TV viewing survey November 2022

Transcript

1. We know what Ukraine is watching TV viewing survey November 2022
2. SUMMARY • Leading group of general viewing channels in November slightly increased (growth by 0.66 percentage points to 43.47%). • The group of movie channels is in second place - in November, the group's viewing share again received a figure of 16.66% (the group lost 1.13 pp). • The third most popular among viewers was the group of entertainment channels, which viewing share in November increased by 0.11 pp. and reached a mark of 11.22%. • A group of TV series channels got 0.38 p.p. and ranks fourth with a rate of 5.63%. • A group of documentary channels, which viewing share was 5.55%, which is 0.29 p.p. lower the indicator in October, it was in fifth place. • In sixth place is the group of news channels (viewing share of 4.93%, minus 0.11 p.p.), and in seventh place is the group of children's channels (viewing share of 4.61%, a decrease of 0.14 p.p.). • The viewing share of the sports channels group increased by 0.66 p.p. to 1.55%, and the group remains in eighth place. • In ninth place was the group of regional channels (viewing share in November increased by 2.25 percentage points to 2.91%) with a total viewing share. • The group of music channels holds the tenth place with an indicator of 1.16% (lost 0.01 p.p.).
3. TV channels groups by geners 42,81 17,79 11,1 6,01 5,84 5,04 4,74 0,66 2,2 1,17 2,63 43,47 16,66 11,22 5,63 5,55 4,93 4,61 2,91 1,55 1,16 2,33 0,00 15,00 30,00 45,00 60,00 General viewing Movie Entertainment TV series Documenatry News Children's Regional Sports Music Other TV channels groups by geners, Shr % October November
4. Channels of general viewing, November 2022 • Novy Channel (viewing share growth by 0.46 percentage points) in November led the group with an indicator of 9.34%. • At the same time, channel 1+1 (viewing share 9.22%, a decrease of 0.74 p.p.) dropped to second place in the group. Novy Channel generated 768.4 thousand contacts, and the channel 1+1 this figure had of 688.9 thousand. • STB channel took third place with a viewing share of 9.09% (an increase of 1.42 percentage points and 740.9 thousand contacts). • 2+2 ranks fourth, adding 0.38 percentage points in November. (Viewing share 5.90%, number of contacts with the channel – 701.6 thousand). • ICTV channel lost 0.65 percentage points in November and is in fifth place with a rate of 5.26% (521 thousand contacts were generated), and NTN channel is in sixth place with a rate of 2.12% (viewing share increased by 0.08 p.p., 352.7 thousand contacts were generated). In total, the group of general viewing channels gained 4.67 million contacts with IPTV/OTT households in November..
5. Channels of general viewing, Shr%, November 2022 9,34 9,22 9,08 5,9 5,26 2,12 1,36 0,37 0,36 0,34 0,09 0,02 0,01 0, 0, 0,00 3,50 7,00 10,50 Novy Channel 1+1 STB 2+2 ICTV NTN Inter K1 5 channel Apostrophe TV K2 Teleuniverse UA: FreeDOM NASH Channel… Channels of general viewing, Shr%, November 2022
6. Channels of general viewing, average time spent, November 2022 00:50:28 00:59:58 01:02:03 00:38:21 00:55:07 00:41:41 00:36:16 00:24:31 00:19:56 00:28:24 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 Novy Channel 1+1 STB 2+2 ICTV NTN Inter K1 5 channel Apostrophe TV Channels of general viewing, Ats, November 2022
7. Channels of general viewing, coverage, November 2022 768 644 688 967 740 890 701 627 520 988 352 688 322 029 161 778 176 996 114 187 78 538 37 604 5 999 391 4 0 100 000 200 000 300 000 400 000 500 000 600 000 700 000 800 000 900 000 1 000 000 1 100 000 1 200 000 1 300 000 1 400 000 1 500 000 Novy Channel 1+1 STB 2+2 ICTV NTN Inter K1 5 channel Apostrophe TV K2 Teleuniverse UA: FreeDOM NASH Channel "Ukraine" Channels of general viewing, Cov# (A-approximation), November 2022
8. General viewing channels, weekdays • On weekdays in November, 1+1 remained in first place. • STB channel is in second place. • Novy Channel is in third place. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • On the weekend, the first place is held by Novy Channel. • The second place is for STB. • The third is taken 1+1. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, November 2022 • TV1000 Action East channel holds the first position in November (viewing share 3.22%, growth by 0.02 p.p.). In total, more than 934.9 thousand unique households connected to IPTV/OTT platforms watched the TV1000 Action East channel during the month throughout Ukraine with an average viewing rate of 36.1 minutes. • TV1000 East channel with a rate of 3.16% (minus 0.23 pp, number of contacts – 660.6 thousand) ranked second in the group. The third place in the group is held by the ViP Comedy channel (viewing share 2.31%, a decrease of 0.22 p.p.), which was watched by 562.5 thousand households. TV1000 WorldKino channel is in fourth place (viewing share 1.71%, minus 0.28 p.p., number of contacts with the channel – 899.5 thousand). VIP Megahit HD channel (viewing share increased by 0.09 pp to 1.49%) took fifth place - the channel reached 380.5 thousand households in November. In total, the group of movie channels gained 6.23 million contacts with IPTV/OTT households in November.
