TV viewing survey September 2022

Transcript

1. We know what Ukraine is watching TV viewing survey September 2022
2. SUMMARY • Part of the general viewing channels group remained almost unchanged in September (only by 0.01 percentage points to 41.20%). • Movie channels group in second place - in September, the group's viewing share continued to decrease and received a figure of 20.28% (the group lost 1.13 p.p.). • The third most popular among viewers was the group of entertainment channels, which share of viewing increased by 0.45 percentage points in September and reached the mark of 9.72%. • A group of documentary channels, the viewing share of which was 6.34%, that is 0.29 p.p. lower than in August, ranked fourth. • The TV series group grew by 0.06 p.p. and ranks fifth with 6.33%. • In sixth place is the group of children's channels (viewing share 5.01%, plus 0.45 p.p.), and in seventh place is the group of news channels (viewing share 4.86%, an increase of 0.40 p.p.). • Viewing share of the sports channels group dipped by 0.10 p.p. to 1.98% and the group remains in eighth place. • In ninth place is a group of music channels with a total viewing share of 1.22% (lost 0.05 p.p.). • The group of regional channels (the share of viewing in September slightly decreased) holds the tenth place with 0.57%.
3. TV channel groups by genre 41,21 21,4 9,28 6,63 6,27 4,56 4,46 2,08 1,27 0,59 2,25 41,2 20,28 9,72 6,34 6,33 5,01 4,86 1,98 1,22 0,57 2,48 0,00 15,00 30,00 45,00 60,00 General viewing Movie Entertainment Documentary TV series Children's News Sports Music Regional Other TV channel groups by genre , Shr % August September
4. Channels of general viewing, September 2022 • Novy Channel (an increase in the share of viewing by 0.11 percentage points ) continues to occupy the first place in September with a share of 9.39%. • At the same time, 1+1 channel (9.22% viewing share, 0.50 p.p. increase) narrowed the gap from the leader even further and ranks second in the group. Novy Channel generated 759 thousand contacts, while 1+1 channel had 744 thousand. • The third place is occupied by STB channel with a viewing share of 7.11% (growth by 0.51 percentage points and 656 thousand contacts). • ICTV channel ranks fourth, having added 0.38 percentage points in September. (share of viewing 5.69%, the number of contacts with the channel - 582 thousand). • Channel 2+2 lost 1.12 p.p. in September and is in fifth place with an indicator of 4.91% (713 thousand contacts were generated), and NTN channel is in sixth with an indicator of 2.35% (the share of viewing dipped by 0.16 p.p., 343 thousand contacts were generated). In total, the group of general viewing channels gained 4.75 million contacts with IPTV/OTT households in September.
5. Channels of general viewing, Shr%, September 2022 9,39 9,22 7,11 5,68 4,91 2,35 1,22 0,47 0,38 0,32 0,1 0,03 0,02 0, 0, 0,00 3,50 7,00 10,50 Novy Channel 1+1 STB ICTV 2+2 NTN Inter 5 channel K1 Apostrof TV K2 UA:FreeDOM Televsesvit Nashe Channel… Channels of general viewing, Shr%, September 2022
6. Channels of general viewing, average time spent, September 2022 00:52:24 01:01:05 01:01:15 00:57:31 00:36:13 00:46:15 00:34:16 00:21:06 00:22:11 00:27:46 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 Novy Channel 1+1 STB ICTV 2+2 NTN Inter 5 channel K1 Apostrof TV Channels of general viewing, Ats, September 2022
7. Channels of general viewing, coverage, September 2022 758 928 744 348 646 195 582 442 712 500 343 383 328 574 224 393 155 641 122 518 82 392 7 613 37 729 484 14 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000 500 000 550 000 600 000 650 000 700 000 750 000 800 000 Novy Channel 1+1 STB ICTV 2+2 NTN Inter 5 channel K1 Apostrof TV K2 UA:FreeDOM Televsesvit Nashe Channel "Ukraine" Channels of general viewing, Cov# (A-approximation), September 2022
