Content by the Numbers: Web analytics

July 18, 2014

44

Content by the Numbers: Web analytics

Presented at the Granite Publications Social Media Summit

Andrew Chavez

July 18, 2014

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Transcript

CONTENT BY THE NUMBERS: WEB ANALYTICS ANDREW CHAVEZ, TCU
HOW WEB ANALYTICS WORK: THEN AND NOW Log analysis >
JavaScript tracking
! KEY TERMS: TRAFFIC & AUDIENCE • Unique visitors •
Visits/Visitors • Pageviews • Hits
! KEY TERMS: ENGAGEMENT • Unique visitors • Visits/Visitors •
Pageviews • Hits • Time on site • Pages/visit • Bounce rate • New vs. Returning
! KEY TERMS: TRAFFIC SOURCES • Unique visitors • Visits/Visitors
• Pageviews • Hits • Time on site • Pages/visit • Bounce rate • New vs. Returning • Directs • Referrals • Social • Search • other
IN NEWSPAPER TERMS Circulation = (sort of) Engaged uniques
! DASHBOARD TOUR • Filtering • Viewing (charts + tables)
• E-mail alerts • Custom dashboards
! OTHER TOOLS • Facebook Insights (also on mobile) •
Twitter analytics • Chartbeat
! Q&A
! GET IN TOUCH • a.chavez@tcu.edu Email • @adchavez Twitter
• linkedin.com/in/andrewchavez LinkedIn • achavez.io Website