Cozy Up To Better Results: Specialization in a World Full of Commodities

F991989d0d0f4a77f2d3c67089f9355d?s=47 Val Geisler
August 09, 2019
Business
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120

Cozy Up To Better Results: Specialization in a World Full of Commodities

F991989d0d0f4a77f2d3c67089f9355d?s=128

Val Geisler

August 09, 2019
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Transcript

  1. 1.

    Val Geisler @lovevalgeisler Cozy Up To Better Results: Specialisation in

    a World Full of Commodities
  2. 2.

    valgeisler.com @lovevalgeisler | @fixmychurn

  3. 3.

    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn not our actual living room

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn retail expert ✅ email strategist and

    copywriter ✅ decade+ running a business ✅ worked in-house as #1 marketing hire Hey Hi Hello
  9. 9.

    valgeisler.com @lovevalgeisler | @fixmychurn 1.“Your estimate is the most expensive

    we got for this… is there anything you can do about the cost?” 2.“Why should I hire you over another marketer with the same experience who can do the job just as well as you?” 

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn NO IDEAL CLIENT LEVERAGE

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    valgeisler.com @lovevalgeisler | @fixmychurn NOPE, NO, NEVER, NOT ME

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn overload of projects outside your specialty


    feeling frazzled and unable to give 100%
  17. 17.

    valgeisler.com @lovevalgeisler | @fixmychurn Self employed? 
 Here comes burnout!

    In-house team member? 
 Let’s have more planning meetings!
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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn 1. What kind of clients have

    the greatest need for the types of skills you possess? 
 2. Who would you most enjoy working with? 
 3. And just as importantly – how can you find them??
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    valgeisler.com @lovevalgeisler | @fixmychurn ?

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn ➔ painful, urgent, or costly
 ➔

    exists across a variety of industries and business segments
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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn for B2C business focused on monthly

    recurring revenue, 
 I help by increasing trial conversions and reducing churn
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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn SOLOPRENEURS!

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn teamwork makes the dream work

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn TELL ME MORE

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn IN-HOUSE FRIENDS!

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    valgeisler.com @lovevalgeisler | @fixmychurn Needs of the project come first.


    Needs of the team come second.
 Your own needs come third.

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn NO IDEAL CLIENT LEVERAGE

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn

  83. 83.

    valgeisler.com @lovevalgeisler | @fixmychurn valgeisler.com/learninbound
 
 ✓ take the What’s

    My Specialisation Type? quiz

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    valgeisler.com @lovevalgeisler | @fixmychurn

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    valgeisler.com @lovevalgeisler | @fixmychurn

  87. 87.

    valgeisler.com @lovevalgeisler | @fixmychurn valgeisler.com/learninbound
 
 ✓ take the What’s

    My Specialisation Type? quiz