May 2023 ENG

Transcript

1. We know what Ukraine is watching TV viewing survey May 2023
2. SUMMARY • Fraction groups channels general viewing in May markedly increased (plus 2.06 percentage points to 47.31%). • In second place is a group of entertainment channels, which viewing share in May lost 1.22 percentage points and dropped to 17.46%. • A group of documentary channels increased by 0.11 p.p. and ranks third with an indicator of 6.41%. The group of movie channels is already in fourth place - in May, the group's viewing share was at the level of 6.31% (minus 0.73 p.p.). • Group of news channels, which viewing share was 5.98%, which is 0.71 p.p. higher than the indicator in April, was in fifth place. • In sixth place is the group of TV series channels (viewing share of 5.73%, unchanged), and in seventh place is the group of children's channels (viewing share of 4.32%, a decrease of 0.31 p.p.). • The share of viewing of the group of sports channels decreased by 0.30 p.p. to 1.98%, and the group remains in eighth place. In ninth place was a group of music channels (viewing share in May increased by 0.03 percentage points to 1.54%). • The group of regional channels holds the tenth place with an indicator of 0.64% (plus 0.09 p.p. ).
3. TV channels groups by genres 45,25 18,68 6,29 7,04 5,27 5,73 4,63 2,28 1,51 0,54 2,77 47,31 17,46 6,41 6,31 5,98 5,73 4,32 1,98 1,54 0,64 2,33 0,00 15,00 30,00 45,00 60,00 General viewing Entertainment Documentary Movie News TV Series Children's Sports Music Regional Other TV channels groups by genres, Shr % April May
4. Channels of general viewing, May 2023 • Novy Channel (viewing share of 9.06%, a decrease of 0.15 p.p.) continues to lead the group. • STB channel (viewing share decreased by 0.17 p.p.) takes second place with a viewing share of 8.61%. Novy Channel generated 777.8 thousand contacts, and in STB this figure was 677.3 thousand. • 1+1 Ukraine channel took third place with a viewing share of 6.93% (plus 0.68 percentage points and 748.4 thousand contacts). • Channel 2+2 ranks fourth, having lost 0.29 percentage points in May (viewing share 6.82%, number of contacts with the channel – 755.1 thousand). • Channel 1+1 Marathon grew by 0.76 pp in May and is in fifth place with a rate of 5.90% (614.5 thousand contacts generated), and the ICTV channel is in sixth place with a rate of 5.61% (plus 0.79 p.p., 562.9 thousand contacts generated). The group of general viewing channels had 5.36 million contacts with viewers' devices in May.
5. Channels of general viewing, Shr%, May 2023 9,06 8,61 6,93 6,82 5,9 5,61 2,36 1,14 0,4 0,27 0,12 0,08 0,01 0, 0, 0,00 3,50 7,00 10,50 Novy Channel STB 1+1 Ukraine 2+2 1+1 Marathon ICTV NTN Inter 5 channel K1 K2 DOM Teleuniverse Nash Channel… Channels of general viewing, Shr%, May 2023
6. Channels of general viewing, average time spent, May 2023 00:48:46 01:05:29 00:48:23 00:40:34 00:49:06 00:53:25 00:50:20 00:34:03 00:20:43 00:17:50 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 Novy Channel STB 1+1 Ukraine 2+2 1+1 Marathon ICTV NTN Inter 5 channel K1 Channels of general viewing, Ats, May 2023
7. Channels of general viewing, coverage, May 2023 777 748 677 301 748 415 755 088 614 538 562 953 337 929 288 899 155 381 168 289 98 168 131 496 36 203 2 597 0 0 100 000 200 000 300 000 400 000 500 000 600 000 700 000 800 000 900 000 1 000 000 1 100 000 1 200 000 1 300 000 1 400 000 1 500 000 Novy Channel STB 1+1 Ukraine 2+2 1+1 Marathon ICTV NTN Inter 5 channel K1 K2 DOM Teleuniverse Nash Channel "Ukraine" Channels of general viewing, Cov# (A-approximation), May 2023
8. General viewing channels, weekdays • On weekdays in May, Novy Channel has taken the first place. • STB is in second place. • 1+1 Ukraine is in third place. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • On the weekend, the first place is held by Novy Channel. • The second place is for STB. • The third is taken 2+2. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, May 2023 • The first position in May is held by Hollywood HD channel (viewing share of 1.71%, a decrease of 0.36 p.p.). In total, more than 148.8 thousand contacts with unique devices of viewers connected to IPTV/OTT platforms watched the Hollywood HD TV channel throughout Ukraine during the month with an average viewing rate of 31 minutes. • 4ever Cinema channel with a rate of 0.97% (minus 0.08 pp, number of contacts – 193 thousand) ranked second in the group. • The third place in the group is held by Enter-Film channel (viewing share of 0.77%, a decrease of 0.03 p.p.), with which 194,400 viewers' devices came into contact. • CINE+HIT channel is in fourth place (viewing share 0.58%, minus 0.12 p.p., number of contacts with the channel – 78.4 thousand). • CINE+ HD channel (viewing share decreased by 0.14 pp to 0.58%) took fifth place – the channel had 114.9 thousand contacts with viewers' devices in May. The group of movie channels had 1.57 million contacts with viewers' devices in May.
