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Content by the Numbers: Web analytics

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Avatar for Andrew Chavez Andrew Chavez
July 18, 2014
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Content by the Numbers: Web analytics

Presented at the Granite Publications Social Media Summit

Avatar for Andrew Chavez

Andrew Chavez

July 18, 2014
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Transcript

  1. CONTENT BY THE NUMBERS: WEB ANALYTICS ANDREW CHAVEZ, TCU

  2. HOW WEB ANALYTICS WORK: THEN AND NOW Log analysis >

    JavaScript tracking

  3. ! KEY TERMS: TRAFFIC & AUDIENCE • Unique visitors •

    Visits/Visitors • Pageviews • Hits

  4. ! KEY TERMS: ENGAGEMENT • Unique visitors • Visits/Visitors •

    Pageviews • Hits • Time on site • Pages/visit • Bounce rate • New vs. Returning

  5. ! KEY TERMS: TRAFFIC SOURCES • Unique visitors • Visits/Visitors

    • Pageviews • Hits • Time on site • Pages/visit • Bounce rate • New vs. Returning • Directs • Referrals • Social • Search • other

  6. IN NEWSPAPER TERMS Circulation = (sort of) Engaged uniques

  7. ! DASHBOARD TOUR • Filtering • Viewing (charts + tables)

    • E-mail alerts • Custom dashboards

  8. ! OTHER TOOLS • Facebook Insights (also on mobile) •

    Twitter analytics • Chartbeat

  9. ! Q&A

  10. ! GET IN TOUCH • [email protected] Email • @adchavez Twitter

    • linkedin.com/in/andrewchavez LinkedIn • achavez.io Website