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C2C Overview

Avatar for StaceyrFranklyn StaceyrFranklyn
July 01, 2014
41

C2C Overview

Avatar for StaceyrFranklyn

StaceyrFranklyn

July 01, 2014

Transcript

  1. Property of FranklynHealthcom Copyright © FranklynHealthcom 2014. All rights reserved.

    This document together with all text, artwork and content contained herein and hereon is the sole and exclusive property of FranklynHealthcom, 1719 Route 10 East, Suite 200, Parsippany, New Jersey 07054, and may not be copied, replicated or used in any way or in any format without the express, prior written consent of FranklynHealthcom. 14-BAY-1404 6.13.14 DRIVING UTILIZATION AND OUTCOMES FOR BETTER PATIENT HEALTH
  2. 1 2 3 MEET FRANKLYN EHF-C2C CASE STUDY CLICK-TO-CLOSET OVERVIEW

    AGENCY AGENDA 2 Copyright © FranklynHealthcom 2014. All rights reserved. 4 ROLLOUT OF C2C
  3. WE PROVIDE STRATEGY AND TACTICS THAT ADVANCE OUR CLIENT BRANDS

    IN COMPLICATED BUSINESS SPACES FOUNDED: 1995 wbenc OFFICES: Parsippany, NJ SERVICES: e2e APPROACH: KAIZEN Approach to Optimization PEOPLE: Former AOR, average of over a decade of experience 3 Copyright © FranklynHealthcom 2014. All rights reserved. “Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity” Charlie Mingus Jazz Bassist 1922-1979 ( 2013 PURCHASING AWARD for saving franchise $7 million during Pilot Middle-Way roll-out 2013 AND 2012 SILVER HIRC AWARD for Payer-Customized, EHR-Ready, Patient Ed 2013 AND 2012 WEB HEALTH INFORMATION AWARD for a Managed Care Community
  4. 4 Copyright © FranklynHealthcom 2014. All rights reserved. FHC INNOVATION

    GROUP STRATEGY BRAND & ACCOUNT SYNERGY TECHNOLOGY IMPLEMENTATION & DESIGN We have the expertise to package up your brand messages in a solution that meets your customers’ needs. We know your customers, what they want, and how they want to use your materials. Solution is easily presented and delivered. Places your materials in the patients hands at the point of care, and creates a win-win collaboration. Our Implementation Specialists are EHR gurus who created Integration Kits for each system as well as customer-specific support. Our User Experience Specialists ensure the Care Carts are designed for multiple devices and optimize for ease-of-use. Our Medical Editorial Team ensures all patient education meets all CMS guidelines for reading-level and content. Our Digital Design Director ensures all patient education are optimized for CMS guidelines for design and font. Our C2C analytic dashboard provides customer behavior insights.
  5. ACCOUNT CAP 5 Copyright © FranklynHealthcom 2014. All rights reserved.

    HEALTH PLANS • Alden • Cigna-HealthSpring • Delmarva • Kenosha • HealthCare Partners • Omega • Centerville • Equipp (PQA) • Arizona Diabetes Coalition • Folkening • American Association Long-Term Care Nurses (AALTCN) • Alabama Business Council (BCA) • University of Alabama • Internal Medicine Center • Health Centers Detroit • Palm Beach ACO (Sukienik) • Hanover Family Practice • University of South Alabama • Advanced Endocrinology and Diabetes Clinic • Holland Family Practice • Holston Medical Group • Mohanty • Associates in Medicine • University of Texas • Carilion Clinic • Bay Area Total Health • Kimberlie Gonzalez Family Medicine
  6. NON-CME MEDICAL OR BRANDED CLICK2CLOSET (C2C) CFM Delivers C2C Program

    Package to willing practice C2C CARECART Plugged into EHR system and patient portal 6 C2C OPTIMIZES EFFORTS ALONG THE PATIENT TECHNOLOGY JOURNEY IN TWO POTENTIAL AREAS 1 Copyright © FranklynHealthcom 2014. All rights reserved. 2
  7. C2C WORKFLOW 7 Rationale OUTCOME SUPPORT C2C CARELOOP Measurement OUTCOME

