March 2023 ENG

Transcript

1. We know what Ukraine is watching TV viewing survey March 2023
2. SUMMARY • Fraction groups channels of general viewing in March continues decrease (decrease by 0.62 percentage points to 42.05%). • The group of entertainment channels rose to second place, the share of viewing which increased by 1.69 percentage points in March to a mark of 15.94%. • The group of movie channels moved to third place - in March, the group's viewing share was at the level of 14.42% (minus 1.03 p.p.). • A group of documentary channels increased by 0.30 p.p. and ranks fourth with a rate of 6.33%. • Group of TV series channels, the viewing share of which was 5.83%, is 0.05 p.p. below the indicator in February, it was in fifth place. • In sixth place is the group of news channels (viewing share of 5.38%, plus 0.05 p.p.), and in seventh place is the group of children's channels (viewing share of 4.35%, a decrease of 0.18 p.p.). • The viewing share of the music channels group increased by 0.07 p.p. to 1.39%, and the group rose to eighth place. • In ninth place was a group of sports channels (viewing share in March increased by 0.38 percentage points to 1.34%). • The group of regional channels holds the tenth place with an indicator of 0.83% (plus 0.03 p.p.).
3. TV channels groups by genres 42,67 14,24 15,45 6,03 5,88 5,34 4,53 1,32 1,71 0,8 2,01 42,05 15,94 14,42 6,33 5,83 5,38 4,35 1,39 1,34 0,83 2,13 0,00 15,00 30,00 45,00 60,00 General viewing Entertainment Movie Documentary TV series News Children's Music Sports Regional Other TV channels groups by genres, Shr % February March
4. Channels of general viewing, March 2023 • STB channel (viewing share 8.37%, growth by 0.73 p.p. ) rose to the first place in the group. • Novy Channel (viewing share increased by 0.04 p.p. ) lost first place to the STB channel and took second place with a viewing share of 8.11%. STB generated 701.7 thousand contacts, while Novy Kanal's figure was 752.9 thousand. • In third place was 1+1 Marathon channel with a viewing share of 5.76% (minus 0.89 pp and 613.9 thousand contacts). • Channel 2+2 ranks fourth, adding 0.17 percentage points in March. (viewing share 5.59%, number of contacts with the channel – 702.6 thousand). • Channel 1+1 Ukraine grew by 0.13 percentage points in March and is in fifth place with a rate of 5.43% (753.2 thousand contacts generated), and ICTV channel is in sixth place with a rate of 5.26% (minus 0.16 p.p., 565.2 thousand contacts generated) 5.33 million contacts with IPTV / OTT households were made by the general viewing channels group in March.
5. Channels of general viewing, Shr%, March 2023 8,37 8,11 5,76 5,59 5,43 5,26 1,8 0,97 0,36 0,2 0,11 0,09 0,01 0, 0, 0,00 3,50 7,00 10,50 STB Novy Channel 1+1 Marathon 2+2 1+1 Ukraine ICTV NTN Inter 5 channel K1 K2 DOM Televselennaya Nash Channel… Channels of general viewing, Shr%, March 2023
6. Channels of general viewing, average time spent, March 2023 01:04:26 00:50:08 00:52:49 00:39:35 00:44:50 00:55:50 00:46:30 00:33:54 00:19:14 00:17:33 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 STB Novy Channel 1+1 Marathon 2+2 1+1 Ukraine ICTV NTN Inter 5 channel K1 Channels of general viewing, Ats, March 2023
7. Channels of general viewing, coverage, March 2023 701 728 752 895 613 942 702 603 753 221 565 292 318 386 277 438 191 392 151 673 101 930 138 369 59 416 1 550 0 0 100 000 200 000 300 000 400 000 500 000 600 000 700 000 800 000 900 000 1 000 000 1 100 000 1 200 000 1 300 000 1 400 000 1 500 000 STB Novy Channel 1+1 Marathon 2+2 1+1 Ukraine ICTV NTN Inter 5 channel K1 K2 DOM Televselennaya Nash Channel "Ukraine" Channels of general viewing, Cov# (A-approximation), March 2023
8. General viewing channels, weekdays • On weekdays in March, STB has taken the first place. • Novy Channel is in second place. • 1+1 Marathon is in third place. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • On the weekend, the first place is held by STB. • The second place is for Novy Channel. • The third is taken 2+2. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, March 2023 • Viasat Kino HD channel holds the first position in March (viewing share 2.94%, decrease by 0.15 p.p.). In total, more than 1.29 million unique households connected to IPTV/OTT platforms watched the Viasat TV Kino HD throughout Ukraine for a month with an average viewing rate of 37.7 minutes. • Viasat Kino Action with an indicator of 2.50% (minus 0.57 pp , the number of contacts – 1.27 million) ranked second in the group. • The third place in the group is held by Viasat Kino Comedy (viewing share 1.97%, a decrease of 0.23 p.p.), which was watched by 684.1 thousand households. • Viasat Kino Megahit is in fourth place (viewing share 1.62%, plus 0.09 p.p., number of contacts with the channel – 579.2 thousand). • Viasat Kino World (viewing share decreased by 0.32 percentage points to 1.26%) took fifth place - in March, the channel reached 1.19 million households. In general, the group of movie channels gained 8.17 million contacts with IPTV / OTT households in March.
