TV viewing survey August 2022

Transcript

1. We know what Ukraine is watching TV viewing survey August 2022
2. SUMMARY • General viewing channels has been growing for the second month in a row - according to the results of August, part of the group increased by 1.81 percentage points up to 41.21%. The group of movie channels continues to hold the second place – in August the group's share of viewing dropped slightly to 21.40 % (the group lost 0.61 p.p.). • The third most popular among viewers was the group of entertainment channels, the share of which increased by 0.12 percentage points in August and reached the mark of 9.28%. • A group of documentary channels, the viewing share of which was 6.63%, that is 0.35 p.p. lower than in July, ranked fourth. • The group of TV series channels grew by 0.86 p.p. and ranks fifth with 6.27%. • In sixth place is the group of children's channels (viewing share 4.56%, minus 0.29 percentage points), and in seventh place is the group of news channels (viewing share 4.46%, decrease by 1.98 percentage points). • The viewing share of sports channels group increased by 1.20 p.p. to 2.08% and the group remains in eighth place. In ninth place is a group of music channels with a total viewing share of 1.27% (lost 0.10 p.p. ). • The group of regional channels (the share of viewing in August is almost unchanged) holds tenth place with 0.59%.
3. TV channel groups by genre 39,4 22,07 9,16 6,98 5,41 4,86 6,44 1,88 1,37 0,57 1,87 41,21 21,4 9,28 6,63 6,27 4,56 4,46 2,08 1,27 0,59 2,25 0,00 15,00 30,00 45,00 60,00 General viewing Movie Entertainment Documentary TV series Children's News Sports Music Regional Other TV channel groups by genre , Shr % July August
4. Channels of general viewing, August 2022 • Novy Channel (0.03 percentage point increase in viewing share) continues to rank first in August with a share of 9.28%. • At the same time, channel 1+1 (viewing share 8.72%, growth by 1.02 percentage points) ranks second in the group. Novy Channel generated 856.5 thousand contacts, while the 1+1 channel had 787.4 thousand contacts. • STB channel with a viewing share of 6.59% (growth by 0.22 percentage points and 709.4 thousand contacts). • Channel 2+2 grew by 1.26 percentage points in August and is in fourth place with an indicator of 6.03% (994.4 thousand contacts were generated). • ICTV ranks fifth, having added 0.34 p.p. in August (the share of viewing is 5.30%, the number of contacts with the channel is 625 thousand), and NTN is in sixth place with an indicator of 2.51% (the share of viewing dipped by 0.21 p.p., 397.3 thousand contacts were generated). In total, the group of general viewing channels gained 5.56 million contacts with IPTV/OTT households in August.
5. Channels of general viewing, Shr%, August 2022 9,28 8,72 6,59 6,03 5,3 2,51 1,31 0,5 0,47 0,26 0,1 0,1 0,02 0,01 0, 0,00 3,50 7,00 10,50 Novy Channel 1+1 STB 2+2 ICTV NTN Inter K1 5 Channel Apostrof TV K2 UA:FreeDOM Televsesvit Channel 'Ukraine' Nashe Channels of general viewing, Shr%, August 2022
6. Channels of general viewing, average time spent, August 2022 00:50:25 00:59:16 00:58:03 00:36:21 00:54:27 00:47:00 00:33:57 00:26:06 00:20:11 00:23:13 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 Novy Channel 1+1 STB 2+2 ICTV NTN Inter K1 5 Channel Apostrof TV Channels of general viewing, Ats, August 2022
7. Channels of general viewing, coverage, August 2022 856 493 787 460 709 361 994 406 625 247 397 312 389 496 186 744 257 361 137 381 101 422 26 495 58 125 29 949 164 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000 500 000 550 000 600 000 650 000 700 000 750 000 800 000 Novy Channel 1+1 STB 2+2 ICTV NTN Inter K1 5 Channel Apostrof TV K2 UA:FreeDOM Televsesvit Channel 'Ukraine' Nashe Channels of general viewing, Cov# (A-approximation), August 2022
8. General viewing channels, weekdays • On weekdays in August, Novy Channel came out on top. • 1+1 is in second place. • In third place is STB. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • Over the weekend, Novy Channel held the lead. • 2+ 2 took the second position. • 1+1 won third place *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, August 2022 • The first position in August is held by the TV1000 Action East channel (revision share of 3.56%, an increase of 0.14 percentage points). In total, more than 1.15 million unique households connected to IPTV/OTT platforms watched the TV 1000 Action East channel in a month throughout Ukraine with an average viewing rate of 33.9 minutes. • The TV1000 East channel with a figure of 3.50% (a decrease of 0.13 percentage points, the number of contacts - 739 thousand) is in second place in the group. • The third place in the group is held by the ViP Comedy channel (viewing share 2.86 %, growth by 0.02 percentage points), which was watched by 774.8 thousand households. • In fourth place is the VIP Megahit HD channel (viewing share 2.16%, minus 0.48 p.p., the number of contacts with the channel is 567 thousand). • Channel TV1000 World Kino (the share of viewing increased by 0.11 p.p. to 2.08%) ranked fifth - the channel reached 1.09 million households in August. 8.73 million contacts with IPTV/OTT households were received by the movie channel group in August.