11. Movie channels, Shr%, May 2023 1,71 0,97 0,76 0,58 0,58 0,42 0,31 0,3 0,29 0,16 0,06 0,05 0,03 0,03 0,02 0,02 0,01 0,01 0, 0, 0,00 0,35 0,70 1,05 1,40 1,75 2,10 Hollywood HD 4ever Cinema Ентер-фільм CINE+HIT CINE+ HD Hollywood CINE+ LEGEND AM C Kinowood Star Cinema Наше любимое … FILM BOX FlixSnip KINO1 Bollywood HD FILM BOX… #НАШ Е РЕТРО FilmUA LIVE Viasat Kino HD Viasat Kino Action Movie channels, Shr%, May 2023
12. Movie channels, average time spent, May 2023 00:30:58 00:30:34 00:35:00 00:21:01 00:14:21 00:22:56 00:08:26 00:22:37 00:16:07 00:15:46 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 Hollywood HD 4ever Cinema Ентер-фільм CINE+HIT CINE+ HD Hollywood CINE+ LEGEND AM C Kinowood Star Cinema Movie channels, Ats, May 2023
13. Entertainment channels, May 2023 • ICTV 2 channel remains in first place in the group with a viewing share of 6.61% (a decrease of 0.89 pp ), generating 671 thousand contacts with viewers' devices throughout Ukraine. Average viewing time channel ICTV2 was 48.1 minutes. • TET channel is in second place with a viewing share of 5.60% (minus 0.15 p.p.). • KVARTAL TV channel is in third place with a share of 1.82%. There were 771.6 thousand contacts on the TET channel, 369.6 thousand on the KVARTAL TV channel. • Sonce channel was in fourth place with a share of 1.02 % (minus 0.04 pp ), and OCE-TV channel was in fifth place with a share of 0.97% (plus 0.05 pp ). . In general, the group of entertainment channels gained 2.90 million contacts with viewers' devices during the month.
14. Entertainment channels, Shr%, May 2023 6,61 5,6 1,82 1,02 0,97 0,46 0,34 0,33 0,1 0,09 0,07 0,03 0,01 0,01 0,01 0,00 1,00 2,00 3,00 4,00 5,00 6,00 7,00 ICTV2 ТЕТ KVARTAL TV Sonce ОCE (QTV) TLC Fox Life М ега Trofey Food Network Rybalka TV Continent E M ilady_Televisio FAST&FUN BOX HD 7D7 Entertainment channels, Shr%, May 2023
15. Entertainment channels, average time spent, May 2023 00:48:09 00:35:46 00:36:13 00:40:09 00:31:51 00:45:41 00:28:18 00:18:30 00:11:56 00:38:35 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ICTV2 ТЕТ KVARTAL TV Sonce ОCE (QTV) TLC Fox Life Мега Trofey Food Network Entertainment channels, Ats, May 2023
16. Children’s channels, May 2023 • Share of viewing the Plus Plus channel decreased in May on 0, 13 p.p. to level 1, 79 %, and the channel remains in first place, generating 321 thousand contacts. • Nickelodeon (viewing share remained unchanged at 0.40%) took second place, followed by Nick Jr (share of 0.32%, minus 0.06 p.p.) ranks third, respectively. Nickelodeon channel generated 72.7 thousand contacts, and Nick Jr - 40.5 thousand. • The fourth place is occupied by Cartoon Network, which viewing share was 0.29% (minus 0.04 p.p. ), and the number of contacts was 36.5 thousand. In total, children's channels had 1.02 million contacts with viewers' devices during May.
