Online Visibility for Physical Busineses

Transcript

1. 01 Physical Businesses Onlie visibility for ~Honest Omonfuegbe
2. Unlike in previous times, these days when people need a service, the first thing they do is pick their phone and ask Google. And you surely want to be found when your customers are searching for your product of service. For Easy VISIBILITY In a constantly evolving world, you want to make sure your business meets the standard that you customers expect of you. To Maintain Standard WHY YOUR BUSINESS NEEDS TO BE ONLINE? It is easier and more convinient to interact with your customers online. WhatsApp is a very Good example. Imagine having a customer call you and says "I saw you business on Google so I decided to check by. For Convenience ~Honest Omonfuegbe 02
3. Be Visible Online. Have a Website Use Social Media Be on Google Map ~Honest Omonfuegbe 03
4. Having a website is very important for a couple of reasons. It's the Online home of any business. If the business is online, it should first have it's website. It is a very good means of showcasing your products/services and well as being found on search engines. Have a Website Your Customers expect it from you. ~Honest Omonfuegbe 04
5. It's a very good place and actually the best to source, grow and convert your audience. The Simple reason your business should be on social media is that, it's where your customers spend the most of their time. Use Social Media Know the social media platform that matches your business and leverage on it. You don't have to be everywhere. ~Honest Omonfuegbe 05
6. Be on Google Map ~Honest Omonfuegbe 06 It's a Physical Business right? Then it has a place on the map. Simple! Don't forget, be found when your customers are searching!
7. Be on Google Map The grand purpose of these three steps is to be able to gain digital visibility. Note that when people need a product or a service around a specific area, they usually reach for their phones and ask Google. These processes put your business just right where your services are being sought for. Have a Website Use Social Media ~Honest Omonfuegbe 07
8. So, One thing you must understand is that you need an Audience!! Your Customers will not come as customers first. They will come as an audience just curious about what you're doing and most probably they won't want to patronise you at first. Your Audience are those who may be interested in your Product or Service. They include both those that have bought and that do buy from you as well as those who have not bought from you. ~Honest Omonfuegbe 08
9. Random strangers Audience Customers Note: It usually takes first impression to make an Audience out of a random stranger. But it takes consistent convinction to make Customers out of an Audience Random Strangers are the general set of persons out there. They are every body in your area, on Facebook, on twitter, on Instagram. A Simple Model Your Audience are those who may be interested in your products/services. Your customers are your convinced audience you get to pay for your product/service. ~Honest Omonfuegbe 09
10. Quick Tips Deliberately take out time at least once in a while, to source your Audience out of the general public. Sell to Your Audience Grow Your Audience Keep your Audience engaged and updated about your services. Keep Your Audience Emphasis on the next slide Sell to them but don't frequently use the word "buy". That word Psychologically turns people off. People don't like to buy. ~Honest Omonfuegbe 10
11. CONTENT Engage your Audience with Quality Create videos about your products/services regularly and share them on social media. Keep your audience up to date with your business. Share educative Content in the form of pictures or images. Don't forget they should in a way be related to your business. Use written content to educate your audience about your business. Do it regularly. Be creative and constructive when writting. ~Honest Omonfuegbe 11
12. B ~Honest Omonfuegbe 12 Make use of WhatsApp for Business. WhatsApp is arguably the most user friendly chat app and it has become mainstream with over Two Billion users worldwide. This makes it a perfect meeting point for businesses and customers online especially for local businesses.
13. In sourcing your audience out of the general public, you may need to do some paid advertisement. If done properly, this can lead a major positive turn in business. The good news is that, compared to traditional advertisement means, Online advertising is usually cheaper. Advertise!! Some of the popular advertising platforms are Facebook Ads and Google Ads. ~Honest Omonfuegbe 13
14. TOOLS You can use Canva.com to create free graphical content for your Audience. Kapwing.com is a free tool you can use to creade and edit videos for your product(s)/services. MailChimp is a tool you can use to send emails in bulk. Grammarly is a tool you can use to check your grammar when writing. You can use facebook ads to reach a broader audience on Facebook and on Instagram at a relatively cheap price. ~Honest Omonfuegbe 14
15. Thank You! For coming this far. Honest Omonfuegbe