TV viewing survey February 2021

Transcript

1. We know what Ukraine is watching TV viewing survey February 2021
2. SUMMARY • In February, the share of the general viewing channels group has increased slightly (the increase in the total viewing share by 0.24 percentage points to 57.99%). • The group of movie channels continued to hold the second place for the second month - in February the viewing its share has decreased by only 0.26% pp. up to 9.82%. • The share of entertainment channels group in third place also deteriorated slightly (a decrease of 0.58 percentage points to 6.61%). • The group of children's channels, which viewing share was 5.77%, that is 0.33 percentage points lower than in January, ranked fourth. • The group of sports channels was able to significantly increase its audience in February, which allowed it to rise to fifth place (an increase of 1.82% to 5.79%). • The sixth place is occupied by a group of news channels, which share of viewing remained unchanged and received a rate of 4.88%. • The share of viewing of the documentary channels group increased slightly compared to the previous month (the share of viewing increased by 0.28 percentage points to 4.60%), which ranks seventh. • In eighth place was a group of TV series channels with a total viewing share of 1.65% (an increase of 0.03 percentage points). • The group of music channels (the share of viewing increased by 0.05 percentage points in February) holds the ninth place with a rate of 1.51%.
3. TV channel groups by genre 57,75 10,09 7,19 6,1 3,97 4,88 4,32 1,63 1,46 0,46 0,81 57,99 9,82 6,61 5,77 5,79 4,88 4,6 1,65 1,51 0,43 0,95 0,00 15,00 30,00 45,00 60,00 General viewing Movie Entertainment Children's Sports News Documentary TV Serise Music Regional Other TV channel groups by genre , Shr % January February
4. Channels of general viewing, February 2021 • In February, the top three channels look like this: 1 + 1 has returned to the usual first place, meanwhile Channel ‘Ukraine’ dropped from first to second, while STB, on the contrary, rose to third place in the overall standings, displacing ICTV to fourth. 1 + 1, the share of viewing in February was 11.47% (an increase of 0.63 percentage points), and Channel ‘Ukraine’ - 10.43% (a decrease of 0.67 percentage points). 1 + 1 generated 856.2 thousand contacts, and in Ukraine this figure was 758.5 thousand. • In third place was the STB channel with a share of 8.55% (an increase of 1.02 percentage points and 879.7 thousand contacts). • ICTV lost only 0.09 percentage points in February, but that was enough to move to fourth place with 8.17% (780.2 thousand contacts were generated). • Novy Channel is in the fifth place, adding 0.26 percentage points in February. (viewing share of 7.20%, number of contacts with the channel - 763.4 thousand), and Inter channel remains on the sixth with a rate of 5.02% (the share of viewing decreased by 0.37 percentage points, 646.1 thousand were generated contacts). In total, the group of general viewing channels gained 7.08 million contacts with IPTV / OTT households in February.
5. Channels of general viewing, Shr%, February 2021 11,47 10,43 8,55 8,17 7,2 5,02 3,6 1,86 0,72 0,61 0,2 0,14 0,01 0,01 0, 0,00 3,50 7,00 10,50 14,00 1+1 Channel… STB ICTV Novy Channel Inter 2+2 NTN K1 UA:PERSHYI 5 Channel Star Family Apostrof TV Televsesvit UA:Lviv Channels of general viewing, Shr%, February 2021
6. Channels of general viewing, average time spent, February 2021 01:22:04 01:19:36 01:16:49 01:07:10 01:05:58 00:56:28 00:49:29 00:36:16 00:31:21 00:21:26 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 1+1 Channel… STB ICTV Novy Channel Inter 2+2 NTN K1 UA:PERSHYI Channels of general viewing, Ats, February 2021
7. Channels of general viewing, coverage, February 2021 856 166 758 542 879 724 780 175 763 380 646 081 632 695 488 418 294 039 370 366 230 394 82 441 123 934 57 799 29 565 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000 500 000 550 000 600 000 650 000 700 000 750 000 800 000 1+1 Channel "Ukraine" STB ICTV Novy Channel Inter 2+2 NTN K1 UA:PERSHYI 5 Channel Star Family Apostrof TV Televsesvit UA:Lviv Channels of general viewing, Cov# (A-approximation), February 2021
8. General viewing channels, weekdays • On weekdays, 1 + 1 continued to lead in December • Channel ‘Ukraine’ on the second place • STB moved to the third place. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • On weekends, Channel ‘Ukraine’ has gained its leadership • 1+1 ranks the second place. • The third place belongs to STB channel. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, February 2021 • The leading position continues to be held by TV 1000 East (share of viewing 2.24%, growth by 0.12 percentage points). A total of more than 396,000 unique households connected to IPTV / OTT platforms watched TV 1000 East for a month throughout Ukraine with an average viewing rate of 40.9 minutes. • TV 1000 Action East channel with a rate of 1.66% (an increase of 0.31 percentage points, the number of contacts - 404.7 thousand) took second place in the group. • The third place in the group is held by ViP Comedy (share of viewing 1.05%, decrease by 0.15 percentage points), which was watched by 233.2 thousand households. • In fourth place is the VIP Megahit HD (viewing rate 0.59%, a decrease of 0.79 percentage points, the number of contacts with the channel - 79.4 thousand). • Enter-Film channel (the share of viewing dropped by 0.02 percentage points to 0.49%) took fifth place - in February, the channel's coverage was 301.3 thousand households. In total, the group of film channels gained 4.1 million contacts with IPTV / OTT households in February.
