60 Revenue Ideas

Transcript

1. Speaker: Ryan Dohrn
   60 Revenue Ideas to
   Put Into Action Today!
   Founder, Brain Swell Media
   360AdSales.com
   Ryan@BrainSwellMedia.com
   

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2. © Brain Swell Media, LLC. Do not distribute or
   repurpose for any reason without the written
   consent of the owner.
   

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3. N A T I O N
   

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4. @ryandohrn – Ryan@360AdSales.com -
   360AdSales.com
   

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5. @RyanDohrn - 360AdSales.com
   Revenue Idea #1, Print Product Pavilion
   

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7. Create Competitive Reports
   Draw in advertisers by showing what they need
   to do to be competitive in the market
   Market share and competitive intel increases the
   chances of getting a meeting
   Pulse, Ad Mall, etc.
   @RyanDohrn - 360AdSales.com
   Revenue Idea #2
   

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8. Market Intelligence Report
   2018 Advertising Spend Range 2019 Advertising Spend Range
   $35,000 - $45,000 $35,000 - $45,000
   $45,000 - $55,000 $45,000 - $55,000
   $35,000 - $45,000 $0
   2019 Customer Reach
   565,000
   565,000
   0
   PROTECT YOUR TURF!
   

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9. Digital Supplements
   Collection of topic articles from archives
   Or, new content creation
   Sponsored
   Sold at a premium
   Include eNewsletter promotion and social promotion to boost
   the sale
   @RyanDohrn - 360AdSales.com
   Revenue Idea #3
   

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11. Wedding guides
    Camp guides
    40 Under 40
    Vegan For Kids
    Parenting For Single Dads/Moms
    Travel, Fun, Leisure
    Top Woman in Business
    Tour of Homes/Business Profiles
    Guide to New Homes
    IT Guide for Small Biz
    The sales secret is the
    promotion around the
    supplement !
    

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12. eBooks From Archives
    Use to drive up email collection
    Create a sponsorship opportunity
    Readers love books on their passion or subjects
    related to their passion
    Get rights from authors from the start
    @RyanDohrn - 360AdSales.com
    Revenue Idea #4
    

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13. Press Releases To Cash
    Create a revenue opportunity
    Nothing is free. STOP!
    Great for junior sales path
    Create eBlast for this purpose
    @RyanDohrn - 360AdSales.com
    Revenue Idea #5
    

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14. Faces – Profiles of clients
    Faces of your industry
    Faces of your community
    Choose a business category or industry sector
    All features, exclusive, ego buy
    @RyanDohrn - 360AdSales.com
    Revenue Idea #6
    

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18. Self Service Sales
    80% of potential customers desire to get 100% of
    their information about your product from your web
    site.
    93% of millennials said they would rather visit the
    dentist than talk to a sales person.
    – SAP Consumer Buyer Study
    @RyanDohrn - 360AdSales.com
    Revenue Idea #7
    

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21. Directory updates
    Classified sales
    Ad collection
    Database clean up
    eNewsletter Production
    Open Look Business Solutions, Open-Look.com
    @RyanDohrn - 360AdSales.com
    Revenue Idea #8, Outsource Sales Tasks
    

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22. Sell Precise Data
    Big Data is the future
    The smaller the list the larger the price
    One universal database
    Increase sale price if your data is unified and precise
    Use behavioral targeting to increase sales
    @RyanDohrn - 360AdSales.com
    Revenue Idea #9
    

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23. Creates quality
    interaction
    between readers
    and advertisers
    Use on Podcast
    channel too
    Readers ask,
    Experts reply
    @RyanDohrn - 360AdSales.com
    Revenue Idea #10, Ask the Expert Youtube Channel
    

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24. @RyanDohrn - 360AdSales.com
    Articles on your web site around one
    category or theme
    Any CMS will work – Shown as a blog
    style listing
    It is a type of sponsored content
    Helps advertiser SEO
    Competitive chaos drives the sale
    Revenue Idea #11, Web Product Pavilion
    

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25. The new
    roadblock
    Easy to sell
    Show visuals
    Sell promotion
    around the
    section
    @RyanDohrn - 360AdSales.com
    Revenue Idea #12, Ad Content Wrapper
    