11. Movie channels, Shr%, August 2022 3,56 3,5 2,86 2,16 2,08 1,51 1,34 1,04 0,62 0,57 0,53 0,47 0,46 0,28 0,23 0,08 0,03 0,02 0,02 0,01 0,01 0,01 0, 0, 0, 0,00 0,35 0,70 1,05 1,40 1,75 2,10 2,45 2,80 3,15 3,50 3,85 TV1000 Action East TV1000 East ViP Com edy VIP M egahit HD TV1000 W orld Kino Hollywood HD VIP Prem iere HD Param ount channel Enter-film CINE+ HD CINE+HIT CINE+ LEGEND 4ever Cinema Star Cinema AM C Bollywood HD FILM BOX FilmUA LIVE Rodnoe kino FILM BOX ARTHOUSE KBS W orld TV KINO1 Kino_Polska_Inte #NASHE RETRO A Premier Movie channels, Shr%, August 2022
12. Movie channels, average time spent, August 2022 00:33:56 00:32:34 00:31:22 00:31:54 00:22:32 00:26:43 00:21:36 00:22:12 00:30:41 00:12:12 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 Action… TV1000 East ViP Com edy VIP M egahit HD TV1000 W orld… Hollywood HD VIP Prem iere HD Param ount… Enter-film CINE+ HD Movie channels, Ats, August 2022
13. Entertainment channels, August 2022 • In August, the leader of the group, TET channel, increased the share of viewing (growth by 0.80 p.p. to 4.43%), generating 740.4 thousand contacts with IPTV/OTT households throughout Ukraine. The average TET viewing time was 34.9 minutes. • KVARTAL TV channel is in second place with a viewing share of 1.50% (plus 0.50 p.p.). • The share of the OCE-TV channel in third place increased by 0.13 p.p. up to 1.27%. KVARTAL TV made 710.6 thousand contacts with viewers, OCE-TV channel - 323 thousand. • In fourth place was Sonce channel with an indicator of 0.60 % (increased by 0.22 p.p.), and Mega channel is in fifth place with a share of 0.39% (added in August 0.03 p.p.) In total, the group of entertainment channels reached 3.08 million contacts with IPTV/OTT households during the month.
14. Entertainment channels, Shr%, August 2022 4,43 1,5 1,27 0,6 0,39 0,34 0,27 0,16 0,15 0,11 0,02 0,01 0,01 0, 0, 0, 0, 0, 0,00 1,00 2,00 3,00 4,00 5,00 ТЕТ KVARTAL TV OCE (QTV) Sonce M ega TLC Fox Life Trofey Food Network Rybalka TV M ilady_Televis… M yZen HD Indigo TV FAST&FUN… 7D7 NLO-TV Vintazh TV Fine Living Entertainment channels, Shr%, August 2022
15. Entertainment channels, average time spent, August 2022 00:34:51 00:38:11 00:37:43 00:28:01 00:19:08 00:51:18 00:22:15 00:12:41 00:37:39 00:11:26 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ТЕТ KVARTAL TV OCE (QTV) Sonce M ega TLC Fox Life Trofey Food Network Rybalka TV Entertainment channels, Ats, August 2022
16. Children’s channels, August 2022 • The viewing share of Plus Plus dipped in August by 0.14 p.p. to the level of 1.18%, and the channel remains in first place, generated 240.5 thousand contacts. • Nick jr (viewing share decreased by 0.08 p.p. to 0.56%) took second place, while Nickelodeon (share at the level of 0.52%, minus 0.07 percentage points) ranks third respectively. Channel Nick Jr generated 80.3k contacts, while Nickelodeon channel generated 1,35.4k • Fourth place goes to Nicktoons channel, the viewing share of which was 0.40% (an increase of 0.11 percentage points), and the number of contacts was 98.8 thousand. In total, children's channels during August made 1.53 million contacts with households connected to the IPTV/OTT panel.
