Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Principles of Design, Applied to the Open Web
Search
Thomas Bradley
June 02, 2012
Design
210
2
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
Principles of Design, Applied to the Open Web
Thomas Bradley
June 02, 2012
Other Decks in Design
See All in Design
タイル紹介サイト「タイルだもんで」
calpin
0
150
改正JISを見据えた、企業のアクセシビリティ対応ロードマップ
securecat
1
400
Техники структурирования беседы с собой, заказчиком и командо
ashapiro
0
170
工房としてのAI ── デザイナー、作家、ビルダー
hiranotomoki
0
190
2026の目標「もっと定量的に事業、会社へ貢献する!」
yuri_ohashi
0
840
つくり方を変えていく | change-how-we-build
mottox2
2
1.3k
Spacemarket Brand Guide
spacemarket
2
930
test deck title
shotamatsuo
0
1.5k
絵や写真から学ぶ、要素がもたらす副作用
kspace
0
380
30分でわかるインサイトマネジメント(2025年12月バージョン)
centou
1
670
コンテンツ作成者の体験を設計する
chiilog
0
180
UI生成の鍵は要件整理 -デザインプロセスのエッセンスを プロンプト作成に取り入れよう-
abokadotyann
4
890
Featured
See All Featured
Leading Effective Engineering Teams in the AI Era
addyosmani
9
2.1k
AI: The stuff that nobody shows you
jnunemaker
PRO
8
710
WCS-LA-2024
lcolladotor
0
630
The Art of Delivering Value - GDevCon NA Keynote
reverentgeek
16
2k
Git: the NoSQL Database
bkeepers
PRO
432
67k
The Curious Case for Waylosing
cassininazir
1
390
The agentic SEO stack - context over prompts
schlessera
0
820
Fashionably flexible responsive web design (full day workshop)
malarkey
408
66k
Hiding What from Whom? A Critical Review of the History of Programming languages for Music
tomoyanonymous
2
860
Deep Space Network (abreviated)
tonyrice
0
170
Making the Leap to Tech Lead
cromwellryan
135
9.9k
The Success of Rails: Ensuring Growth for the Next 100 Years
eileencodes
47
8.2k
Transcript
Principles of Design Applied to the Open Web
Design e process of consciously optimizing a solution to help
humans achieve a goal
Open Web Technologies anybody can contribute to that work together
as the World Wide Web
e Principles Ideas that help us talk about design and
why it works
4 Principles Coined by Robin Williams Non-Designer’s Design Book
Contrast Repetition Alignment Proximity
Contrast Repetition Alignment Proximity
Contrast · Distinguish elements on the page · Guide your
user’s eye
None
Current page highlighted New tweet button stands out
Repetition · Create design cohesiveness · Make your user comfortable
None
Same style for all navigation Navigation stays at the centre
top
Alignment · Everything in its place · Help your user
manage connections
None
Navigation on the left User controls on the right
Proximity · Group related things together · Help your user
understand
None
Navigation grouped together User controls grouped together
None
Contrast Repetition Alignment Proximity
dailyblogtips.com/crapthe-four-principles-of-sound-design/ digital-web.com/articles/principles_of_design/ speakerdeck.com/u/thomasjbradley thinkvitamin.com/design/how-crap-is-your-site-design/ en.wikipedia.org/wiki/Design_elements_and_principles colorado.edu/AmStudies/lewis/Design/graprin.htm amazon.ca/dp/0321534042