000 East during the month throughout Ukraine with an average viewing rate of 38.3 minutes. • TV1000 Action East with an indicator of 3.15% (increase by 0.15 p.p., the number of contacts – 561 thousand.) ranked second in the group. • The third place in the group is held by ViP Comedy (viewing share 2.69%, decrease by 0.04 p.p. ), which was watched by 335 thousand households. • VIP Megahit HD channel is in fourth place (viewing share 2.51%, growth by 0.011 p.p., number of contacts with the channel – 228 thousand). • TV1000 World channel Kino (viewing share increased by 0.09 percentage points to 2.15%) took fifth place – the channel reached 561,000 households in June. In general, the group of movie channels gained 4.94 million contacts with IPTV / OTT households in June.
11. Movie channels, Shr%, June 2022 3,38 3,15 2,69 2,51 2,15 1,63 1,14 0,86 0,7 0,54 0,48 0,43 0,41 0,19 0,16 0,07 0,03 0,03 0,02 0,02 0,02 0,01 0,01 0,01 0,01 0,00 0,35 0,70 1,05 1,40 1,75 2,10 2,45 2,80 3,15 3,50 3,85 TV1000 East TV1000 Action East ViP Com edy VIP M egahit HD TV1000 W orld Kino VIP Prem iere HD Hollywood HD Enter-film Param ount channel CINE+HIT CINE+ HD Star Cinema CINE+ LEGEND AM C 4ever Cinema Bollywood HD A Classic FILM BOX A First International FilmUA LIVE A Premier KINO1 Rodnoe kino CINE+ MIX FILM BOX… Movie channels, Shr%, June 2022
12. Movie channels, average time spent, June 2022 00:38:23 00:38:40 00:37:31 00:42:43 00:28:44 00:29:44 00:33:27 00:39:17 00:26:01 00:17:43 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 East TV1000 Action… ViP Com edy VIP M egahit HD TV1000 W orld… VIP Prem iere HD Hollywood HD Enter-film Param ount… CINE+HIT Movie channels, Ats, June 2022
13. Entertainment channels, June 2022 • In June, the leader of the group - TET, continues to reduce the share of viewing (a decrease of 0.21 pp to 2.95%), having generated 494 thousand contacts with IPTV / OTT households throughout Ukraine. The average viewing time of TET was 33.9 minutes. • Indigo channel is in second place with a viewing share of 2.76% (an increase of 1.92 percentage points). • The share of OCE-TV channel in third place increased by 0.03 percentage points up to 1.15%. Indigo gathered 489 000 contacts with TV viewers while OCE-TV - 208 thousand. • NLO-TV channel was in fourth place with an indicator of 1.09% (increased by 0.26 p.p. ), and KVARTAL TV was in fifth place with a share of 0.54% (added in June 0.43 p.p. ) In total, the group of entertainment channels gained 2.76 million contacts with IPTV / OTT households in a month.
14. Entertainment channels, Shr%, June 2022 2,95 2,76 1,15 1,09 0,54 0,37 0,29 0,26 0,25 0,15 0,14 0,1 0,02 0,01 0, 0, 0, 0, 0,00 1,00 2,00 3,00 4,00 ТЕТ Indigo TV OCE (QTV) NLO-TV KVARTAL TV M ega Fox Life Sonce TLC Trofey Rybalka TV Food Network M ilady_Televis… 7D7 M yZen HD FAST&FUN… Vintazh TV Fine Living Entertainment channels, Shr%, June 2022
15. Entertainment channels, average time spent, June 2022 00:33:55 00:49:04 00:47:19 00:39:40 00:30:29 00:22:28 00:29:34 00:23:35 00:55:58 00:13:17 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ТЕТ Indigo TV OCE (QTV) NLO-TV KVARTAL TV M ega Fox Life Sonce TLC Trofey Entertainment channels, Ats, June 2022
16. Children’s channels, June 2022 • PlusPlus channel increased by 0.02 p.p. to the level of 1.50 %, and the channel remains in the first place in June, generating 162 thousand contacts. • Nick Jr (viewing share decreased by 0.01 pp to 0.68%) took second place, and Nickelodeon (share at 0.62%, unchanged) ranks third respectively. Channel Nick Jr generated 52 thousand contacts, and Nickelodeon channel - 80 thousand. • The fourth place is occupied by Pixel, which viewing share increased by 0.05 p.p. up to 0.43%, and the number of contacts was 148 thousand. 1.18 million contacts with households connected to IPTV/OTT panels with children's channels in June.
