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The language of design

The language of design

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  1. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN

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  2. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Now
    9 Welcome and introduction
    9:15 The American reader and the newspaper
    9:45 History and anatomy of page one
    10:20 BREAK
    10:30 Language of design
    11 Modular design and designing modules
    Noon LUNCH
    12:45 America’s page one – PART ONE
    1:45 America’s page one – PART TWO
    2:45 BREAK
    3 Putting it all together
    3:55 Wrapping it all up
    4 Conclusion

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  3. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN

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  4. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN

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  5. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN

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  6. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Principles
    Elements
    Fundamentals

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  7. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Four principles of design

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  8. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Four principles of design
    Contrast
    Size
    Weight
    Color
    Posture
    Space
    Character

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  9. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Four principles of design
    Contrast
    Size
    Weight
    Color
    Posture
    Space
    Character
    Main Headlines Bigger
    Decks 50% - 75% Smaller
    Quotes
    Body Copy

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  10. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Four principles of design
    Contrast
    Size
    Weight
    Color
    Posture
    Space
    Character
    Main Heads Are Bolder
    Secondary Heads Lighter
    Quotes could be set in bolder text
    -- Attributions lighter

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  11. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Four principles of design
    Contrast
    Size
    Weight
    Color
    Posture
    Space
    Character
    BIG HEADS
    With a support headline below
    n Color bullets leading into text
    n Color bullets leading into text
    n Color bullets leading into text
    n Color bullets leading into text

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  12. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Four principles of design
    Contrast
    Size
    Weight
    Color
    Posture
    Space
    Character
    Main Headlines Set Roman
    Deck Headlines Set Roman
    Hilighting a Different Thing

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  13. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Four principles of design
    Contrast
    Size
    Weight
    Color
    Posture
    Space
    Character

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  14. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Four principles of design
    Contrast
    Size
    Weight
    Color
    Posture
    Space
    Character
    Rodeo Parade
    Halloween
    Race Day

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  15. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Four principles of design
    Contrast
    Size
    Weight
    Color
    Posture
    Space
    Character

    View full-size slide

  16. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Four principles of design
    Repetition
    Content
    Shape
    Style and Rules
    Position

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  17. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Four principles of design
    Repetition
    Content
    Shape
    Style and Rules
    Position

    View full-size slide

  18. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Four principles of design
    Repetition
    Content
    Shape
    Style and Rules
    Position

