Unique performance properties engineered by nature PATENTED Invented in the US. No one in the world can use active particles in a polymer yarn PERMANENT Not a treatment, but embedded in yarn so it will never wash out or degrade REACTIVE Works on-demand as you need SAFE Oeko-tex®, Skin safe, Hypo-allergenic certifications (Hohenstein) www.thirtysevenfive.com DOPE YOUR CLOTHING, NOT YOUR BODY. FEATURES OF 37.5
per skin pore. Each particle is waiting to process moisture even before it becomes liquid sweat. 1. Fabric with 37.5 technology looks no different than other fabric. 3. In a single yarn filament you see the active particles clearly. 2. As you zoom in on the yarn bundle the 37.5 active particles become visible. 4. Each 37.5 active particle provides a massive amount of surface area. 37.5® TECHNOLOGY UP CLOSE
concluded a landmark study with 37.5® technology. Results of this blind independent study run by a renowned sports physiologist show with statistical significance that wearing 37.5 technology reduces the increase in core temperature during exercise. No other fabric technology can claim this. 37.5 technology has been scientifically proven in this study to: • Extend an athlete’s peak performance by 26% • Add core temperature cooling similar to a cooling vest circulating cold water • Increase efficiency so you use less energy to get the same amount of work • Decrease the rate of core temperature build up
Why Wicking Sucks The industry has led you to believe that wicking is the most important feature in a fabric. But if wicking were so important to comfort and cooling wouldn’t the human body have evolved to wick? Evaporation of liquid water is the most important cooling mechanism your body has. And it is not just about evapo- ration anywhere, the evaporation needs to happen either in the sweat pores or as close to the skin as possible. Just pulling liquid and moving it around actually inhibits the evaporation process on the skin and in the skin pores. Too much wicking actually works against you. If your clothing isn’t supporting evaporative cooling on your skin, it’s not helping your performance. 37.5 technology uses your body’s energy to dry out the environment above your skin and to evaporate sweat that gets on the fabric. With more than 10,000 active particles per human skin pore, 37.5 technology works to evaporate moisture even before it becomes liquid sweat. Wicking moves moisture, 37.5 removes moisture. The result? 37.5 provides more efficiency, more stamina, more comfort. www.thirtysevenfive.com
climbing Trident du Tacul in his Adidas Terrex jacket with 37.5 technology. Sasha DiGuilian made the first female ascent of the hardest route on the Eiger in her Adidas Terrex jacket powered by 37.5
mountaineering collection and outfitted his 60-Sherpa team with it Killian Journet best trailrunner in the world, breaking records in 37.5 Salomon gear François D’haene set a new race record at the North Face Ultra Trail Du Mont Blanc in Salomon S-lab Exo powered by 37.5 .
in his Rab Meco baselayer powered by 37.5 Scott Bennett attempting a speed ascent on the Naked Edge, Eldorado Canyon, CO in his Rab Meco 37.5 baselayer
increasing athlete performance or providing the ultimate feeling of comfort by reducing humidity in your clothing, 37.5 makes every product better. Have questions? Ask the inventor of 37.5, Dr. Greg Haggquist! [email protected] www.thirtysevenfive.com
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