space, hierarchy, perceptual alignment, visual dynamics Class Exercise Working from text excerpted from an inaugural address of your choosing, create a composition that explores the “rhythmic and dimensional field in which typographic communication exists” (Carter, Day, Meggs). In working towards potential solutions, explore relationships between “parts” of information (letters, words, groups of words) and remain conscious of the relationship of those parts to the negative space of the page and to the page itself (not as an arbitrary format, but as an active participant in the composition). Working from one of the four type families below, manipu- late scale, alignment, position, density, and space to actively amplify (or subvert) meaning. As stated in your text, you are working “to establish coherence between the viewing experience and typographic form, between the verbal statement and written language”. Typefaces Gotham: ITC Caslon 224: Knockout: ABCDEFGHIJKLMNOPQRSTUVWXYZabcdef ghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZabcdef ghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZabcdef ghijklmnopqrstuvwxyz You may work with any face within the family in combination; but, for the sake of visual unity, I would advise restraint. Knockout, in particular, has over 70 versions from which to choose. You will be restricted to the use of Black, White and tints of a single color; one from among the follow- ing: C=0, m=100, y=100, k=0 (red) C=0, m=15, y=100, k=0 (yellow) C=100, m=0, y=100, k=0 (green) C=100, m=20, y=0, k=10 (blue) Your finished composition will measure 14x22.5 – a proportion based on the golden section. Initial comps will be b/w and scaled to fit an 8.5x11 format, refined roughs should be in color and scaled to fit 11x17. Finals will be printed on the Epson printer or equiv. 5A0=:;H 1>;3;H =^fXbcWTcX\Tc^b_TPZcWTcadcWcWTfW^[TcadcW Designer Statement: For my inaugural address I chose Franklin D. Roosevelt’s first address. I chose the quote, “now is the time to tell the truth, the whole truth, frankly and boldly” because I wanted to send out a message of being true to yourself and being unafraid to be who you are instead of being fake. I wanted to create a visual metaphor for the quote by creating a poster that is in your face without any arbitrary words. I blew out the word boldly to make it so large that it couldn’t fit on the page. I highlighted the word bold in boldly to add extra importance to the message. As a happy accident the incorporation of the black cube in the bottom right corner created an exclamation point to the composition which neither makes or breaks the poster. Upon receiving some constructive criticism in the final critique of this poster, I decided to rework it resulting in a more resolved look (bottom right).