Data Science & Marketing Summit Presentation (September 2019)

Transcript

1. “How Data Engineering Complimenting Data Science & Machine Learning Initiative” “The one who crazy enough to change the world, is the one who do”- Steve Jobs Hafeez Nazri & Kim Meng Head of Data Engineering Media Prima Digital
2. 01 Overview
3. • Head of Data Engineering, Media Prima Digital • Lead Data Science & Data Engineering strategy, implementation & development of Data Science Initiative • Engineer by heart – background in Electronic & Computer Engineering from UCL, UK • Co-founder, Data Science Malaysia community – for aspiring Data Science & Data Engineer in Malaysia Iam
4. Understand The Business
5. Understand The Business
6. User Behaviors Change Rapidly
7. 02 Data Science & Engineering Journey
8. Data Science & Data Engineering Journey
9. Data Engineering- What & Why
10. High Level Data Analytics Pipelines
11. Example of High Level Data Architecture
12. 03 Data Engineering – Why matter
13. Challenges & Surviving as Data Engineer • Get Real - Data is not always came in “perfect” structures as your wish list or tutorial & sometimes tends to get very messy • Technology / Technical Gap – in your organization i.e. legacy systems & system integration • Data Sources Understanding • Know-how – understanding software engineering methodology, data warehousing solution, RDBMS, API, software integration, cyber-security etc.
14. Why Data Engineering Matter?
15. How can I become Data Engineer <p> “Find Your Passion!” </p>
16. 04 Achievement & Project Portfolios
17. Customer Segmentation & Advance Data Warehousing
18. Why Data Engineering Matter?
19. Enhancing User Engagement– Recommendation Engine
21. hafeez.nazri@mediaprima.com.my hafeez@insightflows.com Lets collaborate! linkedin.com/in/hafeeznazri/ https://www.facebook.com/hafeez.nazri https://www.facebook.com/groups/datascienc emalaysia/