During this hour, We will take a look at the results Of the Newspaper Institute Mid 2018 survey of North American Newspapers. At a later session, we will discuss how to use this - and additional - information to increase the readership and profitability of your newspaper. Our Plan
You will participate in an intellectual exercise as you attempt to guess the most common responses of 500 newspaper publishers/owners/ceo’s representing 500 different papers/newspaper groups in the U.S. and Canada. Our Method
Your mission is to guess how these newspaper executives responded to questions concerning their newspapers, not to answer the questions as they relate to your newspaper. Our Method
Don't skimp on local coverage. Keep fighting for what is right. Do a good job covering your community, become an active member of your community, become your community's go-to place for information as well as news!
Don't skimp on local coverage. Keep fighting for what is right. Do a good job covering your community, become an active member of your community, become your community's go-to place for information as well as news! Focus on local. You cannot compete with Facebook or Google.
Don't skimp on local coverage. Keep fighting for what is right. Do a good job covering your community, become an active member of your community, become your community's go-to place for information as well as news! Focus on local. You cannot compete with Facebook or Google. Keep it local. You can get national news anywhere. People want to read about their community and their kids.
Don't skimp on local coverage. Keep fighting for what is right. Do a good job covering your community, become an active member of your community, become your community's go-to place for information as well as news! Focus on local. You cannot compete with Facebook or Google. Keep it local. You can get national news anywhere. People want to read about their community and their kids. Try to keep your paper as local as possible, using local content at least 95 percent of the time.
Don't skimp on local coverage. Keep fighting for what is right. Do a good job covering your community, become an active member of your community, become your community's go-to place for information as well as news! Focus on local. You cannot compete with Facebook or Google. Keep it local. You can get national news anywhere. People want to read about their community and their kids. Try to keep your paper as local as possible, using local content at least 95 percent of the time. Concentrate on community and schools.
What we learned? • Just over half of all newspapers in the U.S. are locally owned and not part of a group. • Statistically, very few newspaper changed hands in the previous year. Most that did changed hands to similar ownership models. • Most newspapers report they are in good shape, but more report being in worse shape than reported being in better shape than three years ago. What might surprise people?
What we learned? • The vast majority of revenue at newspapers comes from print advertising. • 60 percent of respondents still question the benefit of their digital news efforts. • Staff size of most newspapers has remained about the same over the past three years, with more decreasing in size than increasing in size. • Only 15 percent of newspapers belong to a large regional or national group. What might surprise people?
Differences in Dailies & Non-Dailies The differences arise in response to Question 11, "How do you feel about the following statement: "Our business would do just as well or better without a digital version." A whopping 59 percent of daily publishers responded, "That's ridiculous. We would be in worse shape without a digital/online edition.” Conversely, 68 percent of weekly publishers believe it either "is" or "might be" true that their paper would do just as well without a digital version. When you add in the number of folks who responded "other," then wrote they didn't have a digital presence, you have well more than 70 percent of weekly publishers wondering if there is any advantage to having a digital edition of their newspapers.
Differences in Dailies & Non-Dailies The differences arise in response to Question 11, "How do you feel about the following statement: "Our business would do just as well or better without a digital version." A whopping 59 percent of daily publishers responded, "That's ridiculous. We would be in worse shape without a digital/online edition.” Conversely, 68 percent of weekly publishers believe it either "is" or "might be" true that their paper would do just as well without a digital version. When you add in the number of folks who responded "other," then wrote they didn't have a digital presence, you have well more than 70 percent of weekly publishers wondering if there is any advantage to having a digital edition of their newspapers.
tccj
yeseniaperezcruz
zakiyama
jennybc
jacobian
dougneiner
jonyablonski
3n
jcasabona
moore
bkeepers
trallard
aleyda