11. Movie channels, Shr%, February 2021 2,24 1,66 1,05 0,59 0,49 0,45 0,43 0,39 0,3 0,23 0,22 0,2 0,19 0,19 0,18 0,14 0,13 0,12 0,11 0,11 0,1 0,08 0,07 0,06 0,05 0,00 0,35 0,70 1,05 1,40 1,75 2,10 2,45 TV1000 East TV1000 Action East ViP Com edy VIP M egahit HD Enter-film TV1000 W orld Kino VIP Prem iere HD Epic Drama CINE+ HD M uzhskoe Kino Nashe Novoe Kino CINE+HIT Kinokomedia Kinomix Sony Sci-Fi Kino Uzhas CINE+ LEGEND AM C Star Cinema FILM BOX ZeeTV Hollywood HD CINE+ MIX Bollywood HD FILM BOX… Movie channels, Shr%, February 2021
12. Movie channels, average time spent, February 2021 00:40:52 00:38:59 00:31:42 00:40:52 00:23:28 00:16:32 00:30:33 00:37:53 00:18:57 00:34:20 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 East TV1000 Action… ViP Com edy VIP M egahit HD Enter-film TV1000 W orld… VIP Prem iere HD Epic Drama CINE+ HD M uzhskoe Kino Movie channels, Ats, February 2021
13. Entertainment channels, February 2021 • In February, the group's leader, TET channel, received a slightly lower viewing share (down 0.21 percentage points to 2.93%), generating 551.6 thousand contacts with IPTV / OTT households across Ukraine. The average TET viewing time was 48.6 minutes. • NLO-TV channel is in second place with a viewing rate of 1.10% (down 0.28 percentage points). • The share of OCE channel in third place increased by 0.03 percentage points. up to 0.51%. NLO-TV there were 380.6 thousand contacts with TV viewers, in OCE channel - 245.9 thousand. • In fourth place was Mega channel with a rate of 0.50% (down 0.05 percentage points), and Sonce channel located in fifth place (the share of viewing fell by 0.03 percentage points and amounted to 0.36%) In total, the group of entertainment channels gained 3.37 million contacts with IPTV / OTT households during the month.
14. Entertainment channels, Shr%, February 2021 2,93 1,1 0,51 0,5 0,36 0,29 0,24 0,15 0,15 0,14 0,12 0,04 0,03 0,03 0,01 0,01 0, 0, 0,00 1,00 2,00 3,00 4,00 ТЕТ NLO TV OCE (QTV) M ega Sonce Sony Turbo Indigo TV K2 Trofey Fox Life KVARTAL TV TLC M ilady_Televis… Food Network Vintazh TV FAST&FUN… M yZen HD KRT Entertainment channels, Shr%, February 2021
15. Entertainment channels, average time spent, February 2021 00:48:38 00:37:49 00:33:39 00:24:40 00:37:15 00:22:33 00:36:12 00:17:35 00:11:59 00:19:50 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ТЕТ NLO TV OCE (QTV) M ega Sonce Sony Turbo Indigo TV K2 Trofey Fox Life Entertainment channels, Ats, February 2021
16. Children’s channels, February 2021 • The viewing share of Plus Plus channel decreased in February by 0.07 percentage points to the level of 1.74%, and the channel remains in first place, generating 235 thousand contacts. • Nickelodeon channel (share of viewing decreased by 0.25 percentage points to 0.85%) took second place, and Pixel channel (a decrease of 0.02 percentage points to 0.67%) took third place, respectively. Nickelodeon channel generated 100.9 thousand contacts, and the Pixel channel - 257.3 thousand. • The fourth place is occupied by Cartoon Network channel, which viewing share felt by 0.11 percentage points. up to 0.59%, and the number of contacts amounted to 35.1 thousand. A total of 2.01 million contacts with households connected to the IPTV / OTT panel took place with children's channels in February.
