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Avatar for String Theory NYC String Theory NYC
June 25, 2013
170

A glimpse of our work

String Theory Marketing Lab + Versus Agency

Avatar for String Theory NYC

String Theory NYC

June 25, 2013

Transcript

  1. String Theory is a NYC-based marketing lab that specializes in

    researching brand challenges, strategizing solutions, and ensuring outstanding implementation. We’re all about challenges and problems: they fuel our creativity and are a force for innovation. VERSUS is a Paris-based creative workshop. We believe in brands, and bespoke creativity is our way to serve them. Each of our works may be unique, but all convey the same ideas of quality and humanity, so the first contact with the brand is intrinsically engaging and rewarding. +
  2. We understand luxury Bespoke creativity Global project management capabilities We

    are well-connected Our team has worked with myriad luxury brands: Issey Miyake, Louis Roederer, Serge Lutens, Remy-Martin, Hennessy, Bisquit, Piper-Heindsick, Porsche Design, and other premium brands such as Evian, Hugo Boss, and Singapore Airlines. We understand that luxury is not about price, clichés, or ephemeral trends: luxury is an art-de-vivre. We share the same uncompromising passion for quality and timeless elegance.
  3. We understand luxury Bespoke creativity Global project management capabilities We

    are well-connected Each brand is a voice that needs to be nurtured and enriched to better reflect its very own personality, not the publicist’s. This belief is reflected in both our creations and in the way we analyze problems and work with the brand team.
  4. We understand luxury Bespoke creativity Global project management capabilities We

    are well-connected We have experience in managing large international projects across different countries. We use a set of tools to communicate efficiently within the brand team and with all different stakeholders and partners.
  5. We understand luxury Bespoke creativity Global project management capabilities We

    are well-connected We operate within a network of experienced professionals and have access to a wide array of expertise when necessary. Our regular contributors have experience in highly diverse projects ranging from award-winning garden architecture to analyzing current consumer trends in Japan for Apple.
  6. Louis Roederer International campaign 2008 - 2012 Art direction for

    “À la Recherche de l’œuvre”. The campaign was rewarded with: Stratégies Luxe 2008 prize in print category, Top Com gold prize press category 2009, Best campaign of APPM in 2009 and 2010 “drinks“ category, and best Art Direction all categories APPM 2010.
  7. Bisquit Dubouché & Cie Website - 2013 Conception, creation and

    realization of the corporate brand website. www.bisquit.com
  8. Vinci.dugas Strategic follow-up of the Vinci Dugas network development, B2B

    and B2C : 2012 - 2013 - Strategy & implementation - Project follow-up - Website (animation) / e-mailing - Magazine www.vinci-dugas.fr
  9. Evian Limited Edition Strategy & implementation 2009 & 2010 Partnership

    management, creation & development of international tool including print, PR kit, dedicated website, and launch event in London.
  10. Serge Lutens Limited Edition collection Web - 2010 - 2013

    Art direction, in collaboration with Monsieur Lutens, of the limited edition video shooting.
  11. Issey Miyake Limited Edition box Christmas 2011 & Trade Set

    box 2012 Conception and design of boxsets “L’Eau d’Issey, L’Eau Florale, and L’Eau d’Issey pour Homme” Summer Edition - 2013
  12. Marionnaud Paco Rabanne & Nina Ricci - Cross media campaign

    - 2012 Digital banner campaign / Printed in Marionnaud retail stores / Press
  13. Lagardère Services Travel Retail Airport Store Concept Development Architecture and

    experience design for a premium department store in a major North American hub (on-going); development (architecture, experience, and services design) of an active lifestyle retail concept.
  14. Porcelaines Bernardaud Carnet d’Émotion - 150th anniversary celebration - 2013

    Conception and realisation of the paper designed for the 150th anniversary, anthology of testimonies and exceptional set creation by Jeff Koons, David Lynch, Sophie Calle, Prune & JR, Sarkis, Fassianos, Nabil Nahas, Jean-Michel Alberola, Marlène Mocquet and Michael Lin.
  15. Good Experience Life Conference, NY Visual identity - 2010 Storyboards

    and broadcast design of the GEL (Good Experience Live) Conference in New York. Selected in Type Directors Club TDC57, shown at Type Directors Club Exhibition 2010, and published in TDC Typography 32.
  16. Other projects Hennessy (marketing strategy), Remy-Martin, Singapore Airlines (service innovation

    workshop), Voyages-SNCF.com (digital strategy and concept website), MGallery by Accor (brand positioning).
  17. We’d love to hear from you. Pierre Tilhou, VP Marketing,

    String Theory Marketing Lab [email protected] +1 347 421 0786 www.stringtheory-nyc.com Emmanuel Bideault, CEO, Versus [email protected] +33 6 60 66 62 47 www.agence-versus.com
  18. © String Theory Consulting LLC, NY - Agence Versus, Paris

    - 2013 Photo credits: Ajari - Tokyo Metropolitan Teien Art Museum.