The language of design

Transcript

1. DESIGN BASIC TRAINING LANGUAGE OF DESIGN
2. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Now 9 Welcome and introduction 9:15 The American reader and the newspaper 9:45 History and anatomy of page one 10:20 BREAK 10:30 Language of design 11 Modular design and designing modules Noon LUNCH 12:45 America’s page one – PART ONE 1:45 America’s page one – PART TWO 2:45 BREAK 3 Putting it all together 3:55 Wrapping it all up 4 Conclusion
3. DESIGN BASIC TRAINING LANGUAGE OF DESIGN
4. DESIGN BASIC TRAINING LANGUAGE OF DESIGN
5. DESIGN BASIC TRAINING LANGUAGE OF DESIGN
6. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Principles Elements Fundamentals
7. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Four principles of design
8. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Four principles of design Contrast Size Weight Color Posture Space Character
9. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Four principles of design Contrast Size Weight Color Posture Space Character Main Headlines Bigger Decks 50% - 75% Smaller Quotes Body Copy
10. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Four principles of design Contrast Size Weight Color Posture Space Character Main Heads Are Bolder Secondary Heads Lighter Quotes could be set in bolder text -- Attributions lighter
11. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Four principles of design Contrast Size Weight Color Posture Space Character BIG HEADS With a support headline below n Color bullets leading into text n Color bullets leading into text n Color bullets leading into text n Color bullets leading into text
12. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Four principles of design Contrast Size Weight Color Posture Space Character Main Headlines Set Roman Deck Headlines Set Roman Hilighting a Different Thing
13. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Four principles of design Contrast Size Weight Color Posture Space Character
14. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Four principles of design Contrast Size Weight Color Posture Space Character Rodeo Parade Halloween Race Day
15. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Four principles of design Contrast Size Weight Color Posture Space Character
16. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Four principles of design Repetition Content Shape Style and Rules Position
17. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Four principles of design Repetition Content Shape Style and Rules Position
18. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Four principles of design Repetition Content Shape Style and Rules Position
19. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Four principles of design Repetition Content Shape Style and Rules Position ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi Hiuddst sjisjio xzy yfsdg ggjik3456 lm ksjst t yu kuj qqq mkdmkn 192356 jjkdn The Weekly News April 24 - May 1, 2019 50 Cents The Only Place You Can Get Your Local News... Really! Something something local local Pa adis quatend ipsunt alia dolores abor ra- tur, quam, in nim nos et, offic temporitae nus molo eos et harum quos sim apiendanis eum facest magnia quos doluptati antio odior sunditatus modion rent hil ilitatiost, sunt er- natur re landitiis ut dolestrundi omni re eum unt ium quae. Asi dolupta con pe que laborit ad untiam re liquate pore vel eost, secatis eossum il eiume volorro vidunt, ommolut a porerum quam quiatem rem et faccus et as dolorem explabo. Dunt aut estem quam qui dit faccus. Nequam sum volorem nonsed exeruptaqui omnim ent dipsandunto con consequ amus- ci nissi corum fuga. Uptas ullaborepuda sae vellantio quatus, comnimus et faccum ducita qui blabo. Sumet etur? Sincid quia sundeli aspero blantem nos reprem est aut rerio quis dunt, ident. Di occustiorepe pe volent que isciendae peres vel mi, odit, quis audaeri remolo veri- bus ut as esecta volorem. Fugia pe sunt adit vendi inverehenis maion porem. Tion re et hiciet res quam repudion ne pe plaborum eiciunt int quiscipit rem saecerum solorro occulpa nuscilit volupta tusaectem ea sendit et, num que venis adis undae con none dic- testiae eost, sim et pre perro vel ipiet autat exerunt volore ne et velecaborrum am fugit fugit et occaborepudi omnihit, sam laudici- atem serunt. Ti ad es estio. Evelis sam, estius eum del es- cider natem. Anduciam ut quibus doluptat autem et volor modignis verepudia pe cus, sentiamusda quat fugia sunt volupti aestrum vid esto od ut quam eosam fuga. Itat qui ut ut quidele