8. General viewing channels, weekdays • On weekdays in September 1 + 1 channel came out on top. • In second place is Novy Channel. • In third place – STB. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • On weekends first place is for Novy Channel, the second - 1 + 1. • On the third - channel STB. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, September 2022 • The first position in September is held by the TV1000 East channel (viewing share 3.64%, an increase of 0.14 percentage points). In total, more than 721 000 unique households connected to IPTV/OTT platforms watched TV1000 East within the month throughout Ukraine with an average viewing rate of 34.2 minutes. • Channel TV1000 Action East with an indicator of 3.60% (plus 0.04 p.p., the number of contacts - 1.04 million) is in second place in the group. • The third place in the group is held by ViP Comedy channel (viewing share 2.81%, decrease by 0.05 percentage points), which was watched by 665 000 households. • In fourth place is TV1000 World Kino (share of viewing 2.09%, plus 0.01 p.p., the number of contacts with the channel - 1.02 million). Channel VIP Megahit HD (the share of viewing dipped by 0.18 p.p. to 1.98%) ranked fifth - the channel reached 494 000 households in September. In total, the movie channel group reached 7.34 million contacts with IPTV/OTT households in September
11. Movie channels, Shr%, September 2022 3,64 3,6 2,81 2,09 1,98 1,51 0,82 0,65 0,6 0,56 0,52 0,48 0,35 0,25 0,24 0,06 0,03 0,03 0,01 0,01 0,01 0,01 0, 0, 0, 0,00 0,35 0,70 1,05 1,40 1,75 2,10 2,45 2,80 3,15 3,50 3,85 TV1000 East TV1000 Action East ViP Com edy TV1000 W orld Kino VIP M egahit HD Hollywood HD Param ount channel Энтер-фильм 4ever Cinema CINE+ HD CINE+HIT CINE+ LEGEND Star Cinema VIP Prem iere HD AM C Bollywood HD FILM BOX KINO1 Родное кино FilmUA LIVE #НАШ Е РЕТРО KBS W orld TV FILM BOX… Kino_Polska_Inte A Classic Movie channels, Shr%, September 2022
12. Movie channels, average time spent, September 2022 00:34:12 00:35:46 00:32:17 00:23:18 00:31:57 00:27:35 00:19:21 00:32:20 00:31:52 00:12:15 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 East TV1000 Action… ViP Com edy TV1000 W orld… VIP M egahit HD Hollywood HD Param ount… Энтер-фильм 4ever Cinema CINE+ HD Movie channels, Ats, September 2022
13. Entertainment channels, September 2022 • In September, the leader of the group - TET channel, increased the share of viewing (growth by 0.43 p.p. to 4.86%), generating 676 000 contacts with IPTV/OTT households throughout Ukraine. The average TET viewing time was 36.3 minutes. • KVARTAL TV is in second place with a viewing share of 1.57% (plus 0.07 p.p.). • The share of OCE-TV channel in third place sank by 0.02 percentage points up to 1.26%. KVARTAL TV made 641 thousand contacts with viewers, OCE-TV channel - 285 thousand. The fourth place was taken by Sonce channel with an indicator of 0.61% (increased by 0.01 p.p.), and Mega channel is in fifth place with a share of 0.44% (added in September 0.05 p.p.) In total, the group of entertainment channels gained 2.62 million contacts with IPTV/OTT households in last month.
14. Entertainment channels, Shr%, September 2022 4,86 1,57 1,26 0,61 0,44 0,31 0,26 0,15 0,13 0,1 0,02 0,01 0, 0, 0, 0, 0, 0, 0,00 1,00 2,00 3,00 4,00 5,00 6,00 ТЕТ KVARTAL TV ОCE (QTV) Sonce M ega TLC Fox Life Trofey Food Network Rybalka TV M ilady_Televis… M yZen HD FAST&FUN… 7D7 NLO TV Vinyazh TV Fine Living Gagsnetwork Entertainment channels, Shr%, September 2022
15. Entertainment channels, average time spent, September 2022 00:36:21 00:39:34 00:38:05 00:29:17 00:21:54 00:48:21 00:23:00 00:12:21 00:36:54 00:11:50 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ТЕТ KVARTAL TV ОCE (QTV) Sonce M ega TLC Fox Life Trofey Food Network Rybalka TV Entertainment channels, Ats, September 2022
16. Children’s channels, September 2022 • Viewing share of Plus Plus channel rose by 0.40 p.p. to the level of 1.57% in Septembe, and the channel remains in first place generating 319 thousand contacts. • Channel Nick jr (viewing share increased by 0.02 p.p. to 0.58%) took second place, while Nickelodeon (share at the level of 0.49%, minus 0.04 percentage points) ranks third respectively. Channel Nick Jr generated 68 thousand contacts, while Nickelodeon channel generated 108 thousand. • Fourth place goes to Nicktoons channel, the viewing share of which was 0.41% (growth by 0.01 percentage points), and the number of contacts was 75 000. 1.35 million contacts happened with children's channels with households connected to the IPTV/OTT panel during September.