    SUPPORT Copyright © FranklynHealthcom 2014. All rights reserved.
  8. ✓ Educates at points-of-care within clinical workflow ✓ Amplifies utility

    and durability of existing programs with automatic updates ✓ Increases adherence ✓ Enhances access and engagement with decision makers ACHIEVE SHARED PRIORITIES 9 Copyright © FranklynHealthcom 2014. All rights reserved.
  9. HCP & PATIENT EDUCATION DELIVERED VIA CARECART At specified workflow

    trigger points, the CareCart appears in a pop-up. HEALTHSPRING Pledge Overcoming Barriers to Help Manage Your Disease Self-Management Instructions Self-Care Questionnaire Lifestyle Management Medication Adherence Adherence Monitoring Program Long-term improvements in patient adherence to medication and treatment. 10 Copyright © FranklynHealthcom 2014. All rights reserved.
  10. Hub Auto-Hub Patient EHR Portal/PHR C2C DELIVERS CARE WITHIN THE

    PATIENT JOURNEY eRX CDS Reactive Retail Program Practice Medical Diagnosis Treatment Decision Prescribing Decision Patient Self-Management System PA Help Vendor-lever eRX Programs Pharmacy Prescription Written CareCart plugged into EHR system and patient portal CFM delivers C2C Program Package to willing practice 11 Copyright © FranklynHealthcom 2014. All rights reserved.
  11. C2C Program Flow 12 3.19.14 Copyright © FranklynHealthcom 2014. All

    rights reserved. DATA CAPTURE FOR REPORTING Our Implementation Specialists are EHR gurus who created Integration Kits for each system. Our Gurus are also on-hand for customer- specific support questions. NextGen Integration Kit Epic Integration Kit eClinical Works Integration Kit Allscripts Integration Kit GE Centricity Integration Kit EHR SYSTEM Integration Kit EHR SYSTEM Integration Kit EHR SYSTEM Integration Kit EHR SYSTEM Integration Kit CARE CART CARE CART CARE CART CARE CART CARE CART CARE CART CARE CART CARE CART CARE CART GURU SUPPORT iWIZARD CFM ENTERS IN CUSTOMER INFO TO REQUEST CARECART INTEGRATION KIT
  12. CLICK-TO-CLOSET IS EHR-AGNOSTIC ANY EHR NO WORRIES FOR CFMs OUT-OF-OFFICE

    EDUCATORS, NURSES, DIETITIANS MORE THAN 1 HCOs OFTEN >1 EHR
  13. 14 CARECART EXPERTISE Copyright © FranklynHealthcom 2014. All rights reserved.