17. Children’s channels, Shr%, June 2022 1,50 0,68 0,62 0,43 0,31 0,22 0,19 0,16 0,16 0,12 0,12 0,12 0,11 0,10 0,04 0,04 0,04 0,03 0,03 0,02 0,00 0,75 1,50 2,25 PLUSPLUS Nick Jr Nickelodeon Pixel Nicktoons Cartoon Network Detskiy Mir / Teleklub Cine+ Kids NIKI Junior Malyatka TV Boomerang NIKI Kids DuckTV Nickelodeon Ukraine Pluto TV Duck TV Plus ZOOM BabyTV Gulli Girl #NASH KIDS MultStream Children’s channels, Shr%, June 2022
18. Children’s channels, average time spent, June 2022 01:20:08 01:27:07 01:00:45 00:41:23 01:22:52 00:49:14 01:06:45 00:33:27 00:50:07 00:24:21 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 PLUSPLUS Nick Jr Nickelodeon Pixel Nicktoons Cartoon Network Detskiy M ir /… Cine+ Kids NIKI Junior M alyatka TV Children’s channels, Ats, June 2022
19. Sports channels, June 2022 • Football 1 took first place in June (viewing share increased by 1.18 percentage points to 1.50%). • Football 2 takes second place with a viewing share of 0.59% (an increase of 0.45 percentage points). Football 1 received 123 thousand contacts; Football 2 had contact with 73 thousand households. • Setanta Sports HD (viewing share in June 0.33%, minus 0.19 p.p., the number of contacts – 217 thousand.) occupies the third position. • The fourth place is held by XSPORT with a viewing share of 0.17% and 163 thousand contacts. • Setanta Sports Plus ranks fifth with a viewing share of 0.16% and 256 000 contacts. In total, the group of sports channels generated about 1.65 million contacts.
20. Sports channels, Shr%, June 2022 1,5 0,59 0,33 0,17 0,16 0,12 0,11 0,11 0,08 0,07 0,00 0,70 1,40 2,10 Football 1 Football 2 Setanta Sports HD XSPORT Setanta Sports Plus FIGHTBOX HD Eurosport 1 Football 3 Sport 1 Baltic SHAKTAR TV Sports channels, Shr %, June 2022
21. Sports channels, average time spent, June 2022 00:56:16 00:39:58 00:31:37 00:17:15 00:24:51 00:42:38 00:21:36 00:18:20 00:40:49 00:17:29 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Football 1 Football 2 Setanta Sports HD XSPORT Setanta Sports Plus FIGHTBOX HD Eurosport 1 Football 3 Sport 1 Baltic SHAKTAR TV Sports channels, Ats, June 2022
22. Documentary channels, June 2022 • Viasat History continues to hold the first place in the group, which viewing share increased by 0.09 p.p. up to 1.01% (the total number of contacts with the channel is 245 thousand) • Viasat Explore CEE - occupies the second position in the group with an indicator of 0.85% (plus 0.07 p.p.). The number of channel contacts with IPTV/OTT households across Ukraine amounted to 195 thousand. • In third place was NATIONAL GEOGRAPHIC with a viewing share of 0.70% (unchanged). • Viasat Nature CEE (viewing share 0.63%, growth by 0.03 p.p.) is in fourth place, and channel Nat Geo Wild - on the fifth with an indicator of 0.61% (increased by 0.04 p.p.). The average viewing time of channels-leaders of the group, in June was: Viasat History - 42.6 minutes, Viasat Explore CEE – 37.5 minutes, NATIONAL GEOGRAPHIC – 33 minutes. In general, the group of documentary channels generated 3.15 million contacts with IPTV/OTT households in June.