17. Children’s channels, Shr%, September 2022 1,57 0,58 0,49 0,41 0,40 0,31 0,26 0,17 0,17 0,11 0,10 0,10 0,09 0,05 0,04 0,04 0,03 0,02 0,02 0,02 0,00 0,75 1,50 2,25 PLUS PLUS Nick Jr Nickelodeon Nicktoons Pixel Cartoon Network Nickelodeon Ukraine Pluto TV Cine+ Kids NIKI Junior Malyatko TV DuckTV NIKI Kids Boomerang BabyTV Duck TV Plus ZOOM English Club TV HD Gulli Girl Povnyi Mult MultStream Children’s channels, Shr%, September 2022
18. Children’s channels, average time spent, September 2022 00:45:40 01:18:10 00:52:03 01:16:35 00:41:09 00:58:23 01:04:20 00:32:06 00:55:30 00:20:25 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 PLUS PLUS Nick Jr Nickelodeon Nicktoons Pixel Cartoon Network Nickelodeon… Cine+ Kids NIKI Junior M alyatko TV Children’s channels, Ats, September 2022
19. Sports channels, September 2022 • Setanta Sports HD holds the first place (viewing share decreased by 0.40 p.p. to 0.53%). • Megogo Football 1 channel ranks second with a viewing share of 0.24% (up 0.14 p.p.). Setanta Sports HD received 283 thousand contacts, Megogo Football 1 channel was watched by 116 thousand households. • Channel XSPORT (the share of viewing in September 0.23%, plus 0.05 percentage points, the number of contacts with the channel - 199 thousand) occupies the third position. • Fourth place is occupied by Eurosport 1 channel with a viewing share of 0.22% and 93 thousand contacts. • Setanta Sports Plus channel ranks fifth with 0.20% views and 210k contacts. In total, the group of sports channels generated about 1.63 million contacts.
20. Sports channels, Shr%, September 2022 0,53 0,24 0,23 0,22 0,2 0,13 0,11 0,08 0,08 0,03 0,00 0,70 Setanta Sports HD Megogo Football 1 XSPORT Eurosport 1 Setanta Sports Plus Eurosport 2 Sport 1 Baltic Xsport+ Megogo Football 2 Dynamo Kyiv TV Sports channels, Shr %, September 2022
21. Sports channels, average time spent, September 2022 00:29:31 00:38:01 00:19:03 00:31:27 00:20:54 00:23:48 00:33:01 00:13:20 00:21:37 00:10:07 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Setanta Sports HD Megogo Football 1 XSPORT Eurosport 1 Setanta Sports Plus Eurosport 2 Sport 1 Baltic Xsport+ Megogo Football 2 Dynamo Kyiv TV Sports channels, Ats, September 2022
22. Documentary channels, September 2022 • Went up heading the group Viasat Explore CEE channel., which viewing share decreased by 0.02 percentage points up to 0.76% (the total number of contacts with the channel is 240 thousand), and DISCOVERY CHANNEL occupies the second position in the group with an indicator of 0.72% (minus 0.08 p.p.). The number of contacts the channel had with IPTV/OTT households throughout Ukraine amounted to 234 thousand. • In third place is Viasat History with a viewing share of 0.70% (plus 0.03 p.p.). • History channel (viewing share 0.68%, unchanged) is in fourth place, and NATIONAL GEOGRAPHIC is in fifth with 0.56% (minus 0.04 p.p.). The average time spent watching the TV channels-leaders of the group, was in August: Viasat Explore CEE -33.9 minutes, DISCOVERY CHANNEL - 35.6 minutes, Viasat History - 31.5 minutes. In general, the group of documentary channels generated 4.24 million contacts with IPTV/OTT households in September.