17. Children’s channels, Shr%,February 2021 1,74 0,85 0,67 0,59 0,52 0,28 0,25 0,15 0,11 0,10 0,08 0,08 0,07 0,04 0,04 0,03 0,03 0,03 0,03 0,02 0,00 0,75 1,50 2,25 PLUS PLUS Nickelodeon Pixel Cartoon Network Nick Jr Detskyi Mir / Teleklub Cine+ Kids Niki Kids Malyatko TV Niki Junior BabyTV DuckTV Boomerang ZOOM Gulli Girl Duck TV Plus MultStream TIJI #NASH KIDS V Gostyah u Skazki Children’s channels, Shr%, February 2021
18. Children’s channels, average time spent, January 2021 01:27:47 01:11:33 00:51:51 01:13:22 01:36:26 00:47:23 00:29:40 00:37:13 00:19:12 00:38:34 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 PLUS PLUS Nickelodeon Pixel Cartoon… Nick Jr Detskyi M ir /… Cine+ Kids Niki Kids M alyatko TV Niki Junior Children’s channels, Ats, January 2021
19. Sports channels, February 2021 • In the first place remains Football 1, increasing the share of viewings by 0.99 percentage points up to 2.12%. • Football 2 ranks second with a share of 1.65% (an increase of 0.61 percentage points). Football 1 received 178.1 thousand contacts, Football 2 channel was watched by 168.7 thousand households. • Setanta Sports HD (the share of viewing in January 0.85%, a decrease of 0.12 percentage points, the number of contacts with the channel - 330.9 thousand) occupies the third position. • The fourth place is occupied by Football 3 channel with a share of 0.31% and 146.8 thousand contacts. • FIGHTBOX HD channel ranks fifth with a viewing share of 0.18% and 231.2 thousand contacts. In total, the group of sports channels generated about 3.39 million contacts.
20. Sports channels, Shr%, February 2021 2,12 1,65 0,85 0,31 0,18 0,16 0,15 0,14 0,06 0,06 0,00 0,20 0,40 0,60 0,80 1,00 1,20 1,40 1,60 1,80 2,00 2,20 2,40 Football 1 Football 2 Setanta Sports HD Football 3 FIGHTBOX HD XSPORT Eurosport 1 Shakhtar TV Setanta Sports Plus Viasat Sport Sports channels, Shr %, February 2021
21. Sports channels, average time spent, February 2021 00:49:02 00:41:15 00:43:35 00:16:02 00:31:18 00:14:10 00:32:22 00:17:32 00:14:00 00:09:40 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Football 1 Football 2 Setanta Sports HD Football 3 FIGHTBOX HD XSPORT Eurosport 1 Shakhtar TV Setanta Sports Plus Viasat Sport Sports channels, Ats, February 2021
22. Documentary channels, February 2021 • In the first place in the group continues to hold the channel Viasat History, which share of viewing decreased by 0.02 percentage points. up to 0.80% (total number of contacts with the channel - 236.9 thousand), and the channel Viasat Explore CEE- occupies the second position in the group with a rate of 0.59% (a decrease of 0.04 percentage points). The number of channel contacts with IPTV / OTT households throughout Ukraine amounted to 175.5 thousand. • In third place was Viasat Nature CEE with a viewing rate of 0.49% (sagging by 0.06 percentage points). • NATIONAL GEOGRAPHIC (0.48% viewing, 0.04 percentage points) is in fourth place, and Nat Geo Wild is in fifth place with 0.42% (minus 0.17 percentage points). The average viewing time of the TV channels - the leaders of the group, was in February: Viasat History -41.6 minutes, Viasat Explore CEE - 35 minutes, Viasat Nature CEE - 29.5 minutes. In total, the group of documentary channels generated 4.75 million contacts with IPTV / OTT households in February.
