October 2023 ENG

Transcript

1. We know what Ukraine is watching TV viewing survey October 2023
2. SUMMARY • Fraction groups channels general viewing in October continued decrease (minus 1.62 pp , share 49.18%), group remains on the first place. • In second place is a group of movie channels , viewing share which in October increased by 1.89 pp . and amounted to 20.13%. • Group of entertainment channels is in third place - in October, the group's viewing share was at the level of 13.00% (minus 0.25 p.p. ). • Share of a group of documentary channels slightly increased and the group ranks fourth with an indicator of 5.74% (plus 0.19 p.p.). • Group channels TV serials, the share of viewing of which was 5.74%, which is 0.59 p.p. higher than the figure in September, was in fifth place. In sixth place is the group of news channels (viewing share of 4.65%, minus 0.72 p.p.), and in seventh place is the group of children's channels (viewing share of 3.95%, decreased by 0.20 p.p. ). • In eighth place was a group of sports channels (viewing share in October decreased by 0.01 pp to 3.37%). • The share of views of the group of music channels decreased by 0.07 p.p. to 1.36%, and the group was in ninth place. • The group of regional channels holds the tenth place with an indicator of 0.80% (minus 0.20 p.p.).
3. TV channels groups by genres 40,8 18,24 13,25 7,17 5,14 4,65 4,15 3,38 1,43 0,79 1, 39,18 20,13 13, 7,36 5,74 4,42 3,95 3,37 1,36 0,7 0,8 0,00 15,00 30,00 45,00 60,00 General viewing Movie Entertainment Documentary TV S eries News Children's Sports Music Regional Others TV channels groups by genres, Shr % September October
4. Channels of general viewing, October 2023 • STB channel leads the group (viewing share 9.69%, added 0.80 p.p.) in October. • Novy Channel (viewing share decreased by 0.73 percentage points ) takes second place with a viewing share of 6.86%. STB channel generated 743,600 contacts, while Novy Channel generated 658,700 contacts. • 1+1 Ukraine took third place with a viewing share of 5.76% (minus 0.35 pp and 577.8 thousand contacts). • ICTV channel ranks fourth, having lost 0.25 percentage points in October (viewing share 4.87%, number of contacts with the channel – 435.1 thousand). • Channel 2+2 decreased by 0.76 pp in October and is in fifth place with a rate of 4.22% (605.2 thousand contacts generated), and the 1+1 Marathon is in sixth place with a rate of 3.69% (minus 0.17 p.p., generated 471.2 thousands of contacts). In general, the group of general viewing channels gained 5.04 million contacts with viewers' devices in October.
5. Channels of general viewing, Shr%, October 2023 9,69 6,86 5,76 4,87 4,22 3,67 1,87 1,2 0,55 0,33 0,14 0,02 0,01 0, 0, 0,00 3,50 7,00 10,50 STB Novy Channel 1+1 Ukraine ICTV 2+2 1+1 Marathon NTN Inter K1 Channel 5 K2 DOM Televsesvit NASHE DobroTV Channels of general viewing, Shr%, October 2023
6. Channels of general viewing, average time spent, October 2023 01:20:36 01:10:15 01:09:32 01:16:36 00:48:23 00:59:52 00:51:43 00:35:14 00:21:05 00:19:14 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 STB Novy Channel 1+1 Ukraine ICTV 2+2 1+1 Marathon NTN Inter K1 Channel 5 Channels of general viewing, Ats, October 2023
7. Channels of general viewing, coverage, October 2023 743 608 658 734 577 797 435 062 605 244 471 207 337 127 323 131 313 263 179 983 167 579 46 748 182 037 2 712 0 0 100 000 200 000 300 000 400 000 500 000 600 000 700 000 800 000 900 000 1 000 000 1 100 000 1 200 000 1 300 000 1 400 000 1 500 000 STB Novy Channel 1+1 Ukraine ICTV 2+2 1+1 Marathon NTN Inter K1 Channel 5 K2 DOM Televsesvit NASHE DobroTV Channels of general viewing, Cov# (A-approximation), October 2023
8. General viewing channels, weekdays • On weekdays in October, STB has taken the first place. • Novy Channel is in second place. • 1+1 Ukraine is in third place. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • On the weekend, the first place is held by STB. • The second place is for Novy Channel. • The third is taken 1+1 Ukraine. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, October 2023 • Viasat Kino HD channel occupies the first position in October (viewing share 3.54%, growth by 0.39 p.p.). In total, more than 278.97 thousand contacts with unique devices of viewers connected to IPTV/OTT platforms watched Viasat Kino HD during the month throughout Ukraine with an average viewing rate of 55.7 minutes. • Viasat Kino Megahit channel with an indicator of 2.19% (share unchanged, number of contacts – 220.6 thousand) ranked second in the group. • The third place in the group is held by Viasat Kino Action (viewing share 2.08%, growth by 0.69 p.p.), which was contacted by 277.8 thousand viewers' devices. • Viasat Kino Comedy channel is in fourth place (viewing share 1.79%, number of contacts with the channel – 254.9 thousand). • Cinema Fantasy channel (viewing share increased by 0.10 pp to 1.10%) took fifth place - the channel had 40.3 thousand contacts with viewers' devices in October. The group of movie channels gained 3.62 million contacts with viewers' devices in October.
