gaps in customer acquisition. You feel completely overwhelmed by the idea of building complex email marketing game plans. You’ve been tasked with using email to impact MRR… but you don’t know how. You’re in the right place if…
marketing conversion copywriter & strategist Worked in-house as the #1 marketer at an ESP Onboarding and retention are my jam Kinda obsessed with churn reduction
Around How to use email to grow your MRR…without looking for new customers A game plan for winning back cancelled customers How 3 under-utilized retention strategies map to emails that make a difference
There’s no one right answer when it comes to email marketing. What works for one business might not work for yours. Testing is everything. Why not try it?
job title + role at work? 2. What are you working on right now? 3. What is the biggest problem you’re facing that keeps you awake at night? About them:
world that led you to sign up for [product] previously? 2. What happened during your trial that convinced you [product] was the right solution at that time? 3. What were you skeptical or anxious about when you signed up? Is that what ultimately prevented you from using [product] long-term? About your product:
cases for your product that don’t easily correlate with their role or location. In these instances, giving users the option to choose how they want to get started will steer them in the right direction and minimize the chances of them getting lost in the product.” -Ty Mangin
at your customer messaging maybe you thought you’d pick up some new tricks or maybe you know the value of thinking outside of the traditional email marketing box Now, whatever brought you here today….