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August 09, 2019
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Cozy Up To Better Results: Specialization in a World Full of Commodities

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Val Geisler

August 09, 2019
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Transcript

  1. Val Geisler @lovevalgeisler Cozy Up To Better Results: Specialisation in

    a World Full of Commodities

  2. valgeisler.com @lovevalgeisler | @fixmychurn

  3. valgeisler.com @lovevalgeisler | @fixmychurn

  4. valgeisler.com @lovevalgeisler | @fixmychurn not our actual living room

  5. valgeisler.com @lovevalgeisler | @fixmychurn

  6. valgeisler.com @lovevalgeisler | @fixmychurn

  7. valgeisler.com @lovevalgeisler | @fixmychurn

  8. valgeisler.com @lovevalgeisler | @fixmychurn retail expert ✅ email strategist and

    copywriter ✅ decade+ running a business ✅ worked in-house as #1 marketing hire Hey Hi Hello

  9. valgeisler.com @lovevalgeisler | @fixmychurn 1.“Your estimate is the most expensive

    we got for this… is there anything you can do about the cost?” 2.“Why should I hire you over another marketer with the same experience who can do the job just as well as you?” 


  10. valgeisler.com @lovevalgeisler | @fixmychurn

  11. valgeisler.com @lovevalgeisler | @fixmychurn

  12. valgeisler.com @lovevalgeisler | @fixmychurn NO IDEAL CLIENT LEVERAGE

  13. valgeisler.com @lovevalgeisler | @fixmychurn NOPE, NO, NEVER, NOT ME

  14. valgeisler.com @lovevalgeisler | @fixmychurn

  15. valgeisler.com @lovevalgeisler | @fixmychurn

  16. valgeisler.com @lovevalgeisler | @fixmychurn overload of projects outside your specialty


    feeling frazzled and unable to give 100%

  17. valgeisler.com @lovevalgeisler | @fixmychurn Self employed? 
 Here comes burnout!

    In-house team member? 
 Let’s have more planning meetings!

  18. valgeisler.com @lovevalgeisler | @fixmychurn

  19. valgeisler.com @lovevalgeisler | @fixmychurn

  20. valgeisler.com @lovevalgeisler | @fixmychurn

  21. valgeisler.com @lovevalgeisler | @fixmychurn

  22. valgeisler.com @lovevalgeisler | @fixmychurn

  23. valgeisler.com @lovevalgeisler | @fixmychurn

  24. valgeisler.com @lovevalgeisler | @fixmychurn

  25. valgeisler.com @lovevalgeisler | @fixmychurn

  26. valgeisler.com @lovevalgeisler | @fixmychurn

  27. valgeisler.com @lovevalgeisler | @fixmychurn

  28. valgeisler.com @lovevalgeisler | @fixmychurn

  29. valgeisler.com @lovevalgeisler | @fixmychurn 1. What kind of clients have

    the greatest need for the types of skills you possess? 
 2. Who would you most enjoy working with? 
 3. And just as importantly – how can you find them??

  30. valgeisler.com @lovevalgeisler | @fixmychurn ?

  31. valgeisler.com @lovevalgeisler | @fixmychurn

  32. valgeisler.com @lovevalgeisler | @fixmychurn

  33. valgeisler.com @lovevalgeisler | @fixmychurn

  34. valgeisler.com @lovevalgeisler | @fixmychurn ➔ painful, urgent, or costly
 ➔

    exists across a variety of industries and business segments

  35. valgeisler.com @lovevalgeisler | @fixmychurn

  36. valgeisler.com @lovevalgeisler | @fixmychurn

  37. valgeisler.com @lovevalgeisler | @fixmychurn

  38. valgeisler.com @lovevalgeisler | @fixmychurn

  39. valgeisler.com @lovevalgeisler | @fixmychurn

  40. valgeisler.com @lovevalgeisler | @fixmychurn

  41. valgeisler.com @lovevalgeisler | @fixmychurn

  42. valgeisler.com @lovevalgeisler | @fixmychurn

  43. valgeisler.com @lovevalgeisler | @fixmychurn

  44. valgeisler.com @lovevalgeisler | @fixmychurn

  45. valgeisler.com @lovevalgeisler | @fixmychurn

  46. valgeisler.com @lovevalgeisler | @fixmychurn

  47. valgeisler.com @lovevalgeisler | @fixmychurn

  48. valgeisler.com @lovevalgeisler | @fixmychurn

  49. valgeisler.com @lovevalgeisler | @fixmychurn for B2C business focused on monthly

    recurring revenue, 
 I help by increasing trial conversions and reducing churn

  50. valgeisler.com @lovevalgeisler | @fixmychurn

  51. valgeisler.com @lovevalgeisler | @fixmychurn

  52. valgeisler.com @lovevalgeisler | @fixmychurn

  53. valgeisler.com @lovevalgeisler | @fixmychurn

  54. valgeisler.com @lovevalgeisler | @fixmychurn

  55. valgeisler.com @lovevalgeisler | @fixmychurn

  56. valgeisler.com @lovevalgeisler | @fixmychurn

  57. valgeisler.com @lovevalgeisler | @fixmychurn SOLOPRENEURS!

  58. valgeisler.com @lovevalgeisler | @fixmychurn

  59. valgeisler.com @lovevalgeisler | @fixmychurn

  60. valgeisler.com @lovevalgeisler | @fixmychurn

  61. valgeisler.com @lovevalgeisler | @fixmychurn

  62. valgeisler.com @lovevalgeisler | @fixmychurn teamwork makes the dream work

  63. valgeisler.com @lovevalgeisler | @fixmychurn

  64. valgeisler.com @lovevalgeisler | @fixmychurn TELL ME MORE

  65. valgeisler.com @lovevalgeisler | @fixmychurn

  66. valgeisler.com @lovevalgeisler | @fixmychurn

  67. valgeisler.com @lovevalgeisler | @fixmychurn

  68. valgeisler.com @lovevalgeisler | @fixmychurn IN-HOUSE FRIENDS!

  69. valgeisler.com @lovevalgeisler | @fixmychurn Needs of the project come first.


    Needs of the team come second.
 Your own needs come third.


  70. valgeisler.com @lovevalgeisler | @fixmychurn

  71. valgeisler.com @lovevalgeisler | @fixmychurn

  72. valgeisler.com @lovevalgeisler | @fixmychurn

  73. valgeisler.com @lovevalgeisler | @fixmychurn

  74. valgeisler.com @lovevalgeisler | @fixmychurn

  75. valgeisler.com @lovevalgeisler | @fixmychurn

  76. valgeisler.com @lovevalgeisler | @fixmychurn

  77. valgeisler.com @lovevalgeisler | @fixmychurn

  78. valgeisler.com @lovevalgeisler | @fixmychurn

  79. valgeisler.com @lovevalgeisler | @fixmychurn

  80. valgeisler.com @lovevalgeisler | @fixmychurn NO IDEAL CLIENT LEVERAGE

  81. valgeisler.com @lovevalgeisler | @fixmychurn

  82. valgeisler.com @lovevalgeisler | @fixmychurn

  83. valgeisler.com @lovevalgeisler | @fixmychurn valgeisler.com/learninbound
 
 ✓ take the What’s

    My Specialisation Type? quiz


  84. valgeisler.com @lovevalgeisler | @fixmychurn

  85. valgeisler.com @lovevalgeisler | @fixmychurn

  86. valgeisler.com @lovevalgeisler | @fixmychurn

  87. valgeisler.com @lovevalgeisler | @fixmychurn valgeisler.com/learninbound
 
 ✓ take the What’s

    My Specialisation Type? quiz