11. Movie channels, Shr%, October 2023 3,54 2,19 2,08 1,79 1,1 1, 0,99 0,86 0,68 0,63 0,6 0,53 0,5 0,49 0,46 0,46 0,43 0,36 0,29 0,26 0,00 0,35 0,70 1,05 1,40 1,75 2,10 2,45 2,80 3,15 3,50 3,85 Viasat Kino HD Viasat Kino Megahit Viasat Kino Action Viasat Kino Comedy Cinema Fantasy Hollywood HD Cinema Comedy Viasat Kino W orld Cinema Megahit Cinema Family Cinema Action CINE+HIT CINE+ HD 4ever Cinema AM C Kinowood 4ever Theater 4ever Drama Ентер-фільм Hollywood Movie channels, Shr%, October 2023
12. Movie channels, average time spent, October 2023 00:55:42 00:46:45 00:36:12 00:37:11 00:41:13 00:23:34 00:41:20 00:20:37 00:33:10 00:40:42 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 Viasat Kino HD Viasat Kino… Viasat Kino Action Viasat Kino… Cinema Fantasy Hollywood HD Cinema Comedy Viasat Kino W orld Cinema Megahit Cinema Family Movie channels, Ats, October 2023
13. Entertainment channels, October 2023 • ICTV 2 channel remains in first place in the group with a viewing share of 4.88% (a decrease of 0.59 pp), generating 584.5 thousand contacts with viewers' devices throughout Ukraine. Average viewing time channel ICTV2 was 57.1 minutes. • Channel TET is in second place with a viewing share of 4.08% (plus 0.68 p.p. ). • KVARTAL TV channel is in third place with a share of 1.07%. TET channel took place 551.2 thousand contacts, KVARTAL TV channel - 252.6 thousand. • TLC channel was in fourth place with an index of 0.607 % (minus 0.09 p.p.), and Sonce channel was in fifth place with a share of 0.603% (minus 0.01 p.p. ). In general, the group of entertainment channels gained 2.94 million contacts with viewers' devices during the month.
14. Entertainment channels, Shr%, October 2023 4,88 4,1 1,07 0,61 0,6 0,57 0,45 0,31 0,13 0,08 0,08 0,07 0,02 0,02 0,01 0,00 1,00 2,00 3,00 4,00 5,00 6,00 ICTV2 ТЕТ KVARTAL TV TLC Сонце ОЦЕ (QTV) Fox Life М ега Орел & Решка Трофей Рибалка ТВ Food Network Continent E FAST&FUN BOX HD M ilady_Televisio Entertainment channels, Shr%, October 2023
15. Entertainment channels, average time spent, October 2023 00:57:04 00:51:36 00:37:27 00:52:31 00:52:16 00:30:43 00:33:52 00:15:45 00:33:34 00:09:39 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 ICTV2 ТЕТ KVARTAL TV TLC Сонце ОЦЕ (QTV) Fox Life Мега Орел & Решка Трофей Entertainment channels, Ats, October 2023
16. Children’s channels, October 2023 • Share of viewing Plus Plus channel had in October by 0.09 p.p. to level 1, 18 %, and the channel remains in first place, generating 169.5 thousand contacts. • Nickelodeon channel (viewing share decreased by 0.02 pp to 0.52%) took second place, and Cartoon Network (0.40% share, minus 0.09 p.p.) takes third place, respectively. Nickelodeon channel generated 121.2 thousand contacts, and Cartoon Network – 44.6 thousand. • The fourth place is occupied by Cine + Kids channel, which received a viewing share of 0.31% (minus 0.05 p.p.), and the number of contacts with the channel was 98.8 thousand. In total, children's channels had 1.16 million contacts with viewers' devices during October.