23. Documentary channels, Shr %, June 2022 1,01 0,85 0,70 0,63 0,61 0,61 0,50 0,34 0,20 0,15 0,14 0,11 0,11 0,09 0,09 0,08 0,07 0,06 0,06 0,05 0,05 0,04 0,04 0,04 0,02 0,01 0,01 0,01 0,01 0,00 0,00 0,18 0,35 0,53 0,70 0,88 1,05 1,23 Viasat History Viasat Explore CEE NATIONAL GEOGRAPHIC Viasat Nature CEE Nat Geo Wild DISCOVERY CHANNEL History Discovery Science EPOQUE Trofey Rybalka TV Kultura Animal Planet Travel&Adventure Travel Channel HD 1AUTO Fauna Dacha Da Vinci Learning Kus Kus H2 Nauka Terra EKO-TV Utravel SEA TV 36,6 HD 6SOTOK HD Life Russian Travel Guide TV Documentary channels, Shr %, June 2022
24. Documentary channels, average time spent, June 2022 00:42:44 00:37:36 00:33:02 00:32:27 00:36:01 00:42:00 00:46:10 00:34:06 00:20:35 00:13:17 00:14:46 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Viasat History Viasat Explore CEE NATIONAL GEOGRAPHIC Viasat Nature CEE Nat Geo Wild DISCOVERY CHANNEL History Discovery Science EPOQUE Trofey Rybalka TV Documentary channels, Ats, June 2022
25. News channels, June 2022 • The first place among news channels is held by the Ukraine 24, which viewing share in June decreased by 0.19 percentage points up to 3.46% (the channel received 339 000 contacts and an average viewing time of 44.5 minutes). • The viewing share of Channel 24, which was in second place, decreased by 0.26 percentage points to 1.13%. The channel received 72.7 thousand unique contacts in June and the average viewing time was 1 hour and 6 minutes. • PRYAMIY showed a viewing share of 1.05% (unchanged) and ranks third out of 193 thousand contacts. Average viewing time was 46 minutes. • The fourth place is for Espresso TV - the share of viewing increased by 0.08 p.p. up to 0.95%, the number of contacts with channel is 153 thousand. • Channel 8 was in fifth place (viewing share decreased by 0.01 percentage points to 0.12%), which generated 130,000 contacts. The total number of contacts with IPTV / OTT households the news channels amounted to 1.4 million throughout Ukraine in June.
26. News channels, Shr%, June 2022 3,46 1,13 1,05 0,95 0,12 0,11 0,09 0,05 0,04 0,04 0,04 0,03 0, 0, 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Ukraine 24 Channel 24 PRYAM IY Espreso TV 8 channel Unian TV Obozrevatel TV 4 Channel Euronews Pershyi Diloviy Kyiv.Live PravdaTUT BBC W orld News CHP Info Zoryaniy D1 Channel 112 Vsi noviny News channels, Shr%, June 2022
27. News channels, average time spent, June 2022 00:44:27 0,03 0,03 0,01 0,01 0,01 0,01 0,01 0,01 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Ukraine 24 Channel 24 PRYAMIY Espreso TV 8 channel Unian TV Obozrevatel TV 4 Channel Euronews Pershyi Diloviy News channels, Ats, June 2022
28. TV series channels, Shr %, June 2022 1,06 0,87 0,86 0,63 0,6 0,45 0,4 0,12 0,02 0, 0,00 0,35 0,70 1,05 1,40 BIGUDI Epic Drama FOX Star Family Param ount Com edy Bolt FILM UADRAMA Dorama FlixSnip Amediateka3 TV series channels, Shr %, June 2022 • The group of TV series channels in June is led by Bigudi channel, the share of viewing of which decreased by 0.09 p.p. up to 1.06%, and that generated 187 thousand contacts with IPTV / OTT households. • In second place is Epic Drama, which share of the viewing asked for 0.07 p.p. to 0.87%. • The third place is held by FOX channel with a viewing share of 0.86%. In total, the TV series channel group has gained 1.4 million contacts with IPTV / OTT households throughout Ukraine.