17. Children’s channels, Shr%, May 2023 1,79 0,40 0,32 0,29 0,26 0,25 0,25 0,13 0,09 0,09 0,07 0,07 0,06 0,06 0,04 0,03 0,03 0,02 0,02 0,02 0,00 0,75 1,50 2,25 PLUSPLUS Nickelodeon Nick Jr Cartoon Network Nicktoons Pixel Cine+ Kids Nickelodeon Ukraine Pluto TV NIKI Junior Boomerang DuckTV Malyatko TV ZOOM NIKI Kids Duck TV Plus Kinokazka Povniy Mult English Club TV HD Gulli Girl TIJI Children’s channels, Shr%, May 2023
18. Children’s channels, average time spent, May 2023 00:46:59 00:51:37 01:08:24 00:51:34 01:06:44 00:37:06 00:37:14 00:52:44 00:43:26 01:01:29 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 01:55:12 02:02:24 PLUSPLUS Nickelodeon Nick Jr Cartoon Network Nicktoons Pixel Cine+ Kids Nickelodeon… NIKI Junior Boom erang Children’s channels, Ats, May 2023
19. Sports channels, May 2023 • Setanta Sports HD came in first place in May (viewing share increased by 0.15 percentage points to 0.68%). • Channel Eurosport 1 takes second place with a viewing share of 0.26% (minus 0.47 p.p. ). Setanta Sports HD received 277.9 thousand contacts with viewers' devices, 58.1 thousand viewers' devices contacted the Eurosport 1 channel. • Megogo Football 1 channel (viewing share in May 0.23%, plus 0.04 p.p., the number of contacts with the channel - 63.5 thousand) occupies the third position. • The fourth place is occupied by the Setanta channel Sports Plus with a viewing share of 0.17% and 101.5 thousand contacts. • XSPORT channel ranks fifth with a viewing share of 0.17% and 121.2 thousand contacts. In total, the group of sports channels generated about 1.08 million contacts with viewers' devices in a month.
20. Sports channels, Shr%, May 2023 0,68 0,26 0,22 0,17 0,17 0,12 0,11 0,07 0,04 0,03 0,00 0,70 1,40 Setanta Sports HD Eurosport 1 Megogo Football 1 Setanta Sports Plus XSPORT Eurosport 2 Xsport+ Спорт 4 Megogo Football 2 Dynamo Kyiv TV Sports channels, Shr%, May 2023
21. Sports channels, average time spent, May 2023 00:40:14 00:32:01 00:33:27 00:28:50 00:18:45 00:18:23 00:17:59 00:28:28 00:14:39 00:11:26 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Setanta Sports HD Eurosport 1 Megogo Football 1 Setanta Sports Plus XSPORT Eurosport 2 Xsport+ Спорт 4 Megogo Football 2 Dynamo Kyiv TV Sports channels, Ats, May 2023
22. News channels, May 2023 • In first place is Channel 24, which viewing share in May increased by 0.31 p.p. up to 2.44% (the channel received 183.8 thousand contacts and an average viewing time of 1 hour and 7 minutes). • The share of viewing of the Espresso channel, which was in second place, increased by 0.11 p.p. to 0.98%. The channel received 165.4 thousand unique contacts in May and an average viewing time of 37.8 minutes. • PRYAMIY channel showed a viewing share of 0.92% (plus 0.10 p.p. ), and ranks third with 186.7 thousand contacts. Average viewing time was 35.7 minutes. • The fourth place for UA:FreeDOM channel is a viewing share of 0.62% (plus 0.04 p.p. ), the number of contacts with the channel is 26.9 thousand. • He took fifth place Unian TV (viewing share increased by 0.09 p.p. to 0.32%), which generated 181.1 thousand contacts. The total number of contacts with viewers' devices throughout Ukraine in May amounted to 1.48 million.