11. Movie channels, Shr%, November 2022 3,22 3,16 2,31 1,71 1,49 1,22 0,78 0,7 0,69 0,31 0,26 0,23 0,23 0,19 0,06 0,03 0,02 0,01 0,01 0,01 0,00 0,35 0,70 1,05 1,40 1,75 2,10 2,45 2,80 3,15 3,50 TV1000 Action East TV1000 East VIP Comedy TV1000 W orld Cinema VIP M egahit HD Hollywood HD Param ount channel 4ever Cinema Enter film CINE+ HD CINE+ LEGEND CINE+HIT AM C Star Cinema Bollywood HD KINO1 FILM BOX KBS W orld TV FilmUA LIVE #NASHE RETRO Movie channels, Shr%, November 2022
12. Movie channels, average time spent, November 2022 00:36:07 00:33:22 00:31:38 00:21:50 00:34:20 00:26:45 00:20:26 00:33:44 00:38:13 00:11:52 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 Action East TV1000 East VIP Comedy TV1000 W orld… VIP M egahit HD Hollywood HD Param ount channel 4ever Cinema Enter film CINE+ HD Movie channels, Ats, November 2022
13. Entertainment channels, November 2022 • In November, the leader of the group, TET channel, increased its viewing share (growth by 0.45 percentage points to 6.54%), generating 703.7 thousand contacts with IPTV/OTT households throughout Ukraine. The average viewing time of TET was 43 minutes. • KVARTAL TV channel is in second place with a viewing share of 1.56% (minus 0.12 p.p. ). • The share of OCE-TV channel in third place increased by 0.20 pp. up to 1.05%. KVARTAL TV had 606.7 thousand contacts with TV viewers, OCE-TV channel - 263.4 thousand. In fourth place was Sonce channel with an indicator of 0.66 % (no changes), and the Fox Life took fifth place with a share of 0.43% (plus 0.07 pp). In total, the group of entertainment channels gained 2.47 million contacts with IPTV/OTT households during the month.
14. Entertainment channels, Shr%, November 2022 6,54 1,56 1,05 0,66 0,43 0,39 0,26 0,12 0,09 0,08 0,02 0,01 0,01 0, 0, 0,00 1,00 2,00 3,00 4,00 5,00 6,00 7,00 TET KVARTAL TV OCE (QTV) Sonce Fox Life M ega TLC Trophy Food Network Rybalka TV M ilady_Televisio M yZen HD 7D7 FAST&FUN BOX HD Vintazh TV Entertainment channels, Shr%, November 2022
15. Entertainment channels, average time spent, November 2022 00:42:58 00:39:19 00:34:34 00:30:52 00:33:50 00:20:33 00:52:04 00:10:49 00:33:43 00:10:59 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TET KVARTAL TV OCE (QTV) Sonce Fox Life M ega TLC Trophy Food Network Rybalka TV Entertainment channels, Ats, November 2022
16. Children’s channels, November 2022 • Plus Plus channel increased in November by 0.11 pp . to the level of 1.75%, and the channel remains in first place, generating 310.2 thousand contacts. • Channel Nick Jr (down 0.11 p.p. to 0.46 percent) was second, and Nickelodeon (0.37 percent share, down 0.04 p .) was third, respectively. Channel Nick Jr generated 51.3 thousand contacts, and the Nickelodeon channel - 85.7 thousand. • The fourth place is occupied by the Pixel channel, which viewing share was 0.36% (a decrease of 0.02 pp ), and the number of contacts was 125.9 thousand. 1.15 million contacts with households connected to IPTV/OTT panels took place with children's channels during November.