    • We have the expertise to package up your brand messages in a solution that meets your customers’ needs. • We know your customers, what they want, and how they want to use your materials. • Our Medical Editorial Team ensures all patient education meets all CMS guidelines for reading-level and content. • Our Digital Design Director ensures all patient education are optimized for CMS guidelines for design and font. • Our User Experience Specialists ensure the Care Carts are designed for multiple devices and optimized for ease-of-use. • This places your materials in the patients hands at the point of care, and creates a win-win collaboration with your customers. DIGITAL EDUCATION EXISTING BRAND ASSETS When choosing a birth control method, it’s important for you to identify your needs and priorities. Use the checklist below to identify which birth control features are most important to you. Identify Your Top Priorities…1,2 Key Issues to Consider1,2  Except for abstinence (ie, not having sex), no method is 100% effective at preventing pregnancy  Latex male condoms are the only product that may protect you from STDs when used as directed See the back of this guide for more information on the contraceptive effectiveness of each birth control method. Birth Control Making the choice that is right for you [Account Name] Important Not as Important Key Considerations Not getting pregnant ı ı Many methods are up to 99% effective when used as directed Safety ı ı If you are over age 35 and smoke, your healthcare provider may decide that combination hormonal contraceptives may not be appropriate Protection from STDs ı ı If you use condoms to prevent STDs, you may want a second contraceptive to further reduce your risk of pregnancy Having your monthly period ı ı Think about a method that does not cause fewer or lighter periods Reversible method ı ı Choose a method that is reversible if you want to have children in the future Convenient ı ı Consider a method you don’t have to take every day or requires preparation before having sex STDs=sexually transmitted diseases. Remember to check out all the facts, including the risks, before making your decision... take this list to your healthcare provider and discuss the option that best fits your current needs. BAYER and the Bayer Cross are registered trademarks of Bayer. © 2013 Bayer HealthCare Pharmaceuticals Inc., Whippany, NJ 07981 All rights reserved. 510-58-0001-13 Printed in USA September 2013 To the healthcare provider (HCP): $WWDFKHGLVDTXHVWLRQQDLUHLQWHQGHGWRDVVLVW\RXZLWKXQGHUVWDQGLQJ\RXUSDWLHQWV·WKRXJKWVUHJDUGLQJIDPLO\SODQQLQJ DQGFRQWUDFHSWLYHKLVWRU\7KHLQIRUPDWLRQSURYLGHGZLOODOVRKHOS\RXFRXQVHO\RXUSDWLHQWVRQWKHPRVWDSSURSULDWH contraceptive option. How to use: 3OHDVHDVN\RXUSDWLHQWVWRFRPSOHWHWKHDWWDFKHGTXHVWLRQQDLUHZKLOHLQWKHZDLWLQJURRPEHIRUHWKHVWDUWRIWKHLU H[DPRUFRQVXOWDWLRQ%HIRUHJLYLQJWKHDWWDFKHGTXHVWLRQQDLUHWR\RXUSDWLHQWVEHVXUHWRWHDURIIWKLVLQVWUXFWLRQSDJH DQGUHWDLQLWIRU\RXUUHFRUGV When to use: 7KLVTXHVWLRQQDLUHPD\EHXVHGDVSDUWRI\RXUSDWLHQWV·DQQXDORIÀ FHYLVLWRU2%*<1DSSRLQWPHQW,WPD\DOVREH XVHGLI\RXUSDWLHQWVUHTXHVWDGLVFXVVLRQUHJDUGLQJFRQWUDFHSWLRQRUIDPLO\SODQQLQJ 3OHDVHNHHSWKHFRPSOHWHGTXHVWLRQQDLUHLQ\RXUSDWLHQWV·PHGLFDOIROGHU<RXPD\ZDQWWRUHIHUWR\RXUSDWLHQWV· DQVZHUVGXULQJIXWXUHRIÀ FHYLVLWVWRHQVXUHWKH\DUHXVLQJWKHFRQWUDFHSWLYHRSWLRQWKDWLVPRVWDSSURSULDWHIRUWKHP <RXPD\DOVRZDQWWRXWLOL]HWKLVTXHVWLRQQDLUHIRU\RXUHOHFWURQLFPHGLFDOUHFRUG (05 DQGSRSXODWHDVSDUWRI\RXU (05V\VWHP ,03257$177RHQVXUH\RXUSDWLHQWV·SULYDF\DWDOOWLPHVSOHDVHNHHSWKLVFRPSOHWHGTXHVWLRQQDLUHZLWK DOOPHGLFDOUHFRUGVLQDVHFXUHORFDWLRQ PATIENT CONTRACEPTIVE QUESTIONNAIRE Some of the questions for this questionnaire are adapted from the Pregnancy Risk Assessment Monitoring System (PRAMS), a surveillance project of the US Centers for Disease Control and Prevention (CDC) and state health departments. PRAMS collects state-specifi c, population-based data on maternal attitudes and experiences before, during, and shortly after pregnancy.1,2 5HIHUHQFH&HQWHUVIRU'LVHDVH&RQWURODQG3UHYHQWLRQ35$06TXHVWLRQQDLUHVKWWSZZZFGFJRYSUDPV4XHVWLRQQDLUHKWP8SGDWHG1RYHPEHU $FFHVVHG$SULO&HQWHUVIRU'LVHDVH&RQWURODQG3UHYHQWLRQ35$06TXHVWLRQQDLUHVKWWSZZZFGFJRYSUDPV$ERXW35$06KWP 8SGDWHG'HFHPEHU$FFHVVHG$XJXVW 7($5+(5( CARE CART When choosing a birth control method, it’s important for you to identify your needs and priorities. Use the checklist below to identify which birth control features are most important to you. Identify Your Top Priorities…1,2 Key Issues to Consider1,2  Except for abstinence (ie, not having sex), no method is 100% effective at preventing pregnancy  Latex male condoms are the only product that may protect you from STDs when used as directed See the back of this guide for more information on the contraceptive effectiveness of each birth control method. Birth Control Making the choice that is right for you [Account Name] Important Not as Important Key Considerations Not getting pregnant ı ı Many methods are up to 99% effective when used as directed Safety ı ı If you are over age 35 and smoke, your healthcare provider may decide that combination hormonal contraceptives may not be appropriate Protection from STDs ı ı If you use condoms to prevent STDs, you may want a second contraceptive to further reduce your risk of pregnancy Having your monthly period ı ı Think about a method that does not cause fewer or lighter periods Reversible method ı ı Choose a method that is reversible if you want to have children in the future Convenient ı ı Consider a method you don’t have to take every day or requires preparation before having sex STDs=sexually transmitted diseases. Remember to check out all the facts, including the risks, before making your decision... take this list to your healthcare provider and discuss the option that best fits your current needs.
  14. 16 Copyright © FranklynHealthcom 2014. All rights reserved. CFM POINT

