60 Revenue Ideas

Transcript

1. Speaker: Ryan Dohrn 60 Revenue Ideas to Put Into Action Today! Founder, Brain Swell Media 360AdSales.com Ryan@BrainSwellMedia.com
2. © Brain Swell Media, LLC. Do not distribute or repurpose for any reason without the written consent of the owner.
3. N A T I O N
4. @ryandohrn – Ryan@360AdSales.com - 360AdSales.com
5. @RyanDohrn - 360AdSales.com Revenue Idea #1, Print Product Pavilion
7. Create Competitive Reports Draw in advertisers by showing what they need to do to be competitive in the market Market share and competitive intel increases the chances of getting a meeting Pulse, Ad Mall, etc. @RyanDohrn - 360AdSales.com Revenue Idea #2
8. Market Intelligence Report 2018 Advertising Spend Range 2019 Advertising Spend Range $35,000 - $45,000 $35,000 - $45,000 $45,000 - $55,000 $45,000 - $55,000 $35,000 - $45,000 $0 2019 Customer Reach 565,000 565,000 0 PROTECT YOUR TURF!
9. Digital Supplements Collection of topic articles from archives Or, new content creation Sponsored Sold at a premium Include eNewsletter promotion and social promotion to boost the sale @RyanDohrn - 360AdSales.com Revenue Idea #3
11. Wedding guides Camp guides 40 Under 40 Vegan For Kids Parenting For Single Dads/Moms Travel, Fun, Leisure Top Woman in Business Tour of Homes/Business Profiles Guide to New Homes IT Guide for Small Biz The sales secret is the promotion around the supplement !
12. eBooks From Archives Use to drive up email collection Create a sponsorship opportunity Readers love books on their passion or subjects related to their passion Get rights from authors from the start @RyanDohrn - 360AdSales.com Revenue Idea #4
13. Press Releases To Cash Create a revenue opportunity Nothing is free. STOP! Great for junior sales path Create eBlast for this purpose @RyanDohrn - 360AdSales.com Revenue Idea #5
14. Faces – Profiles of clients Faces of your industry Faces of your community Choose a business category or industry sector All features, exclusive, ego buy @RyanDohrn - 360AdSales.com Revenue Idea #6
18. Self Service Sales 80% of potential customers desire to get 100% of their information about your product from your web site. 93% of millennials said they would rather visit the dentist than talk to a sales person. – SAP Consumer Buyer Study @RyanDohrn - 360AdSales.com Revenue Idea #7
21. Directory updates Classified sales Ad collection Database clean up eNewsletter Production Open Look Business Solutions, Open-Look.com @RyanDohrn - 360AdSales.com Revenue Idea #8, Outsource Sales Tasks
22. Sell Precise Data Big Data is the future The smaller the list the larger the price One universal database Increase sale price if your data is unified and precise Use behavioral targeting to increase sales @RyanDohrn - 360AdSales.com Revenue Idea #9
23. Creates quality interaction between readers and advertisers Use on Podcast channel too Readers ask, Experts reply @RyanDohrn - 360AdSales.com Revenue Idea #10, Ask the Expert Youtube Channel
24. @RyanDohrn - 360AdSales.com Articles on your web site around one category or theme Any CMS will work – Shown as a blog style listing It is a type of sponsored content Helps advertiser SEO Competitive chaos drives the sale Revenue Idea #11, Web Product Pavilion
25. The new roadblock Easy to sell Show visuals Sell promotion around the section @RyanDohrn - 360AdSales.com Revenue Idea #12, Ad Content Wrapper
26. Revenue Idea #13, Ask the Expert Column
27. Use articles that you have already written Easy to execute in any CMS Ad promotional elements or repeat online @RyanDohrn - 360AdSales.com Revenue Idea #14, Sponsored Content Curation
28. Revenue Idea #15, Sponsored Ad from one client
29. @RyanDohrn - 360AdSales.com Revenue Idea #16, Use your CRM to create lists
30. Can be combined with a written case study Adds a visual element to the mix Easy to promote on social media Sell the promotion around the case study @RyanDohrn - 360AdSales.com Revenue Idea #17, Video Case Study
31. Topic Driven Podcasts Podcasts are fun, easy and readers love them Podcasts rank as high as video in nearly all readership studies Advertisers love this ego driven opportunity Soundcloud.com, FREE Record on your iPhone or computer @RyanDohrn - 360AdSales.com Revenue Idea #18, Topic Driven Podcasts
33. Readers vote not the editors. SecondStreet.com @RyanDohrn - 360AdSales.com Revenue Idea #19,A List / Readers Choice
34. @RyanDohrn - 360AdSales.com One product category or theme Up to ten advertisers Price based on list size and your niche Top 5 spots are more expensive No editorial involvement Topical eBlasts Revenue Idea #20