17. Children’s channels, Shr%, August 2022 1,18 0,56 0,53 0,40 0,40 0,29 0,24 0,16 0,15 0,11 0,11 0,09 0,09 0,05 0,04 0,04 0,03 0,02 0,02 0,02 0,00 0,75 1,50 PLUS PLUS Nick Jr Nickelodeon Nicktoons Pixel Cartoon Network Nickelodeon Ukraine Pluto TV NIKI Junior Cine+ Kids Boomerang Malyatko TV DuckTV NIKI Kids ZOOM BabyTV Duck TV Plus Gulli Girl English Club TV HD TIJI MultStream Children’s channels, Shr%, August 2022
18. Children’s channels, average time spent, August 2022 00:58:15 01:13:55 00:50:37 01:16:21 00:38:48 00:51:38 01:03:36 00:52:14 00:29:07 00:39:02 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 PLUS PLUS Nick Jr Nickelodeon Nicktoons Pixel Cartoon Network Nickelodeon… NIKI Junior Cine+ Kids Boom erang Children’s channels, Ats, August 2022
19. Sports channels, August 2022 • Setanta Sports HD Channel Holds Number One in August (the share of revision increased by 0.39 percentage points to 0.93%). • Setanta Sports Plus channel ranks second with a view share of 0.19% (0.06 p.p. drop ). Setanta Sports HD received 407 thousand contacts, the Setanta Sports Plus channel was watched by 332.8 thousand households. • XSPORT channel (view share in August 0.18%, minus 0.04 percentage points , the number of contacts with the channel - 234.4 thousand) holds the third position. • Fourth place is occupied by Eurosport 1 channel with a viewing share of 0.134% and 133 thousand contacts. • Channel Sport 1 Baltic ranks fifth with a view share of 0.126% and 36.4 thousand contacts. In total, the group of sports channels generated about 2.15 million contacts.
20. Sports channels, Shr%, August 2022 0,93 0,19 0,18 0,13 0,13 0,1 0,1 0,09 0,05 0,04 0,00 0,70 1,40 Setanta Sports HD Setanta Sports Plus XSPORT Eurosport 1 Sport 1 Baltic Megogo Football 1 Eurosport 2 Xsport+ Viasat Sport Dynamo Kyiv TV Sports channels, Shr %, August 2022
21. Sports channels, average time spent, August 2022 00:39:38 00:18:26 00:15:27 00:20:07 00:33:26 00:25:08 00:18:03 00:12:35 00:09:17 00:10:32 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Setanta Sports HD Setanta Sports Plus XSPORT Eurosport 1 Sport 1 Baltic Megogo Football 1 Eurosport 2 Xsport+ Viasat Sport Dynamo Kyiv TV Sports channels, Ats, August 2022
22. Documentary channels, August 2022 • DISCOVERY CHANNEL moved up to the first place in the group, the viewing share of which increased by 0.11 percentage points up to 0.80% (the total number of contacts with the channel is 309 thousand), and Viasat Explore CEE - on the second position in the group with 0.78% (minus 0.09 p.p.). • The number of contacts the channel had with IPTV/OTT households throughout Ukraine amounted to 258.7 thousand. • History is in third place with a viewing share of 0.68% (plus 0.08 p.p.). • Viasat History (viewing share 0.67%, decrease by 0.31 p.p.) is in fourth place, and NATIONAL GEOGRAPHIC is in fifth place with an indicator of 0.60% (minus 0.11 p.p.). The average time spent watching TV channels - the leaders of the group, in August was: DISCOVERY CHANNEL - 36.3 minutes, Viasat Explore CEE - 32.9 minutes, History - 40.2 minutes. In general, the group of educational channels generated 5.1 million contacts with IPTV/OTT households in August.
