Customer Success Webinar #5 - "30 Minutes Per Day Keeps the Candidates in Play"

Transcript

1. 30 Minutes Per Day Keeps The Candidates in Play TalentBin Webinar #5 JUNE 19TH, 2015 30
2. Agenda 2 The following topics will be covered during our session today: Ø  Recruiting is Tough! Ø  Too Many Balls in the Air, Not Enough Time Ø  Why Passive, Why Now? Ø  How to Beat the Clock! Ø  Diversify Your Sourcing Portfolio and Block Time! Ø  Put TB’s Automation to Work! Ø  Step by Step Day by Day Ø  Monday Ø  Set yourself up for Success Ø  Tuesday – Friday Ø  Evaluate & Email, Repeat Ø  Summary & Key Takeaways
3. Recruiting Pains
4. We Feel your Pain! Recruiting isn’t easy, from tools to candidates there are just too many balls in the air.
5. We Feel your Pain! Recruiting isn’t easy, from tools to candidates there are just too many balls in the air. We bought what? You? Busy? No way! 1.  Hundreds of candidates 2.  Stacks of resumes 3.  Too many tools? 4.  Too many reqs 5.  Too LITTLE TIME What’s your name again? Not enough time in the day… If I have to review one more resume today…
6. Why Passive? Why Now?
7. Why Passive? 7 Everyone here has already bought into passive recruiting, let’s remind ourselves why it’s important. Software Developers 1.  1Unemployment rate: 2.8% 2.  2Median salary: $90,000 + 1. Yahoo News (US News) 2. US News 3. CNN Money 4. US Department of Labor US Metrics 1.  4Unemployment rate: ~6% 2.  3Median salary: $53,000 Actives Passives
8. Beat the clock!
9. Diversify your Efforts & Block Time for Sourcing! With so many balls in the air, it’s important to block off time for passive recruiting activities. Recruiter Time Split (Hypothetical) Passive Sourcing Active Sourcing/ Inbound Candidate Facing Other (Interviews, etc.) Office/Internal/ Other Best Practices 1.  Align with mgmt on your tools & commitments 2.  Block calendar time early morning/afternoon for passive sourcing that won’t be pushed for candidate facing activities
10. Put TalentBin’s Automation to Work! 10 TalentBin’s Engineering team has spent the past 2 years automating time consuming sourcing steps, take advantage! Workflow Step TB Automation Time in TB Time Spent Manual Time Savings 1st Outreach Template Creation 1.  Copy existing temps 2.  Variable automation 5 mins 10 mins 5 mins per template Auto Follow Up Template Creation 1.  Use Existing AFU campaign 2.  Edit/Copy existing 0-10 mins 30 mins 20-30 mins per campaign Advanced Boolean Search 1.  Explode terms (auto Booleans) 2.  *PS Premade searches! 3.  Email addresses/email concierge 5 mins 30+ minutes 25+ mins per search Profile Evaluation + Send 1st Email 1.  Aggregated data/links 2.  Skill insights 3.  Integrated mail 2 mins per cand/100 mins per 50 10 mins per cand/8+ hours per 50 8 mins per cand/6+ hours per wk Follow Up (50 candidates) 1.  Auto follow up 2.  Open/click tracking 0 mins 2.5 hours per week 2+ hours/week Total 2 hours ~12 hours/wk 10+ Hours/ Week
11. Time Savings PLUS a Response Rate Boost! 11 Auto follow-up not only saves hours of time, but drastically boosts your response rates by repeatedly nudging candidates. •  Achieve 2x – 5x greater open, click, & response rates by auto-sending follow ups = more candidates in your funnel = more hires! •  Over 80% responses come from 2nd, 3rd, and 4th messages! (Automated) Persistence pays. *Case study executed by TalentBin Product Specialist (TJ) using TalentBin to recruit passive candidates. 82% 63%
12. Step by Step, Day by Day
13. Monday – Set up “future you” for success 20-30 minutes
14. Step 1 – Copy & Edit First Outreach Template 14 Before creating searches, be sure that your messages are ready for sending! 2 1 Best Practices 1.  Copy existing templates vs. creating brand new ones (save time) 2.  Leave room for personalization with [brackets] 3.  Take advantage of autofill {Variables} 4.  CANDIDATE FOCUSED EMAILS – (Remember Webinar #3!) 5.  Don’t list job req bullets! 6.  Include links – TB tracks them! 7.  No LOONNNGGGG paragraphs, make it easy to read JD’s Tip: Read support articles like “Secret Sauce” for email tips! Time: 5 mins 3
15. Step 2 – Proofread/Edit your Auto Follow Ups 15 Although you don’t want to create net new auto follow ups for each req, you want to be sure the messaging makes sense. Best Practices 1.  Always have a solid Generic Auto Follow Up Campaign ready to go! 2.  Keep them simple @ intervals of 2-5 days apart 3.  Make sure that you aren’t including client/candidate/req specifics that aren’t relevant Watch the Campaigns Webinar on TB Support Page! 1 2 Time: 0-10 mins
16. Step 3 – Quick Search Prep 16 Grab the hottest technical (or healthcare) job req off the press and comb through to pull out all of the skill information. Best Practices 1.  Highlight/Pull SKILLS from your job req 1.  Good: Android SDK, Tablet/phones, Java 2.  Bad: Communicates effectively, resolves issues 2.  Create a Folder + Use Advanced Search Time: 5 mins
17. Step 4 – Set up Folders & Advanced Search 17 Keep in mind some of the Advanced Search best practices to save yourself time and quickly locate top candidates. Best Practices 1.  Create folder per req 2.  Enter Keywords/Skills first as required terms 3.  Take advantage of “Explode Terms” that automatically create OR strings for you 4.  Search roles as “nice to have” 5.  Prohibit Recruiters, Sales pros, and C-Level Execs 6.  NARROW results <100 candidates 7.  Save all search variations 8.  Require email and/or other contact vectors Time: 5 mins
18. Take Advantage of TalentBin CS Resources If you need some help setting up searches, call your PS or use the free pre-made searches on our support page! 18 Support.talentbin.com Time: 0 mins!