23. Documentary channels, Shr %, February 2021 0,80 0,59 0,49 0,48 0,42 0,37 0,23 0,18 0,15 0,09 0,09 0,09 0,08 0,06 0,06 0,06 0,05 0,05 0,05 0,04 0,04 0,02 0,02 0,01 0,01 0,01 0,01 0,01 0,00 0,00 0,00 0,18 0,35 0,53 0,70 0,88 Viasat History Viasat Explore CEE Viasat Nature CEE NATIONAL GEOGRAPHIC Nat Geo Wild History DISCOVERY CHANNEL Discovery Science Trofey Fauna Dacha EPOQUE Animal Planet Da Vinci Learning Nauka Travel Channel HD Terra H2 1AUTO SEA TV Kultura EKO TV DOCUBOX HD Travel+Adventure 36,6 HD Russian Travel Guide TV HD Life ProstoDrive X-Stream Catastrofa Online Documentary channels, Shr %, February 2021
24. Documentary channels, average time spent, February 2021 00:41:37 00:35:01 00:29:33 00:28:54 00:34:40 00:50:37 00:32:28 00:31:30 00:11:59 00:14:04 00:14:47 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Viasat History Viasat Explore CEE Viasat Nature CEE NATIONAL GEOGRAPHIC Nat Geo Wild History DISCOVERY CHANNEL Discovery Science Trofey Fauna Dacha Documentary channels, Ats, February 2021
25. News channels, February 2021 • The first place among the news channels is held by channel Ukraine 24, which share of viewing in February decreased by 0.16 percentage points. up to 1.75% (the channel received 296.8 thousand contacts and an average viewing time of 37.5 minutes). • The viewing share of NASH, which was in second place, increased by 0.73 percentage points. up to 1%. The channel received 203.9 thousand unique contacts in February and an average viewing time of 54.6 minutes. • Channel PRYAMOI showed a viewing share of 0.72%, which is 0.16 percentage points. higher than its result in January, and ranks third with 209.5 thousand contacts. The average viewing time was 42 minutes. • Fourth place for Channel 24 - according to the results of February, its share of viewing was 0.45%, the number of contacts with the channel - 57.5 thousand. • In fifth place was Espresso TV (the share of viewing increased by 0.07 percentage points to the level of 0 , 42%), which generated 217.5 thousand contacts. The total number of household IPTV / OTT contacts with the news channels throughout Ukraine in February amounted to 2.18 million.
26. News channels, Shr%, February 2021 1,75 1, 0,72 0,45 0,42 0,13 0,07 0,06 0,05 0,05 0,04 0,03 0,03 0,03 0,02 0,02 0,01 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Ukraine 24 NASH Pryamyi Channel 24 Espresso TV Unian TV Obozrevatel TV 4 Channel Channel 112 Euronews NEW S ONE 8 Channel Kyiv.Live CHP Info ParvdaTUT Pershyi Diloviy ZIK Hrom adske TV News channels, Shr%, February 2021
27. News channels, average time spent, February 2021 00:37:32 00:54:38 00:42:03 00:26:23 00:23:10 00:14:29 00:08:18 00:12:53 00:05:13 00:15:04 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Ukraine 24 NASH Pryamyi Channel 24 Espresso TV Unian TV Obozrevatel TV 4 Channel Channel 112 Euronews News channels, Ats, February 2021
28. TV series channels, Shr %, February 2021 • The group of channels of the TV series in February continues to be headed by the channel BIGUDI, which increased the share of viewing by 0.13 percentage points to 0.48% and generated 151.6 thousand contacts with IPTV / OTT households. • In second place is Paramount Comedy channel, which viewing share increased by 0.02 percentage points. up to 0.30%. • The third place is occupied by FOX channel with a viewing share of 0.29%. In total, the series of channels of the TV series gained 1.12 million contacts with IPTV / OTT households throughout Ukraine. 0,48 0,3 0,29 0,23 0,12 0,11 0,08 0,02 0,02 0,02 0,00 0,35 0,70 BIGUDI Param ount Com edy FOX Sony… Kinoseriya Bolt Dorama Spike FILM UADRAMA FlixSnip TV series channels, Shr %, February 2021