    View full-size slide

  19. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Four principles of design
    Repetition
    Content
    Shape
    Style and Rules
    Position
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    Hiuddst sjisjio xzy yfsdg ggjik3456 lm ksjst t yu kuj qqq mkdmkn 192356 jjkdn
    The Weekly News
    April 24 - May 1, 2019 50 Cents
    The Only Place You Can Get Your Local News... Really!
    Something something local local
    Pa adis quatend ipsunt alia dolores abor ra-
    tur, quam, in nim nos et, offic temporitae nus
    molo eos et harum quos sim apiendanis eum
    facest magnia quos doluptati antio odior
    sunditatus modion rent hil ilitatiost, sunt er-
    natur re landitiis ut dolestrundi omni re eum
    unt ium quae. Asi dolupta con pe que laborit
    ad untiam re liquate pore vel eost, secatis
    eossum il eiume volorro vidunt, ommolut a
    porerum quam quiatem rem et faccus et as
    dolorem explabo. Dunt aut estem quam qui
    dit faccus.
    Nequam sum volorem nonsed exeruptaqui
    omnim ent dipsandunto con consequ amus-
    ci nissi corum fuga. Uptas ullaborepuda sae
    vellantio quatus, comnimus et faccum ducita
    qui blabo. Sumet etur?
    Sincid quia sundeli aspero blantem nos
    reprem est aut rerio quis dunt, ident.
    Di occustiorepe pe volent que isciendae
    peres vel mi, odit, quis audaeri remolo veri-
    bus ut as esecta volorem. Fugia pe sunt adit
    vendi inverehenis maion porem. Tion re et
    hiciet res quam repudion ne pe plaborum
    eiciunt int quiscipit rem saecerum solorro
    occulpa nuscilit volupta tusaectem ea sendit
    et, num que venis adis undae con none dic-
    testiae eost, sim et pre perro vel ipiet autat
    exerunt volore ne et velecaborrum am fugit
    fugit et occaborepudi omnihit, sam laudici-
    atem serunt.
    Ti ad es estio. Evelis sam, estius eum del es-
    cider natem. Anduciam ut quibus doluptat
    autem et volor modignis verepudia pe cus,
    sentiamusda quat fugia sunt volupti aestrum
    vid esto od ut quam eosam fuga. Itat qui ut
    ut quidele nimusciam cum et ad exerrum
    non repudit et omnit optatem fugiate de-
    nessim quas et explis nis dollitatiis acerferci
    doluptam et utempora ipsum acculpa ribus,
    sitatur, quaspic iisimag nihitist aut molup-
    tam volore nonsecu mquoditis aliqui dolore
    laborumquo bla ipsam iur, quid moluptas as
    alis sundamus exeribus, volupisci in conse-
    que etum eos comnimenti omniet abora vo-
    luptas ratem eum aut modic to era desequat
    invelitis pa des doleseris plit lam, tet hilitin-
    tium qui dis aut ium fugita conemqui aut
    ommolor rera est omniet il magnis est, unt
    ium dunt reperume non con reheni culpari
    By Ima W. Riter
    [email protected]
    Look for LOCAL on page 4A
    Something local
    something local
    More something local
    something local local
    Pa adis quatend ipsunt alia dolores
    abor ratur, quam, in nim nos et,
    offic temporitae nus molo eos et
    harum quos sim apiendanis eum
    facest magnia quos doluptati antio
    odior sunditatus modion rent hil il-
    itatiost, sunt ernatur re landitiis ut
    dolestrundi omni re eum unt ium
    quae. Asi dolupta con pe que laborit
    ad untiam re liquate pore vel eost, se-
    catis eossum il eiume volorro vidunt,
    ommolut a porerum quam quiatem
    rem et faccus et as dolorem explabo.
    Dunt aut estem quam qui dit faccus.
    Nequam sum volorem nonsed
    exeruptaqui omnim ent dipsandun-
    to con consequ amusci nissi corum
    fuga. Uptas ullaborepuda sae vellan-
    tio quatus, comnimus et faccum du-
    cita qui blabo. Sumet etur?
    Sincid quia sundeli aspero blantem
    nos reprem est aut rerio quis dunt,
    ident.
    Di occustiorepe pe volent que iscien-
    dae peres vel mi, odit, quis audaeri
    remolo veribus ut as esecta volorem.
    Fugia pe sunt adit vendi inverehe-
    nis maion porem. Tion re et hiciet
    res quam repudion ne pe plaborum
    eiciunt int quiscipit rem saecerum
    solorro occulpa nuscilit volupta tu-
    saectem ea sendit et, num que ve-
    nis adis undae con none dictestiae
    eost, sim et pre perro vel ipiet autat
    exerunt volore ne et velecaborrum
    am fugit fugit et occaborepudi om-
    nihit, sam laudiciatem serunt.
    Ti ad es estio. Evelis sam, estius eum
    del escider natem.
    Anduciam ut qui-
    bus doluptat autem
    et volor modignis
    verepudia pe cus,
    sentiamusda quat
    fugia sunt volupti
    aestrum vid esto od
    ut quam eosam fuga.
    Itat qui ut ut quidele nimusciam cum
    et ad exerrum non repudit et omnit
    optatem fugiate denessim quas et ex-
    plis nis dollitatiis acerferci doluptam
    et utempora ipsum acculpa ribus,
    sitatur, quaspic iisimag nihitist aut
    moluptam volore nonsecu mquodi-
    tis aliqui dolore laborumquo bla ip-
    sam iur, quid moluptas as alis sunda-
    mus exeribus, volupisci in conseque
    etum eos comnimenti omniet abora
    voluptas ratem eum aut modic to era
    desequat invelitis pa des doleseris
    plit lam, tet hilitintium qui dis aut
    ium fugita conemqui aut ommolor
    rera est omniet il magnis est, unt
    ium dunt reperume non con reheni