nimusciam cum et ad exerrum non repudit et omnit optatem fugiate de- nessim quas et explis nis dollitatiis acerferci doluptam et utempora ipsum acculpa ribus, sitatur, quaspic iisimag nihitist aut molup- tam volore nonsecu mquoditis aliqui dolore laborumquo bla ipsam iur, quid moluptas as alis sundamus exeribus, volupisci in conse- que etum eos comnimenti omniet abora vo- luptas ratem eum aut modic to era desequat invelitis pa des doleseris plit lam, tet hilitin- tium qui dis aut ium fugita conemqui aut ommolor rera est omniet il magnis est, unt ium dunt reperume non con reheni culpari By Ima W. Riter imariter@weeklynews.com Look for LOCAL on page 4A Something local something local More something local something local local Pa adis quatend ipsunt alia dolores abor ratur, quam, in nim nos et, offic temporitae nus molo eos et harum quos sim apiendanis eum facest magnia quos doluptati antio odior sunditatus modion rent hil il- itatiost, sunt ernatur re landitiis ut dolestrundi omni re eum unt ium quae. Asi dolupta con pe que laborit ad untiam re liquate pore vel eost, se- catis eossum il eiume volorro vidunt, ommolut a porerum quam quiatem rem et faccus et as dolorem explabo. Dunt aut estem quam qui dit faccus. Nequam sum volorem nonsed exeruptaqui omnim ent dipsandun- to con consequ amusci nissi corum fuga. Uptas ullaborepuda sae vellan- tio quatus, comnimus et faccum du- cita qui blabo. Sumet etur? Sincid quia sundeli aspero blantem nos reprem est aut rerio quis dunt, ident. Di occustiorepe pe volent que iscien- dae peres vel mi, odit, quis audaeri remolo veribus ut as esecta volorem. Fugia pe sunt adit vendi inverehe- nis maion porem. Tion re et hiciet res quam repudion ne pe plaborum eiciunt int quiscipit rem saecerum solorro occulpa nuscilit volupta tu- saectem ea sendit et, num que ve- nis adis undae con none dictestiae eost, sim et pre perro vel ipiet autat exerunt volore ne et velecaborrum am fugit fugit et occaborepudi om- nihit, sam laudiciatem serunt. Ti ad es estio. Evelis sam, estius eum del escider natem. Anduciam ut qui- bus doluptat autem et volor modignis verepudia pe cus, sentiamusda quat fugia sunt volupti aestrum vid esto od ut quam eosam fuga. Itat qui ut ut quidele nimusciam cum et ad exerrum non repudit et omnit optatem fugiate denessim quas et ex- plis nis dollitatiis acerferci doluptam et utempora ipsum acculpa ribus, sitatur, quaspic iisimag nihitist aut moluptam volore nonsecu mquodi- tis aliqui dolore laborumquo bla ip- sam iur, quid moluptas as alis sunda- mus exeribus, volupisci in conseque etum eos comnimenti omniet abora voluptas ratem eum aut modic to era desequat invelitis pa des doleseris plit lam, tet hilitintium qui dis aut ium fugita conemqui aut ommolor rera est omniet il magnis est, unt ium dunt reperume non con reheni culpari tatiaep tatetur a consernam nessimin eos eat que numet et, quas By Ima W. Riter imariter@weeklynews.com Look for LOCAL on page 4A Something local goes here for the readers to read about something Pa adis quatend ipsunt alia dolores abor ratur, quam, in nim nos et, offic temporitae nus molo eos et harum quos sim apiendanis eum facest magnia quos doluptati antio odior sunditatus modion rent hil il- itatiost, sunt ernatur re landitiis ut dolestrundi omni re eum unt ium quae. Asi dolupta con pe que laborit ad untiam re liquate pore vel eost, se- catis eossum il eiume volorro vidunt, ommolut a porerum quam quiatem rem et faccus et as dolorem explabo. Dunt aut estem quam qui dit faccus. Nequam sum volorem nonsed exeruptaqui omnim ent dipsandun- to con consequ amusci nissi corum fuga. Uptas ullaborepuda sae vellan- tio quatus, comnimus et faccum du- cita qui blabo. Sumet etur? Sincid quia sundeli aspero blantem nos reprem est aut rerio quis dunt, ident. Di occustiorepe pe volent que By Ima W. Riter imariter@weeklynews.com Look for LOCAL on page 4A Something local goes here for the readers to read about something Something local goes here for the readers to read about Ima Shooter Pa adis quatend ipsunt alia dolores abor ratur, quam, in nim nos et, offic temporitae nus molo eos et harum quos sim apiendanis eum facest magnia quos doluptati antio odior sunditatus modion rent hil il- itatiost, sunt ernatur re landitiis ut dolestrundi omni re eum unt ium quae. Asi dolupta con pe que laborit ad untiam re liquate pore vel eost, se- catis eossum il eiume volorro vidunt, ommolut a porerum quam quiatem rem et faccus et as dolorem explabo. Dunt aut estem quam qui dit faccus. Nequam sum volorem nonsed exeruptaqui omnim ent dipsandun- to con consequ amusci