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26. Revenue Idea #13, Ask the Expert Column
    

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27. Use articles that you
    have already written
    Easy to execute in any
    CMS
    Ad promotional
    elements or repeat
    online
    @RyanDohrn - 360AdSales.com
    Revenue Idea #14, Sponsored Content Curation
    

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28. Revenue Idea #15, Sponsored Ad from one client
    

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29. @RyanDohrn - 360AdSales.com
    Revenue Idea #16, Use your CRM to create lists
    

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30. Can be combined with a
    written case study
    Adds a visual element to the
    mix
    Easy to promote on social
    media
    Sell the promotion around the
    case study
    @RyanDohrn - 360AdSales.com
    Revenue Idea #17, Video Case Study
    

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31. Topic Driven Podcasts
    Podcasts are fun, easy and readers love them
    Podcasts rank as high as video in nearly all readership
    studies
    Advertisers love this ego driven opportunity
    Soundcloud.com, FREE
    Record on your iPhone or computer
    @RyanDohrn - 360AdSales.com
    Revenue Idea #18, Topic Driven Podcasts
    

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33. Readers vote not
    the editors.
    SecondStreet.com
    @RyanDohrn - 360AdSales.com
    Revenue Idea #19,A List / Readers Choice
    

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34. @RyanDohrn - 360AdSales.com
    One product category or
    theme
    Up to ten advertisers
    Price based on list size and
    your niche
    Top 5 spots are more
    expensive
    No editorial involvement
    Topical
    eBlasts
    Revenue Idea #20
    

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35. @RyanDohrn - 360AdSales.com
    Each advertiser put
    up $500 gift card.
    Promoted in print
    and online.
    SecondStreet.com
    Revenue Idea #21
    

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36. @RyanDohrn - 360AdSales.com
    XXXX
    XXXXXX
    Revenue Idea #22, Multi-month proposal template
    

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37. @RyanDohrn - 360AdSales.com
    Single Topic
    GotoWebinar or
    Zoom
    Great archive
    content too.
    Revenue Idea #23, Expert Webinars
    

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38. @RyanDohrn - 360AdSales.com
    Made in Your Town
    Multi-product or
    single product
    Interview the
    creators
    Revenue Idea #24, Made in North Carolina
    

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39. @RyanDohrn - 360AdSales.com
    White label email
    marketing
    Thousands of emails
    addresses that can be
    segmented
    Revenue Idea #25
    

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40. @RyanDohrn - 360AdSales.com
    Use data to set
    meetings
    Use data to close
    deals
    Ad Seller,
    spapert@sbcglobal.
    net - Sammy
    Revenue Idea #26, Ad Seller / Pulse Data
    

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41. @RyanDohrn - 360AdSales.com
    One advertiser
    One topic
    Multiple month
    commitment
    eNews Single Topic
    Revenue Idea #27
    

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42. @RyanDohrn - 360AdSales.com
    Highlighting
    companies
    Special section
    online and in print
    Revenue Idea #28, Companies to Watch
    

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43. @RyanDohrn - 360AdSales.com
    Local Butcher Shop
    Wanted to increase
    likes on FB page
    Gave away meat!
    SecondStreet.com
    Revenue Idea #29
    

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44. @RyanDohrn - 360AdSales.com
    Promote in all
    media channels.
    Multiple Sponsors
    Birthday Club
    Revenue Idea #30
    

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45. @RyanDohrn - 360AdSales.com
    Revenue Idea #31, Google loves fast web sites
    

