Writing Amazing Recruiting Subject Lines - TalentBin Webinar

Learn best practices from one of our TalentBin Product Specialists. TJ is our "Personalized Subject Line Guru." During his last email campaign to passive candidates, he achieved a 65% response rate. He will spend roughly 20 minutes explaining his techniques and will leave time for Q&A at the end.
Topics covered:
Why are subject lines are important?
Increased open rates! But how?
Understand the passive candidate game.
Build rapport.
Go above and beyond the average recruiter.

More here: http://support.talentbin.com/customer/portal/articles/1789813-webinar-3-%22subject-line-workshop%22

Transcript

1. Were All of Your Gifts Opened? How About Your Emails? TalentBin Webinar #3 – Subject Line Workshop DECEMBER 19TH, 2014
2. Agenda 2 The following topics will be covered during our session today: Ø  The Importance of Subject Lines in the Passive Game Ø  Increase Open Rates! How? Ø  First - Understand the Game and the Players Ø  The Facts - Competition and Current Approaches Ø  How to be Better Than the Rest Ø  Using TalentBin to Craft Your Best Subject Lines Ever Ø  Other Interests Tab Ø  Social Profile Breakdowns Ø  Meetup Ø  Twitter Ø  Other (FB, LI, etc.) Ø  Case Study & Examples
3. Why Are Subject Lines Important? Understanding the Passive Game
4. The Facts – Two Different Ball Games 4 Unlike you and I who are open to a networking chat whenever, developers don’t need to seek opportunities. Software Developers 1.  1Unemployment rate: 2.8% 2.  2Median salary: $90,000 + 1. Yahoo News (US News) 2. US News 3. CNN Money 4. US Department of Labor US Metrics 1.  4Unemployment rate: ~6% 2.  3Median salary: $53,000
5. So What? Developers Are in the Driver’s Seat 5 Developers are “full speed ahead” and won’t be bothered by recruiters or other unwanted distractions. Like racecar drivers, developers… 1.  Are In Control 2.  Work Heads Down 3.  Work With Headphones On 4.  Know They’re Fast (egos)
6. The Facts - The LinkedIn Reality for Developers 6 LikedIn has become just another source of SPAM for the average developer and Inmails are treated as such in Gmail. What you should know… 1.  Developers don’t hang out on LI 2.  Developers DO watch their email -  But… Inmails are now filtered into the “Social” tab AKA SPAM #2
7. The Facts – A Dev’s Inbox is Crowded 7 The typical developer’s inbox is full of recruiter messages that focus on the company and open roles vs the candidate. Observations: 1.  Focus on company/“we” 2.  Immediately mentions a job 3.  Not ONE message appeals to the candidate personally Big Ecommerce Co. Big Ecommerce Co. Big Ecommerce Co.
8. 1 How Can YOU Be Better Than The Competition? 8 You can be a step ahead of your competition by sending personal emails with subject lines based on the candidate. Takeaways so far: 1.  Reach out via personal email vs. LI or Desk Phone 2.  Focus on the CANDIDATE in the subject line 2
9. Okay, but how? Use TalentBin!
10. Take Advantage of TalentBin Skill Information 10 Especially if you are uncomfortable with using personal interests, use candidate skill information to drive subject lines.
11. Make Sure to Check Other Interests 11 The “Other Interests” section of Skills information often supplies content for conversation openers.
12. Social Profile Breakdown - Meetup 12 Meetup can be a valuable source of both professional and non-professional interests that are useful in subject lines.
13. Social Profile Breakdown - Twitter 13 Mentioning Twitter bios and recent tweets are great rapport building tools when constructing awesome subject lines. What to look for: 1.  User bio summary 2.  Recent tweets 3.  A shared interest
14. Social Profile Breakdown - Other 14 If TalentBin doesn’t locate Meetup/Twitter profiles for a candidate, check out any of these options for insights. Source Where to look: •  Statuses •  Likes •  Cover/Profile Photo •  Check Ins •  Blog Title •  Blog Content •  Interests •  Schools & Mascots •  Causes •  Awards •  Patents •  Bios/Summary •  Topics followed •  Other… Patents
15. Case Study – Personalized Subject Lines 15 During a recent email campaign, a TalentBin Product Specialist achieved a 95% open rate when customizing subject lines. Email Campaign Metrics Emails Sent 54 # of Opens 51 Open Rate % 94.4%
16. Takeaways & Best Practices 16 Let’s review some of the key conclusions from today’s TB Customer Success Webinar. Ø  Recruiting passive developers requires a candidate focused approach Ø  Send personal emails with customized subject lines to boost open rates Ø  Use TalentBin’s skill/interest data to customize outreach Ø  Quickly click out to social profiles like Twitter for additional insights Ø  Go ABOVE AND BEYOND your competition by building rapport with candidates before the discussion even starts
17. Q&A
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