Personal Branding for Developers Worksheets

Worksheets that accompany the presentation.

Transcript

1. Personal Branding for Developers ‐ Worksheets By Susan Varty Director of Digital Strategy @SueVarty
2. © HeadStart Solutions Inc. 2012 www.twitter.com/headstartsol Page 1 How to Find (and Build) your Personal Brand  Branding is all about building trust. Trust lowers barriers.  Branding takes time and effort.  Don’t confuse your personal brand with an employer brand – you need to distinguish yourself and the value you bring to the table.  Your Personal Brand is your passion that you take to market. Define what you are passionate about: Category Topic Write down two topics per category. Personal Interest A B Career/Business Focused C D Events/Workshops /Speaking Engagements E F
3. © HeadStart Solutions Inc. 2012 www.twitter.com/headstartsol Page 2 5 Steps to Implementing Your Personal Brand Your Personal Branding To Do List 1. Have a long‐term vision about your career management, business – not just about having the latest skill‐set or service/product. Your long‐term vision: 2. Find out how others describe you. How do people describe you? 3. Refine your pitch (or how you introduce yourself) to focus on the “pain points” you solve for others. What problems can you solve for others? 4. Develop of a plan of execution using traditional and self‐publishing channels, such as books, websites, blogging, social media, speaking engagements, workshops. Plan of Execution (Monthly) Goal (Yearly) 5. Deploy/establish your expertise (speaking, GitHub, blogging, tips, LinkedIn Groups, StackOverflow Answers, micro‐blogging on Facebook, Twitter). What can you showcase and how/through what channel?
4. © HeadStart Solutions Inc. 2012 www.twitter.com/headstartsol Page 3 Deep Thoughts  Do you keep your own promises? This is how to start the journey.  Authenticity – be true to yourself. Otherwise, you will lose credibility.  Give and get a lot of help in new initiatives or non‐profit work.  Leverage all of your projects/passions as a springboard for content creation and promoting your capabilities.  Celebrate successes – doesn’t have to be “showing off”, just showing confidence.  Build your personal brand before you need it.  Become comfortable with being uncomfortable.  Who you are determines what opportunities open up.  Embrace differences of opinion. More Reading  Six Pixels of Separation, Mitch Joel  Brand You 50, Tom Peters  Purple Cow, Seth Godin  Soar with your Strengths, Donald Clifton  Fierce Conversations, Susan Scott  Love is the Killer App, Tim Sanders  Never Eat Alone, Keith Ferrazzi  http://www.twistimage.com/blog/ Credits  White Paper: Personal Branding for Technology Professionals, Rajesh Setty  Book: Six Pixels of Separation, Mitch Joel Contact Information @SueVarty sue.varty@headstartsol.com 1.416.712.4440 www.headstartsol.com/keep‐me‐posted