    culpari tatiaep tatetur a consernam
    nessimin eos eat que numet et, quas
    By Ima W. Riter
    [email protected]
    Look for LOCAL on page 4A
    Something local goes here for the
    readers to read about something
    Pa adis quatend ipsunt alia dolores
    abor ratur, quam, in nim nos et,
    offic temporitae nus molo eos et
    harum quos sim apiendanis eum
    facest magnia quos doluptati antio
    odior sunditatus modion rent hil il-
    itatiost, sunt ernatur re landitiis ut
    dolestrundi omni re eum unt ium
    quae. Asi dolupta con pe que laborit
    ad untiam re liquate pore vel eost, se-
    catis eossum il eiume volorro vidunt,
    ommolut a porerum quam quiatem
    rem et faccus et as dolorem explabo.
    Dunt aut estem quam qui dit faccus.
    Nequam sum volorem nonsed
    exeruptaqui omnim ent dipsandun-
    to con consequ amusci nissi corum
    fuga. Uptas ullaborepuda sae vellan-
    tio quatus, comnimus et faccum du-
    cita qui blabo. Sumet etur?
    Sincid quia sundeli aspero blantem
    nos reprem est aut rerio quis dunt,
    ident. Di occustiorepe pe volent que
    By Ima W. Riter
    [email protected]
    Look for LOCAL on page 4A
    Something local goes here for the readers
    to read about something Something local
    goes here for the readers to read about
    Ima Shooter
    Pa adis quatend ipsunt alia dolores
    abor ratur, quam, in nim nos et,
    offic temporitae nus molo eos et
    harum quos sim apiendanis eum
    facest magnia quos doluptati antio
    odior sunditatus modion rent hil il-
    itatiost, sunt ernatur re landitiis ut
    dolestrundi omni re eum unt ium
    quae. Asi dolupta con pe que laborit
    ad untiam re liquate pore vel eost, se-
    catis eossum il eiume volorro vidunt,
    ommolut a porerum quam quiatem
    rem et faccus et as dolorem explabo.
    Dunt aut estem quam qui dit faccus.
    Nequam sum volorem nonsed
    exeruptaqui omnim ent dipsandun-
    to con consequ amusci nissi corum
    fuga. Uptas ullaborepuda sae vellan-
    tio quatus, comnimus et faccum du-
    cita qui blabo. Sumet etur?
    Sincid quia sundeli aspero blantem
    nos reprem est aut rerio quis dunt,
    ident.
    Di occustiorepe pe volent que iscien-
    dae peres vel mi, odit, quis audaeri
    remolo veribus ut as esecta volorem.
    Fugia pe sunt adit vendi inverehe-
    By Ima W. Riter
    [email protected]
    Look for LOCAL on page 4A
    SOMETHING LOCAL
    SOMETHING LOCAL
    Something Local That We
    Want You To Know Is Here
    Pa adis quatend ipsunt alia dolores
    abor ratur, quam, in nim nos et, of-
    fic temporitae nus molo eos et ha-
    rum quos sim apiendanis eum facest
    magnia quos doluptati antio odior
    PAGE XX
    Something Local That We
    Want You To Know Is Here
    Pa adis quatend ipsunt alia dolores
    abor ratur, quam, in nim nos et, of-
    fic temporitae nus molo eos et ha-
    rum quos sim apiendanis eum facest
    magnia quos doluptati antio odior
    PAGE XX
    Something Local That We
    Want You To Know Is Here
    Pa adis quatend ipsunt alia dolores
    abor ratur, quam, in nim nos et, of-
    fic temporitae nus molo eos et ha-
    rum quos sim apiendanis eum facest
    magnia quos doluptati antio odior
    PAGE XX
    Something local goes here for the readers to
    read about something Something local goes
    here for the readers to read about
    Ima Shooter
    LOCALLOCALLOCAL
    LocalSomething....XX LocalSomething....XX
    LocalSomething....XX LocalSomething....XX
    LocalSomething....XX LocalSomething....XX
    LocalSomething....XX LocalSomething....XX
    LocalSomething....XX LocalSomething....XX
    LocalSomething....XX LocalSomething....XX
    LocalSomething....XX LocalSomething....XX
    LocalSomething....XX LocalSomething....XX
    LocalSomething....XX LocalSomething....XX
    LocalSomething....XX LocalSomething....XX
    To subscribe:
    1-800-IAM-LOCAL or go to:
    www.thelocalweekly.com/bringithome
    LOCAL STORY
    More something local something local local
    By Ima W. Riter
    [email protected]
    Pa adis quatend
    ipsunt alia do-
    lores abor ratur,
    quam, in nim nos et, offic temporitae nus molo eos et
    harum quos sim apiendanis eum facest magnia quos
    doluptati antio odior sunditatus modion rent hil ili-
    tatiost, sunt ernatur re landitiis ut dolestrundi omni
    re eum unt ium quae. Asi dolupta con pe que laborit
    ad untiam re liquate pore vel eost, secatis eossum il
    eiume volorro vidunt, ommolut a porerum quam qui-
    atem rem et faccus et as dolorem explabo. Dunt aut
    estem quam qui dit faccus.
    Nequam sum volorem nonsed exeruptaqui omnim
    ent dipsandunto con consequ amusci nissi corum
    fuga. Uptas ullaborepuda sae vellantio quatus, comni-
    mus et faccum ducita qui blabo. Sumet etur?
    Sincid quia sundeli aspero blantem nos reprem est
    aut rerio quis dunt, ident. Di occustiorepe pe volent
    que isciendae peres vel mi, odit, quis audaeri remolo
    veribus ut as esecta volorem. Fugia pe sunt adit vendi
    Look for LOCAL on page 4A
    Something local goes here for
    the readers to read about here
    New:
    Somebody Local
    Ima Shooter
    SUPER LOCAL