23. Documentary channels, Shr %, August 2022 0,80 0,78 0,68 0,67 0,60 0,57 0,53 0,43 0,17 0,16 0,14 0,14 0,13 0,12 0,11 0,07 0,07 0,06 0,05 0,05 0,05 0,04 0,04 0,04 0,03 0,02 0,01 0,01 0,01 0,00 0,00 0,18 0,35 0,53 0,70 0,88 DISCOVERY CHANNEL Viasat Explore CEE History Viasat History NATIONAL GEOGRAPHIC Viasat Nature CEE Nat Geo Wild Discovery Science EPOQUE Trofey Animal Planet Suspilne Kultura Travel&Adventure Travel Channel HD Rybalka TV EKO -TV Kus Kus 1AUTO H2 Da Vinci Learning Fauna Nauka Utravel Dacha Terra 6sotok 36,6 HD Mason TV NavigatorTV Zakon TV Documentary channels, Shr %, August 2022
24. Documentary channels, average time spent, August 2022 00:36:17 00:32:56 00:40:15 00:28:45 00:25:36 00:27:47 00:27:35 00:28:38 00:16:31 00:12:41 00:17:20 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 DISCOVERY CHANNEL Viasat Explore CEE History Viasat History NATIONAL GEOGRAPHIC Viasat Nature CEE Nat Geo Wild Discovery Science EPOQUE Trofey Animal Planet Documentary channels, Ats, August 2022
25. News channels, August 2022 • After the broadcasting of channel Ukraine 24 ceased, Channel 24 took the first place, the viewing share of which increased by 0.52 p.p. in August up to 1.80% (the channel received 217.8 thousand contacts and the average viewing time at the level of 56.4 minutes). • Viewing share of Espresso TV, which came in second place, remained unchanged at 1.08%. The channel received 229.2 thousand unique contacts in August and an average viewing time of 40 minutes. • PRYAMIY showed a viewing share of 0.98% (minus 0.06 p.p.), and ranks third out of 233.2 thousand contacts. Average viewing time was 39 minutes. • Fourth place on the Unian TV channel - the viewing share increased by 0.07 p.p. up to 0.18%, the number of contacts with the channel - 187 thousand. • In fifth place is Channel 8 (viewing share increased by 0.02 p.p. to 0.15%), which generated 201,000 contacts. The total number of IPTV/OTT contacts with news channels amounted to 1.77 million throughout Ukraine in August.
26. News channels, Shr%, August 2022 1,8 1,08 0,98 0,18 0,15 0,08 0,06 0,05 0,04 0,04 0,01 0, 0, 0, 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Channel 24 Espresso TV RRYM IY Unian TV 8 Channel Obozrevatel TV Pershiy Diloviy Pravda TUT Euronews 4 Channel BBC W orld News CHP Info Zoryaniy Ukraine 24 D1 Kyiv.Live 100% NEW S BUSINESS News channels, Shr%, August 2022
27. News channels, average time spent, August 2022 00:56:23 00:39:58 00:38:59 00:14:19 00:09:02 00:12:47 00:10:07 00:07:25 00:09:15 00:12:55 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Channel 24 Espresso TV RRYMIY Unian TV 8 Channel Obozrevatel TV Pershiy Diloviy Pravda TUT Euronews 4 Channel News channels, Ats, August 2022
28. TV series channels, Shr %, August 2022 1,58 1,1 0,85 0,79 0,71 0,62 0,5 0,1 0,02 0, 0,00 0,35 0,70 1,05 1,40 1,75 BIGUDI Param ount Com edy Epic Drama FOX FILM UADRAMA Bolt Star Family Dorama FlixSnip Amediateka2 TV series channels, Shr %, August 2022 • The group of series channels in August is headed by BIGUDI, which viewing share of increased by 0.39 percentage points up to 1.58% and generated 286.4 thousand contacts with IPTV/OTT households. • In second place is Paramount Comedy, the fate of viewing which increased by 0.21 p.p. up to 1.10%. • Third place goes to Epic Drama with a viewing share of 0.85% (plus 0.01 p.p.). In total, the group of TV series channels gained 2.56 million contacts with IPTV/OTT households throughout Ukraine.
