Webinar #13 - "The Road to the Unicorn Club"

Transcript

1. “The Road to the Unicorn Club” TalentBin Webinar #13 March 4th, 2016 Presenter: TJ Wynn Team Lead, Product Specialists
2. Agenda 1. What is the Unicorn Club? 2. Best Practices Consistent Across All Top Users 3. Specific Strategies/Case Studies
3. What is the Unicorn Club? • The best of the best TalentBin users! • How do I join? ◦ Make a hire/placement from TalentBin ◦ Tell your Product Specialist about it • What do I get? ◦ A hire ◦ A light up Unicorn statue for your desk ◦ A LinkedIn recommendation from your PS ◦ Bragging rights ◦ The option to represent your company in marketing collateral on our website UNICORN
4. Consistent Best Practices Across All Top Users
5. Top Users Make the Time Slide From Webinar #5 “30 Minutes Per Day Keeps the Candidates in Play” Video + Slides @ support.talentbin.com
6. Top Users Make the Time • Let’s be realistic ◦ The MAX time you have for passive sourcing in a day is probably 1-2 hours • Our top users commit to that time, and make the most of it • Top users block off sourcing time ◦ Early mornings ◦ Afternoons • In their allotted time, top users send 20-50 emails per week from TalentBin
7. Top Users Book Time w/us Jeff Jordan TJ Luke David Brittany Angelina Caitlin Genine 1. Top users engage with us every 1-2 months 2. If you have new reqs coming, reach out! a. Book a working session for Monday mornings or Friday afternoons to set yourself up for success b. Have us review templates, create searches, proofread campaigns, etc. 3. If time is an issue, get help! 4. Been a while? Join a refresher training 5. DO NOT struggle alone and give up
8. Top Users Balance Volume and Personalization Volume of Outreach Level of Personalization High % productive replies High raw # of replies, less productive High # and % of productive replies • Be smart about your approach! ◦ You won’t get anywhere sending only 2 emails ◦ You also won’t do very well sending hundreds of SPAMMY messages ◦ Aim for 50-100 quality emails per job req ▪ Personalize for top candidates ▪ Less personal for bubble candidates • Stick with it!
9. Top Users Articulate the THREE WHYs in Outreach 1. Why I want YOU (the candidate) to work for us. a. Example: I was impressed with your AngularJS repo on GitHub. Our front-end team works entirely with AngularJS, so you’re a perfect fit! 2. Why this ROLE is unique and interesting. a. This position is unique in that the person hired will get the opportunity to shape the direction of a brand new product and work closely with the CTO each day. 3. Why this COMPANY is the best place to work on the planet. a. Our company is consistently rated a “best place to work” by XYZ magazine. Just last week we built a nap room and began catering lunch.
10. Top Users Use Auto Follow Ups Every Time Recruiter 1 Candidates Emailed 365 Auto Follow Ups Used 347 Response Rate 64% Hires Reported 5 Let the numbers speak for themselves. Check out the email metrics for 2 of our New York based users. Both send quality emails, one uses auto follow ups, one does not. Recruiter 2 Candidates Emailed 236 Auto Follow Ups Used 8 Response Rate 22% Hires Reported 0, only interviews
11. Top Users Craft Follow Ups That Sell, Sell, Sell 1. Follow Up #1 a. “And if company awards and catered lunches didn’t spark your interest, I think you’ll be excited to know that we offer flexible work schedules. Big sleeper? Come in at 10 AM! 2. Follow Up #2 a. “Okay so maybe you’re an early bird that loves working long hours… Each team member is in charge of their own projects and deliverables, you won’t have someone watching over your shoulder and micromanaging.” 3. Follow Up #3 a. “You’re making this tough on me, not a problem! I’m happy to work for top talent. We’ll also give you $10,000 to customize your workspace. One of our developers built a desk inside a model spaceship, so she really took “work SPACE” to heart :). What will you build?”
12. Specific Approaches & Strategies
13. Unicorn Member #1 - Filter by Network + Pipeline
14. Unicorn Club Member #1 Strategies - Network Type User: Rich Conley Director, Talent Acquisition @ Liaison International Hires reported: 5 Strategies used: 1. Filter by specific network types, and write templates accordingly 2. Go back to your pipeline!
15. Unicorn Club Member #1 Strategies - Network Type User: Rich Conley Hires reported: 5 Strategies used: 1. Filter by specific network types, and write templates accordingly 2. Go back to your pipeline! Hires made + networks used: • Ruby Developer (3) ◦ RubyGems • UI/UX Developer (2) ◦ Behance ◦ Coroflot ◦ Carbonmade ◦ Dribbble • TJ’s Other Picks: ◦ GitHub ◦ Stack Overflow ◦ Unix and Linux Exchange ▪ Specialties/”Off Wheelhouse” ◦ CPA / Nursing Databases TIP: For more info on networks, check out Webinar #11!
16. TIP: Check out “Email Personalization Guide” @ Support.talentbin.com Learn How to do This for Your Reqs!
17. Unicorn Club Member #1 Strategies - Pipeline User: Rich Conley Hires reported: 5 Strategies used: 1. Filter by specific network types, and write templates accordingly 2. Go back to your pipeline! a. This user returned to his Ruby pipeline and used a combination of bulk email and campaigns to make additional hires months later!
18. Recruiter 2 - Collaboration Between Tools
19. Unicorn Club Member #2 Strategies - Social Lookup Plugin User: Boston based recruiter Hires reported: 4 Strategies used: 1. Chrome Plugin 2. Add candidate 3. Email concierge 4. Email campaign
20. Unicorn Club Member #2 Strategies - Add Candidate User: Boston based recruiter Hires reported: 4 Strategies used: 1. Chrome Plugin 2. Add candidate 3. Email concierge 4. Email campaign
21. Unicorn Club Member #2 Strategies - EC + EC User: Boston based recruiter Hires reported: 4 Strategies used: 1. Chrome Plugin 2. Add candidate 3. Email Concierge 4. Email Campaign
22. Recruiter 3 - Health Care Best Practices
23. Unicorn Club Member #3 Strategies - Health Care User: Christen Bonn Branch Manager @ AppleOne Employment Services Hires reported: 6 Strategies used: 1. Narrow searches a. 5 beats 5,000 2. Specific email content 3. Follow Ups instead of Bulk Emails Less is more!
24. Unicorn Club Member #3 Strategies - Health Care User: Christen Bonn Branch Manager @ AppleOne Employment Services Hires reported: 6 Strategies used: 1. Narrow searches 2. Specific email content a. Professional b. Provide Details 3. Follow Ups instead of Bulk Emails
25. Takeaways 1. The Unicorn Club is awesome, you want to be a part of it! 2. How: a. Set aside time for sourcing & take advantage of TalentBin resources b. Always ALWAYS use Automated Follow Ups i. Do your best to insert “top seller” type facts in your follow ups c. Find a balance between email personalization and volume, aim for 50+ emails per job req! i. Understand and convey the Three WHYs clearly d. Try some of the unique strategies implemented by our 4+ placement Unicorns i. Filter by Network Type & mention that in your outreach ii. Build and revisit your pipeline iii. Use “TalentBin Social Lookup” Plugin & “Add Candidate” to pull in candidates found elsewhere iv. Take advantage of the Email Concierge team to find new contact info! v. Super specific searches, narrow result sets vi. Know your audience, avoid vague messaging, include details about the role!
26. Q&A
27. Thanks for Attending! Jeff Jordan TJ Luke David Brittany Angelina Caitlin Customer Success Team Check out our past webinars! Genine