17. Children’s channels, Shr%, October 2023 1,18 0,52 0,40 0,31 0,27 0,25 0,19 0,18 0,15 0,10 0,08 0,06 0,04 0,04 0,04 0,03 0,03 0,03 0,02 0,01 0,00 0,75 1,50 PLUS PLUS Nickelodeon Cartoon Network Cine+ Kids Pixel Nick Jr Boomerang Nicktoons Movie tale NIKI Junior DuckTV ZOOM NIKI Kids Gully Girl TIJI Full Cartoon MultStream Duck TV Plus BabyTV English Club TV HD Children’s channels, Shr%, October 2023
18. Children’s channels, average time spent, October 2023 01:19:10 00:50:13 00:37:49 00:34:18 00:36:55 01:22:50 00:50:06 01:18:47 00:16:57 00:48:09 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 01:55:12 02:02:24 PLUS PLUS Nickelodeon Cartoon Network Cine+ Kids Pixel Nick Jr Boom erang Nicktoons M ovie tale NIKI Junior Children’s channels, Ats, October 2023
19. Sports channels, October 2023 • Eurosport 1 channel took first place in October (viewing share increased by 0.27 pp to 0.96%). • Setanta Sports HD takes second place with a viewing share of 0.69% (minus 0.09 p.p.). Eurosport 1 received 227.6 thousand contacts with viewers' devices, and with the Setanta Sports HD reached 244,100 viewers' devices. • Megogo Football 1 channel (viewing share in October 0.32%, plus 0.11 p.p., number of contacts with the channel – 80.2 thousand) occupies the third position. • The fourth place is occupied by Setanta Sports Plus with a viewing share of 0.27% and 126.8 thousand contacts. • Eurosport 2 channel is in fifth place with a viewing share of 0.26% and 194.8 thousand contacts. In total, the group of sports channels generated about 1.79 million contacts with viewers' devices.
20. Sports channels, Shr%, October 2023 0,96 0,69 0,32 0,27 0,26 0,24 0,15 0,1 0,08 0,07 0,00 0,70 1,40 Eurosport 1 Setanta Sports HD Megogo Football 1 Setanta Sports Plus Eurosport 2 Community Sports Ukrainian Premier… Megogo Football 2 Megogo Football 3 XSPORT Sports channels, Shr%, October 2023
21. Sports channels, average time spent, October 2023 00:58:57 00:27:47 00:25:18 00:21:40 00:20:21 00:16:39 00:12:54 00:18:19 00:17:33 00:08:11 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Eurosport 1 Setanta Sports HD Megogo Football 1 Setanta Sports Plus Eurosport 2 Community Sports Ukrainian Premier… Megogo Football 2 Megogo Football 3 XSPORT Sports channels, Ats, October 2023
22. News channels, October 2023 • In first place is Channel 24, the share of viewing of which in October increased by 0.17 pp up to 1.90% (the channel received 226,000 contacts and an average viewing time of 58.7 minutes). • The share of viewing of Espresso channel, which was in second place, increased by 0.03 p.p. to 1.07%. The channel received 267.2 thousand unique contacts in October and an average viewing time of 33.5 minutes. • PRYAMIY channel showed a viewing share of 0.75% (unchanged) and ranks third with 190.1 thousand contacts. Average viewing time was 36.1 minutes. • The fourth place for UA:FreeDOM channel is a viewing share of 0.16% (minus 0.01 p.p.), the number of contacts with the channel is 10.2 thousand. • Apostrophe TV took fifth place (viewing share decreased by 0.01 pp to 0.15%), which generated 86.3 thousand contacts. The total number of contacts with viewers' devices throughout Ukraine in October amounted to 1.58 million.
