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Designing on Purpose - Digital PM Summit 2013

7653c7c449918ff6542880a8c284f5e7?s=47 Jared Ponchot
October 15, 2013

Designing on Purpose - Digital PM Summit 2013

Designing on Purpose: Design Process & Deliverables in the Responsive Age

from Digital PM Summit 2013 in Philadelphia, PA

7653c7c449918ff6542880a8c284f5e7?s=128

Jared Ponchot

October 15, 2013
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  1. Jared Ponchot // @jponch // Digital PM Summit 2013 Design

    Process & Deliverables in the Responsive Age DESIGNING ON PURPOSE
  2. HI, MY NAME IS JARED PONCHOT, AND I’M A DESIGNER

    not a project manager
  3. “ — Denise Scott Brown PUT A GROUP OF ARCHITECTS,

    URBAN DESIGNERS AND PLANNERS IN A SIGHT-SEEING BUS AND THEIR ACTIONS WILL DEFINE THE LIMITS OF THEIR CONCERNS. THE ARCHITECTS WILL TAKE PHOTOGRAPHS OF THE BUILDINGS, OR HIGHWAYS OR BRIDGES. THE URBAN DESIGNERS WILL WAIT FOR THAT MOMENT WHEN ALL THREE ARE JUXTAPOSED. THE PLANNERS WILL BE TOO BUSY TALKING TO LOOK OUT OF THE WINDOW.
  4. “ — Jason Santa Maria, August 2005 Photo by Adam

    Wintle http://stuffandnonsense.co.uk/blog/about/a_list_taken_apart A list apart has always tried to be one of those sites at the front of the pack. We don't support 800 x 600 anymore, nor do we 640 x 480. Do you? People ipped when sites stopped supporting 640 x 480... now no one says a word. ings change. Trust me, you are going to see more sites stretching out their legs and putting their feet up.
  5. MO’ DEVICES MO’ PROBLEMS Photo wallpaper of Notorious BIG from

    alphacoders.com
  6. PURPOSE, NOT PREFERENCE PRIORITY, NOT PLACEMENT SYSTEMS, NOT PAGES

  7. “ — Victor Papanek DESIGN IS THE CONSCIOUS EFFORT TO

    IMPOSE A MEANINGFUL ORDER
  8. Audi A7 Sportback plans from the-blueprints.com

  9. Audi A7 Sportback plans from the-blueprints.com ‣ REQUREMENTS GATHERING ‣

    CONCEPT DESIGN ‣ MARKET RESEARCH ‣ TEST CAR ‣ FINAL DESIGN
  10. DISCOVER strategists DESIGN designers DEVELOP developers DEPLOY client & users

    SOUND FAMILIAR?
  11. Audio A7 Sportback photo from exclusivecardesign.blogspot.com

  12. Audio A7 Sportback photo from exclusivecardesign.blogspot.com

  13. None
  14. DISCOVER strategists DESIGN designers DEVELOP developers DEPLOY client & users

    FAMILIAR PROCESS
  15. None
  16. WHISPER DOWN THE LANE DESIGN Photo from http://failblog.cheezburger.com

  17. WHY HAVE WE DONE IT THIS WAY?

  18. ALLITERATION is ALMOST ALWAYS AWESOME

  19. FAMILIARITY IS FANTASTIC

  20. “ — Paul Rand THE PUBLIC IS MORE FAMILIAR WITH

    BAD DESIGN THAN GOOD DESIGN. IT IS, IN EFFECT, CONDITIONED TO PREFER BAD DESIGN, BECAUSE THAT IS WHAT IT LIVES WITH. THE NEW BECOMES THREATENING, THE OLD REASSURING.
  21. DIVISION OF LABOR

  22. STRATEGISTS UX/DESIGNERS FRONTEND DEVS BACKEND DEVS DIVISION OF LABOR

  23. STRATEGISTS UX/DESIGNERS FRONTEND DEVS BACKEND DEVS DIVISION OF LABOR: RESPONSIVE

    DESIGN
  24. “ — Fred Brooks 9 WOMEN CAN’T MAKE A BABY

    IN 1 MONTH!
  25. ⌘N

  26. KEEP EVERYONE FOCUSED ON PURPOSE & CONTENT not process or

    deliverables
  27. CREATE LIGHTER WEIGHT, LIVING DELIVERABLES

  28. THE BIG REVEAL

  29. DISCOVER strategists DESIGN designers DEVELOP developers DEPLOY client & users

    INSTEAD OF THIS ...
  30. PURPOSE CONTENT STYLE STRATEGY DESIGN DEVELOPMENT

  31. PURPOSE CONTENT STYLE

  32. DESIGN IS PROBLEM DISCOVERY & problem Solving

  33. “ — Albert Einstein IF I HAD AN HOUR TO

    SOLVE A PROBLEM AND MY LIFE DEPENDED ON THE SOLUTION, I WOULD SPEND THE FIRST 55 MINUTES DETERMINING THE PROPER QUESTION TO ASK, FOR ONCE I KNOW THE PROPER QUESTION, I COULD SOLVE THE PROBLEM IN LESS THAN 5 MINUTES.
  34. http://www.youtube.com/watch?v=SnXtuktNdlM