    View full-size slide

  20. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Four principles of design
    Repetition
    Content
    Shape
    Style and Rules
    Position
    ababcyxzababggpi
    ababcyxzababggpi
    ababcyxzababggpi
    ababcyxzababggpi
    ababcyxzababggpi
    ababcyxzababggpi
    ababcyxzababggpi
    ababcyxzababggpi
    ababcyxzababggpi
    ababcyxzababggpi
    ababcyxzababggpi
    ababcyxzababggpi
    Hiuddst sjisjio xzy yfsdg ggjik3456 lm ksjst t yu kuj qqq mkdmkn 192356 jjkdn
    The Weekly News
    April 24 - May 1, 2019 50 Cents
    The Only Place You Can Get Your Local News... Really!
    Something something local local
    Pa adis quatend ipsunt alia dolores abor ra-
    tur, quam, in nim nos et, offic temporitae nus
    molo eos et harum quos sim apiendanis eum
    facest magnia quos doluptati antio odior
    sunditatus modion rent hil ilitatiost, sunt er-
    natur re landitiis ut dolestrundi omni re eum
    unt ium quae. Asi dolupta con pe que laborit
    ad untiam re liquate pore vel eost, secatis
    eossum il eiume volorro vidunt, ommolut a
    porerum quam quiatem rem et faccus et as
    dolorem explabo. Dunt aut estem quam qui
    dit faccus.
    Nequam sum volorem nonsed exeruptaqui
    omnim ent dipsandunto con consequ amus-
    ci nissi corum fuga. Uptas ullaborepuda sae
    vellantio quatus, comnimus et faccum ducita
    qui blabo. Sumet etur?
    Sincid quia sundeli aspero blantem nos
    reprem est aut rerio quis dunt, ident.
    Di occustiorepe pe volent que isciendae
    peres vel mi, odit, quis audaeri remolo veri-
    bus ut as esecta volorem. Fugia pe sunt adit
    vendi inverehenis maion porem. Tion re et
    hiciet res quam repudion ne pe plaborum
    eiciunt int quiscipit rem saecerum solorro
    occulpa nuscilit volupta tusaectem ea sendit
    et, num que venis adis undae con none dic-
    testiae eost, sim et pre perro vel ipiet autat
    exerunt volore ne et velecaborrum am fugit
    fugit et occaborepudi omnihit, sam laudici-
    atem serunt.
    Ti ad es estio. Evelis sam, estius eum del es-
    cider natem. Anduciam ut quibus doluptat
    autem et volor modignis verepudia pe cus,
    sentiamusda quat fugia sunt volupti aestrum
    vid esto od ut quam eosam fuga. Itat qui ut
    ut quidele nimusciam cum et ad exerrum
    non repudit et omnit optatem fugiate de-
    nessim quas et explis nis dollitatiis acerferci
    doluptam et utempora ipsum acculpa ribus,
    sitatur, quaspic iisimag nihitist aut molup-
    tam volore nonsecu mquoditis aliqui dolore
    laborumquo bla ipsam iur, quid moluptas as
    alis sundamus exeribus, volupisci in conse-
    que etum eos comnimenti omniet abora vo-
    luptas ratem eum aut modic to era desequat
    invelitis pa des doleseris plit lam, tet hilitin-
    tium qui dis aut ium fugita conemqui aut
    ommolor rera est omniet il magnis est, unt
    ium dunt reperume non con reheni culpari
    By Ima W. Riter
    [email protected]
    Look for LOCAL on page 4A
    Something local
    something local
    More something local
    something local local
    Pa adis quatend ipsunt alia dolores
    abor ratur, quam, in nim nos et,
    offic temporitae nus molo eos et
    harum quos sim apiendanis eum
    facest magnia quos doluptati antio
    odior sunditatus modion rent hil il-
    itatiost, sunt ernatur re landitiis ut
    dolestrundi omni re eum unt ium
    quae. Asi dolupta con pe que laborit
    ad untiam re liquate pore vel eost, se-
    catis eossum il eiume volorro vidunt,
    ommolut a porerum quam quiatem
    rem et faccus et as dolorem explabo.
    Dunt aut estem quam qui dit faccus.
    Nequam sum volorem nonsed
    exeruptaqui omnim ent dipsandun-
    to con consequ amusci nissi corum
    fuga. Uptas ullaborepuda sae vellan-
    tio quatus, comnimus et faccum du-
    cita qui blabo. Sumet etur?
    Sincid quia sundeli aspero blantem
    nos reprem est aut rerio quis dunt,
    ident.
    Di occustiorepe pe volent que iscien-
