Forces of Change: Information media

Presented during a Technological Forces of Change Assessment session facilitated by Tarrant County Voices for Health.

Transcript

1. FORCES OF CHANGE: INFORMATION MEDIA Andrew Chavez (@adchavez) Director of Digital Media, TCU Schieffer School of Journalism
2. BIG CHANGE   Local media are shrinking and face continued challenges to their existence from new media and economic pressures.
3. NEWSPAPER WOES   0 10 20 30 40 50 60 70 80 18-24 25-34 35-44 45-54 55-64 65+ Chart: Newspaper readership by age group Source: Scarborough Research survey data
4. NEWSPAPER WOES   $0 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 2011 2010 2009 2008 2007 2006 2005 2004 2003 Print Online Chart: Newspaper ad revenue In millions Source: Newspaper Association of America
5. LOCAL TV HURTING   $10 $15 $20 $25 $30 $35 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Nominal Inflation Adjusted Chart Local news-producing TV revenue in millions Source: BIA/Kelsey and Pew Project for Excellence in Journalism research
6. LOCAL MEDIA SUFFER MOST   Percent change in revenue Source: SNL Kagan, eMarketer, Veronis Suhler Stevenson, Radio Advertising Bureau, Publishers Information Bureau, National Newspaper Association, BIA/Kelsey 23%   9% -3.7% -5.6% -6.7% -7.3% Online Cable TV Networ k TV Magazi nes
7. THREAT   You can no longer rely purely on professionally-produced, local journalism to disseminate important information.
8. What this means •  Info-sharing needs to be multifaceted •  All media have strengths, weaknesses that should be understood •  New media are increasingly important •  Don’t count legacy media out yet, especially in a crisis •  Understand push vs. pull
9. OPPORTUNITY   You can distribute information directly to the public.
10. 0 200,000,000 400,000,000 600,000,000 800,000,000 1,000,000,000 2004 2005 2006 2007 2008 2009 2010 2011 2012 SOCIAL IS GROWING   Active Facebook users by year
11. SOCIAL IS GROWING   Adult Internet users of social networks 65% 35% •  Twice the percentage from 2008 •  Only e-mail, search engines more used •  18-29: 83%, 30-49: 70%, •  50-64: 51% •  65+: 33%
12. CONNECT   Twitter: @adchavez a.chavez@tcu.edu