Cozy Up To Better Results: Specialization in a World Full of Commodities

Transcript

1. Val Geisler @lovevalgeisler Cozy Up To Better Results: Specialisation in a World Full of Commodities
2. valgeisler.com @lovevalgeisler | @fixmychurn
3. valgeisler.com @lovevalgeisler | @fixmychurn
4. valgeisler.com @lovevalgeisler | @fixmychurn not our actual living room
5. valgeisler.com @lovevalgeisler | @fixmychurn
6. valgeisler.com @lovevalgeisler | @fixmychurn
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8. valgeisler.com @lovevalgeisler | @fixmychurn retail expert ✅ email strategist and copywriter ✅ decade+ running a business ✅ worked in-house as #1 marketing hire Hey Hi Hello
9. valgeisler.com @lovevalgeisler | @fixmychurn 1.“Your estimate is the most expensive we got for this… is there anything you can do about the cost?” 2.“Why should I hire you over another marketer with the same experience who can do the job just as well as you?” 

10. valgeisler.com @lovevalgeisler | @fixmychurn
11. valgeisler.com @lovevalgeisler | @fixmychurn
12. valgeisler.com @lovevalgeisler | @fixmychurn NO IDEAL CLIENT LEVERAGE
13. valgeisler.com @lovevalgeisler | @fixmychurn NOPE, NO, NEVER, NOT ME
14. valgeisler.com @lovevalgeisler | @fixmychurn
15. valgeisler.com @lovevalgeisler | @fixmychurn
16. valgeisler.com @lovevalgeisler | @fixmychurn overload of projects outside your specialty
 feeling frazzled and unable to give 100%
17. valgeisler.com @lovevalgeisler | @fixmychurn Self employed? 
 Here comes burnout! In-house team member? 
 Let’s have more planning meetings!
18. valgeisler.com @lovevalgeisler | @fixmychurn
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29. valgeisler.com @lovevalgeisler | @fixmychurn 1. What kind of clients have the greatest need for the types of skills you possess? 
 2. Who would you most enjoy working with? 
 3. And just as importantly – how can you find them??
30. valgeisler.com @lovevalgeisler | @fixmychurn ?
31. valgeisler.com @lovevalgeisler | @fixmychurn
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33. valgeisler.com @lovevalgeisler | @fixmychurn
34. valgeisler.com @lovevalgeisler | @fixmychurn ➔ painful, urgent, or costly
 ➔ exists across a variety of industries and business segments
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46. valgeisler.com @lovevalgeisler | @fixmychurn
47. valgeisler.com @lovevalgeisler | @fixmychurn
48. valgeisler.com @lovevalgeisler | @fixmychurn
49. valgeisler.com @lovevalgeisler | @fixmychurn for B2C business focused on monthly recurring revenue, 
 I help by increasing trial conversions and reducing churn
50. valgeisler.com @lovevalgeisler | @fixmychurn
51. valgeisler.com @lovevalgeisler | @fixmychurn
52. valgeisler.com @lovevalgeisler | @fixmychurn
53. valgeisler.com @lovevalgeisler | @fixmychurn
54. valgeisler.com @lovevalgeisler | @fixmychurn
55. valgeisler.com @lovevalgeisler | @fixmychurn
56. valgeisler.com @lovevalgeisler | @fixmychurn
57. valgeisler.com @lovevalgeisler | @fixmychurn SOLOPRENEURS!
58. valgeisler.com @lovevalgeisler | @fixmychurn
59. valgeisler.com @lovevalgeisler | @fixmychurn
60. valgeisler.com @lovevalgeisler | @fixmychurn
61. valgeisler.com @lovevalgeisler | @fixmychurn
62. valgeisler.com @lovevalgeisler | @fixmychurn teamwork makes the dream work
63. valgeisler.com @lovevalgeisler | @fixmychurn
64. valgeisler.com @lovevalgeisler | @fixmychurn TELL ME MORE
65. valgeisler.com @lovevalgeisler | @fixmychurn
66. valgeisler.com @lovevalgeisler | @fixmychurn
67. valgeisler.com @lovevalgeisler | @fixmychurn
68. valgeisler.com @lovevalgeisler | @fixmychurn IN-HOUSE FRIENDS!
69. valgeisler.com @lovevalgeisler | @fixmychurn Needs of the project come first.
 Needs of the team come second.
 Your own needs come third.

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78. valgeisler.com @lovevalgeisler | @fixmychurn
79. valgeisler.com @lovevalgeisler | @fixmychurn
80. valgeisler.com @lovevalgeisler | @fixmychurn NO IDEAL CLIENT LEVERAGE
81. valgeisler.com @lovevalgeisler | @fixmychurn
82. valgeisler.com @lovevalgeisler | @fixmychurn
83. valgeisler.com @lovevalgeisler | @fixmychurn valgeisler.com/learninbound
 
 ✓ take the What’s My Specialisation Type? quiz

84. valgeisler.com @lovevalgeisler | @fixmychurn
85. valgeisler.com @lovevalgeisler | @fixmychurn
86. valgeisler.com @lovevalgeisler | @fixmychurn
87. valgeisler.com @lovevalgeisler | @fixmychurn valgeisler.com/learninbound
 
 ✓ take the What’s My Specialisation Type? quiz