Nuts & Bolts of SEO

Transcript

1. 1 The Nuts & Bolts of SEO
2. Growing
3. Campaignium’s SEO Philosophy Don’t Make Bad Stuff
4. What We Plan To Discuss Can Google Find You? Can You Be Categorized? Metadata/Content Are You Authoritative? Links Local SEO Do You Have A Local Presence? 1 2 3 4
5. How Do Search Engines Work? Crawling the web Indexing web pages Ranking web pages
6. Is Your Website Being Indexed? site: Google Search Chrome Extension MozBar Search Console URL Inspection
7. Content: The Foundation of Modern SEO
8. Content: The Foundation of Modern SEO What makes “good” content?
9. Content: The Foundation of Modern SEO What aspects of a web-page do search engines care about? - Meta title tags - Meta description - Image alt-text - Body copy (including headings) - Schema Markup
10. Content: The Foundation of Modern SEO Let’s take a look at a SERP
11. Content: The Foundation of Modern SEO Start with Keyword Research
12. Content: The Foundation of Modern SEO How Do I Find the Right Keywords to Use? - Use Google Ads keyword planner - It’s free - Start with a keyword idea or a page on your website 1 2 Health Monthly Search Volume Relevant Search Intent
13. Content: The Foundation of Modern SEO I’ve found the right keywords. What’s next? - Begin adding them to the following places on the page you are trying to optimize: - Meta title - Meta description - Headings - Body Copy - Image alt-text
14. Content: The Foundation of Modern SEO It’s not just about keywords!
15. Links: How Google Knows Your Site is Legit
16. Links: How Google Knows Your Site is Legit What do we mean when we say links? - An external link occurs when someone adds a hyperlink to a page on their website that sends their users to a page on someone else’s website. Why do links matter? - Links are a way for Google to know who is legit and who is a bit sketchy. - The more links a website has from credible sources, the more credible they become.
17. Links: How Google Knows Your Site is Legit Where should I start when looking for opportunities to get links? - Find sites that mention your business Pro-tip: Setup Google alerts for different versions of your business name. This will notify you when someone has mentioned you online. - Volunteer to be a source for articles, blogs, etc. (HARO) - Find “Resource” pages that are relevant to your industry. - Leverage your own content - Build better content
18. Links: How Google Knows Your Site is Legit What does Google consider a “credible” website? Credible websites have a number of qualities: 1. A lot of links pointing to their site 2. Those links are from credible sources 3. Their domain has a history of being credible Is there an easy way for me to identify these kinds of website? - Yes! Using the MozBar Chrome extension.
19. Links: How Google Knows Your Site is Legit Find the person closest to the website/content you would like a link from (journalist, editor, webmaster, etc.) 1 2 3 Reach out via email or phone Follow up The Steps to Link Building Outreach
20. Links: How Google Knows Your Site is Legit Should You Pay for Links?
21. Local SEO: Rank Better Around Town
22. Local SEO: Rank Better Around Town Does Google evaluate different signals when ranking local businesses? Yes and No. Some things are unique to local SEO, while others are consistent with general SEO best practices. - Here are a few things Google considers when evaluating local businesses: - Online directory listings - Google My Business - Content - Links - Customer reviews
23. Local SEO: Rank Better Around Town Online directory listings Google uses online directory listings like Yelp, Yellowpages, Hotfrog, etc. to verify business information. - How can you optimize these listings? - Consistent Name, Address & Phone Number - If Google sees conflicting information across different directory websites, they err on the side of not showing searchers businesses that could have out of date information. - Fill out all available fields
24. Local SEO: Rank Better Around Town Google My Business To many, this is the number one thing you should take care of as a local business. - How can you optimize your listing? - Fill out all available fields - Keyword rich description - Add relevant business categories - Utilize Google Posts and FAQ’S - Consistently post photos
25. Local SEO: Rank Better Around Town Customer Reviews As you may know, customer reviews, especially Google reviews, are vital to your success in local search. How can you get more reviews for your business? - Just ask! - Make sure you follow up - Include GMB “Shortname” - Use a handout
26. Content The content on your local website can utilize some of the same best practices we discussed above to rank well. Local Content Optimization TIps: - Include your location in key areas - Add Name, Address & Phone number to your website footer - Build “location pages” (3 or more locations) - Use Schema markup Local SEO: Rank Better Around Town
27. Links For all the reasons we mentioned previously, links are essential to rank well in local search results pages. - Seek links from “credible” websites - Seek links from locally relevant websites - Local news websites - The local Chamber of Commerce - Local non-profit websites, etc. Local SEO: Rank Better Around Town
28. Some Other Things to Consider
29. Some Other Things to Consider What Else Does Google Consider?
30. Some Other Things to Consider SEO Tools and Resources
31. 1 Thank You!