23. Documentary channels, Shr %, September 2022 0,76 0,72 0,70 0,68 0,56 0,50 0,49 0,41 0,20 0,15 0,15 0,12 0,12 0,11 0,10 0,08 0,06 0,06 0,05 0,05 0,05 0,04 0,03 0,03 0,03 0,02 0,02 0,01 0,01 0,01 0,00 0,18 0,35 0,53 0,70 0,88 Viasat Explore CEE DISCOVERY CHANNEL Viasat History History NATIONAL GEOGRAPHIC Nat Geo Wild Viasat Nature CEE Discovery Science Суспільне Культура Trofey EPOQUE Animal Planet Travel&Adventure Travel Channel HD Rybalka TV EKO TV Kus Kus 1AUTO FAUNA H2 Da Vinci Learning Dacha Nauka Utravel Terra 6sotok Chemodan TV History 2 36,6 HD Mason TV Documentary channels, Shr %, September 2022
24. Documentary channels, average time spent, September 2022 0:33:54 0:35:47 0:31:30 0:42:37 0:25:43 0:28:07 0:26:32 0:30:00 0:13:47 0:12:21 0:15:59 0:00:00 0:07:12 0:14:24 0:21:36 0:28:48 0:36:00 0:43:12 0:50:24 0:57:36 Viasat Explore CEE DISCOVERY CHANNEL Viasat History History NATIONAL GEOGRAPHIC Nat Geo Wild Viasat Nature CEE Discovery Science Суспільне Культура Trofey EPOQUE Documentary channels, Ats, September 2022
25. News channels, September 2022 • Channel 24 occupies the first place, the viewing share of which increased by 0.33 percentage points in September up to 2.12% (the channel received 49 thousand contacts and the average viewing time at the level of 1 hour and 4 minutes). • The share of viewing of Espresso channel, which is in second place, increased by 0.06 p.p. up to 1.13%. The channel received 201 000 unique contacts in September and an average viewing time of 42.7 minutes. • PRYAMIY channel showed a viewing share of 0.92% (minus 0.05 p.p.), and ranks third with 204 thousand contacts. Average viewing time was 38.5 minutes. • Fourth place for Unian TV channel - the viewing share increased by 0.05 p.p. up to 0.23%, the number of contacts with the channel -165 thousand. • In fifth place is Channel 8 (viewing share increased by 0.02 p.p. to 0.17%), which generated 179 000 contacts. The total number of contacts with IPTV/OTT households the news channels got throughout Ukraine in September amounted to 1.37 million.
26. News channels, Shr%, September 2022 2,13 1,14 0,92 0,23 0,17 0,07 0,06 0,05 0,04 0,03 0,02 0, 0, 0, 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Channel 24 Espresso TV PRYAM IY Unian TV 8 channel Obozrevatel TV Pershyi Diloviy Pravda TUT Euronews 4 chnnel BBC W orld News CHP Info Zoryaniy Ukraine 24 D1 100% NEW S BUSINESS Kyiv.Live News channels, Shr%, September 2022
27. News channels, average time spent, September 2022 00:42:44 00:38:31 00:17:23 00:10:19 00:13:50 00:10:18 00:07:24 00:11:17 00:13:40 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Channel 24 Espresso TV PRYAMIY Unian TV 8 channel Obozrevatel TV Pershyi Diloviy Pravda TUT Euronews 4 chnnel News channels, Ats, September 2022
28. TV series channels, Shr %, September 2022 1,69 1,19 0,88 0,78 0,65 0,63 0,37 0,1 0,03 0,01 0,00 0,35 0,70 1,05 1,40 1,75 2,10 BIGUDI Param ount Com edy Epic Drama FOX FILM UADRAMA Bolt Star Family Dorama FlixSnip Top Series TV series channels, Shr %, September 2022 • The group of TV series channels is headed by BIGUDI channel in September, which share of viewing increased by 0.11 percentage points up 1.69% and generated 253 thousand contacts with IPTV/OTT households. • Paramount Comedy is in second place with a 0.09 pp increased in viewing share up to 1.19%. • Third place goes to Epic Drama channel with a viewing share of 0.88% (plus 0.03 p.p.). In total, the group of TV series channels gained 2.18 million contacts with IPTV/OTT households throughout Ukraine.