35. @RyanDohrn - 360AdSales.com Each advertiser put up $500 gift card. Promoted in print and online. SecondStreet.com Revenue Idea #21
36. @RyanDohrn - 360AdSales.com XXXX XXXXXX Revenue Idea #22, Multi-month proposal template
37. @RyanDohrn - 360AdSales.com Single Topic GotoWebinar or Zoom Great archive content too. Revenue Idea #23, Expert Webinars
38. @RyanDohrn - 360AdSales.com Made in Your Town Multi-product or single product Interview the creators Revenue Idea #24, Made in North Carolina
39. @RyanDohrn - 360AdSales.com White label email marketing Thousands of emails addresses that can be segmented Revenue Idea #25
40. @RyanDohrn - 360AdSales.com Use data to set meetings Use data to close deals Ad Seller, spapert@sbcglobal. net - Sammy Revenue Idea #26, Ad Seller / Pulse Data
41. @RyanDohrn - 360AdSales.com One advertiser One topic Multiple month commitment eNews Single Topic Revenue Idea #27
42. @RyanDohrn - 360AdSales.com Highlighting companies Special section online and in print Revenue Idea #28, Companies to Watch
43. @RyanDohrn - 360AdSales.com Local Butcher Shop Wanted to increase likes on FB page Gave away meat! SecondStreet.com Revenue Idea #29
44. @RyanDohrn - 360AdSales.com Promote in all media channels. Multiple Sponsors Birthday Club Revenue Idea #30
45. @RyanDohrn - 360AdSales.com Revenue Idea #31, Google loves fast web sites
46. @RyanDohrn - 360AdSales.com Multiple real estate brokers Not general homes. Specific types of homes to increase interest Revenue Idea #32, Specific Real Estate eMail Stunning custom home built by Jimmy Garren. Lush landscaping & front entry with impeccable curb appeal featuring 4 bedrooms, 3.5 bathrooms & optional 5th bedroom in basement. Elegant foyer welcomes guests. Cozy great room accented by coffered ceiling & fireplace. Study, sunroom, half bathroom, laundry room w/sink & cabinetry on main level. Located off formal dining room this chef's kitchen features: breakfast area Click here to learn more. Fabulous three acre estate, custom built by Marc Simons, features hardwood floors, soaring ceilings, formal living & dining rooms, family room with fireplace, and updated gourmet eat-in kitchen that includes granite counter tops, stainless appliances, subzero refrigerator, two ovens, ice maker, warming drawer, loads of cabinet and counter space, center island, bar, & sitting area. Click here to learn more. Stunning custom home built by Jimmy Garren. Lush landscaping & front entry with impeccable curb appeal featuring 4 bedrooms, 3.5 bathrooms & optional 5th bedroom in basement. Elegant foyer welcomes guests. Cozy great room accented by coffered ceiling & fireplace. Study, sunroom, half bathroom, laundry room w/sink & cabinetry on main level. Located off formal dining room this chef's kitchen features: breakfast area Click here to learn more. Fabulous three acre estate, custom built by Marc Simons, features hardwood floors, soaring ceilings, formal living & dining rooms, family room with fireplace, and updated gourmet eat-in kitchen that includes granite counter tops, stainless appliances, subzero refrigerator, two ovens, ice maker, warming drawer, loads of cabinet and counter space, center island, bar, & sitting area. Click here to learn more. Homes with Pools Showcase Stunning custom home built by Jimmy Garren. Lush landscaping & front entry with impeccable curb appeal featuring 4 bedrooms, 3.5 bathrooms & optional 5th bedroom in basement. Elegant foyer welcomes guests. Cozy great room accented by coffered ceiling & fireplace. Study, sunroom, half bathroom, laundry room w/sink & cabinetry on main level. Located off formal dining room this chef's kitchen features: breakfast area Click here to learn more. This is a mock-up example for educational purposes.
47. @RyanDohrn - 360AdSales.com Revenue Idea #33, Video News Update
48. @RyanDohrn - 360AdSales.com Revenue Idea #34, Test Kitchen
49. @RyanDohrn - 360AdSales.com Revenue Idea #35, Featured Eats
50. @RyanDohrn - 360AdSales.com xxxx Revenue Idea #36, Tap On It 100% permission based. Offers sent to users phones Taponitdeals.com
51. @RyanDohrn - 360AdSales.com Revenue Idea #37, BlueToadPublishing.com
52. @RyanDohrn - 360AdSales.com transparensee.com Revenue Idea #38, Local Events
53. @RyanDohrn - 360AdSales.com JanuarySpring.com Revenue Idea #39, Geo-Fencing
54. @RyanDohrn - 360AdSales.com Revenue Idea #40, Geo-Targeting JanuarySpring.com
55. @RyanDohrn - 360AdSales.com Revenue Idea #41, Search Re-targeting JanuarySpring.com
56. @RyanDohrn - 360AdSales.com Hey Alexa, read me the local news… Revenue Idea #42, SpokenLayer.com
57. @RyanDohrn - 360AdSales.com Revenue Idea #43, Archives to Cash Digitize your archives for free.