    dae peres vel mi, odit, quis audaeri
    remolo veribus ut as esecta volorem.
    Fugia pe sunt adit vendi inverehe-
    nis maion porem. Tion re et hiciet
    res quam repudion ne pe plaborum
    eiciunt int quiscipit rem saecerum
    solorro occulpa nuscilit volupta tu-
    saectem ea sendit et, num que ve-
    nis adis undae con none dictestiae
    eost, sim et pre perro vel ipiet autat
    exerunt volore ne et velecaborrum
    am fugit fugit et occaborepudi om-
    nihit, sam laudiciatem serunt.
    Ti ad es estio. Evelis sam, estius eum
    del escider natem.
    Anduciam ut qui-
    bus doluptat autem
    et volor modignis
    verepudia pe cus,
    sentiamusda quat
    fugia sunt volupti
    aestrum vid esto od
    ut quam eosam fuga.
    Itat qui ut ut quidele nimusciam cum
    et ad exerrum non repudit et omnit
    optatem fugiate denessim quas et ex-
    plis nis dollitatiis acerferci doluptam
    et utempora ipsum acculpa ribus,
    sitatur, quaspic iisimag nihitist aut
    moluptam volore nonsecu mquodi-
    tis aliqui dolore laborumquo bla ip-
    sam iur, quid moluptas as alis sunda-
    mus exeribus, volupisci in conseque
    etum eos comnimenti omniet abora
    voluptas ratem eum aut modic to era
    desequat invelitis pa des doleseris
    plit lam, tet hilitintium qui dis aut
    ium fugita conemqui aut ommolor
    rera est omniet il magnis est, unt
    ium dunt reperume non con reheni
    culpari tatiaep tatetur a consernam
    nessimin eos eat que numet et, quas
    By Ima W. Riter
    [email protected]
    Look for LOCAL on page 4A
    Something local goes here for the
    readers to read about something
    Pa adis quatend ipsunt alia dolores
    abor ratur, quam, in nim nos et,
    offic temporitae nus molo eos et
    harum quos sim apiendanis eum
    facest magnia quos doluptati antio
    odior sunditatus modion rent hil il-
    itatiost, sunt ernatur re landitiis ut
    dolestrundi omni re eum unt ium
    quae. Asi dolupta con pe que laborit
    ad untiam re liquate pore vel eost, se-
    catis eossum il eiume volorro vidunt,
    ommolut a porerum quam quiatem
    rem et faccus et as dolorem explabo.
    Dunt aut estem quam qui dit faccus.
    Nequam sum volorem nonsed
    exeruptaqui omnim ent dipsandun-
    to con consequ amusci nissi corum
    fuga. Uptas ullaborepuda sae vellan-
    tio quatus, comnimus et faccum du-
    cita qui blabo. Sumet etur?
    Sincid quia sundeli aspero blantem
    nos reprem est aut rerio quis dunt,
    ident. Di occustiorepe pe volent que
    By Ima W. Riter
    [email protected]
    Look for LOCAL on page 4A
    Something local goes here for the readers
    to read about something Something local
    goes here for the readers to read about
    Ima Shooter
    Pa adis quatend ipsunt alia dolores
    abor ratur, quam, in nim nos et,
    offic temporitae nus molo eos et
    harum quos sim apiendanis eum
    facest magnia quos doluptati antio
    odior sunditatus modion rent hil il-
    itatiost, sunt ernatur re landitiis ut
    dolestrundi omni re eum unt ium
    quae. Asi dolupta con pe que laborit
    ad untiam re liquate pore vel eost, se-
    catis eossum il eiume volorro vidunt,
    ommolut a porerum quam quiatem
    rem et faccus et as dolorem explabo.
    Dunt aut estem quam qui dit faccus.
    Nequam sum volorem nonsed
    exeruptaqui omnim ent dipsandun-
    to con consequ amusci nissi corum
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    By Ima W. Riter
    [email protected]
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    To subscribe:
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  21. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Four principles of design
    Repetition
    Content
    Shape
    Style and Rules
    Position
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    unt ium quae. Asi dolupta con pe que laborit
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    eossum il eiume volorro vidunt, ommolut a
