Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Constellation

Avatar for Siladityaa Sharma Siladityaa Sharma
October 21, 2021
15

 Constellation

Avatar for Siladityaa Sharma

Siladityaa Sharma

October 21, 2021

Transcript

  1. May Chen Graphic Design Team Itten OUR TEAM Siladityaa Sharma

    Interaction Design Skye Lou Product Design
  2. Project Brief CONSTELLATION | OUR CONCEPT Looking at creating a

    future heimat (home) for individuals who seek a new community in Berlin, wanting to transition from one culture to another – or simply desire to tap into Berlin’s quest for life / balance. INTRO
  3. What is a Constellation? A Constellation repositions the meaning of

    a family. It expands our view of a linear branching organization to an orbiting dynamic group of individuals who establish meaningful relationships with each other. DEFINITION CONSTELLATION | OUR CONCEPT
  4. Why Single Parents & Post-families? Berlin having a large demographic

    of single parents opens a lot of opportunities for how we look at families in the future. They are already starting to form interesting groups that break our notion of mainstream families. DEMOGRAPHICS CONSTELLATION | OUR CONCEPT
  5. Our system for Constellation consists of Interactive Mirror and Constellation

    App for bringing awareness, Ursa Cup for match-making and Polaris Tiles for daily communication indoor among Constellation members. CONSTELLATION | OUR CONCEPT ECOSYSTEM How does Constellation work?
  6. How can we find the perfect matches to form a

    Constellation? We want the stars to align with each other perfectly and have no gaps in their formation. AWARENESS & MATCHMAKING CONSTELLATION | OUR CONCEPT
  7. It is important for the members of a Constellation to

    be able to stay in touch with each other regardless of their location. How can we facilitate humane conversations between members of a Constellation? COMMUNICATION CONSTELLATION | OUR CONCEPT
  8. CONSTELLATION | OUR CONCEPT TIMELINE DIAGRAMS STAGE 1 Primary Family

    - Blue Secondary Family - Orange Other Families - Yellow
  9. CONSTELLATION | OUR CONCEPT TIMELINE DIAGRAMS STAGE 2 Primary Family

    - Blue Secondary Family - Orange Other Families - Yellow
  10. CONSTELLATION | OUR CONCEPT TIMELINE DIAGRAMS STAGE 3 Primary Family

    - Blue Secondary Family - Orange Other Families - Yellow
  11. USER PERSONA MEET ANJA. SINGLE MOM | 36 | MITTE,

    BERLIN | HAS 2 KIDS WAITRESS & SINGER Goals: Raise her children while pursuing her dream as a pro singer Wants: Find time for herself when she is not working her day shift Focus on her career as a professional singer Frustrations: Lack of financial support Hard to balance two jobs with two kids and no one at home CONSTELLATION | OUR CONCEPT
  12. Embrace Familyhood from Interactive Mirror AWARENESS & MATCHMAKING CONSTELLATION |

    OUR CONCEPT People in Berlin respond heavily to print media. It’s evident from the large amount of posters in the streets that it’s one of the most accessible forms of communication. We wanted to push the boundaries of that medium with the help of an interactive poster that uses a mirror to make people passing by stop.
  13. Find Your Perfect Match with Constellation App AWARENESS & MATCHMAKING

    CONSTELLATION | OUR CONCEPT The companion app helps in finding and reaching out to new people as well as complete verification for security purposes. The app utilizes three dimensionality in it’s interface.
  14. Form Your Constellation with Ursa COMMUNICATION The cup acts a

    milestone in the getting- to-know stage of the formation of a Constellation. It has a smart outer-sleeve that can detect a meeting from the particular person when you cheers. CONSTELLATION | OUR CONCEPT
  15. Stay Connected using Polaris COMMUNICATION CONSTELLATION | OUR CONCEPT Polaris

    is the backbone of Constellation as a system. It allows people to seamlessly communicate with other members of the Constellation. It consists of display tiles that can form any overall shape and is activated using voice commands and gestures such as knocking.
  16. Finding The Perfect Match Improve Economic Flow Among Households As

    More Members Can Help Each Other Out Connect People to Each Other Functional Aspect CONSTELLATION | VALUE PROPOSITION BENEFITS
  17. Build Trust Sense of Belonging and Affiliation Share Responsibilities Reduce

    Stress Emotional Aspect CONSTELLATION | VALUE PROPOSITION BENEFITS
  18. Life Changing Aspect CONSTELLATION | VALUE PROPOSITION BENEFITS Parenting At

    A Global Level Better Access to Physical/Mental Healthcare Reduce Dependence on Physical Attachments
  19. Brick Orange Serene Azure Rubble Yellow Cosmic Navy Inspired by

    the idea of colors of Berlin captured in daily life, we chose these colors that represent harmony that embraces the human touch and cultural diversity. CONSTELLATION | BRANDING COLOR PALLETE #F45422 C: 0 M: 82 Y: 97 K: 0 #67B2E5 C: 55 M: 16 Y: 0 K: 0 #F9C33D C: 2 M: 24 Y: 88 K: 0 #07395E C: 100 M: 80 Y:38 K: 28
  20. Cabin TYPEFACE ABCČĆDĐEFGHIJKLMNOPQRSŠTUVWXYZŽabcčćdđefghijklmnopqrsštuvwx yzžĂÂÊÔƠƯăâêôơư1234567890‘?’“!”(%)[#]{@}/&\<-+÷×=>®©$€£¥¢:;,.* Cc GLYPH CHARACTERS WHY? Cabin Font

    Family is a humanist sans with a touch of modernism. It has some optical adjustments that add the element of humanity to it while maintaining legibility due to its geometric nature. Impallari Type DESIGNER Principle Design CONSTELLATION | BRANDING
  21. CONSTELLATION | BRANDING ELEMENTS We made these soft organic patterns

    in our brand colors to create visual tension and depth that represent our human-centric spirit.
  22. Let’s Recap CONSTELLATION | CONCLUSION Ursa spreads awareness about Constellation

    and finds the perfect match Constellation helps people connect with others and improve economic flow Constellation builds trust and a sense of belonging Polaris brings people closer by providing an immersive communication platform overseas
  23. Constellation will lead to better physical, economic, and mental health

    for families in the future CONSTELLATION | CONCLUSION Constellation will establish a sense of autonomy in the sharing of responsibilities while still allowing parents to spend time with family
  24. “The traditional image will not dissolve, but in the future,

    in Berlin there will be an expanded picture of family.” CONSTELLATION | CONCLUSION