29. TV series channels, average time spent, September 2022 00:53:11 00:28:39 00:33:14 00:37:03 00:30:28 00:43:21 00:30:20 00:24:02 00:04:48 00:29:25 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 BIGUDI Param ount Com edy Epic Drama FOX FILM UADRAMA Bolt Star Family Dorama FlixSnip Top Series TV series channels, Ats, September 2022
30. Music channels, Shr%, September 2022 • EU MUSIC ranks first - its share of viewing decreased to 0.30%, in second place is M1 (its share increased by 0.01 p.p. to 0.29%). • In third place is the M2 channel with a viewing share of 0.14%. In total, the music channels group received 1.32 million contacts in September. 0,3 0,29 0,14 0,11 0,08 0,06 0,04 0,04 0,04 0,02 0,00 0,15 0,30 0,45 EU Music M1 M2 4ever… InRating MTV Hits MTV 00s MTV 90s clubMTV MTV 80s Music channels, Shr%, September 2022
31. Music channels, average time spent, September 2022 00:36:06 00:27:42 00:19:36 00:32:27 00:16:01 00:24:24 00:23:11 00:20:21 00:21:16 00:14:17 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 EU M usic M 1 M 2 4ever music InRating M TV Hits M TV 00s M TV 90s clubM TV M TV 80s Music channels, Ats, September 2022
32. Regional channels, September 2022 • Kiev channel remains in first place among regional channels with a viewing share of 0.182 %. • The second place is occupied by the channel Suspilne Kiev with an indicator of 0.062%. • ATR channel, with a viewing share of 0.056%, is in third place, and Pershiy Diloviy channel, which viewing share was 0.051%, is in fourth place. • ALEX channel following them has an indicator within 0.035% of the viewing share. Within a month, a group of regional channels received 652 000 contacts with IPTV/OTT households.
33. Regional channels, Shr %, September 2022 0,182 0,062 0,056 0,051 0,035 0,029 0,025 0,008 0,008 0,008 0,007 0,006 0,005 0,005 0,005 0,005 0,004 0,004 0,004 0,004 0,004 0,004 0,004 0,004 0,003 0,003 0,003 0,003 0,003 0,003 0,002 -0,010 0,010 0,030 0,050 Kiev Suspilne Kiev ATR Perviy Gorodskoy ALEKS Suspilne Crimea 11 channel Suspilne Zaporizhya Avers (Lutsk) NTA (2 channel) Pershyi Zahidniy Chernomorskoe TRK Suspilne Chernihiv Suspilne Dnipro TRK Galicia ETNO CHANNEL HD Suspilne Rivne MostVideo Konkurent (Lutsk) Suspilne Mikolaiv Suspilne Vinnitsya TVA (Chernivtsi) SK1 Vita TV Suspilne Odesa Suspilne Uzhgorod Suspilne Zhytomyr Suspilne Kharkiv Suspilne Chernivtsi Suspilne Donbas Rudana TRK (Kryviy Rig) Regional channels, Shr %, September 2022
34. Regional channels, average time spent, September 2022 00:08:44 00:10:33 00:28:15 00:10:24 00:17:08 00:14:33 00:09:21 00:08:20 00:04:26 00:13:15 00:11:52 00:09:08 00:10:51 00:12:25 00:03:49 00:07:25 00:14:18 00:07:56 00:09:13 00:10:34 00:11:35 00:10:46 00:07:16 00:09:16 00:08:30 00:08:11 00:07:33 00:15:28 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Kiev Suspilne Kiev ATR Perviy Gorodskoy ALEKS Suspilne Crim ea 11 channel Suspilne Zaporizhya Avers (Lutsk) NTA (2 channel) Pershyi Zahidniy Chernom orskoe TRK Suspilne Chernihiv Suspilne Dnipro TRK Galicia ETNO CHANNEL HD Suspilne Rivne M ostVideo Konkurent (Lutsk) Suspilne M ikolaiv Suspilne Vinnitsya TVA (Chernivtsi) SK1 Vita TV Suspilne Odesa Suspilne Uzhgorod Suspilne Zhytom yr Suspilne Kharkiv Suspilne Chernivtsi Suspilne Donbas Rudana TRK (Kryviy… Regional channels, Ats, September 2022
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