  35. None
  36. WHAT WILL THAT GET YOU?

  37. THE RIGHT QUESTIONS CAN HELP THE CLIENT DO THEIR JOB,

    & SET YOU UP TO DO YOURS
  38. “ — Andy Rutledge YOU MAY BE SURPRISED, BUT I

    NEVER ASK DESIGN-RELATED QUESTIONS IN DESIGN PROJECT DISCOVERY MEETINGS.
  39. “ — Andy Rutledge THE REASON I DON’T ASK DESIGN

    QUESTIONS OF THE CLIENT IS THE SAME REASON AN ARCHITECT DOESN’T ASK THE CLIENT WHAT PSI THE BUILDING’S LOAD-BEARING FOUNDATIONAL STRUCTURES WILL NEED TO ENDURE.
  40. WE CAN’T SOLVE PROBLEMS FOR OUR CLIENTS BASED ON THEIR

    PERSONAL PREFERENCES IN COLOR, TYPOGRAPHY & TEXTURE!
  41. Photo from http://www.deceptology.com/2010/04/upside-down-world-map-shows-north-is-up.html

  42. Tesco Subway Store in South Korea image from littledoremi.com

  43. What is the sum of 3+3? What numbers can be

    added up to 6?
  44. photo from theofficedealer.com

  45. “ — Harry West, Contimuum I WANTED TO LOOK AT

    THE PROBLEM AS THOUGH I’D JUST STEPPED OFF A SPACESHIP FROM MARS.
  46. Photo from http://optigarden.com/tag/coffee-grounds/

  47. Swiffer photo from ivillage.com

  48. CONTEXT & RELATIONSHIP

  49. photo from washingtoncitypaper.com

  50. Washington Post: Stop & Hear the Music http://www.youtube.com/watch?v=hnOPu0_YWhw

  51. WHERE & WHEN YOU ASK REALLY MATTERS!

  52. http://bit.ly/187yUef

  53. CREATE WONDER

  54. PURPOSE STATEMENT ‣ Keeps things on track when they’re going

    off the rails ‣ Generates big ideas ‣ Helps simplify complexity ‣ Helps communicate and facilitate organizational change
  55. HAVE A STAR TO SAIL YOUR SHIP BY

  56. PURPOSE CONTENT STYLE

  57. FOCUS ON PRIORITY, NOT POSITION!

  58. “ — Jeffrey Zeldman LOREM IPSUM DOLOR SIT AMET, CONSECTETUR

    ADIPISCING ELIT.
  59. “ — Jeffrey Zeldman DESIGN IN THE ABSENCE OF CONTENT

    IS NOT DESIGN, IT’S DECORATION.
  60. DESIGNING WITH CONTENT & HIERARCHY ‣ Content Model ‣ Display

    Model
  61. THE CONTENT MODEL Documents ... ‣ the types of content

    your project needs ‣ the discrete attributes that make up each content type ‣ the relationships between them
  62. http://bit.ly/13FTHlG

  63. None
  64. THE DISPLAY MODEL Documents... ‣ the types of displays your

    project needs ‣ the discrete components that make up each display ‣ the hierarchy of those components
  65. COMPONENT

  66. THE DISPLAY MODEL ‣ Content Types (e.g. article, recipe, episode,

    etc.) ‣ Listings (e.g. blog, search results, etc.) ‣ Top Level Pages (e.g. homepage, category pages, section pages, etc.)
  67. None
  68. PURPOSE CONTENT STYLE

  69. STYLE IS POWERFUL! STYLE ISN’T POWERLESS!

  70. AVOIDING THE WHIM WINDS

  71. PURPOSE COMES FIRST

  72. SEEK EVALUATION, NOT CREATION

  73. EMBRACE METAPHOR

  74. None
  75. VERBAL LANGUAGE, THEN VISUAL LANGUAGE

  76. INSPIRE

  77. PURPOSE, NOT PREFERENCE PRIORITY, NOT PLACEMENT SYSTEMS, NOT PAGES

  78. REMEMBER

  79. THANKS! Jared Ponchot // @jponch // Digital PM Summit 2013