11. Movie channels, Shr%, March 2023 2,94 2,5 1,97 1,62 1,26 1,09 0,81 0,56 0,37 0,3 0,21 0,21 0,17 0,12 0,09 0,05 0,05 0,05 0,03 0,01 0,00 0,35 0,70 1,05 1,40 1,75 2,10 2,45 2,80 3,15 Viasat Kino HD Viasat Kino Action Viasat Kino Comedy Viasat Kino Megahit Viasat Kino W orld Hollywood HD 4ever Cinema Ентер-фільм CINE+HIT CINE+ HD AM C Param ount channel CINE+ LEGEND Star Cinema Kinoliving Bollywood HD Наше любимое … FILM BOX KINO1 FILM BOX… Movie channels, Shr%, March 2023
12. Movie channels, average time spent, March 2023 00:37:50 00:33:17 00:30:20 00:39:48 00:20:00 00:24:14 00:29:52 00:28:49 00:17:42 00:12:09 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 Viasat Kino HD Viasat Kino Action Viasat Kino… Viasat Kino… Viasat Kino W orld Hollywood HD 4ever Cinema Ентер-фільм CINE+HIT CINE+ HD Movie channels, Ats, March 2023
13. Entertainment channels, March 2023 • ICTV 2 channel remains in first place in the group with a viewing share of 6.03% (an increase of 1.09 pp), generating 685.1 thousand contacts with IPTV / OTT households throughout Ukraine. Average viewing time channel ICTV2 was 54 minutes. • TET channel is in second place with a viewing share of 5% (plus 0.14 p.p. ). • KVARTAL TV channel is in third place with a share of 1.82%. There was a TET channel 719.9 thousand contacts with TET channel, KVARTAL TV channel - 744.9 thousand. • Sonce channel was in fourth place with an indicator of 0.91 % (plus 0.27 pp), and OCE-TV channel was in fifth place with a share of 0.76% (minus 0.08 pp). In total, the group of entertainment channels gained 3.59 million contacts with IPTV / OTT households in a month.
14. Entertainment channels, Shr%, March 2023 6,03 5, 1,82 0,91 0,76 0,41 0,4 0,27 0,12 0,09 0,07 0,02 0,02 0,01 0,01 0,00 1,00 2,00 3,00 4,00 5,00 6,00 7,00 ICTV2 TET KVARTAL TV Sonce OCE (QTV) TLC Fox Life M ega Trofey Food Network Fishing TV M ilady_Televisio Continent E 7D7 FAST&FUN BOX HD Entertainment channels, Shr%, March 2023
15. Entertainment channels, average time spent, March 2023 00:53:58 00:36:32 00:39:51 00:41:33 00:28:31 00:46:00 00:32:44 00:17:49 00:11:46 00:35:39 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ICTV2 TET KVARTAL TV Sonce OCE (QTV) TLC Fox Life M ega Trofey Food Network Entertainment channels, Ats, March 2023
16. Children’s channels, March 2023 • Share of viewing for Plus Plus channel decreased in March by 0.09 p.p. to the level 1, 74 %, and the channel remains in first place, generating 363.2 thousand contacts. • Channel Nick Jr (viewing share decreased by 0.03 pp to 0.39%) took second place, and Nickelodeon (share at the level of 0.38%, minus 0.01 p.p.) ranks third, respectively. Channel Nick Jr generated 58.3 thousand contacts, and the Nickelodeon channel - 96.5 thousand. • The fourth place is occupied by Nicktoons, the viewing share of which was 0.30% (plus 0.01 p.p.), and the number of contacts was 43.7 thousand. 1.40 million contacts with households connected to IPTV/OTT panels during March were reached with children's channels.