58. @RyanDohrn - 360AdSales.com Open-Look.com Metro, My Ad Wizard Spec ads increase sales to close by 35% Revenue Idea #44, Out Source Spec Ads
59. @RyanDohrn - 360AdSales.com Revenue Idea #45, Three option proposal Executive Overview: The goal of this marketing campaign is to place Master’s Plumbing and Remodeling’s free plumbing check up offer in front of 5,000 potential new customers every week for the next 2 months with a focus on affordable and proven digital and print media. Option #1: DOMINANT EXPOSURE PLAN. - ¾ page color ad weekly in the Taylorville Times. Ad created free of charge. Section: Metro. - Large top banner ad (728x90) on TaylorvilleTimes.com for one month. - One inclusion in the T-Times News eNews sent to 5,700 readers - 4 text mentions on the Taylorville Times Facebook® feed - Total Value, $1300 - MULTI-MEDIA DISCOUNT = - $300 - Actual Cost , $999 / month* Option #2: COMPETITIVE BUSINESS PLAN. - ½ page color ad weekly in the Taylorville Times. Ad created free of charge. Section: Metro. - Large right banner ad (320x250) on TaylorvilleTimes.com for one month - One inclusion in the T-Times eNews sent to 5,700 readers - 2 text mentions on the Taylorville Times Facebook® feed - Total Value, $1000 - MULTI-MEDIA DISCOUNT = - $200 - Actual Cost , $800 / month* Option #3: BASIC PRESENCE MARKETING PLAN. - ½ page color ad weekly in the Taylorville Times. Ad created free of charge. Section: Metro. - Large right banner ad (320x250) on TaylorvilleTimes.com for one month - Total Value, $800 - MULTI-MEDIA DISCOUNT = - $100 - Actual Cost , $700 / month*
60. @RyanDohrn - 360AdSales.com Local business event Revenue Idea #46, Schmooza Palooza
61. @RyanDohrn - 360AdSales.com Free for basic listing Upgrades for logo placements and top spots MetroPublisher.com Revenue Idea #47, local business directories
62. @RyanDohrn - 360AdSales.com Revenue Idea #48, Simple Small Biz Proposals
63. @RyanDohrn - 360AdSales.com Revenue Idea #49, Marketing Impact Report • Total exposure in print: 25,000 readers • Total banner impressions: 125,000 • Total online exposure: 45,000 readers • Total social media exposure: 10,000 readers • Total exposure to our readers= 70,000 MARKETING IMPACT REPORT- JANUARY 2017 SAMPLE FOR DEMO PURPOSES ONLY
64. @RyanDohrn - 360AdSales.com Revenue Idea #50, Using Google Analytics to prove ROI on newspaper campaign
65. @RyanDohrn - 360AdSales.com Revenue Idea #51 - Listicles
66. @RyanDohrn - 360AdSales.com Revenue Idea #52
67. @RyanDohrn - 360AdSales.com Revenue Idea #53
68. @RyanDohrn - 360AdSales.com Revenue Idea #54 Success Stories
69. @RyanDohrn - 360AdSales.com Revenue Idea #54 Sell with Success Stories
70. @RyanDohrn - 360AdSales.com Revenue Idea #55 Advertisers buy when they are ready to buy, not when you are ready to sell.
71. @RyanDohrn - 360AdSales.com Revenue Idea #56 @ryandohrn)) Ryan@360AdSales.com.com)6)www.360AdSales.com) Awareness)Ads) Need?) Purchase) Consumer)Buying)Cycle) Personal)Considera@on) Social)Influence) Yes) No) Doubt/Valida@on) Social)Ad)Campaign) Print)Ad)Campaign) Event) eNewsleLer)
72. @RyanDohrn - 360AdSales.com Revenue Idea #57
73. @RyanDohrn - 360AdSales.com Revenue Idea #58
74. @RyanDohrn - 360AdSales.com Revenue Idea #59 Outlook Quick Parts Google Canned Responses
75. @RyanDohrn - 360AdSales.com Revenue Idea #60 Inspect what you expect!
76. Next…. Where do you grow from here? Pick two ideas and build and action plan.
77. www.360AdSales.com
78. Speaker: Ryan Dohrn 60 Revenue Ideas to Put Into Action Today! Founder, Brain Swell Media 360AdSales.com Ryan@BrainSwellMedia.com