29. TV series channels, average time spent, February 2021 00:51:07 00:30:38 00:25:30 00:23:43 00:26:18 00:18:02 00:32:31 00:11:07 00:16:42 00:06:44 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 BIGUDI Param ount Com edy FOX Sony Entertainment Television Kinoseriya Bolt Dorama Spike FILM UADRAMA FlixSnip TV series channels, Ats, February 2021
30. Music channels, Shr%, February 2021 • M1 ranks first - its share of viewing increased to 0.48% • in second place - EU MUSIC (the share of viewing increased by 0.29%). • Channel M2 is in third place with a viewing share of 0.22%. In total, the group of music received 2.4 million contacts in February. 0,48 0,29 0,22 0,19 0,15 0,06 0,02 0,02 0,02 0,01 0,00 0,15 0,30 0,45 0,60 M1 EU MUSIC M2 MUSIC… 4ever… OTV MTV Hits InRating MTV… MTV Rocks Music channels, Shr%, February 2021
31. Music channels, average time spent, February 2021 00:41:11 00:29:58 00:26:43 00:21:39 00:31:03 00:11:16 00:20:50 00:13:59 00:14:58 00:12:23 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 EU M USIC M 2 M USIC BOX UA 4ever music OTV M TV Hits InRating M TV Dance M TV Rocks Music channels, Ats, February 2021
32. Regional channels, February 2021 • In February, 34 channel came out on top among regional channels with a review rate of 0.126%. • In second place is Channel 4 with a rate of 0.059%. • Channel Donbass, having received a share of 0.045%, ranks third, and channel Kyev, which viewing of share was 0.034%, in fourth place. • The next channel Horizon-TV has an indicator within 0.028% of the share of viewing. In February, a group of regional channels received 2.1 million contacts with households.
33. Regional channels, Shr %, February 2021 0,064 0,059 0,045 0,034 0,028 0,026 0,023 0,023 0,017 0,014 0,010 0,008 0,008 0,007 0,006 0,005 0,005 0,004 0,004 0,003 0,003 0,003 0,003 0,002 0,002 0,002 0,002 0,001 0,001 0,001 0,001 -0,020 0,020 0,060 0,100 0,140 0,180 34 Channel 4 Channel Donbass Kiev Horizont TV ATR UA:CRIMEA Nash Channel UA:Kiev Perviy Kievskiy Channel Z Chernomorskaya TRK Perviy Nezavisimyi MostVideo Pershiy Zapadnyi UA:Donbass PravdaTUT Kiev UA:Dnipro ETNO CHANNEL HD NTA (2 channel) PravdaTUT Lviv RAI UA:Zakarpattya Yuzhnaya Volna HD TRK Galicia UA:Bukovina Pershyi Kabelniy UA:Vinnitsya Avers (Lutsk) UA:Zhitomyr Ditinets Regional channels, Shr %, February 2021
34. Regional channels, average time spent, February 2021 00:12:53 00:06:41 00:05:06 00:05:25 00:14:55 00:05:20 00:04:20 00:03:45 00:03:16 00:11:13 00:05:09 00:05:56 00:05:48 00:06:33 00:03:29 00:05:52 00:05:21 00:04:38 00:03:28 00:03:52 00:03:31 00:04:16 00:04:01 00:02:35 00:03:19 00:01:58 00:01:55 00:02:47 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 34 Channel 4 Channel Donbass Kiev Horizont TV ATR UA:CRIM EA Nash Channel UA:Kiev Perviy Kievskiy Channel Z Chernom orskaya TRK Perviy Nezavisim yi M ostVideo Pershiy Zapadnyi UA:Donbass PravdaTUT Kiev UA:Dnipro ETNO CHANNEL HD NTA (2 channel) PravdaTUT Lviv RAI UA:Zakarpattya Yuzhnaya Volna HD TRK Galicia UA:Bukovina Pershyi Kabelniy UA:Vinnitsya Avers (Lutsk) UA:Zhitom yr Ditinets Regional channels, Ats, February 2021
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