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Creating Content That Converts

Zoe Burke
April 12, 2024
140

Creating Content That Converts

Aka - how to read your audience's minds!

In this talk, I discuss how I changed our editorial strategy, driven by audience insights. I explain why actual audience insights are essential (not just analytics data), plus ways to better connect your audience, including the results I've seen since implementing this audience-first strategy.

Zoe Burke

April 12, 2024
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Transcript

  1. Creating Content That Converts AKA How to Read Your Audience’s

    Minds Zoe Burke Hitched / The Knot Worldwide @Wedding_Editor Speakerdeck.com/zoeburke
  2. Creating Content That Converts AKA How to Read Your Audience’s

    Minds Zoe Burke Hitched / The Knot Worldwide @Wedding_Editor Speakerdeck.com/zoeburke