17. Children’s channels, Shr%, March 2023 1,74 0,39 0,38 0,31 0,28 0,26 0,21 0,13 0,13 0,08 0,08 0,08 0,07 0,05 0,04 0,03 0,03 0,02 0,02 0,02 0,00 0,75 1,50 2,25 PLUS PLUS Nick Jr Nickelodeon Nicktoons Cartoon Network PIXEL Nickelodeon Ukraine Pluto TV NIKI Junior Cine+ Kids Boomerang NIKI Kids DuckTV Malyatko TV ZOOM Duck TV Plus Kinokazka Gulli Girl English Club TV HD TIJI BabyTV Children’s channels, Shr%, March 2023
18. Children’s channels, average time spent, March 2023 00:48:13 01:12:19 00:49:51 01:11:11 00:50:23 00:33:32 01:09:01 00:49:55 00:32:18 00:46:55 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 01:55:12 02:02:24 PLUS PLUS Nick Jr Nickelodeon Nicktoons Cartoon Network PIXEL Nickelodeon… NIKI Junior Cine+ Kids Boom erang Children’s channels, Ats, March 2023
19. Sports channels, March 2023 • Setanta Sports HD took first place in March (viewing share increased by 0.10 pp to 0.28%). • Eurosport 1 takes second place with a viewing share of 0.27% (minus 0.22 p.p.). Setanta Sports HD received 265.4 thousand contacts, Eurosport 1 was viewed by 92.1 thousand households. • Setanta Sports Plus (viewing share in March 0.14%, plus 0.06 p.p., number of contacts with the channel - 233.2 thousand) occupies the third position. • The fourth place is occupied by Megogo Football 1 channel with a viewing share of 0.14% and 24.6 thousand contacts. • Eurosport 2 channel is in fifth place with a viewing share of 0.12% and 61.1 thousand contacts. In total, the group of sports channels generated about 1.66 million contacts per month.
20. Sports channels, Shr%, March 2023 0,28 0,27 0,14 0,14 0,12 0,08 0,07 0,07 0,05 0,03 0,00 0,70 Setanta Sports HD Eurosport 1 Setanta Sports Plus Megogo Football 1 Eurosport 2 XSPORT Sport 1 Baltic Xsport+ Megogo Футбол 2 Dynamo Kyiv TV Sports channels, Shr%, March 2023
21. Sports channels, average time spent, March 2023 00:32:14 00:27:52 00:28:38 00:29:52 00:18:36 00:11:22 00:30:57 00:14:44 00:16:35 00:11:04 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Setanta Sports HD Eurosport 1 Setanta Sports Plus Megogo Football 1 Eurosport 2 XSPORT Sport 1 Baltic Xsport+ Megogo Футбол 2 Dynamo Kyiv TV Sports channels, Ats, March 2023
22. News channels, March 2023 • In first place is Channel 24, which viewing share in March remained unchanged at 2.25% (the channel received 225.9 thousand contacts and an average viewing time of 1 hour and 7 minutes). • The share of viewing of Espresso channel, which was in second place, decreased by 0.12 p.p. to 0.91%. The channel received 187.3 thousand unique contacts in March and an average viewing time of 39 minutes. • PRYAMIY channel showed a viewing share of 0.87% (minus 0.04 p.p.), and ranks third with 222.1 thousand contacts. Average viewing time was 36 minutes. • The fourth place for the UA:FreeDOM channel is a viewing share of 0.52% (plus 0.05 p.p.), the number of contacts with the channel is 37.4 thousand. • Apostrophe TV took fifth place (viewing share decreased by 0.04 pp to 0.27%), which generated 117.4 thousand contacts. The total number of IPTV / OTT contacts of households with the news channels throughout Ukraine in March amounted to 1.72 million.
