Social Media Power Tools

SOCIAL MEDIA POWER USERS ANDREW CHAVEZ, TCU

APPS > WEBSITES

! APPS SAVE TIME • 5 minutes at a time
adds up • go straight-to-Web from the ﬁeld • purpose-built apps are like power tools

! POPULAR APPS • Hootsuite (Facebook, Twitter, Facebook, Google+, Linkedin)
• Archives • Reports • RSS feeds • Autoscheduling • Tweetdeck • Buffer • Tweetbot • Twitter, Facebook & Facebook Pages ofﬁcial apps • IFTTT

SMART POSTING

! KNOW WHEN TO POST • Is the feed chronological?
Or sorted? • How often do others post? Their posts can clobber yours • How many people do most users follow? • When are most users on the network?

! WHAT THE DATA SAY • Facebook  Best: 1 to
4 p.m. Worst: Weekends before 8 a.m. & after 8 p.m. • Twitter  Best: 1 to 3 p.m. Mondays-Thursday Worst: Everyday after 8 p.m. • LinkedIn  Best: Tuesdays-Thursdays Worst: 10 p.m. to 6 a.m. Mondays & Fridays • Google+  Best: 9 a.m. to 10 a.m. Worst: Early mornings, evenings -SurePayroll

! HOW OFTEN TO POST • Balance presence vs. nuisance
• Keep in mind how feeds change how posts are viewed • See how often people you follow post • Distinguish between broadcasts and interactions • Balance individual vs. collective usage • Think about time decay • Tweet’s half-life: 18 minutes Facebook post: 90 minutes -SurePayroll

! WHAT THE DATA SAY (STARTING POINTS) • Facebook  Minimum:
2x daily Maximum: 4x daily • Twitter  Minimum: 3x daily Maximum: Can be dozens, if news permits -SurePayroll

! POSTING STRATEGIES • Try something -> Test (more on
that later) -> Repeat • Don’t read too much into any single event • Remember that not everything is measurable • Use scheduling and automation tools • Use your judgement

FACEBOOK’S INFAMOUS ALGORITHM: EDGERANK

BUILDING GREAT POSTS

! USE (AND OWN) HASHTAGS

! IMAGES INCREASE ENGAGEMENT

! TRY MORE THAN JUST PICTURES

! USE AND PLAY OFF OF PREVIEWS

! INCLUDE SHOUT-OUTS

! USE “SOCIAL POLLING” TOOLS https:// www.wedgies.com/ products/social

BUILDING GREAT POSTS

! SECURITY • One embarrassing hack can be costly •
You need to protect against: • Large-scale attacks • Targeted attacks • Tips: • Use strong passwords • Don’t use the same password everywhere • Be careful what apps you authorize • Use two-factor authentication

Social Media Power Tools

Social Media Power Tools

Andrew Chavez

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SOCIAL MEDIA POWER USERS ANDREW CHAVEZ, TCU

APPS > WEBSITES

! APPS SAVE TIME • 5 minutes at a time

! POPULAR APPS • Hootsuite (Facebook, Twitter, Facebook, Google+, Linkedin)

SMART POSTING

! KNOW WHEN TO POST • Is the feed chronological?

! WHAT THE DATA SAY • Facebook  Best: 1 to

! HOW OFTEN TO POST • Balance presence vs. nuisance

! WHAT THE DATA SAY (STARTING POINTS) • Facebook  Minimum:

! POSTING STRATEGIES • Try something -> Test (more on

FACEBOOK’S INFAMOUS ALGORITHM: EDGERANK

BUILDING GREAT POSTS

! USE (AND OWN) HASHTAGS

! USE (AND OWN) HASHTAGS

! IMAGES INCREASE ENGAGEMENT

! TRY MORE THAN JUST PICTURES

! USE AND PLAY OFF OF PREVIEWS

! USE AND PLAY OFF OF PREVIEWS

! INCLUDE SHOUT-OUTS

! USE “SOCIAL POLLING” TOOLS https:// www.wedgies.com/ products/social

BUILDING GREAT POSTS

! SECURITY • One embarrassing hack can be costly •

Q&A