29. TV series channels, average time spent, June 2022 00:47:32 00:39:20 00:47:26 00:43:26 00:22:48 00:44:53 00:33:31 00:25:19 00:05:06 00:09:05 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 BIGUDI Epic Drama FOX Star Family Param ount Com edy Bolt FILM UADRAMA Dorama FlixSnip Amediateka3 TV series channels, Ats, June 2022
30. Music channels, Shr%, June 2022 • EU MUSIC takes the first place - its viewing share has increased to 0.37% • M1 is in second place (the share has increased by 0.02 p.p. to 0.30%). • In third place is the M2 channel with a viewing share of 0.16%. In total, the music channels group received 1.22 million contacts in June. 0,37 0,3 0,16 0,15 0,12 0,05 0,03 0,02 0,02 0,02 0,00 0,15 0,30 0,45 EU Music M1 M2 4ever… InRating MTV Hits clubMTV MTV 00s MTV 90s MTV… Music channels, Shr%, June 2022
31. Music channels, average time spent, June 2022 00:44:39 00:27:11 00:21:57 00:37:00 00:22:55 00:26:37 00:24:05 00:23:57 00:20:31 00:33:30 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 EU M usic M 1 M 2 4ever music InRating M TV Hits clubM TV M TV 00s M TV 90s M TV Dance Music channels, Ats, June 2022
32. Regional channels, June 2022 • Kyiv channel remains in first place among regional channels with a viewing share of 0.198%. • In second place is ATR channel with an indicator of 0.038%. • Perviy Gorodskoy channel, having received a viewing share of 0.033%, is in third place • UA:CRIMEA, which viewing share was 0.026%, is in fourth place. • The next channel UA:Kyiv has an indicator within 0.023% of viewing share. In June, the group of regional channels received 757 000 contacts with households.
33. Regional channels, Shr %, June 2022 0,198 0,038 0,033 0,026 0,023 0,020 0,019 0,014 0,013 0,011 0,010 0,009 0,008 0,007 0,006 0,006 0,006 0,005 0,005 0,005 0,005 0,005 0,005 0,004 0,004 0,004 0,004 0,004 0,004 0,003 0,001 -0,010 0,010 0,030 0,050 Kiev ATR Perviy Horodskoy UA:CRIMEA UA:KYIV NTA (2 channel) ALEKS Perviy Kievskiy Pershyi Zahidnyi Gorizont TV UA:Dnipro TRK Galicia 11 channel UA:Donbass Nash Channel TV-5 (Zaporizhya) Avers (Lutsk) UA:Zaporizhya Centralnyi (Poltava) Chernomorskaya TRK Mart TRK UA:Zakarpattya UA:Odesa MST Marganets MostVideo odessa.live TVA (Chernivtsi) Etno CHANNEL HD 27 channel Rudana TRK (Kriviy Rigг) odessa.live Regional channels, Shr %, June 2022
34. Regional channels, average time spent, June 2022 00:08:53 00:24:51 00:09:12 00:06:58 00:13:06 00:25:47 00:12:47 00:11:34 00:22:12 00:12:53 00:09:43 00:19:16 00:08:47 00:18:12 00:13:19 00:11:29 00:15:26 00:07:07 00:03:58 00:11:57 00:16:45 00:04:15 00:10:14 00:09:10 00:05:50 00:06:17 00:10:26 00:05:44 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Kiev ATR Perviy Horodskoy UA:CRIM EA UA:KYIV NTA (2 channel) ALEKS Perviy Kievskiy Pershyi Zahidnyi Gorizont TV UA:Dnipro TRK Galicia 11 channel UA:Donbass Nash Channel TV-5 (Zaporizhya) Avers (Lutsk) UA:Zaporizhya Centralnyi (Poltava) Chernom orskaya TRK M art TRK UA:Zakarpattya UA:Odesa M ST M arganets M ostVideo odessa.live TVA (Chernivtsi) Etno CHANNEL HD 27 channel Rudana TRK (Kriviy … odessa.live Regional channels, Ats, June 2022
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