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46. @RyanDohrn - 360AdSales.com
    Multiple real
    estate brokers
    Not general
    homes. Specific
    types of homes to
    increase interest
    Revenue Idea
    #32, Specific
    Real Estate eMail
    Stunning custom home built by Jimmy Garren. Lush
    landscaping & front entry with impeccable curb appeal
    featuring 4 bedrooms, 3.5 bathrooms & optional 5th
    bedroom in basement. Elegant foyer welcomes guests.
    Cozy great room accented by coffered ceiling & fireplace.
    Study, sunroom, half bathroom, laundry room w/sink &
    cabinetry on main level. Located off formal dining room
    this chef's kitchen features: breakfast area Click here to
    learn more.
    Fabulous three acre estate, custom built by Marc Simons,
    features hardwood floors, soaring ceilings, formal living &
    dining rooms, family room with fireplace, and updated
    gourmet eat-in kitchen that includes granite counter
    tops, stainless appliances, subzero refrigerator, two
    ovens, ice maker, warming drawer, loads of cabinet and
    counter space, center island, bar, & sitting area. Click
    here to learn more.
    Stunning custom home built by Jimmy Garren. Lush
    landscaping & front entry with impeccable curb appeal
    featuring 4 bedrooms, 3.5 bathrooms & optional 5th
    bedroom in basement. Elegant foyer welcomes guests.
    Cozy great room accented by coffered ceiling & fireplace.
    Study, sunroom, half bathroom, laundry room w/sink &
    cabinetry on main level. Located off formal dining room
    this chef's kitchen features: breakfast area Click here to
    learn more.
    Fabulous three acre estate, custom built by Marc Simons,
    features hardwood floors, soaring ceilings, formal living &
    dining rooms, family room with fireplace, and updated
    gourmet eat-in kitchen that includes granite counter
    tops, stainless appliances, subzero refrigerator, two
    ovens, ice maker, warming drawer, loads of cabinet and
    counter space, center island, bar, & sitting area. Click
    here to learn more.
    Homes with Pools Showcase
    Stunning custom home built by Jimmy Garren. Lush
    landscaping & front entry with impeccable curb appeal
    featuring 4 bedrooms, 3.5 bathrooms & optional 5th
    bedroom in basement. Elegant foyer welcomes guests.
    Cozy great room accented by coffered ceiling & fireplace.
    Study, sunroom, half bathroom, laundry room w/sink &
    cabinetry on main level. Located off formal dining room
    this chef's kitchen features: breakfast area Click here to
    learn more.
    This is a mock-up example for educational purposes.
    

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47. @RyanDohrn - 360AdSales.com
    Revenue Idea #33, Video News Update
    

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48. @RyanDohrn - 360AdSales.com
    Revenue Idea #34, Test Kitchen
    

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49. @RyanDohrn - 360AdSales.com
    Revenue Idea #35, Featured Eats
    

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50. @RyanDohrn - 360AdSales.com
    xxxx
    Revenue Idea #36, Tap On It
    100% permission
    based.
    Offers sent to
    users phones
    Taponitdeals.com
    

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51. @RyanDohrn - 360AdSales.com
    Revenue Idea #37, BlueToadPublishing.com
    

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52. @RyanDohrn - 360AdSales.com
    transparensee.com
    Revenue Idea #38, Local Events
    

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53. @RyanDohrn - 360AdSales.com
    JanuarySpring.com
    Revenue Idea #39, Geo-Fencing
    

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54. @RyanDohrn - 360AdSales.com
    Revenue Idea #40, Geo-Targeting
    JanuarySpring.com
    

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55. @RyanDohrn - 360AdSales.com
    Revenue Idea #41, Search Re-targeting
    JanuarySpring.com
    

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56. @RyanDohrn - 360AdSales.com
    Hey Alexa,
    read me
    the local
    news…
    Revenue Idea #42, SpokenLayer.com
    

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57. @RyanDohrn - 360AdSales.com
    Revenue Idea #43, Archives to Cash
    Digitize
    your
    archives
    for free.
    

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58. @RyanDohrn - 360AdSales.com
    Open-Look.com
    Metro, My Ad
    Wizard
    Spec ads increase
    sales to close by
    35%
    Revenue Idea #44, Out Source Spec Ads
    