23. News channels, Shr%, March 2023 2,25 0,91 0,87 0,52 0,27 0,2 0,17 0,07 0,06 0,04 0,02 0,01 0,01 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Channel 24 Espresso TV PRYAM IY UA:FreeDOM Apostrophe TV Unian TV 8 channel Obozrevatel TV Suspilne Novyni Pravda TUT Euronews BBC W orld News 4 Channel CHP Info Pershyi Diloviy Zoryaniy D1 News channels, Shr%, March 2023
24. News channels, average time spent, March 2023 01:07:34 00:38:55 00:36:10 00:45:20 00:25:35 00:13:30 00:10:39 00:11:49 00:07:51 00:06:55 00:00:00 00:14:24 00:28:48 00:43:12 00:57:36 01:12:00 01:26:24 Channel 24 Espresso TV PRYAMIY UA:FreeDOM Apostrophe TV Unian TV 8 channel Obozrevatel TV Suspilne Novyni Pravda TUT News channels , Ats, March 2023
25. Documentary channels, March 2023 • History channel remains in the first place in the group, which share did not change and amounted to 0.85% (total number of contacts with the channel - 207.7 thousand), and DISCOVERY CHANNEL - takes the second position in the group with an indicator of 0.78% (plus 0.16 p.p.). The number of channel contacts with IPTV / OTT households across Ukraine amounted to 135.8 thousand. • Viasat Explore CEE took third place with a viewing share of 0.61% (down 0.03 pp). Viasat History (viewing share of 0.55%, minus 0.09 p.p.) is in fourth place, and NATIONAL GEOGRAPHIC channel is in fifth place with an indicator of 0.53% (plus 0.01 p.p.). The average viewing time of the leading TV channels of the group in March was: History -43.8 minutes, DISCOVERY CHANNEL - 31.9 minutes, Viasat Explore CEE – 29.4 minutes. In general, the group of documentary channels generated 4.5 million contacts with IPTV / OTT households in March.
26. Documentary channels, Shr %, March 2023 0,85 0,78 0,61 0,55 0,53 0,47 0,44 0,36 0,20 0,18 0,17 0,12 0,11 0,11 0,10 0,08 0,07 0,06 0,06 0,06 0,05 0,05 0,05 0,04 0,03 0,03 0,02 0,02 0,02 0,02 0,00 0,18 0,35 0,53 0,70 0,88 1,05 History DISCOVERY CHANNEL Viasat Explore CEE Viasat History NATIONAL GEOGRAPHIC Viasat Nature CEE Nat Geo Wild Discovery Science Suspilne Kultura Travel&Adventure History 2 Trofey H2 Animal Planet EPOQUE ЕКО -ТV Rybalka ТV Investigation Discovery Travel Channel HD Fauna Nauka Kus Kus Dacha 1AUTO Terra Da Vinci Learning Travelxp HD 6SOTOK Utravel One Planet Documentary channels, Shr %, March 2023
27. Documentary channels, average time spent, March 2023 0:43:47 0:31:55 0:29:23 0:29:04 0:25:41 0:26:40 0:30:43 0:29:41 0:12:22 0:19:29 0:24:16 0:00:00 0:07:12 0:14:24 0:21:36 0:28:48 0:36:00 0:43:12 0:50:24 0:57:36 History DISCOVERY CHANNEL Viasat Explore CEE Viasat History NATIONAL GEOGRAPHIC Viasat Nature CEE Nat Geo W ild Discovery Science Suspilne Kultura Travel&Adventure History 2 Documentary channels, Ats, March 2023
28. TV series channels, Shr %, March 2023 1,93 0,97 0,7 0,64 0,62 0,49 0,36 0,09 0,00 0,35 0,70 1,05 1,40 1,75 2,10 BIGUDI Epic Drama Comedy Central FOX FILM UADRAMA Star Family Bolt Dorama TV series channels, Shr %, March 2023 • The group of TV series channels in March is led by the Bigudi channel, which viewing share increased by 0.04 p.p. up 1.93%, and which generated 319.3 thousand contacts with IPTV / OTT households. • In second place is Epic Drama, which viewing share increased by 0.05 p.p. to 0.97%. • The third place is occupied by the Comedy Central with a viewing share of 0.70% (minus 0.07 p.p). In total, the group of TV series channels gained 2.29 million contacts with IPTV / OTT households throughout Ukraine.