    porerum quam quiatem rem et faccus et as
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    Nequam sum volorem nonsed exeruptaqui
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    cita qui blabo. Sumet etur?
    Sincid quia sundeli aspero blantem
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    ident.
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    dae peres vel mi, odit, quis audaeri
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    saectem ea sendit et, num que ve-
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    am fugit fugit et occaborepudi om-
    nihit, sam laudiciatem serunt.
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    Itat qui ut ut quidele nimusciam cum
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    fuga. Uptas ullaborepuda sae vellan-
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    cita qui blabo. Sumet etur?
    Sincid quia sundeli aspero blantem
    nos reprem est aut rerio quis dunt,
    ident. Di occustiorepe pe volent que
    By Ima W. Riter
    [email protected]
    Look for LOCAL on page 4A
    Something local goes here for the readers
    to read about something Something local
    goes here for the readers to read about
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    itatiost, sunt ernatur re landitiis ut
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    to con consequ amusci nissi corum
    fuga. Uptas ullaborepuda sae vellan-
    tio quatus, comnimus et faccum du-
    cita qui blabo. Sumet etur?
    Sincid quia sundeli aspero blantem
    nos reprem est aut rerio quis dunt,
    ident.
    Di occustiorepe pe volent que iscien-
    dae peres vel mi, odit, quis audaeri
    remolo veribus ut as esecta volorem.
    Fugia pe sunt adit vendi inverehe-
    By Ima W. Riter
    [email protected]
    Look for LOCAL on page 4A
    SOMETHING LOCAL
    SOMETHING LOCAL
    Something Local That We
    Want You To Know Is Here
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    PAGE XX
    Something Local That We
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    Something Local That We
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    PAGE XX
    Something local goes here for the readers to
    read about something Something local goes
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    LOCALLOCALLOCAL
    LocalSomething....XX LocalSomething....XX
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    LocalSomething....XX LocalSomething....XX
    LocalSomething....XX LocalSomething....XX
    LocalSomething....XX LocalSomething....XX
    LocalSomething....XX LocalSomething....XX
    To subscribe:
    1-800-IAM-LOCAL or go to:
    www.thelocalweekly.com/bringithome
    LOCAL STORY
    More something local something local local
    By Ima W. Riter
    [email protected]
    Pa adis quatend
    ipsunt alia do-
    lores abor ratur,
    quam, in nim nos et, offic temporitae nus molo eos et
    harum quos sim apiendanis eum facest magnia quos
    doluptati antio odior sunditatus modion rent hil ili-
    tatiost, sunt ernatur re landitiis ut dolestrundi omni
    re eum unt ium quae. Asi dolupta con pe que laborit
    ad untiam re liquate pore vel eost, secatis eossum il
    eiume volorro vidunt, ommolut a porerum quam qui-
    atem rem et faccus et as dolorem explabo. Dunt aut
    estem quam qui dit faccus.
    Nequam sum volorem nonsed exeruptaqui omnim
    ent dipsandunto con consequ amusci nissi corum
    fuga. Uptas ullaborepuda sae vellantio quatus, comni-
    mus et faccum ducita qui blabo. Sumet etur?
    Sincid quia sundeli aspero blantem nos reprem est
    aut rerio quis dunt, ident. Di occustiorepe pe volent
    que isciendae peres vel mi, odit, quis audaeri remolo
    veribus ut as esecta volorem. Fugia pe sunt adit vendi
    Look for LOCAL on page 4A
    Something local goes here for
    the readers to read about here
    New:
    Somebody Local
    Ima Shooter
    SUPER LOCAL