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59. @RyanDohrn - 360AdSales.com
    Revenue Idea #45, Three option proposal
    Executive Overview: The goal of this marketing campaign is to place
    Master’s Plumbing and Remodeling’s free plumbing check up offer in
    front of 5,000 potential new customers every week for the next 2
    months with a focus on affordable and proven digital and print media.
    Option #1: DOMINANT EXPOSURE PLAN.
    - ¾ page color ad weekly in the Taylorville Times. Ad created free
    of charge. Section: Metro.
    - Large top banner ad (728x90) on TaylorvilleTimes.com for one
    month.
    - One inclusion in the T-Times News eNews sent to 5,700 readers
    - 4 text mentions on the Taylorville Times Facebook® feed
    - Total Value, $1300
    - MULTI-MEDIA DISCOUNT = - $300
    - Actual Cost , $999 / month*
    Option #2: COMPETITIVE BUSINESS PLAN.
    - ½ page color ad weekly in the Taylorville Times. Ad created free
    of charge. Section: Metro.
    - Large right banner ad (320x250) on TaylorvilleTimes.com for one
    month
    - One inclusion in the T-Times eNews sent to 5,700 readers
    - 2 text mentions on the Taylorville Times Facebook® feed
    - Total Value, $1000
    - MULTI-MEDIA DISCOUNT = - $200
    - Actual Cost , $800 / month*
    Option #3: BASIC PRESENCE MARKETING PLAN.
    - ½ page color ad weekly in the Taylorville Times. Ad created free
    of charge. Section: Metro.
    - Large right banner ad (320x250) on TaylorvilleTimes.com for one
    month
    - Total Value, $800
    - MULTI-MEDIA DISCOUNT = - $100
    - Actual Cost , $700 / month*
    

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60. @RyanDohrn - 360AdSales.com
    Local
    business
    event
    Revenue Idea #46, Schmooza Palooza
    

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61. @RyanDohrn - 360AdSales.com
    Free for basic listing
    Upgrades for logo
    placements and top
    spots
    MetroPublisher.com
    Revenue Idea #47, local business directories
    

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62. @RyanDohrn - 360AdSales.com
    Revenue Idea #48, Simple Small Biz Proposals
    

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63. @RyanDohrn - 360AdSales.com
    Revenue Idea #49, Marketing Impact Report
    • Total exposure in print: 25,000 readers
    • Total banner impressions: 125,000
    • Total online exposure: 45,000 readers
    • Total social media exposure: 10,000 readers
    • Total exposure to our readers= 70,000
    MARKETING IMPACT REPORT- JANUARY 2017
    SAMPLE FOR DEMO PURPOSES ONLY
    

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64. @RyanDohrn - 360AdSales.com
    Revenue Idea #50, Using Google Analytics to
    prove ROI on newspaper campaign
    

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65. @RyanDohrn - 360AdSales.com
    Revenue Idea #51 - Listicles
    

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66. @RyanDohrn - 360AdSales.com
    Revenue Idea #52
    

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67. @RyanDohrn - 360AdSales.com
    Revenue Idea #53
    

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68. @RyanDohrn - 360AdSales.com
    Revenue Idea #54
    Success Stories
    

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69. @RyanDohrn - 360AdSales.com
    Revenue Idea #54
    Sell with Success Stories
    

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70. @RyanDohrn - 360AdSales.com
    Revenue Idea #55
    Advertisers buy when they are ready to buy, not when you are ready
    to sell.
    

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71. @RyanDohrn - 360AdSales.com
    Revenue Idea #56
    @ryandohrn)) Ryan@360AdSales.com.com)6)www.360AdSales.com)
    Awareness)Ads) Need?)
    Purchase)
    Consumer)Buying)Cycle)
    Personal)Considera@on)
    Social)Influence)
    Yes)
    No)
    Doubt/Valida@on)
    Social)Ad)Campaign)
    Print)Ad)Campaign)
    Event)
    eNewsleLer)
    

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72. @RyanDohrn - 360AdSales.com
    Revenue Idea #57
    

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73. @RyanDohrn - 360AdSales.com
    Revenue Idea #58
    

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74. @RyanDohrn - 360AdSales.com
    Revenue Idea #59
    Outlook Quick Parts Google Canned Responses
    

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75. @RyanDohrn - 360AdSales.com
    Revenue Idea #60
    Inspect what you
    expect!
    

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76. Next….
    Where do you grow from here?
    Pick two ideas and build and
    action plan.
    

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77. www.360AdSales.com
    

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78. Speaker: Ryan Dohrn
    60 Revenue Ideas to
    Put Into Action Today!
    Founder, Brain Swell Media
    360AdSales.com
    Ryan@BrainSwellMedia.com
    

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