23. News channels, Shr%, October 2023 1,9 1,07 0,75 0,16 0,15 0,15 0,07 0,06 0,04 0,04 0,02 0,01 0, 0, 0, 0, 0, 0,00 0,20 0,40 0,60 0,80 1,00 1,20 1,40 1,60 Channel 24 Espresso TV Direct UA: FreeDOM Apostrophe TV Union TV Channel 8 Obozrevatel TV Social News Euronews W e are Ukraine PravdaTUT 100% NEW S 4 Channel BBC W orld News BUSINESS D1 News channels, Shr%, October 2023
24. News channels, average time spent, October 2023 00:58:42 00:33:28 00:36:06 00:55:36 00:21:03 00:13:58 00:08:32 00:09:44 00:07:17 00:18:43 00:00:00 00:14:24 00:28:48 00:43:12 00:57:36 01:12:00 01:26:24 Channel 24 Espresso TV Direct UA: FreeDOM Apostrophe TV Union TV Channel 8 Obozrevatel TV Social News Euronews News channels , Ats, October 2023
25. Documentary channels, October 2023 • DISCOVERY CHANNEL occupies the first place in the group, the share of which decreased to 1.03% (a decrease of 0.10 p.p., the total number of contacts with the channel is 111.2 thousand), and History channel occupies the second position in the group with by an indicator of 0.89% (minus 0.01 p.p.). The number of contacts of History channel with viewers' devices throughout Ukraine amounted to 134.1 thousand. • Discovery Science took third place with a viewing share of 0.73% (it lost 0.13 pp ). • Viasat Explore CEE (viewing share 0.65%, growth by 0.24 p.p.) is in fourth place, and NATIONAL GEOGRAPHIC channel is in fifth place with an indicator of 0.59% (minus 0.11 p.p.) . The average time spent watching the TV channels-leaders of the group in October was: DISCOVERY CHANNEL - 37.9 minutes, History - 47 minutes, Discovery Science – 34.4 minutes. In general, the group of documentary channels generated 3.44 million contacts with viewers' devices in October.
26. Documentary channels, Shr %, October 2023 1,04 0,90 0,73 0,65 0,59 0,57 0,54 0,40 0,30 0,22 0,21 0,16 0,14 0,13 0,08 0,08 0,07 0,05 0,05 0,04 0,04 0,04 0,04 0,04 0,04 0,03 0,03 0,02 0,02 0,02 0,00 0,18 0,35 0,53 0,70 0,88 1,05 1,23 DISCOVERY CHANNEL History Discovery Science Viasat Explore CEE NATIONAL GEOGRAPHIC Nat Geo Wild Viasat History Viasat Nature CEE History 2 Travel&Adventure Animal Planet Investigation Discovery Society Culture Eagle & Tail Trophy Fishing TV Cous Cous Cottage ERA Fauna Zoosweet ECO-TV The first car 6 acres Travel Channel HD Da Vinci Learning Utravel Terra Science DOCUBOX HD Documentary channels, Shr %, October 2023
27. Documentary channels, average time spent, October 2023 0:37:56 0:47:02 0:34:24 0:42:13 0:28:48 0:34:28 0:40:37 0:30:42 0:46:03 0:25:35 0:16:57 0:00:00 0:07:12 0:14:24 0:21:36 0:28:48 0:36:00 0:43:12 0:50:24 0:57:36 DISCOVERY CHANNEL History Discovery Science Viasat Explore CEE NATIONAL GEOGRAPHIC Nat Geo W ild Viasat History Viasat Nature CEE History 2 Travel&Adventure Anim al Planet Documentary channels, Ats, October 2023
28. TV series channels, Shr %, October 2023 1,64 0,91 0,82 0,64 0,56 0,36 0,2 0,2 0,00 0,35 0,70 1,05 1,40 1,75 Biiguda FOX Comedy Central FILM UADRAMA Epic Drama Star Family Bolt Kinoliving TV series channels, Shr %, October 2023 • The group of TV series channels in October is led by Bigudi channel, which viewing share increased by 0.02 percentage points to 1.64%, and which generated 251.3 thousand contacts with viewers' devices. • In second place is FOX channel, which viewing share increased by 0.24 percentage points to 0.91%. • The third place is occupied by Comedy Central channel with a viewing share of 0.82% (minus 0.01 p.p.). In total, the group of TV series channels gained 2.27 million contacts with viewers' devices throughout Ukraine.