23. News channels, Shr%, May 2023 2,43 0,98 0,92 0,62 0,32 0,3 0,18 0,06 0,05 0,05 0,04 0,01 0,01 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Channel 24 Espreso TV PRYAM IY UA:FreeDOM Unian TV ApostropheTV 8 Channel Obozrevatel TV Suspilne Noviny Pravda TUT Euronews BBC W orld News W e - Ukraine CHP Info Pershyi Diloviy UNC D1 News channels, Shr%, May 2023
24. News channels, average time spent, May 2023 01:07:21 0,03 0,02 0,03 0,01 0,02 0,01 0,01 0,01 0,00 00:00:00 00:14:24 00:28:48 00:43:12 00:57:36 01:12:00 01:26:24 Channel 24 Espreso TV PRYAMIY UA:FreeDOM Unian TV ApostropheTV 8 Channel Obozrevatel TV Suspilne Noviny Pravda TUT News channels , Ats, May 2023
25. Documentary channels, May 2023 • History channel remains in first place in the group, its share decreased by 0.08 percentage points and amounted to 0.98% (the total number of contacts with the channel is 157.2 thousand), and DISCOVERY CHANNEL takes the second position in the group with an indicator of 0.96% (minus 0.06 p.p. ). The number of contacts of the channel with viewers' devices throughout Ukraine amounted to 91.8 thousand. • Nat Geo Wild took third place with a viewing share of 0.74% (down by 0.06 p.p. ). Suspilne Kultura channel (viewing share of 0.73%, plus 0.49 p.p.) is in fourth place, and NATIONAL GEOGRAPHIC channel is in fifth place with an indicator of 0.67% (minus 0.07 p.p.). The average time spent watching TV channels-leaders of the group in May was: History - 44.7 minutes, DISCOVERY CHANNEL - 34.8 minutes, Nat Geo Wild – 34.2 minutes. 2.64 million contacts with viewers' devices occurred with the group of documentary channels in May.
26. Documentary channels, Shr %, May 2023 0,98 0,96 0,74 0,73 0,66 0,49 0,46 0,18 0,14 0,11 0,10 0,09 0,08 0,07 0,07 0,07 0,06 0,05 0,05 0,04 0,04 0,04 0,03 0,03 0,03 0,02 0,02 0,01 0,01 0,01 0,00 0,18 0,35 0,53 0,70 0,88 1,05 History DISCOVERY CHANNEL Nat Geo Wild Суспільне Культура NATIONAL GEOGRAPHIC History 2 Discovery Science Travel&Adventure Animal Planet Investigation Discovery Trofey EPOQUE EKO TV Travel Channel HD Rybalka TV Nauka Kus Kus Dacha Fauna 1AUTO Travelxp HD 6SOTOK Da Vinci Learning Terra Utravel One Planet Chemodan TV DOCUBOX HD Mason TV 36,6 HD Documentary channels, Shr %, May 2023
27. Documentary channels, average time spent, May 2023 0,03 0,02 0,02 0,01 0,02 0,03 0,03 0,01 0,01 0,02 0,01 0,00 0,01 0,01 0,02 0,02 0,03 0,03 0,04 0,04 History DISCOVERY CHANNEL Nat Geo W ild Суспільне Культура NATIONAL GEOGRAPHIC History 2 Discovery Science Travel&Adventure Anim al Planet Investigation Discovery Trofey Documentary channels, Ats, May 2023
28. TV series channels, Shr %, May 2023 1,88 1,15 0,86 0,55 0,45 0,4 0,09 0,09 0,00 0,35 0,70 1,05 1,40 1,75 2,10 BIGUDI Comedy Central FOX FILM UADRAMA Star Family Bolt Dorama Kinoliving TV series channels, Shr %, May 2023 • The group of TV series channels in May is led by Bigudi channel, the share of viewing of which decreased by 0.21 p.p. up to 1.88%, and which generated 293.2 thousand contacts with viewers' devices. • Comedy Central channel is in second place, which viewing share increased by 0.16 p.p. up to 1.15%. • The third place is taken by FOX channel with a viewing share of 0.86% (plus 0.13 p.p.). In total, the group of TV series channels gained 1.80 million contacts with viewers' devices throughout Ukraine.