17. Children’s channels, Shr%, November 2022 1,75 0,46 0,37 0,36 0,34 0,28 0,21 0,14 0,14 0,11 0,09 0,08 0,06 0,05 0,04 0,03 0,02 0,02 0,02 0,02 0,00 0,75 1,50 2,25 PLUS PLUS Nick Jr Nickelodeon Pixel Nicktoons Cartoon Network Nickelodeon Ukraine Pluto TV Cine+ Kids NIKI Junior Baby TV DuckTV NIKI Kids Boomerang BabyTV ZOOM Duck TV Plus MultStream TIJI English Club TV HD Gully Girl Children’s channels, Shr%, November 2022
18. Children’s channels, average time spent, November 2022 00:47:33 01:17:47 00:47:39 00:42:08 01:13:48 00:54:06 01:05:17 00:33:58 00:48:13 00:21:07 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 01:55:12 02:02:24 PLUS PLUS Nick Jr Nickelodeon Pixel Nicktoons Cartoon Network Nickelodeon… Cine+ Kids NIKI Junior M alyatko TV Children’s channels, Ats, November 2022
19. Sports channels, November 2022 • Setanta Sports HD channel remains in first place (viewing share decreased by 0.24 p.p. to 0.42%). • Setanta Sports Plus channel takes second place with a viewing share of 0.28% (minus 0.08 p.p.). Setanta Sports HD received 229.1 thousand contacts, channel Setanta Sports Plus watched 196.1 thousand. households. • Eurosport 1 (viewing share in November 0.26%, plus 0.03 p.p., number of contacts with the channel - 77 thousand) occupies the third position. • The fourth place is occupied by Megogo Football 1 channel with a viewing share of 0.12% and 113.4 thousand contacts. • XSPORT channel ranks fifth with a viewing share of 0.10% and 145.1 thousand contacts. In total, the group of sports channels generated about 1.38 million contacts per last month.
20. Sports channels, Shr%, November 2022 0,42 0,27 0,26 0,12 0,1 0,08 0,08 0,06 0,03 0,02 0,00 0,70 Setanta Sports HD Setanta Sports Plus Eurosport 1 Megogo Football 1 XSPORT Sport 1 Baltic Eurosport 2 Xsport+ Megogo Football 2 Megogo Football 3 Sports channels, Shr%, November 2022
21. Sports channels, average time spent, November 2022 00:28:11 00:23:27 00:30:20 00:26:16 00:12:09 00:30:39 00:14:49 00:11:45 00:15:12 00:16:44 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Setanta Sports HD Setanta Sports Plus Eurosport 1 Megogo Football 1 XSPORT Sport 1 Baltic Eurosport 2 Xsport+ Megogo Football 2 Megogo Football 3 Sports channels, Ats, November 2022
22. News channels, November 2022 • In first place is Channel 24, which viewing share in November increased by 0.03 percentage points up to 2.13% (the channel received 49.3 thousand contacts and an average viewing time of 59.2 minutes). • The share of views of Espresso, which was in second place, increased by 0.05 p.p. to 1.19%. The channel received 203.9 thousand unique contacts in November and an average viewing time of 41 minutes. • PRYAMIY channel showed a viewing share of 0.93% (minus 0.03 p.p.), and ranks third with 209.9 thousand contacts. Average viewing time was 35.7 minutes. • The fourth place for the Unian TV channel - the viewing share decreased by 0.03 p.p. up to 0.24%, the number of contacts with the channel – 155.7 thousand. • Channel 8 was in fifth place (viewing share increased by 0.01 percentage points to 0.18%), which generated 160.3 thousand contacts. The total number of contacts with IPTV/OTT households with news channels throughout Ukraine in November amounted to 1.28 million.
