GetFeedback_2.pdf

Transcript

1. TOP 3 PRIORITIES BY BUSINESS FUNCTION
2. PRODUCT Website Feedback Core Survey Platform Analytics 2.0 “Please explain” Multiple thank-you pages Survey home refactor Logic actions (piping, setting merge fields) Presenter improvements - e.g. Better nav Better formatting - custom fonts, sizing, weights UI cleanup Merge field management Onboarding improvements Preview current page Support improvements Filtering options on Analyze and Summary Crosstab reporting Cross-survey reporting Graphs Time-dependent trends Include incompletes in analytics Include device/browser in analytics Launch Private Beta Customer Development program Launch Public Beta GA Pricing / Packaging Event / Metrics Instrumentation Onboarding / in-app product marketing 1 2 3
3. Q1 PRODUCT GOALS FEB MAR APR Website Feedback Core Survey Platform Analytics 2.0 “Please Explain” Onboarding improvements Multiple thank-you pages Survey home refactor Logic actions (piping, setting merge fields) Better formatting - custom fonts, sizing, weights “UI cleanup Launch Private Beta Launch Public Beta Customer Development Program Website Feedback .9 Pricing / packaging Include device/browser in analytics Filtering options on Analyze and Summary Crosstab reporting Cross-survey reporting Graphs / dashboard Time-dependent trends Include incompletes in analytics Salesforce API Limits/Retry CM Integration
4. PRODUCT MARKETING Onboarding 2.0 SEM & Website Website Feedback Turn SEM back on (dependency on Kraig) Website refresh & crazy egg data analysis Product Security FAQ Product Security Website page Salesforce Video v2 Website Pages / Landing Pages Use Case Page KB Articles Marketing Video Product Video Revisit onboarding flows Add Steve to Customer.io round robin Refresh onboarding emails 1 2 3
5. CUSTOMER MARKETING Hiring Campaigns Customer Stories Turn our SEM back on (dependency on Kraig) Leverage Tyler to understand Web traffic Dreamforce registration campaign Monthly newsletter / new features campaign Content calendar / blog posts / social media Identify Customers for customer videos Customer stories page planning Demand Gen Email Campaigns 1 2 3
6. SUPPORT Desk Migration Premier Support Hiring/Cross Training Define and implement real premier support Figure out 24/7 Global Support Continue to leverage CM for support Cross train larger subset of people on GF Technical writer for KB articles Complete Desk migration 1 2 3
7. SALES / BD Sales Customer Success Sales Enablement / Channels Account management Training, renewals, customer engagement programs Attrition follow-up program execution Red account notification system Partner program rollout Partner enablement rollout Distribution partnerships Dedicated sales resource ramp w/ Lehman Lead qualification / scoring / routing salesforce crm process and config 1 2 3
8. DISTRIBUTION Strategic Integrations API 2.0 OEM / Reseller Web hooks Reporting API out of Beta High value public APIs (OAuth, Survey List, Push Zapier?) Explore potential service cloud OEM SI Partner Outreach Salesforce User Groups Campaign Microsoft CRM Zendesk? 1 2 3
9. MISCELLANEOUS IDEAS App UX Refresh Email Double Down Salesforce V4 Email Embed by ESP ESP - specific integrations KB Articles for Every ESP NPS Embed for Every ESP NPS Trending Delighted to Salesforce Salesforce User Groups Templates / Themes 2.0 Surveys home refactor Different configurations for Title Page 1 2 3
10. “The game is the game. Always” Avon Barksdale