What is headless? A headless architecture decouples the CMS from the presentation layer. This frees each to be the very best at its thing, so the CMS is free to focus on content and content management, and the front-end on presenting that content and enhancing user experience. headless CMS API presentation layer admin AI commerce personalization analytics
Who is headless right for? Headless isn’t right for everything but we’re seeing improvements for advanced integration requirements, including ERP, CRM, and other third-party services
Who is headless right for? Headless isn’t right for everything but we’re seeing improvements for complex web management situations - continual evolution, multiple editors, entities, reusable modules
Who is headless right for? Headless isn’t right for everything but we’re seeing improvements for centralized and complex content management for various front- ends, whether web, mobile or others
Who is headless right for? Headless isn’t right for everything but we’re seeing improvements for businesses operating in competitive markets where exceptional user experience really matters
Who is headless right for? Headless isn’t right for everything but we’re seeing improvements for when monolithic CMSes become limiting in terms of scalability and adaptability
Build with monolithic WordPress The site was getting old Plugins, plugins & more plugins! (50+) Restricting growth Laborious and inefficient site management limited capacity for growth The previous site
Inconsistency of fonts and design patterns. Section sizing negatively impacted the user experience. Inconsistent use of font Inconsistent use of font Multiple fonts cluttered in a single webpage. Text is difficult to read Text is difficult to read
SEO difficulties: Previous site performance Absence of meta tags on pages More than 100 internal redirects Absence of image alt tags Abundance of unused javascript Sluggish page load time
Why headless stats According to an article by Storyblok 83% reported a general improvement of companies reported that switching to a headless CMS improved time, budget, productivity, meeting their KPIs, and revenue/growth.
Why headless stats According to an article by Gitnux - link 25% faster switching Headless commerce platforms enable businesses to switch technologies 25% faster than their traditional counterparts.
Why headless stats According to an article by Gitnux 60% of major retailers switching 60% of major retailers in North America are predicted to adopt a headless platform by 2025.
Why headless stats According to an article by Gitnux 24% more conversions Companies utilizing headless commerce see an average 24% increase in revenue.
brightonseo.com brightonseo.com Superior developer experience Flexible and dynamic rendering options Clean and mature documentation Great potential for improved visibility in Search Engines Next.js, website front-end
Vercel – hosting (Next.js) Fast and smooth deployment User-friendly interface Easy integration with the backend CMS Real-time collaboration and preview features Cool future friendly features (edge functions, analytics, AI integrations)
Streamlined event handling. Various entity types exist and we've established an efficient structure for managing these directly from Sanity Studio. Content is treated as data
Streamlined SEO Management All essential SEO aspects are manageable with ease through the CMS.
Along side this we customised SEO factors for brightonSEO as required. All of these
areas are
configurable All of these
areas are
configurable Implement SEO rules or tool tips for effective optimization strategy in content management. Implement SEO rules or tool tips for effective optimization strategy in content management. SEO becomes more strategic, and more powerful SEO becomes more strategic, and more powerful
Kelvin Newman - brightonSEO “We'd outgrown our WordPress setup as our events have grown and become more complex. Moving to a modern, future-proof headless solution using Sanity and Next.js has facilitated our growth, which includes rapidly launching a website for our first US conference. We have exciting plans for future development, which includes integrating more features such as additional schema markup, allowing attendees to build personalised schedules and automating some of our processes.”
Where to find us www.lemonhive.com We also have a stand this year #22 22 5x3 22 5x3 4 6x4 7 Cafe 43 21 21 41 42 39 35 34 37 38 33 55 16 24 14 20 19 17 18 5X3 40 6
Kelvin Newman - brightonSEO “We'd outgrown our WordPress setup as our events have grown and become more complex. Moving to a modern, future-proof headless solution using Sanity and Next.js has facilitated our growth, which includes rapidly launching a website for our first US conference. We have exciting plans for future development, which includes integrating more features such as additional schema markup, allowing attendees to build personalised schedules and automating some of our processes.”
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