Social Media Basics

Presented at the Granite Publications Social Media Summit

Transcript

1. SOCIAL MEDIA BASICS ANDREW CHAVEZ, TCU
2. WHAT MAKES SOMETHING A SOCIAL NETWORK? • Always: • Profiles/accounts for every user • Virtual connections with other users (one-way or two-way) • The ability to create content • Sometimes: • Some sort of “stream”
3. FACEBOOK • has pages, profiles and groups • “stream” is weighted and not chronological • one- and two-way connections • text, photos, videos, ads and everything else
4. TWITTER • all accounts are the same • stream is chronological, but very searchable • many tweets links to other websites or are part of a larger discussion, series • lots of site-specific conventions
5. GOOGLE+ • profiles for orgs and people • “circles” to group people • stream is curated and filterable • one-way connections between accounts • has Hangouts and other unique features
6. INSTAGRAM • photo- and video-only sharing • one-way connections • chronological stream • posting only allowed from mobile/tablet • doesn’t support links easily
7. VINE • sort of like Instagram for video • has a chronological stream • one-way connections among users
8. SNAPCHAT • an “ephemeral” social network • allows photos and videos • “snaps” can be bundled into “stories” • can be used to send directly or to broadcast, but it’s still 1- to-1 • doesn’t support links
9. PINTEREST • extremely visual • emphasizes linking out • posts can be categorized into “boards” • chronological stream
10. LINKEDIN • the professional social network • has a news feed-like stream • generates “stories” in feed about connections’ professional developments • two-way connections among users
11. FOURSQUARE & SWARM • based entirely around location • mostly for mobile • a lot like Facebook’s check-in function, except: • shows where people are • allows “tips” to be left at locations • helps guide users
12. SO YOU SHOULD USE ALL THESE NETWORKS, RIGHT?
13. SO YOU SHOULD USE ALL THESE NETWORKS, RIGHT? NO
14. SO YOU SHOULD USE ALL THESE NETWORKS, RIGHT? • Look for opportunities • Talk to readers, but focus on non-readers, too • Measure success, where possible • Consider more than just directly driving traffic: • potential to build the brand • opportunities for interaction • building now for later
15. ! USE THEM PERSONALLY • Follow/friend each other • Follow/friend your supervisor • Use social media as your time to learn about social media • Include a disclaimer (http://seedisclaimer.com), but still make sure lines are clear • On public networks, your posts should be suitable for reposting
16. Q&A