23. News channels, Shr%, November 2022 2,13 1,19 0,93 0,24 0,18 0,07 0,07 0,05 0,03 0,03 0,01 0, 0, 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Channel 24 Espresso TV PRYAM IY Unian TV Channel 8 PravdaTUT Obozrevatel TV First Business Euronews 4 Channel BBC W orld News ChP Info Star Ukraine 24 Public TV Kyiv.Live D1 News channels, Shr%, November 2022
24. News channels, average time spent, November 2022 00:59:13 00:41:02 00:35:40 00:16:30 00:11:05 00:08:26 00:13:24 00:08:53 00:10:13 00:13:14 00:00:00 00:14:24 00:28:48 00:43:12 00:57:36 01:12:00 01:26:24 Channel 24 Espresso TV PRYAMIY Unian TV Channel 8 PravdaTUT Obozrevatel TV First Business Euronews 4 Channel News channels , Ats, November 2022
25. Documentary channels, November 2022 • History channel remains in the first place in the group , the viewing share of which increased by 0.02 percentage points up to 0.73% (the total number of contacts with the channel is 297.5 thousand), and Viasat Explore CEE channel - occupies the second position in the group with an indicator of 0.65% (minus 0.06 p.p.). The number of channel contacts with IPTV/OTT households across Ukraine amounted to 214.4 thousand. • Viasat History took third place with a viewing share of 0.58% (a decrease of 0.04 p.p.). • DISCOVERY CHANNEL (viewing share of 0.55%, lost 0.04 p.p.) is in fourth place, and NATIONAL GEOGRAPHIC channel is in fifth place with an indicator of 0.53% (no changes). The average viewing time of the leading TV channels of the group in November was: History - 42.1 minutes, Viasat Explore CEE - 31.5 minutes, Viasat History – 31.2 minutes. In total, the group of documentary channels generated 3.47 million contacts with IPTV/OTT households in November.
26. Documentary channels, Shr %, November 2022 0,73 0,65 0,58 0,55 0,53 0,44 0,42 0,30 0,20 0,12 0,12 0,10 0,08 0,08 0,08 0,07 0,06 0,06 0,05 0,05 0,05 0,04 0,03 0,03 0,03 0,03 0,02 0,01 0,01 0,01 0,00 0,18 0,35 0,53 0,70 0,88 History Viasat Explore CEE Viasat History DISCOVERY CHANNEL NATIONAL GEOGRAPHIC Viasat Nature CEE Nat Geo Wild Discovery Science Suspilne Kultura EPOQUE Trophy Animal Planet Travel&Adventure Rybalka TV ECO-TV Travel Channel HD H2 Cous Cous The first car Science Fauna DACHA Terra Utravel Da Vinci Learning 6 acres Suitcase TV Travelxp HD History 2 Mason TV Documentary channels, Shr %, November 2022
27. Documentary channels, average time spent, November 2022 00:42:04 00:31:32 00:31:16 00:31:09 00:26:29 00:28:19 00:28:12 00:29:40 00:12:02 00:15:21 00:10:49 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 History Viasat Explore CEE Viasat History DISCOVERY CHANNEL NATIONAL GEOGRAPHIC Viasat Nature CEE Nat Geo Wild Discovery Science Suspilne Kultura EPOQUE Trophy Documentary channels, Ats, November 2022
28. TV series channels, Shr %, November 2022 1,77 1, 0,84 0,63 0,53 0,48 0,25 0,09 0,00 0,35 0,70 1,05 1,40 1,75 2,10 BIGUDI Param ount Com edy FILM UADRAMA FOX Bolt Epic Drama Star Family Drama TV series channels, Shr %, November 2022 • The group of TV series channels in November is led by Bigudi channel, which viewing share increased by 0.03 p.p. up 1.77%, and which generated 250.7 thousand contacts with IPTV/OTT households. • In second place is Paramount Comedy channel, which viewing share decreased by 0.20 p.p. up to 1%. • The third place is occupied by FILMUADRAMA channel with a viewing share of 0.84% (plus 0.22 p.p.). In total, the TV series channel group has gained 1.80 million contacts with IPTV/OTT households throughout Ukraine.
