AI in Performance Marketing: How Smart Tools Are Changing Ad Campaigns

A quick guide to AI in performance marketing: smarter targeting, smart bidding, faster creatives and instant insights.

Transcript

1. PERFORMANCE MARKETING AI in Performance Marketing How smart tools are changing the way we win ad campaigns: better targeting, smarter bidding and real results. codifybrain.com codifybrain.com 1/4
2. What is Performance Marketing? You pay for results, not just visibility. Performance marketing means paying only when a measurable action happens, such as a click, a lead, an app install or a sale. Google Ads, Meta Ads and YouTube all work this way. ROAS CPA Revenue earned for every rupee spent on ads What it costs to win one customer CTR LTV How often people click your ad Total value a customer brings over time The numbers change every hour, so managing them by hand is slow and full of guesswork. AI changes the game. It learns from every click in real time and adjusts campaigns faster than any person can. codifybrain.com 2/4
3. How AI Is Changing Performance Marketing Four big shifts every marketer should know. 1 Smarter targeting 2 Smart bidding AI studies real behaviour and finds people who look and act like your best customers. A different bid for every auction, based on device, time, location and past behaviour. 3 4 Creative at scale Draft dozens of headlines and ads in minutes, then let the data show what wins. codifybrain.com Instant insights Live reports, alerts and forecasts replace hours of spreadsheet work. 3/4
4. Ready to go deeper? AI handles the heavy lifting. You bring the strategy, the creativity and the understanding of your customers. Read the full guide for practical ideas you can use in your own campaigns. Read the full blog post codifybrain.com/Blog/how-ai-is-changing-performance-marketing Visit codifybrain.com codifybrain.com 4/4