29. TV series channels, average time spent, May 2023 00:47:23 00:30:34 00:42:36 00:29:41 00:29:37 00:32:40 00:22:26 00:08:29 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 BIGUDI Comedy Central FOX FILM UADRAMA Star Family Bolt Dorama Kinoliving TV series channels, Ats, May 2023
30. Music channels, Shr%, May 2023 • M1 takes the first place - its viewing share increased to 0.44%, followed by M2 channel (its share increased to 0.23%). • In third place is the EU MUSIC channel with a viewing share of 0.22%. The group of music channels received 854,000 contacts with viewers' devices in May. 0,44 0,23 0,22 0,22 0,08 0,07 0,05 0,03 0,03 0,03 0,00 0,15 0,30 0,45 0,60 M1 M2 EU Music 4ever music MTV Hits UAMusic InRating MTV 90s MTV 00s clubMTV Music channels, Shr%, May 2023
31. Music channels, average time spent, May 2023 00:37:32 00:27:45 00:34:59 00:26:37 00:30:07 00:20:01 00:14:17 00:19:51 00:20:46 00:18:33 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 M 2 EU M usic 4ever music M TV Hits UAM usic InRating M TV 90s M TV 00s clubM TV Music channels, Ats, May 2023
32. Regional channels, May 2023 • Kyiv channel took first place among regional channels with a viewing share of 0.311%. • In second place is the channel Suspilne Kyiv with an indicator of 0.084%. • Perviy Gorodskoy, having received a viewing share of 0.029%, is in third place, and Suspilne Uzhgorod, which viewing share was 0.028%, is in fourth place. • The next channel after them, Suspilne Crimea, has an index within 0.024% of viewing share. During the month, the group of regional channels received 597 thousand contacts with viewers' devices.
33. Regional channels, Shr%, May 2023 0,311 0,084 0,029 0,028 0,024 0,022 0,022 0,018 0,012 0,010 0,007 0,007 0,006 0,005 0,005 0,004 0,004 0,003 0,003 0,003 0,002 0,002 0,002 0,002 0,002 0,002 0,002 0,002 0,001 0,001 0,001 0,000 0,050 0,100 Kyv Suspilne Kyiv Perviy Gorodskoy Suspilne Uzhgorod Suspilne Crimea 11 Channel Pravda TUT Kyiv ATR Horizon TV Chernomorskaya TRK NTA (2 Channel) TRK Galicia Avers (Lutsk) Pershyi Zahidniy Suspilne Zaporizhya Konkurent (Lutsk) 12 Channel (Lutsk) Ternopil 1 Vita TV Suspilne Dnipro Perviy Kievskiy ETNO CHANNEL HD Suspilne Zhytomyr Suspilne Chernihiv Suspilne Lutsk Suspilne Kharkiv TVA (Chernivtsi) Suspilne Rivne Suspilne Mykolaiv Rudana TRK (Kriviy Rig) Suspilne Ivano-… Regional channels, Shr%, May 2023
34. Regional channels, average time spent, May 2023 00:07:15 00:20:27 00:08:13 00:07:14 00:27:06 00:08:54 00:07:03 00:06:44 00:07:00 00:11:17 00:08:43 00:07:37 00:11:16 00:07:23 00:07:57 00:09:13 00:06:18 00:05:18 00:07:44 00:03:46 00:06:23 00:11:18 00:05:05 00:09:11 00:05:17 00:06:03 00:08:55 00:06:43 00:04:39 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Kyv Suspilne Kyiv Perviy Gorodskoy Suspilne Uzhgorod Suspilne Crim ea 11 Channel Pravda TUT Kyiv ATR Horizon TV Chernom orskaya TRK NTA (2 Channel) TRK Galicia Avers (Lutsk) Pershyi Zahidniy Suspilne Zaporizhya Konkurent (Lutsk) 12 Channel (Lutsk) Ternopil 1 Vita TV Suspilne Dnipro Perviy Kievskiy ETNO CHANNEL HD Suspilne Zhytom yr Suspilne Chernihiv Suspilne Lutsk Suspilne Kharkiv TVA (Chernivtsi) Suspilne Rivne Suspilne M ykolaiv Rudana TRK (Kriviy… Suspilne Poltava Regional channels, Ats, May 2023
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