Upgrade to PRO for Only $50/Year—Limited-Time Offer! 🔥

Content by the Numbers: Web analytics

Avatar for Andrew Chavez Andrew Chavez
July 18, 2014
Education
0
47

Content by the Numbers: Web analytics

Presented at the Granite Publications Social Media Summit

Avatar for Andrew Chavez

Andrew Chavez

July 18, 2014
Tweet

More Decks by Andrew Chavez

See All by Andrew Chavez
Social Media Basics
Avatar for Andrew Chavez achavez
0
51
Social Media Power Tools
Avatar for Andrew Chavez achavez
0
47
Forces of Change: Information media
Avatar for Andrew Chavez achavez
0
68
Why your newspaper needs Facebook (so do you)
Avatar for Andrew Chavez achavez
1
70
Writing for your readers
Avatar for Andrew Chavez achavez
2
150

Other Decks in Education

See All in Education
Adobe Express
Avatar for Matleena Laakso matleenalaakso
1
8.1k
1014
Avatar for cbtlibrary cbtlibrary
0
500
20250830_本社にみんなの公園を作ってみた
Avatar for yoneyan yoneyan
0
180
ROSConJP 2025 発表スライド
Avatar for ぐるぐる f0reacharr
0
270
CSS3 and Responsive Web Design - Lecture 5 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
1
3k
Security, Privacy and Trust - Lecture 11 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
0
3.1k
HCI and Interaction Design - Lecture 2 - Human-Computer Interaction (1023841ANR)
Avatar for Beat Signer signer
PRO
0
1.4k
XML and Related Technologies - Lecture 7 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
0
3.1k
子どもが自立した学習者となるデジタルの活用について
Avatar for Naoki Kato naokikato
PRO
0
160
JavaScript - Lecture 6 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
0
3.1k
【dip】「なりたい自分」に近づくための、「自分と向き合う」小さな振り返り
Avatar for ディップ株式会社 dip_tech
PRO
0
200
ロータリー国際大会について～国際大会に参加しよう～：古賀 真由美 会員（2720 Japan O.K. ロータリーEクラブ・(有)誠邦産業 取締役）
Avatar for 2720 Japan O.K. ロータリーEクラブ 2720japanoke
1
740

Featured

See All Featured
Exploring anti-patterns in Rails
Avatar for Elle Meredith aemeredith
2
200
Bash Introduction
Avatar for André Augusto Costa Santos 62gerente
615
210k
Game over? The fight for quality and originality in the time of robots
Avatar for Wayne Barker wayneb77
1
60
Design and Strategy: How to Deal with People Who Don’t "Get" Design
Avatar for Morgane Peng morganepeng
132
19k
Being A Developer After 40
Avatar for Adrian Kosmaczewski akosma
91
590k
The Straight Up "How To Draw Better" Workshop
Avatar for Dennis Kardys denniskardys
239
140k
Docker and Python
Avatar for Tania Allard trallard
47
3.7k
Code Review Best Practice
Avatar for Trisha Gee trishagee
74
19k
The Cost Of JavaScript in 2023
Avatar for Addy Osmani addyosmani
55
9.4k
The Language of Interfaces
Avatar for Des Traynor destraynor
162
25k
Become a Pro
Avatar for Speaker Deck speakerdeck
PRO
31
5.7k
Crafting Experiences
Avatar for Bethany Jepchumba bethany
0
19

Transcript

  1. CONTENT BY THE NUMBERS: WEB ANALYTICS ANDREW CHAVEZ, TCU

  2. HOW WEB ANALYTICS WORK: THEN AND NOW Log analysis >

    JavaScript tracking

  3. ! KEY TERMS: TRAFFIC & AUDIENCE • Unique visitors •

    Visits/Visitors • Pageviews • Hits

  4. ! KEY TERMS: ENGAGEMENT • Unique visitors • Visits/Visitors •

    Pageviews • Hits • Time on site • Pages/visit • Bounce rate • New vs. Returning

  5. ! KEY TERMS: TRAFFIC SOURCES • Unique visitors • Visits/Visitors

    • Pageviews • Hits • Time on site • Pages/visit • Bounce rate • New vs. Returning • Directs • Referrals • Social • Search • other

  6. IN NEWSPAPER TERMS Circulation = (sort of) Engaged uniques

  7. ! DASHBOARD TOUR • Filtering • Viewing (charts + tables)

    • E-mail alerts • Custom dashboards

  8. ! OTHER TOOLS • Facebook Insights (also on mobile) •

    Twitter analytics • Chartbeat

  9. ! Q&A

  10. ! GET IN TOUCH • [email protected] Email • @adchavez Twitter

    • linkedin.com/in/andrewchavez LinkedIn • achavez.io Website