29. TV series channels, average time spent, March 2023 00:53:33 00:40:19 00:32:03 00:36:16 00:35:15 00:30:10 00:27:29 00:25:25 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 BIGUDI Epic Drama Comedy Central FOX FILM UADRAMA Star Family Bolt Dorama TV series channels, Ats, March 2023
30. Music channels, Shr%, March 2023 • M1 is in first place - its viewing share has increased to 0.40%, EU MUSIC is in second place - (share unchanged at 0.22%). • 4ever music channel is in third place with a viewing share of 0.19%. 1.44 million contacts were generated by the group of music channels in March 0,4 0,21 0,19 0,18 0,06 0,06 0,05 0,03 0,03 0,02 0,00 0,15 0,30 0,45 M1 EU Music 4ever music M2 UAMusic MTV Hits InRating MTV 00s MTV 90s clubMTV Music channels, Shr%, March 2023
31. Music channels, average time spent, March 2023 00:33:40 00:31:57 00:24:22 00:21:33 00:16:39 00:25:12 00:14:19 00:21:11 00:17:59 00:18:47 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 EU M usic 4ever music M 2 UAM usic M TV Hits InRating M TV 00s M TV 90s clubM TV Music channels, Ats, March 2023
32. Regional channels, March 2023 • Suspilne Kyiv channel took first place among regional channels with a viewing share of 0.2789%. • In second place is the Kyiv channel with an indicator of 0.2786%. • Perviy Gorodskoy, having received a viewing share of 0.029%, is in third place, and PravdaTUT Kyiv channel, which viewing share was 0.023%, is in fourth place. • The next channel after them, Suspilne Crimea, has an indicator within 0.022% of viewing share. During the month, the group of regional channels received 1.17 million contacts with households
33. Regional channels, Shr%, March 2023 0,279 0,279 0,029 0,023 0,022 0,021 0,020 0,017 0,012 0,010 0,009 0,007 0,007 0,006 0,006 0,005 0,005 0,005 0,004 0,004 0,004 0,004 0,004 0,004 0,004 0,003 0,003 0,003 0,003 0,003 0,003 0,000 0,050 0,100 Suspilne Kyiv Kyiv Pervyi Gorodskoi PravdaTUT Kyiv Suspilne Crimea ATR Channel 11 Horizon TV Suspilne Dnipro NTA (2nd channel) Vita TV Suspilne Zaporozhye Chernomorskaya TRK TRK Halychyna Obverse (Lutsk) Suspilne Chernihiv Pershyi Zahidniy Suspilne Kharkiv ETHNO CHANNEL HD Suspilne Vinnytsia Competitor (Lutsk) Suspilne Lutsk Suspilne Zhytomyr Suspilne Rivne MST Manganets TVA (Chernivtsi) Rudana TRK (Kryvyi Rih) Channel 12 (Lutsk) Suspilne Chernivtsi Suspilne Uzhgorod Suspilne Ivano-… Regional channels, Shr%, March 2023
34. Regional channels, average time spent, March 2023 00:16:15 00:22:59 00:08:15 00:06:11 00:07:33 00:28:18 00:17:49 00:09:04 00:08:29 00:08:12 00:11:36 00:05:14 00:08:51 00:05:57 00:10:26 00:06:39 00:09:01 00:03:46 00:07:14 00:07:26 00:08:17 00:10:04 00:11:54 00:12:54 00:08:53 00:06:12 00:08:11 00:07:40 00:06:25 00:09:26 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Suspilne Kyiv Kyiv Pervyi Gorodskoi PravdaTUT Kyiv Suspilne Crim ea ATR Channel 11 Horizon TV Suspilne Dnipro NTA (2nd channel) Vita TV Suspilne Zaporozhye Chernom orskaya TRK TRK Halychyna Obverse (Lutsk) Suspilne Chernihiv Pershyi Zahidniy Suspilne Kharkiv ETHNO CHANNEL HD Suspilne Vinnytsia Com petitor (Lutsk) Suspilne Lutsk Suspilne Zhytom yr Suspilne Rivne M ST M anganets TVA (Chernivtsi) Rudana TRK (Kryvyi… Channel 12 (Lutsk) Suspilne Chernivtsi Suspilne Uzhgorod Suspilne Ivano-… Regional channels, Ats, March 2023
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