Aaron Weyenberg is the UX Lead at TED in New York. Over the last 13 years Aaron has served in key roles at a range of companies, from small design agencies to fledgling startups to internationally recognized media brands. As an Art Director for ESPN, Aaron guided best practices, developed core UI components and designed pioneering real time game and scoring apps. His work appears in places like Smashing Magazine, Six Revisions and Tripwire Magazine.