In IT, we develop digital solutions for more than 50 years. Hence, why do so many people act as if digital products were something completely new? This slide deck pursues that question.
First, it briefly discusses the inevitably connected topic of digital transformation, tries to figure out what a digital product is and to detect the commonalities between all the different flavors of digital products.
Then, understanding that it is not IT that makes digital products "different" but their typical context, the slide deck explores how to tackle digital product development under the given conditions best. It discusses the effects of uncertainty (a typical basic condition of digital products) and how to tackle them. Then it briefly touches how to get user feedback and shortening the feedback loops (both needed to address uncertainty).
Finally, it discusses quality, a topic of many debates in that context - based on the product lifecycle and the different needs and demands of the various lifecycle phases. The slide deck closes with a short remark regarding API design, a topic that becomes more and more relevant in the context of digital products.
As always, the voice track is missing. But I hope, the slide is still useful for you ...