SEO In 25 Minutes A Day

a brief overview guide to getting found on google search results. To find out more go to https://stevecounsell.com

Transcript

1. LEARNING SEO Step By Step Guide To Page One In 25 Minutes A Day by Steve Counsell
2. STEVE COUNSELL a full time blogger, author, and professional speaker with over 7 year hands on experience in search engine optimisation. Currently writing the Step by Step Guide to DIY SEO or How to get on page one in 25 minutes a day “FACT : Page One listings can be achieved by anyone in just 25 minutes a day…” Steve Counsell 2014 https://stevecounsell.com
3. WHAT IS SEO - OVERVIEW • Keyword Research • Meta Data • Content Production • Headings and Structure • Internal Links • Backlinks • Schema Markup https://stevecounsell.com
4. KEYWORD RESEARCH • Finding search terms that will drive traffic to your website • Selecting low competition words and phrases • Looking for long tails phrases that have almost no competition • Grouping Keywords in preparation for Content Production https://stevecounsell.com
5. META DATA • Meta data tags are read by search engines before your content • Title tag is most important. Include your main keyword at the start • DO NOT use the keyword meta Tag • Create a meta description that contains a strong marketing message • Add Alt Text to every image and include your keywords https://stevecounsell.com
6. CONTENT PRODUCTION • Set up a content calendar • Allocate content production to authors • Create your content titles & include your keyword • Create content links to other related articles on your site https://stevecounsell.com
7. HEADING & STRUCTURE • Google loves well structured pages • Use only one H1 tag on each page • include your keywords in Heading Tags • Use multiple h2 & h3 tags to break up longer articles • Add schema.org markup to your pages especially for addresses and other structured data https://stevecounsell.com
8. INTERNAL LINKS • Google likes links between relevant content • No need to add more than one link to the same content on a page • Create “circular” links e.g.. page1 to page 2, 2 to 3 and 3 to 1. • Always look for relevance in your anchor text https://stevecounsell.com
9. BACKLINKS • In 2013 Google confirmed that backlinks are still more important than social media and would be for next 10 years • Ask relevant website owners for a link to your site. be polite and persistent • Seek out relevant blogs where you can make worthwhile comments • Write guest posts for other websites that are relevant to your niche • Post links to your new content on all social media platforms. It’s OK to automate that bit. https://stevecounsell.com
10. SCHEMA MARKUP • Structured data needs specific markup • Add your local address wrapped in the relevant schema markup tags • Add schema markup to email addresses and telephone numbers • Add schema markup to people profile pages https://stevecounsell.com