Microdata

The benefits of structured data

Transcript

1. Microdata ...and the benefits of structured data
2. Semantic Markup Reinforces the semantics, or meaning, of content Great for Accessibility Great for SEO Great for Performance
3. Structured Data Microformats, RDFa, Microdata Machine Readable Improve SEO Improves Findability (Rich Snippets)
4. Microformats Extends HTML with semantic information Simple to implement Not extensible Requires use of "class" and "rel" attributes
5. RDFa Most Extensible Most complex of the 3 Lower Adoption
6. Microdata Simpler than RDFa Extensible Chosen by Google, Yahoo, and Bing Vocabulary (schema.org)
7. Example: RDFa
8. Example: Microformats
9. Example: Microdata
10. “...we’ve found that microdata strikes a balance between the extensibility of RDFa and the simplicity of microformats, so this is the format that we’ve gone with.” - Google
11. Rich Snippets Snippets - The text under search results Rich Snippets - Snippets + Other information Generated from Structured Data
12. Rich Snippets Snippet Rich Snippet
14. Snippet Types Events Music
15. Products Applications People
16. Resources Microdata Spec - http://www.w3.org/TR/microdata/ Schema.org Types - http://schema.org/docs/full.html Microformats - http://www.microformats.org Rich Snippet Testing Tool - http://www.google.com/webmasters/tools/richsnippets RDFa Primer - http://www.w3.org/TR/xhtml-rdfa-primer/