Content by the Numbers: Web analytics

Presented at the Granite Publications Social Media Summit

Transcript

1. CONTENT BY THE NUMBERS: WEB ANALYTICS ANDREW CHAVEZ, TCU
2. HOW WEB ANALYTICS WORK: THEN AND NOW Log analysis > JavaScript tracking
3. ! KEY TERMS: TRAFFIC & AUDIENCE • Unique visitors • Visits/Visitors • Pageviews • Hits
4. ! KEY TERMS: ENGAGEMENT • Unique visitors • Visits/Visitors • Pageviews • Hits • Time on site • Pages/visit • Bounce rate • New vs. Returning
5. ! KEY TERMS: TRAFFIC SOURCES • Unique visitors • Visits/Visitors • Pageviews • Hits • Time on site • Pages/visit • Bounce rate • New vs. Returning • Directs • Referrals • Social • Search • other
6. IN NEWSPAPER TERMS Circulation = (sort of) Engaged uniques
7. ! DASHBOARD TOUR • Filtering • Viewing (charts + tables) • E-mail alerts • Custom dashboards
8. ! OTHER TOOLS • Facebook Insights (also on mobile) • Twitter analytics • Chartbeat
9. ! Q&A
10. ! GET IN TOUCH • a.chavez@tcu.edu Email • @adchavez Twitter • linkedin.com/in/andrewchavez LinkedIn • achavez.io Website