nissi corum fuga. Uptas ullaborepuda sae vellan- tio quatus, comnimus et faccum du- cita qui blabo. Sumet etur? Sincid quia sundeli aspero blantem nos reprem est aut rerio quis dunt, ident. Di occustiorepe pe volent que iscien- dae peres vel mi, odit, quis audaeri remolo veribus ut as esecta volorem. Fugia pe sunt adit vendi inverehe- By Ima W. Riter imariter@weeklynews.com Look for LOCAL on page 4A SOMETHING LOCAL SOMETHING LOCAL Something Local That We Want You To Know Is Here Pa adis quatend ipsunt alia dolores abor ratur, quam, in nim nos et, of- fic temporitae nus molo eos et ha- rum quos sim apiendanis eum facest magnia quos doluptati antio odior PAGE XX Something Local That We Want You To Know Is Here Pa adis quatend ipsunt alia dolores abor ratur, quam, in nim nos et, of- fic temporitae nus molo eos et ha- rum quos sim apiendanis eum facest magnia quos doluptati antio odior PAGE XX Something Local That We Want You To Know Is Here Pa adis quatend ipsunt alia dolores abor ratur, quam, in nim nos et, of- fic temporitae nus molo eos et ha- rum quos sim apiendanis eum facest magnia quos doluptati antio odior PAGE XX Something local goes here for the readers to read about something Something local goes here for the readers to read about Ima Shooter LOCALLOCALLOCAL LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX To subscribe: 1-800-IAM-LOCAL or go to: www.thelocalweekly.com/bringithome LOCAL STORY More something local something local local By Ima W. Riter imariter@weeklynews.com Pa adis quatend ipsunt alia do- lores abor ratur, quam, in nim nos et, offic temporitae nus molo eos et harum quos sim apiendanis eum facest magnia quos doluptati antio odior sunditatus modion rent hil ili- tatiost, sunt ernatur re landitiis ut dolestrundi omni re eum unt ium quae. Asi dolupta con pe que laborit ad untiam re liquate pore vel eost, secatis eossum il eiume volorro vidunt, ommolut a porerum quam qui- atem rem et faccus et as dolorem explabo. Dunt aut estem quam qui dit faccus. Nequam sum volorem nonsed exeruptaqui omnim ent dipsandunto con consequ amusci nissi corum fuga. Uptas ullaborepuda sae vellantio quatus, comni- mus et faccum ducita qui blabo. Sumet etur? Sincid quia sundeli aspero blantem nos reprem est aut rerio quis dunt, ident. Di occustiorepe pe volent que isciendae peres vel mi, odit, quis audaeri remolo veribus ut as esecta volorem. Fugia pe sunt adit vendi Look for LOCAL on page 4A Something local goes here for the readers to read about here New: Somebody Local Ima Shooter SUPER LOCAL
20. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Four principles of design Repetition Content Shape Style and Rules Position ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi Hiuddst sjisjio xzy yfsdg ggjik3456 lm ksjst t yu kuj qqq mkdmkn 192356 jjkdn The Weekly News April 24 - May 1, 2019 50 Cents The Only Place You Can Get Your Local News... Really! Something something local local Pa adis quatend ipsunt alia dolores abor ra- tur, quam, in nim nos et, offic temporitae nus molo eos et harum quos sim apiendanis eum facest magnia quos doluptati antio odior sunditatus modion rent hil ilitatiost, sunt er- natur re landitiis ut dolestrundi omni re eum unt ium quae. Asi dolupta con pe que laborit ad untiam re liquate pore vel eost, secatis eossum il eiume volorro vidunt, ommolut a porerum quam quiatem rem et faccus et as dolorem explabo. Dunt aut estem quam qui dit faccus. Nequam sum volorem nonsed exeruptaqui omnim ent dipsandunto con consequ amus- ci nissi corum fuga. Uptas ullaborepuda sae vellantio quatus, comnimus et faccum ducita qui blabo. Sumet etur? Sincid quia sundeli aspero blantem nos reprem est aut rerio quis dunt, ident. Di occustiorepe pe volent que isciendae peres vel mi, odit, quis audaeri remolo veri- bus ut as esecta volorem. Fugia pe sunt adit vendi inverehenis maion porem. Tion re et hiciet res quam repudion ne pe plaborum eiciunt int quiscipit rem saecerum solorro occulpa nuscilit volupta tusaectem ea sendit et, num que venis adis undae con none dic- testiae eost, sim et pre perro vel ipiet autat exerunt volore ne et velecaborrum am fugit fugit et occaborepudi omnihit, sam laudici- atem serunt. Ti ad es estio. Evelis sam, estius eum del es- cider natem. Anduciam ut quibus doluptat autem et volor modignis verepudia pe cus, sentiamusda quat fugia sunt volupti aestrum vid esto od ut quam eosam fuga. Itat qui ut ut quidele nimusciam cum et ad exerrum non repudit et omnit optatem fugiate de- nessim quas et explis nis dollitatiis acerferci doluptam et utempora ipsum acculpa