ABC Company Vision

Our vision is to make ABC the industry stamp of trust underpinning the way advertising is traded across the converging media landscape in the UK and beyond. Below is a short presentation illustrating our role, company vision and strategy and the external influences on our vision such as ad spend and members priorities.

Transcript

1. Strategy Presentation 18th February 2014
2. Where we’ve come from since 2010 Newspapers & Ireland Magazines & Exhibitions ABCe Audit Support Services Client Services Standards, Operations & Compliance Comms & Innovation Audit, Finance & IT Support Services Innovation Innovation
3. Developing standards Verifying and checking Building consensus ABC’s Role and Capabilities To serve our members and our industry
5. ABC - By the industry, for the industry Advertisers Media owners Media agencies
6. Looking out – what matters to the industry? *Source: WARC
7. Title Numbers Assumptions 2012-2015
8. Average ‘Platforms per Title’ 2013-2015 2013 2016 +1- Regional Publications 1.05 1.15 +0.1 Business Media 1.1 1.3 +0.2 Consumer Magazines 1.3 1.6 +0.3 National Newspapers 1.4 1.8 +0.4
9. ABC’s Vision and Business Scope - ‘50% by 15’ ABC’s stamp of trust will underpin ad trading across the converging media world in the UK and beyond Multi-platform measurement of media brands Compliance assurance for processes in digital ad trading
10. Looking in – what matters to our customers? **Source: Customer barometer research – August 2013 0% 10% 20% 30% 40% 50% 60% Measuring your audience across platforms Demonstrating ad viewability online Measuring mobile traffic Demonstrating brand safety online to advertisers Using suppliers that are ABC Associates Business Priorities for 2014 -Media Owner Clients Quite important Very important
11. Looking in – what matters to Media Buyers? **Source: Customer barometer research – August 2013
12. Key Strategic Initiatives 2013/14 - Summary • Cross-sector rule simplification and re-write • Reporting and metrics for Digital Editions and Publications • Business Media Total Audience Certificate roll out • Industry future/hybrid measurement (research/big data) • QuickView roll-out and development Multi-Platform Brand Measurement • Brand safety initiative via DTSG or IPA/ISBA • Joint projects with UKOM & BARB • Innovation in new fields – ‘viewability’, social media, OBA privacy Digital Advertising Process Compliance • ARC2 implementation • Governance review ABC/JICWEBS • Cost reduction across the business Good Housekeeping