Digital_MarketingCourse_in_calicut.pdf

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1. 6-MONTH CERTIFICATION PROGRAM DIGITAL MARKETING Learn thestrategies,toolsandplatformsusedtogrow brands online—fromsearchtosocialtoanalytics. 100% PLACEMENT SUPPORT An Informational Overview
2. What is Digital Marketing? Digital Marketing is the art of connecting businesses with the right audience through digital platforms to build brand awareness, generate leads, and SEO Ads drive business growth. Learn these in the Best Digital Marketing Course in calicut Search Engine Optimization SM Paid Advertising (PPC) @ Simply put: it's marketing done where people spend most of their time today — online. Social Media Marketing Email Marketing EXPLORE THE PROGRAM CM An Content Marketing Analytics & Data Digital Marketing Course in calicut → 02
3. Scope of Digital Marketing Everybusiness—bigorsmall—nowneedsadigitalpresence.Thatmakes this one of the fastest-growing career fields today. 4.9B+ #1 50L+ 20+ Internet users worldwide Fastest-growing skill category Digital roles opening in India by 2026 Career paths after this course Career Roles You Can Target: SEO Executive Social Media Manager PPC / Ads Specialist Content Strategist Digital Marketing Manager Email Marketing Specialist 03
4. Course Overview Astructured,hands-onprogramdesignedtotake you from beginner to job-ready professional. 6M Lv Hr Ce Duration Level Format Certification 6 Months (Weekday / Weekend batches) Beginner to Advanced Live Sessions + Hands-on Projects Industry-recognized Completion Certificate Who Should Join? Students, graduates, working professionals, freelancers and business owners who want to build a career or grow their brand online — no prior experience required. 04
5. Course Syllabus 1 Digital Marketing Fundamentals Marketing basics, customer journey, buyer personas, digital ecosystem overview. 2 Website & WordPress Basics Website structure, domains, hosting, building a simple site from scratch. M1-2 3 Foundation & Core Marketing 4 Search Engine Optimization (SEO) Keyword research, on-page & off-page SEO, technical SEO, ranking factors. Content Marketing Content strategy, blogging, storytelling, copywriting for the web. 05
6. Course Syllabus 1 Social Media Marketing Instagram, Facebook, LinkedIn strategy, organic growth, community building. 2 Google Ads (PPC) Search ads, display ads, campaign structure, bidding strategy, budgeting. M3-4 3 Paid& Social Media Marketing 4 Social Media Advertising Meta Ads Manager, audience targeting, ad creatives, A/B testing. Email & WhatsApp Marketing Funnels, automation, list building, campaign design and tracking. 06
7. Course Syllabus 1 Google Analytics & Data Studio Traffic analysis, conversion tracking, dashboards, performance reporting. 2 E-commerce & Affiliate Marketing Marketplace marketing, product listing optimization, affiliate strategy. M5-6 3 Analytics & Live Projects 4 Online Reputation & Branding Personal branding, ORM tools, review management, influencer marketing. Capstone Live Project Run a real campaign end-to-end and build your professional portfolio. 07
8. 100% Placement Support We don't just teach — we help you land the job. 1 2 3 4 Resume & Portfolio Building Mock Interviews Hiring Partner Network Dedicated Placement Drives Craft a job-ready resume and a live project portfolio. Practice with real interview scenarios and expert feedback. Access to agencies, startups and brands actively hiring. Guaranteed interview opportunities until you're placed. Support continues until you are successfully placed. 08
9. Why Choose This Course? Ex Pr To Expert Trainers Real Projects Tool Certifications Learn from certified, industry-practicing digital marketers. Work on live campaigns, not just theory and slides. Hands-on with Google, Meta and HubSpot certifications. Fl Jb Cm Flexible Batches Placement Assistance Lifetime Community Weekday and weekend timings to fit your schedule. 100% placement support with dedicated hiring drives. Ongoing access to alumni network and updated resources. 09
10. Thank You Let's build your digital marketing career — together. Questions? Reach out to our admissions team for a free counselling session.