North America: • $4,900MM revenue • 152MM gamers, 66MM payers • $6.21 average spend per payer (1) Latin America: • $510MM revenue • 148MM gamers, 57MM payers • $0.74 average spend per payer (1) Eastern Europe: • $630MM revenue • 110MM gamers, 35MM payers • $1.53 average spend per payer (1) Asia Pacific: • $12,200MM revenue • 740MM gamers, 243MM payers • $4.17 average spend per payer (1) Middle East and Africa: • $380MM revenue • 178MM gamers, 59MM payers • $0.54 average spend per payer (1) Western Europe: • $3,200MM revenue • 153MM gamers, 53MM payers • $4.95 average spend per payer (1) Source: AppLift ata for 1H14;; Newzoo Global Games Market Report from Jun-14 Note: 1. Per month per paying mobile gamer • Mobile games are expected to bring $21.7Bn in revenues in 2014, up from $17.5Bn in 2013 • By 2017, mobile gaming market size will reach $35.4Bn, representing 19.1% CAGR for 2013-2017 • The number of mobile gamers is expected to increase from 1.35Bn in 2013 to 1.85Bn in 2017