Jerry Wright - Welcome and ABC Update

Jerry Wright's opening presentation at ABC's Buying Business Audiences A Breakfast Briefing for B2B Media Buyers

Transcript

1. By the industry, for the industry • Advertisers • Media agencies • Media owners
2. ABC and IFABC
3. Why industry standards? Trusted metrics “As one of the largest UK advertisers it is vital that there is full transparency and accountability for the performance of media that we use so we can demonstrate that we are delivering a quantifiable ROI.” Richard Brooke, Communications Buying Manager, Unilever
4. Why Insist on Audited Media? • Invest money at lower risk • Be sure you get what you paid for • Check on claimed number • 3rd party check on quality of numbers (circulations, subscriptions, web traffic, event attendance)
5. Why Audit to Industry Standards? – Benefits for Buyers • Comparability • Transparency • Accountability Trust
6. Innovation in publishing models
7. New metrics for multi-platform ad trading PRINT Circulation Distribution DIGITAL EDITION Circulation DIGITAL PUBLICATION Circulation Active views Downloads WEBSITE Unique browsers Visits Visit duration
8. Brand data across multiple platforms  Digital Editions and Publications  Web traffic  Apps  Circulation  Social media  Event attendance / exhibitors  Other verified data - RAJAR - BARB - JICREG