29. TV series channels, average time spent, October 2023 01:00:41 00:47:06 00:44:48 00:35:01 00:35:21 00:27:12 00:22:12 00:12:00 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 Biiguda FOX Comedy Central FILM UADRAMA Epic Drama Star Family Bolt Kinoliving TV series channels, Ats, October 2023
30. Music channels, Shr%, October 2023 • M1 occupies the first place - its viewing share remained unchanged at 0.39%. • M2 channel is in second place (the share is at the level of 0.22%). • 4ever Music channel is in third place with a viewing share of 0.216%. In total, the group of music channels received 990.4 thousand contacts with viewers' devices in October. 0,39 0,22 0,22 0,18 0,05 0,05 0,04 0,04 0,03 0,03 0,00 0,15 0,30 0,45 M1 M2 4ever… EU Music MTV Hits InRating UAMusic VH1 Classic MUZVAR… MTV Rocks Music channels, Shr%, October 2023
31. Music channels, average time spent, October 2023 00:33:30 00:24:34 00:27:34 00:30:14 00:34:18 00:08:21 00:17:09 00:21:49 00:08:32 00:22:10 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 M 2 4ever music EU M usic M TV Hits InRating UAM usic VH1 Classic M UZVAR TV M TV Rocks Music channels, Ats, October 2023
32. Regional channels, October 2023 • In October, Kyiv channel is in first place among regional channels with a viewing share of 0.382%. • In second place is Suspilne Kyiv channel with an indicator of 0.143%. • Horizon TV channel, having received a viewing share of 0.031%, is in third place, and Suspilne Crimea channel, which viewing share was 0.030%, is in fourth place. • PravdaTUT Kyiv channel follows them has an indicator within 0.023% of viewing share. During the month, the group of regional channels received 1.29 million contacts with viewers' devices.
33. Regional channels, Shr%, October 2023 0,382 0,143 0,031 0,030 0,023 0,012 0,010 0,006 0,005 0,004 0,004 0,004 0,004 0,003 0,003 0,003 0,003 0,002 0,002 0,002 0,002 0,002 0,002 0,001 0,001 0,001 0,001 0,001 0,001 0,001 0,001 0,000 0,050 0,100 Kyiv Public Kyiv Horizon TV Public Crimea PravdaTUT Kyiv ATR Chernomorskaya TRK Vita TV NTA (2nd channel) First Western Public Kharkiv Social Dnipro Channel 11 TRK Halychyna Chernivtsi community Chernihiv society Rudana TRK (Kryvyi Rih) Первый Городской Poltava society March TRK Obverse (Lutsk) Society Odesa Vinnytsia society PravdaTUT Lviv Donbas society ITV media Rivne RAI Public Rivne Society Zhytomyr Society Lutsk Public Ivano-Frankivsk Regional channels, Shr%, October 2023
34. Regional channels, average time spent, October 2023 00:10:51 00:04:56 00:08:31 00:04:17 00:05:05 00:08:26 00:07:41 00:07:18 00:12:26 00:06:26 00:19:35 00:12:01 00:08:26 00:08:36 00:05:34 00:07:10 00:08:56 00:06:59 00:03:01 00:08:33 00:04:17 00:03:10 00:04:13 00:08:23 00:04:42 00:08:04 00:03:36 00:07:33 00:05:16 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Kyiv Public Kyiv Horizon TV Public Crim ea PravdaTUT Kyiv ATR Chernom orskaya TRK Vita TV NTA (2nd channel) First W estern Public Kharkiv Social Dnipro Channel 11 TRK Halychyna Chernivtsi com m unity Chernihiv society Rudana TRK (Kryvyi… Первый Городской Poltava society M arch TRK Obverse (Lutsk) Society O desa Vinnytsia society PravdaTUT Lviv Donbas society ITV m edia Rivne RAI Public Rivne Society Zhytom yr Society Lutsk Public Ivano-Frankivsk Regional channels, Ats, October 2023
35. Thank you for attention! Read us on Facebook & Telegram @BIGDATAUA We are glad to answer the questions: +38 063 744 78 48 pr@bigdataua.com