19. Tuesday thru Friday – Evaluate & Email! 30 Minutes per Day
20. Step 1 – Evaluate Profile in 30 Seconds or Less 20 Make sure you get an evaluation system down that takes less than a minute per candidate. Best Practices 1.  Use the search bar within the Skills section to quickly identify all relevant skill info (see Android example above) 2.  Limit yourself to 1 or 2 external profile click outs, don’t waste precious time! 3.  We are in the business of creating relationships! If the candidate has the right skills, reach out! 4.  *Extra credit: Grab 1 fun fact about the candidate Time: 30 sec/cand
21. Step 2 – Send an Email! 21 The only way to get a yes or a no is to send an email, so follow these best email practices and aim for 15 emails per day. Best Practices 1.  Always send an email! Even if you are sending social vector pings as well 2.  ALWAYS use Automated Follow Up 3.  Keep that 1 fun fact in mind! 1 2 3
22. Turn that Fun Fact into an Awesome Email 22 Since software developers get hundreds of identical emails, increase your response rates with personalization. Time: 30-60 sec/cand JD’s Tip: Read the full article on Support!
23. ADVANCED TIP – “Bubble Candidates” 23 Rather than discarding “bubble candidates” as bad fits, send them a referral email and establish a positive relationship. Scenarios 1.  Candidate might be slightly too senior 2.  Currently developing/learning skills 3.  Candidate recently moved jobs 4.  Worried about your offer being competitive 5.  Sending to a work email address DON’T MISS OUT ON THE CHANCE TO BUILD A RELATIONSHIP! 1 2
24. Repeat Evaluation & Outreach Process for 30 minutes Wed-Friday!
25. Summary & Results 25 With just 30 minutes invested per day, you’ll have 50+ candidates in your funnel at the end of the week! Day Steps Completed Time Spent Result Monday 1.  First Template 2.  AFU Edited 3.  Folder/Search Created 20-30 Mins Prep work for week finished Tuesday 1. Evaluate & Email 15 cands 30 min 15 emails Wednesday 1. Evaluate & Email 15 cands 30 min 15 emails Thursday 1. Evaluate & Email 15 cands 30 min 15 emails Friday 1. Evaluate & Email 15 cands 30 min 15 emails Week 1 Above 2.5 hrs ~60 cands in top of funnel Month 1 Above x 4 10 hrs *200-250 cands in funnel Takeaway: In 1 month @ 2.5 hrs invested per week, you will have 200+ candidates in your pipeline, each receiving Automated Follow Ups (if no response). With a conservative response rate at 25%, that’s 50+ responses.
26. Takeaways & Best Practices 26 Let’s review some of the key conclusions from today’s TB Customer Success Webinar. Ø  Align internally on your sourcing strategy & tools portfolio and block adequate calendar time – 30 minutes in TB is all you need! Ø  Take advantage of TB Automation & CS Resources to save more time and boost your response rates. Ø  Use 30 minutes on Monday to set up your bin for success with templates, folders, and searches. Ø  Use 30 mins on Tuesday to evaluate candidates and send 15 quality emails. Ø  Repeat process Wed-Friday. Ø  Investing 2.5 hours per week, build 60+ new candidate relationships!
27. Q&A
28. New! Get your TalentBin Certification! Support.talentbin.com
29. Check Out Our Support Page For More Info! Stay up to date on webinars past/present/future and new product features with our awesome support page. Support.talentbin.com 29 TJ Brittany Jordan Coran Caitlin Jeff David Brendan Loryn Luke