ribus, sitatur, quaspic iisimag nihitist aut molup- tam volore nonsecu mquoditis aliqui dolore laborumquo bla ipsam iur, quid moluptas as alis sundamus exeribus, volupisci in conse- que etum eos comnimenti omniet abora vo- luptas ratem eum aut modic to era desequat invelitis pa des doleseris plit lam, tet hilitin- tium qui dis aut ium fugita conemqui aut ommolor rera est omniet il magnis est, unt ium dunt reperume non con reheni culpari By Ima W. Riter imariter@weeklynews.com Look for LOCAL on page 4A Something local something local More something local something local local Pa adis quatend ipsunt alia dolores abor ratur, quam, in nim nos et, offic temporitae nus molo eos et harum quos sim apiendanis eum facest magnia quos doluptati antio odior sunditatus modion rent hil il- itatiost, sunt ernatur re landitiis ut dolestrundi omni re eum unt ium quae. Asi dolupta con pe que laborit ad untiam re liquate pore vel eost, se- catis eossum il eiume volorro vidunt, ommolut a porerum quam quiatem rem et faccus et as dolorem explabo. Dunt aut estem quam qui dit faccus. Nequam sum volorem nonsed exeruptaqui omnim ent dipsandun- to con consequ amusci nissi corum fuga. Uptas ullaborepuda sae vellan- tio quatus, comnimus et faccum du- cita qui blabo. Sumet etur? Sincid quia sundeli aspero blantem nos reprem est aut rerio quis dunt, ident. Di occustiorepe pe volent que iscien- dae peres vel mi, odit, quis audaeri remolo veribus ut as esecta volorem. Fugia pe sunt adit vendi inverehe- nis maion porem. Tion re et hiciet res quam repudion ne pe plaborum eiciunt int quiscipit rem saecerum solorro occulpa nuscilit volupta tu- saectem ea sendit et, num que ve- nis adis undae con none dictestiae eost, sim et pre perro vel ipiet autat exerunt volore ne et velecaborrum am fugit fugit et occaborepudi om- nihit, sam laudiciatem serunt. Ti ad es estio. Evelis sam, estius eum del escider natem. Anduciam ut qui- bus doluptat autem et volor modignis verepudia pe cus, sentiamusda quat fugia sunt volupti aestrum vid esto od ut quam eosam fuga. Itat qui ut ut quidele nimusciam cum et ad exerrum non repudit et omnit optatem fugiate denessim quas et ex- plis nis dollitatiis acerferci doluptam et utempora ipsum acculpa ribus, sitatur, quaspic iisimag nihitist aut moluptam volore nonsecu mquodi- tis aliqui dolore laborumquo bla ip- sam iur, quid moluptas as alis sunda- mus exeribus, volupisci in conseque etum eos comnimenti omniet abora voluptas ratem eum aut modic to era desequat invelitis pa des doleseris plit lam, tet hilitintium qui dis aut ium fugita conemqui aut ommolor rera est omniet il magnis est, unt ium dunt reperume non con reheni culpari tatiaep tatetur a consernam nessimin eos eat que numet et, quas By Ima W. Riter imariter@weeklynews.com Look for LOCAL on page 4A Something local goes here for the readers to read about something Pa adis quatend ipsunt alia dolores abor ratur, quam, in nim nos et, offic temporitae nus molo eos et harum quos sim apiendanis eum facest magnia quos doluptati antio odior sunditatus modion rent hil il- itatiost, sunt ernatur re landitiis ut dolestrundi omni re eum unt ium quae. Asi dolupta con pe que laborit ad untiam re liquate pore vel eost, se- catis eossum il eiume volorro vidunt, ommolut a porerum quam quiatem rem et faccus et as dolorem explabo. Dunt aut estem quam qui dit faccus. Nequam sum volorem nonsed exeruptaqui omnim ent dipsandun- to con consequ amusci nissi corum fuga. Uptas ullaborepuda sae vellan- tio quatus, comnimus et faccum du- cita qui blabo. Sumet etur? Sincid quia sundeli aspero blantem nos reprem est aut rerio quis dunt, ident. Di occustiorepe pe volent que By Ima W. Riter imariter@weeklynews.com Look for LOCAL on page 4A Something local goes here for the readers to read about something Something local goes here for the readers to read about Ima Shooter Pa adis quatend ipsunt alia dolores abor ratur, quam, in nim nos et, offic temporitae nus molo eos et harum quos sim apiendanis eum facest magnia quos doluptati antio odior sunditatus modion rent hil il- itatiost, sunt ernatur re landitiis ut dolestrundi omni re eum unt ium quae. Asi dolupta con pe que laborit ad untiam re liquate pore vel eost, se- catis eossum il eiume volorro vidunt, ommolut a porerum quam quiatem rem et faccus et as dolorem explabo. Dunt aut estem quam qui dit faccus. Nequam sum volorem nonsed exeruptaqui omnim ent dipsandun- to con consequ amusci nissi corum fuga. Uptas ullaborepuda sae vellan- tio quatus, comnimus et faccum du- cita qui blabo. Sumet etur? Sincid quia sundeli aspero blantem nos