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  22. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Four principles of design
    Alignment
    Left
    Right
    Centered
    Justified

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  23. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Lorem ipsum dolor sit amet, consectetur
    adipiscing elit. Vestibulum eget sapien sit
    amet lacus hendrerit pellentesque lobortis
    quis sapien. Donec id purus et massa
    interdum elementum. Proin adipiscing
    placerat consequat. Nunc malesuada
    metus at nunc mattis vel consectetur dolor
    facilisis. Praesent in nibh at enim euismod
    dictum. Vestibulum ante ipsum primis in
    faucibus orci luctus et ultrices.
    Most readable Friendly Dependable
    Four principles of design
    Alignment
    Left
    Right
    Centered
    Justified

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  24. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Lorem ipsum dolor sit amet, consectetur
    adipiscing elit. Vestibulum eget sapien sit
    amet lacus hendrerit pellentesque lobortis
    quis sapien. Donec id purus et massa
    interdum elementum. Proin adipiscing
    placerat consequat. Nunc malesuada
    metus at nunc mattis vel consectetur dolor
    facilisis. Praesent in nibh at enim euismod
    dictum. Vestibulum ante ipsum primis in
    faucibus orci luctus et ultrices.
    Least readable Radical Distracting
    Four principles of design
    Alignment
    Left
    Right
    Centered
    Justified

    View full-size slide

  25. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Lorem ipsum dolor sit amet, consectetur
    adipiscing elit. Vestibulum eget sapien sit
    amet lacus hendrerit pellentesque lobortis
    quis sapien. Donec id purus et massa
    interdum elementum. Proin adipiscing
    placerat consequat. Nunc malesuada
    metus at nunc mattis vel consectetur dolor
    facilisis. Praesent in nibh at enim euismod
    dictum. Vestibulum ante ipsum primis in
    faucibus orci luctus et ultrices.
    Uncomfortable Casual Distracting
    Four principles of design
    Alignment
    Left
    Right
    Centered
    Justified

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  26. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Lorem ipsum dolor sit amet, consectetur
    adipiscing elit. Vestibulum eget sapien sit
    amet lacus hendrerit pellentesque lobor-
    tis quis sapien. Donec id purus et massa
    interdum elementum. Proin adipiscing
    placerat consequat. Nunc malesuada
    metus at nunc mattis vel consectetur
    dolor facilisis. Praesent in nibh at enim
    euismod dictum. Vestibulum ante ipsum
    primis in faucibus orci luctus et ultrices.
    Traditional Informative Authoritative
    Four principles of design
    Alignment
    Left
    Right
    Centered
    Justified

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  27. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Four principles of design
    Proximity

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  28. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Four principles of design
    Proximity
    FLAG 1
    Lorem ipsum dolor sit amet, consectetur adipiscing elit.
    Vestibulum eget sapien sit amet lacus hendrerit pellentesque
    lobortis quis sapien.
    FLAG 2
    Donec id purus et massa interdum elementum. Proin adipi-
    scing placerat consequat. Nunc malesuada metus at nunc mat-
    tis vel consectetur dolor.
    FLAG 3
    Praesent in nibh at enim euismod dictum. Vestibulum ante
    ipsum primis in faucibus orci luctus et ultrices posuere cubilia
    Curae; Etiam vel est nulla. Mauris in est at justo hendrerit
    FLAG 4
    Cras massa augue, iaculis ac gravida at, malesuada sit amet
    purus. Fusce at rhoncus purus.

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  29. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Four principles of design
    Proximity
    FLAG 1
    Lorem ipsum dolor sit amet, consectetur adipiscing elit.
    Vestibulum eget sapien sit amet lacus hendrerit pellentesque
    lobortis quis sapien.
    FLAG 2
    Donec id purus et massa interdum elementum. Proin adipi-
    scing placerat consequat. Nunc malesuada metus at nunc mat-
    tis vel consectetur dolor.
    FLAG 3
    Praesent in nibh at enim euismod dictum. Vestibulum ante
    ipsum primis in faucibus orci luctus et ultrices posuere cubilia
    Curae; Etiam vel est nulla. Mauris in est at justo hendrerit
    FLAG 4
    Cras massa augue, iaculis ac gravida at, malesuada sit amet
    purus. Fusce at rhoncus purus.

