an uncompleted task sticks in your mind more than a completed one? A.Von Restorff Effect B.Zeigarnik Effect C.Ambiguity Effect D.Baldwin Effect E. ELIZA Effect
“…a holistic qualitative observational study of users in the broad context of their real-world environment over a period of time…”? A.Ethnographic research B.Diary Study C.Card Sorting D.Focus Group E. Mental Model
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2 hours and 42 minutes a day on their mobile devices. Of that time, how long do they spend using mobile apps? Answer in hours and minutes. Nearest wins! TIE-BREAK QUESTION
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