29. TV series channels, average time spent, November 2022 00:50:59 00:27:34 00:43:39 00:35:39 00:40:50 00:29:11 00:28:58 00:24:25 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 BIGUDI Param ount Com edy FILM UADRAMA FOX Bolt Epic Drama Star Family Drama TV series channels, Ats, November 2022
30. Music channels, Shr%, November 2022 • M1 is in first place - its viewing share has decreased to 0.27%, • EU MUSIC is in second place - (the share has increased by 0.01 pp to 0.26%). • 4ever music channel is in third place with a viewing share of 0.16%. In total, the group of music channels received 1.09 million contacts in November. 0,27 0,26 0,16 0,14 0,08 0,05 0,04 0,03 0,02 0,02 0,00 0,15 0,30 M1 EU Music 4ever music M2 InRating MTV Hits UAMusic clubMTV MTV 90s MTV 00s Music channels, Shr%, November 2022
31. Music channels, average time spent, November 2022 00:32:17 00:32:17 00:22:07 00:25:00 00:16:33 00:24:53 00:10:32 00:20:26 00:19:30 00:19:24 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 EU M usic 4ever music M 2 InRating M TV Hits UAM usic clubM TV M TV 90s M TV 00s Music channels, Ats, November 2022
32. Regional channels, November 2022 • Suspilne Kyiv channel took first place among regional channels with a viewing share of 2.07%. In second place is Kyiv channel with an indicator of 0.255%. • TV channel ATR, having received a viewing share of 0.052%, ranks third, and channel Pervyj Gorodskoy, which viewing share was 0.036%, is in fourth place. • The next channel after them, Suspilne Kharkiv, has an index within 0.035% of viewing share. During the month, the group of regional channels received 1.22 million contacts with households.
33. Regional channels, Shr%, November 2022 2,120 0,255 0,052 0,036 0,035 0,034 0,032 0,032 0,029 0,027 0,026 0,024 0,021 0,019 0,018 0,016 0,014 0,013 0,011 0,009 0,008 0,008 0,006 0,006 0,006 0,005 0,005 0,004 0,004 0,004 0,004 0,000 0,050 0,100 Suspilne Kyiv Kyiv ATR Первый Городской Public Kharkiv Vinnytsia society ALEX Suspilne Crimea Suspilne Zaporozhye Suspilne Dnipro Channel 11 PravdaTUT Kyiv Suspilne Zhytomyr SuspilneUzhgorod Suspilne Lutsk Suspilne Odesa Suspilne Rivne Chernihiv society Chernivtsi community Mykolaiv community Suspilne Ivano-… Pershyi Zahidniy Obverse (Lutsk) Chernomorskaya TRK NTA (2nd channel) Конкурент (Lutsk) TRK Halychyna Vita TV Ternopil 1 Poltava society ETNO CHANNEL HD Regional channels, Shr%, November 2022
34. Regional channels, average time spent, November 2022 00:28:14 00:10:30 00:22:07 00:18:20 00:14:49 00:09:36 00:23:15 00:18:05 00:28:00 00:08:30 00:15:24 00:19:37 00:11:51 00:15:54 00:16:47 00:15:47 00:11:14 00:16:59 00:11:08 00:09:44 00:12:04 00:04:16 00:07:06 00:08:51 00:08:54 00:07:59 00:11:15 00:19:33 00:05:55 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Suspilne Kyiv Kyiv ATR Первый Городской Public Kharkiv Vinnytsia society ALEX Suspilne Crim ea Suspilne Zaporozhye Suspilne Dnipro Channel 11 PravdaTUT Kyiv Suspilne Zhytom yr SuspilneUzhgorod Suspilne Lutsk Suspilne Odesa Suspilne Rivne Chernihiv society Chernivtsi com m unity M ykolaiv com m unity Suspilne Ivano-… Pershyi Zahidniy Obverse (Lutsk) Chernom orskaya TRK NTA (2nd channel) Конкурент (Lutsk) TRK Halychyna Vita TV Ternopil 1 Poltava society ETNO CHANNEL HD Regional channels, Ats, November 2022
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