reprem est aut rerio quis dunt, ident. Di occustiorepe pe volent que iscien- dae peres vel mi, odit, quis audaeri remolo veribus ut as esecta volorem. Fugia pe sunt adit vendi inverehe- By Ima W. Riter imariter@weeklynews.com Look for LOCAL on page 4A SOMETHING LOCAL SOMETHING LOCAL Something Local That We Want You To Know Is Here Pa adis quatend ipsunt alia dolores abor ratur, quam, in nim nos et, of- fic temporitae nus molo eos et ha- rum quos sim apiendanis eum facest magnia quos doluptati antio odior PAGE XX Something Local That We Want You To Know Is Here Pa adis quatend ipsunt alia dolores abor ratur, quam, in nim nos et, of- fic temporitae nus molo eos et ha- rum quos sim apiendanis eum facest magnia quos doluptati antio odior PAGE XX Something Local That We Want You To Know Is Here Pa adis quatend ipsunt alia dolores abor ratur, quam, in nim nos et, of- fic temporitae nus molo eos et ha- rum quos sim apiendanis eum facest magnia quos doluptati antio odior PAGE XX Something local goes here for the readers to read about something Something local goes here for the readers to read about Ima Shooter LOCALLOCALLOCAL LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX To subscribe: 1-800-IAM-LOCAL or go to: www.thelocalweekly.com/bringithome LOCAL STORY More something local something local local By Ima W. Riter imariter@weeklynews.com Pa adis quatend ipsunt alia do- lores abor ratur, quam, in nim nos et, offic temporitae nus molo eos et harum quos sim apiendanis eum facest magnia quos doluptati antio odior sunditatus modion rent hil ili- tatiost, sunt ernatur re landitiis ut dolestrundi omni re eum unt ium quae. Asi dolupta con pe que laborit ad untiam re liquate pore vel eost, secatis eossum il eiume volorro vidunt, ommolut a porerum quam qui- atem rem et faccus et as dolorem explabo. Dunt aut estem quam qui dit faccus. Nequam sum volorem nonsed exeruptaqui omnim ent dipsandunto con consequ amusci nissi corum fuga. Uptas ullaborepuda sae vellantio quatus, comni- mus et faccum ducita qui blabo. Sumet etur? Sincid quia sundeli aspero blantem nos reprem est aut rerio quis dunt, ident. Di occustiorepe pe volent que isciendae peres vel mi, odit, quis audaeri remolo veribus ut as esecta volorem. Fugia pe sunt adit vendi Look for LOCAL on page 4A Something local goes here for the readers to read about here New: Somebody Local Ima Shooter SUPER LOCAL
21. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Four principles of design Repetition Content Shape Style and Rules Position ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi ababcyxzababggpi Hiuddst sjisjio xzy yfsdg ggjik3456 lm ksjst t yu kuj qqq mkdmkn 192356 jjkdn The Weekly News April 24 - May 1, 2019 50 Cents The Only Place You Can Get Your Local News... Really! Something something local local Pa adis quatend ipsunt alia dolores abor ra- tur, quam, in nim nos et, offic temporitae nus molo eos et harum quos sim apiendanis eum facest magnia quos doluptati antio odior sunditatus modion rent hil ilitatiost, sunt er- natur re landitiis ut dolestrundi omni re eum unt ium quae. Asi dolupta con pe que laborit ad untiam re liquate pore vel eost, secatis eossum il eiume volorro vidunt, ommolut a porerum quam quiatem rem et faccus et as dolorem explabo. Dunt aut estem quam qui dit faccus. Nequam sum volorem nonsed exeruptaqui omnim ent dipsandunto con consequ amus- ci nissi corum fuga. Uptas ullaborepuda sae vellantio quatus, comnimus et faccum ducita qui blabo. Sumet etur? Sincid quia sundeli aspero blantem nos reprem est aut rerio quis dunt, ident. Di occustiorepe pe volent que isciendae peres vel mi, odit, quis audaeri remolo veri- bus ut as esecta volorem. Fugia pe sunt adit vendi inverehenis maion porem. Tion re et hiciet res quam repudion ne pe plaborum eiciunt int quiscipit rem saecerum solorro occulpa nuscilit volupta tusaectem ea sendit et, num que venis adis undae con none dic- testiae eost, sim et pre perro vel ipiet autat exerunt volore ne et velecaborrum am fugit fugit et occaborepudi omnihit, sam laudici- atem serunt. Ti ad es estio. Evelis sam, estius eum del es- cider natem. Anduciam ut quibus doluptat autem et volor modignis verepudia pe cus, sentiamusda quat fugia sunt volupti aestrum vid esto od ut quam eosam fuga. Itat qui ut ut quidele nimusciam cum et ad exerrum non repudit et omnit optatem fugiate de- nessim quas et explis nis dollitatiis acerferci doluptam et utempora ipsum acculpa ribus, sitatur, quaspic iisimag nihitist aut molup- tam volore nonsecu mquoditis aliqui dolore laborumquo bla ipsam iur, quid moluptas