researching brand challenges, strategizing solutions, and ensuring outstanding implementation. We’re all about challenges and problems: they fuel our creativity and are a force for innovation. VERSUS is a Paris-based creative workshop. We believe in brands, and bespoke creativity is our way to serve them. Each of our works may be unique, but all convey the same ideas of quality and humanity, so the first contact with the brand is intrinsically engaging and rewarding. +
are well-connected Our team has worked with myriad luxury brands: Issey Miyake, Louis Roederer, Serge Lutens, Remy-Martin, Hennessy, Bisquit, Piper-Heindsick, Porsche Design, and other premium brands such as Evian, Hugo Boss, and Singapore Airlines. We understand that luxury is not about price, clichés, or ephemeral trends: luxury is an art-de-vivre. We share the same uncompromising passion for quality and timeless elegance.
are well-connected Each brand is a voice that needs to be nurtured and enriched to better reflect its very own personality, not the publicist’s. This belief is reflected in both our creations and in the way we analyze problems and work with the brand team.
are well-connected We have experience in managing large international projects across different countries. We use a set of tools to communicate efficiently within the brand team and with all different stakeholders and partners.
are well-connected We operate within a network of experienced professionals and have access to a wide array of expertise when necessary. Our regular contributors have experience in highly diverse projects ranging from award-winning garden architecture to analyzing current consumer trends in Japan for Apple.
“À la Recherche de l’œuvre”. The campaign was rewarded with: Stratégies Luxe 2008 prize in print category, Top Com gold prize press category 2009, Best campaign of APPM in 2009 and 2010 “drinks“ category, and best Art Direction all categories APPM 2010.
experience design for a premium department store in a major North American hub (on-going); development (architecture, experience, and services design) of an active lifestyle retail concept.
Conception and realisation of the paper designed for the 150th anniversary, anthology of testimonies and exceptional set creation by Jeff Koons, David Lynch, Sophie Calle, Prune & JR, Sarkis, Fassianos, Nabil Nahas, Jean-Michel Alberola, Marlène Mocquet and Michael Lin.
and broadcast design of the GEL (Good Experience Live) Conference in New York. Selected in Type Directors Club TDC57, shown at Type Directors Club Exhibition 2010, and published in TDC Typography 32.