    OF VIEW C2C PROVEN SUCCESS ROLLOUT CFMs attend a Webinar: What is C2C How to adapt the program to fill practice unmet needs Why it offers mutual value Deepen Practice Engagement CFM expands the depth and breadth of their practice relationship Launch Webinar Value Extended CFM engages with practice to measure results and publish case study/best practice Installation FHC team works with CFM to apply C2C to practice’s unique situation. A back-end platform maintains on-board materials during regulatory or campaign changes CFM provided with iWizard to collect info needed for FHC to prepare best solution Value Offer Program Intro Program Intro Total Office Call CFM works with team to identify target practices and plan strategic sell
  15. 18 C2C REPORTS DELIVER CUSTOMER INSIGHT 14-BAYSTI-1401 3.19.14 Copyright ©

    FranklynHealthcom 2014. All rights reserved. Go  to  this  report Pageviews Widget  Tabs %  New  Visits 50.52% Site  Avg:  44.67%  (13.09%) Mobile  Including  Tablet Visits  by  Browser Unique  Visitors +  Add  Segment 1 1 1 1,059 1,059 1,059 /healthspring/ /healthspring/index.html /healthspring/wellness.... /healthspring/adherenc... /healthspring/taking-­co... /healthspring/complica... /WidgetLive/... 60 60 60 120 120 120 180 180 180 240 240 240 Page Pageviews No Yes 14.9% 85.1% Internet  Explorer Safari Chrome Firefox BlackBerry IE  with  Chrome  Frame 14.4% 14.9% 67.3%  Users ... ... ... ... ... 10 10 10 20 20 20 Jan  1,  2014 -­ Jun  10,  2014 HealthSpring  |  hF  Widget All  Sessions 100.00% Analytics dashboard sent monthly to each CFM, customer specific, giving them a monthly access discussion topic. Top  10  Downloaded  Health  Tools Page Pageviews 367 103 69 44 38 26 21 21 19 19 Avg.  Visit  Duration  and  Pages  /  Visit /healthspringtools/Living_a_Healthier_Life_Latino /healthspringtools/Nutrition_Know-­How /healthspringtools/About_Diabetes_Latino /healthspringtools/Selfcare_questionnaire /healthspringtools/Self-­Management_Instructions /healthspringtools/Living_A_Healthier_Life /healthspringtools/Be_Active_For_Healthier_You /healthspringtools/So_you_need_Insulin /healthspringtools/Diabetes_and_your_weight /healthspringtools/overcoming_barriers  Avg.  Session  Duration  Pages  /  Session February  2014 March  2014 April  2014 May  2014 June  2014 00:30 00:30 00:30 01:00 01:00 01:00 01:30 01:30 01:30 20 20 20 40 40 40
  16. 19 FHC has installed the C2C solution in over 300

    large and small group practices, IDNs, hospitals, pharmacies, and other related entities reaching >25K HCPs. This program has 2 years of success to support its approach. ROI has been substantiated to be approximately >4:1. Brand performance varies depending upon the strength of the programs that are delivered to HCPs and patients within the C2C vehicle. C2C IS A PROVEN METHODOLOGY? Honoring The Best Digital Health Resources wInners 20I3 WINTER/SPRING Copyright © FranklynHealthcom 2014. All rights reserved.
  17. ROI RUBRICS NRx • Deter reversals/abandonment - Deliver co-pay relief

    and PAP materials - Improve/Expedite first-fills (via patient ed and frictionless enrollment) • Greater share of appropriate patients (pull-through treatment pathway) TRx • Deliver more patients into your adherence programs • Improved access; more engaged decision makers • Greater patient satisfaction Save • Reduce printing costs with POD and digital delivery • Faster amortization of existing programs and fixed assets via greater enrollment Better HIRC scores • Internal best-practice sharing and paradigm shifting • “Become a partner who doesn’t just push pills, but helps the practice improve their ability to deliver value (cost-effective care, happy patients) and maximize revenue.” 20 Copyright © FranklynHealthcom 2014. All rights reserved.
  18. 21 Client quote 11.09.13 I was particularly excited when at

    the end of our meeting, the customer’s lead patient ed/web portal design NP stated that she’s seen a lot of these types of web-based programs from many different pharma companies and none have really impressed her. She went on to say that with C2C, she sees a lot of synergies with what they are already doing and what they are trying to accomplish moving forward and that this is one of the best, and possibly “the” best, that she’s ever seen. “ “ Copyright © FranklynHealthcom 2014. All rights reserved.