as alis sundamus exeribus, volupisci in conse- que etum eos comnimenti omniet abora vo- luptas ratem eum aut modic to era desequat invelitis pa des doleseris plit lam, tet hilitin- tium qui dis aut ium fugita conemqui aut ommolor rera est omniet il magnis est, unt ium dunt reperume non con reheni culpari By Ima W. Riter imariter@weeklynews.com Look for LOCAL on page 4A Something local something local More something local something local local Pa adis quatend ipsunt alia dolores abor ratur, quam, in nim nos et, offic temporitae nus molo eos et harum quos sim apiendanis eum facest magnia quos doluptati antio odior sunditatus modion rent hil il- itatiost, sunt ernatur re landitiis ut dolestrundi omni re eum unt ium quae. Asi dolupta con pe que laborit ad untiam re liquate pore vel eost, se- catis eossum il eiume volorro vidunt, ommolut a porerum quam quiatem rem et faccus et as dolorem explabo. Dunt aut estem quam qui dit faccus. Nequam sum volorem nonsed exeruptaqui omnim ent dipsandun- to con consequ amusci nissi corum fuga. Uptas ullaborepuda sae vellan- tio quatus, comnimus et faccum du- cita qui blabo. Sumet etur? Sincid quia sundeli aspero blantem nos reprem est aut rerio quis dunt, ident. Di occustiorepe pe volent que iscien- dae peres vel mi, odit, quis audaeri remolo veribus ut as esecta volorem. Fugia pe sunt adit vendi inverehe- nis maion porem. Tion re et hiciet res quam repudion ne pe plaborum eiciunt int quiscipit rem saecerum solorro occulpa nuscilit volupta tu- saectem ea sendit et, num que ve- nis adis undae con none dictestiae eost, sim et pre perro vel ipiet autat exerunt volore ne et velecaborrum am fugit fugit et occaborepudi om- nihit, sam laudiciatem serunt. Ti ad es estio. Evelis sam, estius eum del escider natem. Anduciam ut qui- bus doluptat autem et volor modignis verepudia pe cus, sentiamusda quat fugia sunt volupti aestrum vid esto od ut quam eosam fuga. Itat qui ut ut quidele nimusciam cum et ad exerrum non repudit et omnit optatem fugiate denessim quas et ex- plis nis dollitatiis acerferci doluptam et utempora ipsum acculpa ribus, sitatur, quaspic iisimag nihitist aut moluptam volore nonsecu mquodi- tis aliqui dolore laborumquo bla ip- sam iur, quid moluptas as alis sunda- mus exeribus, volupisci in conseque etum eos comnimenti omniet abora voluptas ratem eum aut modic to era desequat invelitis pa des doleseris plit lam, tet hilitintium qui dis aut ium fugita conemqui aut ommolor rera est omniet il magnis est, unt ium dunt reperume non con reheni culpari tatiaep tatetur a consernam nessimin eos eat que numet et, quas By Ima W. Riter imariter@weeklynews.com Look for LOCAL on page 4A Something local goes here for the readers to read about something Pa adis quatend ipsunt alia dolores abor ratur, quam, in nim nos et, offic temporitae nus molo eos et harum quos sim apiendanis eum facest magnia quos doluptati antio odior sunditatus modion rent hil il- itatiost, sunt ernatur re landitiis ut dolestrundi omni re eum unt ium quae. Asi dolupta con pe que laborit ad untiam re liquate pore vel eost, se- catis eossum il eiume volorro vidunt, ommolut a porerum quam quiatem rem et faccus et as dolorem explabo. Dunt aut estem quam qui dit faccus. Nequam sum volorem nonsed exeruptaqui omnim ent dipsandun- to con consequ amusci nissi corum fuga. Uptas ullaborepuda sae vellan- tio quatus, comnimus et faccum du- cita qui blabo. Sumet etur? Sincid quia sundeli aspero blantem nos reprem est aut rerio quis dunt, ident. Di occustiorepe pe volent que By Ima W. Riter imariter@weeklynews.com Look for LOCAL on page 4A Something local goes here for the readers to read about something Something local goes here for the readers to read about Ima Shooter Pa adis quatend ipsunt alia dolores abor ratur, quam, in nim nos et, offic temporitae nus molo eos et harum quos sim apiendanis eum facest magnia quos doluptati antio odior sunditatus modion rent hil il- itatiost, sunt ernatur re landitiis ut dolestrundi omni re eum unt ium quae. Asi dolupta con pe que laborit ad untiam re liquate pore vel eost, se- catis eossum il eiume volorro vidunt, ommolut a porerum quam quiatem rem et faccus et as dolorem explabo. Dunt aut estem quam qui dit faccus. Nequam sum volorem nonsed exeruptaqui omnim ent dipsandun- to con consequ amusci nissi corum fuga. Uptas ullaborepuda sae vellan- tio quatus, comnimus et faccum du- cita qui blabo. Sumet etur? Sincid quia sundeli aspero blantem nos reprem est aut rerio quis dunt, ident. Di occustiorepe pe volent que iscien- dae peres vel mi, odit, quis audaeri remolo veribus ut