Mastering Email Marketing: How to Keep The Customers You've Already Attracted

Transcript

1. Val Geisler @lovevalgeisler How To Keep The Customers You’ve Already Attracted Through Better Email Marketing
2. www.fixmychurn.com @lovevalgeisler | @fixmychurn You want to uncover the hidden gaps in customer acquisition. You feel completely overwhelmed by the idea of building complex email marketing game plans. You’ve been tasked with using email to impact MRR… but you don’t know how. You’re in the right place if…
3. www.fixmychurn.com @lovevalgeisler | @fixmychurn Hi, Hey, Hello Val Geisler Email marketing conversion copywriter & strategist Worked in-house as the #1 marketer at an ESP Onboarding and retention are my jam Kinda obsessed with churn reduction
4. www.fixmychurn.com @lovevalgeisler | @fixmychurn Here’s What You’ll Learn By Hanging Around How to use email to grow your MRR…without looking for new customers A game plan for winning back cancelled customers How 3 under-utilized retention strategies map to emails that make a difference
5. www.fixmychurn.com @lovevalgeisler | @fixmychurn Here’s what I know for sure: There’s no one right answer when it comes to email marketing. 
 What works for one business might not work for yours. Testing is everything. Why not try it?
6. www.fixmychurn.com @lovevalgeisler | @fixmychurn It’s 5x cheaper to keep a customer than to get a new one
7. www.fixmychurn.com @lovevalgeisler | @fixmychurn “Not all ‘real’ customers are ideal customers. There’s a lot to running a software company and doing customer support, while also running a sustainable business.” 
 -Jason Zook, Teachery
8. www.fixmychurn.com @lovevalgeisler | @fixmychurn “The Internet is a busy place and 
 it’s easy to get distracted.” 
 -Jimmy Daly, Animalz
9. www.fixmychurn.com @lovevalgeisler | @fixmychurn
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13. www.fixmychurn.com @lovevalgeisler | @fixmychurn Under-utilized Strategy #1: Support Beyond The CS Team
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21. www.fixmychurn.com @lovevalgeisler | @fixmychurn Source: https://www.groovehq.com/support/upsells
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26. www.fixmychurn.com @lovevalgeisler | @fixmychurn Under-utilized Strategy #2:
 Human With a Capital H
27. www.fixmychurn.com @lovevalgeisler | @fixmychurn 1. How would you describe your job title + role at work? 2. What are you working on right now? 3. What is the biggest problem you’re facing that keeps you awake at night? About them:
28. www.fixmychurn.com @lovevalgeisler | @fixmychurn 1. What was happening in your world that led you to sign up for [product] previously? 2. What happened during your trial that convinced you [product] was the right solution at that time? 3. What were you skeptical or anxious about when you signed up? Is that what ultimately prevented you from using [product] long-term? About your product:
29. www.fixmychurn.com @lovevalgeisler | @fixmychurn Under-utilized Strategy #3:
 Build the Habit Source: https://jamesclear.com/three-steps-habit-change
30. www.fixmychurn.com @lovevalgeisler | @fixmychurn Source: https://leanstack.com/leancanvas
31. www.fixmychurn.com @lovevalgeisler | @fixmychurn “People will often have different use cases for your product that don’t easily correlate with their role or location. In these instances, giving users the option to choose how they want to get started will steer them in the right direction and minimize the chances of them getting lost in the product.” -Ty Mangin
32. www.fixmychurn.com @lovevalgeisler | @fixmychurn The Dinner Party Strategy
33. www.fixmychurn.com @lovevalgeisler | @fixmychurn
34. www.fixmychurn.com @lovevalgeisler | @fixmychurn Welcome Appetizers Main Course Side Dishes
 Dessert 
 Invite Back How to Plan a Party:
35. www.fixmychurn.com @lovevalgeisler | @fixmychurn Warm Welcome
36. www.fixmychurn.com @lovevalgeisler | @fixmychurn Appetizers add value
37. www.fixmychurn.com @lovevalgeisler | @fixmychurn Main Course
38. www.fixmychurn.com @lovevalgeisler | @fixmychurn Side Dishes = even more value
39. www.fixmychurn.com @lovevalgeisler | @fixmychurn Dessert
40. www.fixmychurn.com @lovevalgeisler | @fixmychurn Return Invite
41. www.fixmychurn.com @lovevalgeisler | @fixmychurn Coffee is For Closers
42. www.fixmychurn.com @lovevalgeisler | @fixmychurn maybe you wanted to get better at your 
 customer messaging maybe you thought you’d pick up some new tricks or maybe you know the value of 
 thinking outside of the traditional 
 email marketing box Now, whatever brought you here today….
43. www.fixmychurn.com @lovevalgeisler | @fixmychurn I want to make sure you walk away with this:
44. www.fixmychurn.com @lovevalgeisler | @fixmychurn Einstein said… Everything in life should be 
 as simple as possible, 
 but not simpler.
45. www.fixmychurn.com @lovevalgeisler | @fixmychurn Einstein said… Everything in life should be 
 as simple as possible, 
 but not simpler. Email
46. www.fixmychurn.com @lovevalgeisler | @fixmychurn Get your copy of 
 The Dinner Party Strategy fixmychurn.com/tdps