29. TV series channels, average time spent, August 2022 00:48:16 00:27:27 00:30:58 00:36:45 00:31:20 00:40:01 00:36:26 00:21:31 00:04:10 00:00:00 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 BIGUDI Param ount Com edy Epic Drama FOX FILM UADRAMA Bolt Star Family Dorama FlixSnip Amediateka2 TV series channels, Ats, August 2022
30. Music channels, Shr%, August 2022 • EU MUSIC holds the first place - its share of viewing decreased to 0.32%. • M1 - in the second (the share decreased by 0.03 p.p. to 0.28%). • In third place is M2 channel with a viewing share of 0.14%. In total, the group of music channels received 1.55 million contacts in August. 0,32 0,28 0,14 0,12 0,09 0,06 0,04 0,04 0,04 0,02 0,00 0,15 0,30 0,45 EU Music M1 M2 4ever… InRating MTV Hits MTV 00s MTV 90s clubMTV MTV Live… Music channels, Shr%, August 2022
31. Music channels, average time spent, August 2022 00:35:28 00:24:59 00:17:56 00:31:44 00:16:42 00:21:25 00:21:03 00:19:35 00:20:51 00:09:28 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 EU M usic M 1 M 2 4ever music InRating M TV Hits M TV 00s M TV 90s clubM TV M TV Live HD Music channels, Ats, August 2022
32. Regional channels, August 2022 • Kiev channel remains in first place among regional channels with a viewing share of 0.220%. In second place is ATR channel with an indicator of 0.057%. • Perviy Gorodskoy, with a viewing share of 0.047%, is in third place, and Suspilne Kiev, with a viewing share of 0.044%, is in fourth place. • ALEX channel following them has an indicator within 0.028% of the share of viewing. In August, a group of regional channels received 805,000 contacts with households.
33. Regional channels, Shr %, August 2022 0,220 0,057 0,047 0,044 0,028 0,028 0,022 0,011 0,009 0,008 0,008 0,007 0,007 0,006 0,005 0,005 0,005 0,005 0,005 0,005 0,004 0,004 0,003 0,003 0,003 0,003 0,003 0,002 0,002 0,002 0,002 -0,010 0,010 0,030 0,050 Kiev ATR Perviy Horodskoy Suspilne Kiev ALEKS Suspilne Crimea 11 Channel NTA (2 channel) Horizont TV Avers (Lutsk) Pershy Zahidniy Suspilne Dnipro Suspilne Zaporizhya Suspilne Uzhgorod MostVideo Rudana TRK (Kriviy Rig) Chernomorskaya TRK Konkurent (Lutsk) Nash Channel PravdaTUT Kiev TRK Galicia TVA (Chernivtsi) Suspilne Vinnitsya Suspilne Rivne Vita TV MST Marganec Mart TRK 12 Channel (Lutsk) Suspilne Zhytomyr Suspilne Odessa ETNO CHANNEL HD Regional channels, Shr %, August 2022
34. Regional channels, average time spent, August 2022 00:09:44 00:25:18 00:07:01 00:09:25 00:26:44 00:09:43 00:19:14 00:11:15 00:08:08 00:11:27 00:15:40 00:11:28 00:04:33 00:16:08 00:03:38 00:07:53 00:14:12 00:08:10 00:07:24 00:07:42 00:07:52 00:10:49 00:10:20 00:19:49 00:18:34 00:05:49 00:07:39 00:09:12 00:10:38 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Kiev ATR Perviy Horodskoy Suspilne Kiev ALEKS Suspilne Crim ea 11 Channel NTA (2 channel) Horizont TV Avers (Lutsk) Pershy Zahidniy Suspilne Dnipro Suspilne Zaporizhya Suspilne Uzhgorod M ostVideo Rudana TRK (Kriviy… Chernom orskaya TRK Konkurent (Lutsk) Nash Channel PravdaTUT Kiev TRK Galicia TVA (Chernivtsi) Suspilne Vinnitsya Suspilne Rivne Vita TV M ST M arganec M art TRK 12 Channel (Lutsk) Suspilne Zhytom yr Suspilne Odessa ETNO CHANNEL HD Regional channels, Ats, August 2022
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