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  30. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Four principles of design
    Proximity
    FLAG 1
    Lorem ipsum dolor sit amet, consectetur adipi-
    scing elit. Vestibulum eget sapien sit amet lacus
    hendrerit pellentesque lobortis quis sapien.
    FLAG 3
    Donec id purus et massa interdum elementum.
    Proin adipiscing placerat consequat. Nunc
    malesuada metus at nunc mattis vel consectetur
    dolor.
    FLAG 2
    Praesent in nibh at enim euismod dictum.
    Vestibulum ante ipsum primis in faucibus orci
    luctus et ultrices posuere cubilia Curae; Etiam
    vel est nulla. Mauris in est at justo hendrerit
    FLAG 4
    Cras massa augue, iaculis ac gravida at, male-
    suada sit amet purus. Fusce at rhoncus purus.

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  31. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Four principles of design
    Contrast
    Repetition
    Alignment
    Proximity

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  32. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Four principles of design
    Contrast
    Repetition
    Alignment
    Proximity

    View full-size slide

  33. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Fundamentals of design
    Simplicity

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  34. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Fundamentals of design
    Simplicity

    View full-size slide

  35. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Fundamentals of design
    Simplicity

    View full-size slide

  36. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Fundamentals of design
    Balance

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  37. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Fundamentals of design
    Balance

    View full-size slide

  38. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Fundamentals of design
    Balance

    View full-size slide

  39. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Fundamentals of design
    Balance

    View full-size slide

  40. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Fundamentals of design
    Balance

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  41. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Fundamentals of design
    Space. Shape. Position.

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  42. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Elements of design
    Color
    Art
    Typography

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  43. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Elements of design
    Color

    View full-size slide

  44. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Elements of design
    Color

    View full-size slide

  45. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Elements of design
    Color
    Warmer colors...
    ADVANCE
    Cooler colors...
    RECEDE
    Black, white and gray...
    are colors!

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  46. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Elements of design
    Color
    Colors imply emotion...

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  47. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Elements of design
    Color
    Never hesitate to get help. adobecolor.com

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  48. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Elements of design
    Art

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  49. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Elements of design
    Art
    Quality in... Quality out.

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  50. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Elements of design
    Art

    View full-size slide

  51. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Elements of design
    Art

    View full-size slide

  52. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Elements of design
    Typography

    View full-size slide

  53. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    A “typeface”, “font face” or “font family”
    includes all letters of a given alphabet, all the punctuation marks, all numbers
    and a selected set of symbols. Helvetica, Arial, Times, Blippo.
    A font used to be the differing attributes
    such as “weight,” “style,” “size” etc.
    Today a font refers to the digital file
    that directs the computer how to display and print the type.

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  54. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Groups

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  55. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Serifs

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  56. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Times Garamond Caslon
    Serifs

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  57. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Times Garamond Caslon
    Serifs
    Traditional Elegant Institutional
    Conservative Formal Authority
    Easy to read text

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  58. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Sans Serifs

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  59. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Arial Gothic Calibri
    Sans Serifs

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  60. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Arial Gothic Calibri
    Modern Mechanical Open
    Young Casual Inform
    Easy to read signage
    Sans Serifs

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  61. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Decorative

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  62. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Birch Bauhaus Gigi Script
    Decorative

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  63. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Diverse Artsy Entertaining
    Niche Restrictive Dangerous
    Best in short headlines, wordmarks
    Birch Bauhaus Gigi Script
    Decorative

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  64. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Tracking
    Kerning

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  65. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Tracking
    A feature in InDesign that uniformly adds or subtracts
    the same units of space between letters.
    Kerning
    A process that adds or subtracts the units of space
    between letter pairs.

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  66. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Tracking & Kerning
    War

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  67. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Tracking
    War

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  68. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Kerning
    War

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  69. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Kerning
    How much should I kern?
    Modestly.
    Until you have the perception that spacing is consistent.
    Should I kern text upside down?
    If it works for you!

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  70. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Principles
    Elements
    Fundamentals

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  71. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN

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  72. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN

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  73. DESIGN BASIC TRAINING
    LANGUAGE OF DESIGN
    Next
    9 Welcome and introduction
    9:15 The American reader and the newspaper
    9:45 History and anatomy of page one
    10:20 BREAK
    10:30 Language of design
    11 Modular design and designing modules
    Noon LUNCH
    12:45 America’s page one – PART ONE
    1:45 America’s page one – PART TWO
    2:45 BREAK
    3 Putting it all together
    3:55 Wrapping it all up
    4 Conclusion

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