5 key steps to effective Tech SEO audits

Silvia Martin, an independent SEO consultant and founder of Trebole, shares her learnings and key steps for making technical SEO audits more effective.
She emphasizes the importance of customizing the audit to client needs and identifying its purpose.

Transcript

1. 5 key Steps to Create Effective Tech SEO Audits
2. What is a tech SEO audit Main challenges 5 key steps Summary Talk Summary @SearchLDN @silvia_smp
3. ➔ I’m an independent SEO Consultant and the founder of Trebole. Trilingual (Spanish, French, Spanish) ➔ I have 9+ years of SEO experience, working in-house, agency side and now as independent consultant. ➔ Working with a wide range of clients: BTB, BTC, e-commerce, leading brands. ➔ Masters Degree in Marketing - PPA - Paris ➔ I have lived in 5 different countries: Spain, Canada, France, China and United Kingdom. ➔ Based in London, UK. Working remotely with international companies. @silvia_smp
4. What is a Tech SEO Audit? A Tech SEO Audit is not just a simple checklist A Tech SEO Audit is not just a list of issues to fix A Tech SEO Audit is not just an automated report from tools @silvia_smp @SearchLDN
5. A tech SEO Audit is a thorough process, overviewing areas of technical weakness or potential issues that might prevent a website from maximising its organic search potential and finding opportunities to improve SEO performance. @silvia_smp @SearchLDN
6. Main Challenges @silvia_smp @SearchLDN
7. Main Challenges @silvia_smp @SearchLDN
8. Main Challenges @silvia_smp @SearchLDN
9. Main Challenges @silvia_smp @SearchLDN
10. Main Challenges @silvia_smp @SearchLDN
11. Main Challenges @silvia_smp @SearchLDN
12. 5 key steps to effective Tech SEO audits Image by gstudioimagen on Freepik
13. 1. Client/Brand Needs Assessment Resources Business Context Main KPI’s Business Model Purpose SEO maturity CMS Technology used @silvia_smp @SearchLDN
14. Wappalyzer @silvia_smp
15. Initial client/brand understanding and research to customise the audit Direct client communication @silvia_smp @SearchLDN
16. 2. Scope @silvia_smp
17. JavaScript Implementation Technical Duplicated Content Schema Speed Information Architecture Accessibility Crawling Indexability Mobile Friendliness @silvia_smp @SearchLDN
18. @silvia_smp @SearchLDN
19. Use the client/brand information to craft a personalised scope Client/Brand agreement of the main audit sections @silvia_smp @SearchLDN
20. 3. Tools Make sure you have access to the specific tools needed for the selected sections. @silvia_smp @SearchLDN
21. Most used for Tech SEO Source: https://aira.net/state-of-technical-seo/ @silvia_smp @SearchLDN
22. Most used Log File Analysers Source: https://aira.net/state-of-technical-seo/ @silvia_smp @SearchLDN
23. Basic Tools @silvia_smp @SearchLDN
24. Search Console - Crawling data @silvia_smp @SearchLDN
25. Search Console - Indexing data @silvia_smp @SearchLDN
26. AI Tools @silvia_smp @SearchLDN
27. Make sure that you have access to the right tools before starting the audit Specific tools for each section @silvia_smp @SearchLDN
28. 4. Delivery @silvia_smp @SearchLDN
29. What Why How @silvia_smp @SearchLDN
30. Source:https://hub.seofomo.co/seo-auditing-survey @silvia_smp
31. https://hub.seofomo.co/seo-auditing-survey @silvia_smp
32. Manage expectations - Agreement of deliverables Clear recommendations including solutions, prioritised Delivery meeting (Q&A) @silvia_smp @SearchLDN
33. 5. Execution Implementation support and validation Action plan or roadmap @silvia_smp @SearchLDN
34. Main Implementation Blockers Source: https://aira.net/state-of-technical-seo/ @silvia_smp
35. Implementation support and validation Project management @silvia_smp @SearchLDN
36. Summary Direct client/brand communication to customise the tech audit Agreement of the scope of work Access to the right tools @silvia_smp @SearchLDN
37. Summary Clear recommendations, prioritised and including solutions Implementation support and validation @silvia_smp @SearchLDN
38. Thanks so much! Silvia Martin @silvia_smp https://www.linkedin.com/in/martinsilvia/