as esecta volorem. Fugia pe sunt adit vendi inverehe- By Ima W. Riter imariter@weeklynews.com Look for LOCAL on page 4A SOMETHING LOCAL SOMETHING LOCAL Something Local That We Want You To Know Is Here Pa adis quatend ipsunt alia dolores abor ratur, quam, in nim nos et, of- fic temporitae nus molo eos et ha- rum quos sim apiendanis eum facest magnia quos doluptati antio odior PAGE XX Something Local That We Want You To Know Is Here Pa adis quatend ipsunt alia dolores abor ratur, quam, in nim nos et, of- fic temporitae nus molo eos et ha- rum quos sim apiendanis eum facest magnia quos doluptati antio odior PAGE XX Something Local That We Want You To Know Is Here Pa adis quatend ipsunt alia dolores abor ratur, quam, in nim nos et, of- fic temporitae nus molo eos et ha- rum quos sim apiendanis eum facest magnia quos doluptati antio odior PAGE XX Something local goes here for the readers to read about something Something local goes here for the readers to read about Ima Shooter LOCALLOCALLOCAL LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX LocalSomething....XX To subscribe: 1-800-IAM-LOCAL or go to: www.thelocalweekly.com/bringithome LOCAL STORY More something local something local local By Ima W. Riter imariter@weeklynews.com Pa adis quatend ipsunt alia do- lores abor ratur, quam, in nim nos et, offic temporitae nus molo eos et harum quos sim apiendanis eum facest magnia quos doluptati antio odior sunditatus modion rent hil ili- tatiost, sunt ernatur re landitiis ut dolestrundi omni re eum unt ium quae. Asi dolupta con pe que laborit ad untiam re liquate pore vel eost, secatis eossum il eiume volorro vidunt, ommolut a porerum quam qui- atem rem et faccus et as dolorem explabo. Dunt aut estem quam qui dit faccus. Nequam sum volorem nonsed exeruptaqui omnim ent dipsandunto con consequ amusci nissi corum fuga. Uptas ullaborepuda sae vellantio quatus, comni- mus et faccum ducita qui blabo. Sumet etur? Sincid quia sundeli aspero blantem nos reprem est aut rerio quis dunt, ident. Di occustiorepe pe volent que isciendae peres vel mi, odit, quis audaeri remolo veribus ut as esecta volorem. Fugia pe sunt adit vendi Look for LOCAL on page 4A Something local goes here for the readers to read about here New: Somebody Local Ima Shooter SUPER LOCAL
22. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Four principles of design Alignment Left Right Centered Justified
23. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobortis quis sapien. Donec id purus et massa interdum elementum. Proin adipiscing placerat consequat. Nunc malesuada metus at nunc mattis vel consectetur dolor facilisis. Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices. Most readable Friendly Dependable Four principles of design Alignment Left Right Centered Justified
24. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobortis quis sapien. Donec id purus et massa interdum elementum. Proin adipiscing placerat consequat. Nunc malesuada metus at nunc mattis vel consectetur dolor facilisis. Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices. Least readable Radical Distracting Four principles of design Alignment Left Right Centered Justified
25. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobortis quis sapien. Donec id purus et massa interdum elementum. Proin adipiscing placerat consequat. Nunc malesuada metus at nunc mattis vel consectetur dolor facilisis. Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices. Uncomfortable Casual Distracting Four principles of design Alignment Left Right Centered Justified
26. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobor- tis quis sapien. Donec id purus et massa interdum elementum. Proin adipiscing placerat consequat. Nunc malesuada metus at nunc mattis vel consectetur dolor facilisis. Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices. Traditional Informative Authoritative Four principles of design Alignment Left Right Centered Justified
27. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Four principles of design Proximity
28. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Four principles of design Proximity FLAG 1 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobortis quis sapien. FLAG 2 Donec id purus et massa interdum elementum. Proin adipi- scing placerat consequat. Nunc malesuada metus at nunc mat- tis vel consectetur dolor. FLAG 3 Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Etiam vel est nulla. Mauris in est at justo hendrerit FLAG 4 Cras massa augue, iaculis ac gravida at, malesuada sit amet purus. Fusce at rhoncus purus.
29. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Four principles of design Proximity FLAG 1 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobortis quis sapien. FLAG 2 Donec id purus et massa interdum elementum. Proin adipi- scing placerat consequat. Nunc malesuada metus at nunc mat- tis vel consectetur dolor. FLAG 3 Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Etiam vel est nulla. Mauris in est at justo hendrerit FLAG 4 Cras massa augue, iaculis ac gravida at, malesuada sit amet purus. Fusce at rhoncus purus.
30. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Four principles of design Proximity FLAG 1 Lorem ipsum dolor sit amet, consectetur adipi- scing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobortis quis sapien. FLAG 3 Donec id purus et massa interdum elementum. Proin adipiscing placerat consequat. Nunc malesuada metus at nunc mattis vel consectetur dolor. FLAG 2 Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Etiam vel est nulla. Mauris in est at justo hendrerit FLAG 4 Cras massa augue, iaculis ac gravida at, male- suada sit amet purus. Fusce at rhoncus purus.
31. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Four principles of design Contrast Repetition Alignment Proximity
32. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Four principles of design Contrast Repetition Alignment Proximity
33. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Fundamentals of design Simplicity
34. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Fundamentals of design Simplicity
35. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Fundamentals of design Simplicity
36. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Fundamentals of design Balance
37. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Fundamentals of design Balance
38. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Fundamentals of design Balance
39. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Fundamentals of design Balance
40. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Fundamentals of design Balance
41. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Fundamentals of design Space. Shape. Position.
42. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Elements of design Color Art Typography
43. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Elements of design Color
44. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Elements of design Color
45. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Elements of design Color Warmer colors... ADVANCE Cooler colors... RECEDE Black, white and gray... are colors!
46. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Elements of design Color Colors imply emotion...
47. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Elements of design Color Never hesitate to get help. adobecolor.com
48. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Elements of design Art
49. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Elements of design Art Quality in... Quality out.
50. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Elements of design Art
51. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Elements of design Art
52. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Elements of design Typography
53. DESIGN BASIC TRAINING LANGUAGE OF DESIGN A “typeface”, “font face” or “font family” includes all letters of a given alphabet, all the punctuation marks, all numbers and a selected set of symbols. Helvetica, Arial, Times, Blippo. A font used to be the differing attributes such as “weight,” “style,” “size” etc. Today a font refers to the digital file that directs the computer how to display and print the type.
54. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Groups
55. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Serifs
56. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Times Garamond Caslon Serifs
57. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Times Garamond Caslon Serifs Traditional Elegant Institutional Conservative Formal Authority Easy to read text
58. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Sans Serifs
59. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Arial Gothic Calibri Sans Serifs
60. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Arial Gothic Calibri Modern Mechanical Open Young Casual Inform Easy to read signage Sans Serifs
61. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Decorative
62. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Birch Bauhaus Gigi Script Decorative
63. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Diverse Artsy Entertaining Niche Restrictive Dangerous Best in short headlines, wordmarks Birch Bauhaus Gigi Script Decorative
64. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Tracking Kerning
65. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Tracking A feature in InDesign that uniformly adds or subtracts the same units of space between letters. Kerning A process that adds or subtracts the units of space between letter pairs.
66. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Tracking & Kerning War
67. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Tracking War
68. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Kerning War
69. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Kerning How much should I kern? Modestly. Until you have the perception that spacing is consistent. Should I kern text upside down? If it works for you!
70. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Principles Elements Fundamentals
71. DESIGN BASIC TRAINING LANGUAGE OF DESIGN
72. DESIGN BASIC TRAINING LANGUAGE OF DESIGN
73. DESIGN BASIC TRAINING LANGUAGE OF DESIGN Next 9 Welcome and introduction 9:15 The American reader and the newspaper 9:45 History and anatomy of page one 10:20 BREAK 10:30 Language of design 11 Modular design and designing modules Noon LUNCH 12:45 America’s page one – PART ONE 1:45 America’s page one – PART TWO 2:45 BREAK 3 Putting it all together 3:55 Wrapping it all up 4 Conclusion