How to Optimise 3,500 Product Descriptions for eCommerce in One Day Using ChatGPT & Make

My talk at Marketing Business Summit in Milan 17. November 2024 on 'How to Optimise 3,500 Product Descriptions for eCommerce in One Day Using ChatGPT & Make'.

Transcript

1. How to Optimise 3,500 Product Descriptions for eCommerce in One Day Using ChatGPT & Make
2. 2 It all started 2 years ago when I started a flower blog… @KataDahlin | #MBSummit
3. 3 From 0 to 50K organic traffic in 1 year @KataDahlin | #MBSummit
4. 4 I started with affiliate marketing @KataDahlin | #MBSummit
5. 5 I connected product feeds to my blog… @KataDahlin | #MBSummit
6. 6 9500 …and soon I had product pages !!! @KataDahlin | #MBSummit
7. 7 How can I optimise these, when I don’t have enough time?! @KataDahlin | #MBSummit
8. I started with Custom GPTs
9. 9 Custom GPTs are your own versions of ChatGPT, that you can train with your own data & instructions. @KataDahlin | #MBSummit What are Custom GPTs?
10. 10 I created a custom GPT for each product brand. @KataDahlin | #MBSummit
11. 11 Custom GPTs can write better content than regular ChatGPT when they know the products and the brand. @KataDahlin | #MBSummit Why?
12. 12 Less hallucinations. @KataDahlin | #MBSummit
13. 13 The right tone of voice. @KataDahlin | #MBSummit
14. 14 Reduce copy pasting! @KataDahlin | #MBSummit
15. How I create Custom GPTs for product descriptions
16. 16 Data I scrape the brand product & category descriptions and 'About Us' pages with Screaming Frog. then upload the data as a CSV file to the GPT. Instructions: https://katarinadahlin.com/scrape-content-screaming-frog/
17. 17 Build your Custom GPT https://chatgpt.com/gpts/ editor @KataDahlin | #MBSummit
18. 18 Context & instructions Provide well-defined instructions and basic info about the context, task, language, styling, etc. @KataDahlin | #MBSummit
19. 19 Tell the Custom GPT to never hallucinate and to always ask for more info if needed. @KataDahlin | #MBSummit Reduce hallucinations
20. 20 Prompt Product name: [paste you product name here] You are now Fiskars SEO-copywriter GPT. You write in finnish. Info: See database. Rewrite the text. Make it about 400 words long. Start with info about the product. Then, create a short text with the subheading: "For what work is [product name] good for?". Then, create a short text with the subheading "For who is [product name] suitable for?". Then, create a short text with the subheading: "Why we like the [product name]?". Subheadings are formatted as H2. Format everything as html. optimize the texts and subheadings for the product name. @KataDahlin | #MBSummit
21. 21 Before @KataDahlin | #MBSummit
22. 22 After @KataDahlin | #MBSummit
23. 23 I optimised 400 products with Custom GPTs in 5 weeks @KataDahlin | #MBSummit
24. 24 Number of words ranking 1-10 in Google for 400 optimised products @KataDahlin | #MBSummit Ahrefs data
25. 25 115 more words in position 1 in Google @KataDahlin | #MBSummit Ahrefs data
26. 26 156% more organic clicks after 5 weeks @KataDahlin | #MBSummit Search Console data
27. 27 It takes 5 min per product to optimise like this → good @KataDahlin | #MBSummit
28. 28 It takes 5 min per product to optimise like this → good, but it still takes too much time ;) @KataDahlin | #MBSummit
30. 30 Why? → Automate the workflow. @KataDahlin | #MBSummit
31. 31 Why? → Automate the workflow. → No copy pasting. @KataDahlin | #MBSummit
32. 32 Why? → Automate the workflow. → No copy pasting. → No writing them one by one. @KataDahlin | #MBSummit
33. 33 Why? → Automate the workflow. → No copy pasting. → No writing them one by one. → Optimise large amounts in a short time. @KataDahlin | #MBSummit
34. 34 Why? → Automate the workflow. → No copy pasting. → No writing them one by one. → Optimise large amounts in a short time. → Save time. @KataDahlin | #MBSummit
35. 35 Connect apps like Google Sheets with ChatGPT & build workflows. No need to know Python or any coding language ;) Make.com @KataDahlin | #MBSummit
36. 36 How does it work? Instructions: https://katarinadahlin.com/make-product-description-automation/ @KataDahlin | #MBSummit
37. 37 1. The data needed for optimising the product is in a Google Sheet: URL, Product name, and short info about the product @KataDahlin | #MBSummit
38. 38 Use the info you get from the manufacturer. Scrape the brand site if it’s not enough data for the prompts to work. @KataDahlin | #MBSummit
39. 39 2. The prompts & messages with ChatGPT goes here @KataDahlin | #MBSummit
40. 40 ChatGPT reads the first Google Sheet & writes a long product description. @KataDahlin | #MBSummit
41. 41 3. The new product description will be added to a second Google Sheet here. @KataDahlin | #MBSummit
42. 42 Result: Long description @KataDahlin | #MBSummit
43. 43 4. ChatGPT reads the first Sheet again & writes a short product description. @KataDahlin | #MBSummit
44. 44 5. And implements the results in a third Google Sheet. @KataDahlin | #MBSummit
45. 45 Result: Short description @KataDahlin | #MBSummit
46. 46 When product descriptions are ready → import everything to your site @KataDahlin | #MBSummit
47. 47 For wordpress sites → All Import - WooCommerce Import Add-On Pro -plugin Instructions: https://katarinadahlin.com/all-import-product-descriptions-wordpress/ @KataDahlin | #MBSummit
48. 48 💡 When you’ve tested your prompts and the automation and it works – schedule it and do something else! @KataDahlin | #MBSummit
49. Bonus tip
50. 50 We want as implementation-ready product descriptions as possible. If you don’t get the result you want… @KataDahlin | #MBSummit
51. 51 → Show examples in the prompts, instead of telling too much about how to do it! @KataDahlin | #MBSummit
52. 52 Detailed guides & videos - How to scrape content from a website with screaming frog https://katarinadahlin.com/scrape-content-screaming-frog/ - How to build custom GPT:s for product descriptions https://katarinadahlin.com/custom-gpts-product-descriptions/ - Make product description automation setup example https://katarinadahlin.com/make-product-description-automation/ - How to all import all product descriptions in bulk with WP All Import plugin https://katarinadahlin.com/all-import-product-descriptions-wordpress/ @KataDahlin | #MBSummit
53. 53 In summary - Start by building a Custom GPT and prompts - When it’s working well, move it to Make and automate it - Work with examples to get good output @KataDahlin | #MBSummit
54. MARKETING BUSINESS SUMMIT – MILANO – www.mbsummit.it - Vietata la Riproduzione #MBSummit Katarina Dahlin Senior Growth Hacker & SEO Consultant, Genero katarinadahlin.com Linkedin.com/in/katarina-dahlin Speakerdeck.com/katarinadahlin/MBSummit-2024