MauticのSaaSサービス Campaign Studio の全貌と MAツールをもっと活用するための認定試験のすゝめ / Campaign Studio Overview and Encouragement of Certification

https://mauticon.mautic.org/ja

Transcript

1. MauticͷSaaSαʔϏε Campaign Studio ͷશ๴ͱ MAπʔϧΛ΋ͬͱ׆༻͢ΔͨΊͷ ೝఆࢼݧͷ͢ʍΊ
2. Profile - ؙࢁͻ͔Δ • ಠཱܥιϑτ΢ΣΞ։ൃձࣾͰιϑτ΢ΣΞΤϯδχΞ • ͷͪΤόϯδΣϦετͱͯ͠ϓϩμΫτͷܒ໤׆ಈ • 2019೥8݄ ΞΫΠΞʹδϣΠϯ • ΢ΣϒαΠτͷίϯςϯπͷ
 ٕज़຋༁΍ϩʔΧϥΠζΛ୲౰ • झຯ͸ࢁొΓͱΩϟϯϓ Ruby / Rails / Web API / Docker / AWS ϥʔϝϯ / εΠʔπ / Ωϟϯϓ൧ / ొࢁ ͰDrupalهࣄ࿈ࡌதʂ
3. ΞΫΠΞʢAcquia, inc.ʣͱ͸ʁ - 2007೥ʹDrupalͷ૑ઃऀʢDries Buytaertʣ͕૑ۀͨ͠اۀ - ੈք࠷ߴͷσδλϧମݧΛ૑଄͢Δ
 ΦʔϓϯͳΫϥ΢υϓϥοτϑΥʔϜΛఏڙ - ૑ۀ౰ॳ͸DrupalϗεςΟϯάͱαϙʔτ͔Β։࢝ Drupalͱ͸ʁ - ੈքதͷ100ສαΠτͰՔಇ͢ΔΦʔϓϯιʔεCMS - ݸਓϒϩά͔ΒECɺձһϙʔλϧͳͲ
 େن໛WebαʔϏε·Ͱ෯޿͘׆༻ - ϗϫΠτϋ΢εɺΦϦϯϐοΫɺFBIͳͲͰ࠾༻͞ΕΔ
 ৴པੑɺεέʔϥϏϦςΟɺηΩϡϦςΟ DrupalͷΞΠίϯ ʮDrupliconʯ
4. ΞΫΠΞ͸ͱʹ͔͘Drupalʹڧ͍ձࣾ - ૑ۀऀ͕ΞΫΠΞΛىۀ͍ͯ͠ΔͷͰɺ
 DrupalΤϯδχΞ͕ΰϩΰϩډΔ - Drupal։ൃʹίϛοτ͢ΔΤϯδχΞΛ࠾༻ - Drupal 8ͷ্Ґ20ਓͷߩݙऀͷ͏ͪ - 5ਓ͕ΞΫΠΞʹॴଐ - ੈքͰ།ҰɺDrupalೝఆࢼݧΛఏڙ - ...etc Drupalͷ෕ ݉ ΞΫΠΞ૑ۀऀ ݉ ΞΫΠΞCTO Dries Buytart
5. ΞΫΠΞͱ Mautic ͷؔ܎ - 2019೥5݄ʹΞΫΠΞ͕ങऩ - ʮۀքॳͷOpen DXPΛఏڙ͢Δʯ
 ΞΫΠΞͷϏδϣϯΛ֦େ - MauticͷSaaSʮCampaign StudioʯΛఏڙ - Drupal ͱ Mautic - ΦʔϓϯιʔείϛϡχςΟ - ྆ऀڞʹPHP(Symfony)Ͱߏங - ίϥϘϨʔγϣϯͷظ଴ - Mautic͸ࠓޙ΋ΦʔϓϯιʔεͰ͋Γଓ͚Δ ΞΫΠΞ͸ Mautic ͷ ࠷େͷίϯτϦϏϡʔλʔͰ͢
6. ΞΫΠΞͷ Open DXP Χόʔൣғ σʔλू໿ σʔλ෼ੳ౷߹ σʔλ׆༻ &$ 1-. ΧελϚʔ
   αϙʔτ ϞόΠϧΞϓϦ 8FC
   ύʔιφϥΠζ &NBJM 4/4"ET 4FHNFOU AI/ML Analytics $3. 1:1 Digital Experience %.1 CDP/ANALYTICS ސ٬σʔλ 1SPGJMF CMS (BACKEND) ίϯςϯπ σʔλͷ
   ҰݩԽ ίϯςϯπ
   ͷ؅ཧ "#ςετ ίϯςϯπ
   ࠶׆༻ CAMPAIGN/ PERSONALIZATION CMS (FRONTEND) -*/& ίϯςϯπ࡞੒ɾෳ੡ɾ8FCύʔιφϥΠζ CDP σʔλ
   ౷߹ Campaign Studio Personalization "1*
   ίωΫλ
7. MauticͷSaaSαʔϏεʮCampaign Studioʯ - MauticΛΞΫΠΞͰϗεςΟϯάͯ͠
 ϚωʔδυαʔϏεͱͯ͠ఏڙ - ੑೳɺύϑΥʔϚϯεɺηΩϡϦςΟͳͲ
 ΞΫΠΞ͕୲อ - ίϯλΫτ਺՝ۚʢ10,000ίϯλΫτʙʣ - ෳ਺෦ॺʹ·͕ͨΔϚʔέςΟϯάΛҰׅ؅ཧ͢Δ
 ʮCampaign Factoryʯ ೔ຊʹ౤ࢿͯ͠·͢ʂ ʢ౦ژϦʔδϣϯ։ઃʣ ΞΫΠΞ͕ηΩϡϦςΟɺύϑΥʔϚϯε΍ػೳͳͲͷ ෇ՃՁ஋Λ෇͚ͯఏڙ
8. Campaign Factory Ͱεέʔϧ ෳ਺ΠϯελϯεΛूத؅ཧ͢ΔιϦϡʔγϣϯ 
 Studio(MA)Instance 1 Marketing Automation (w/ proprietary IP) 
 Studio(MA)Instance 2 Marketing Automation (w/ proprietary IP) 
 Studio(MA)Instance 3 Marketing Automation (w/ proprietary IP) 
 Studio(MA)Instance 5 Marketing Automation (w/ proprietary IP) 
 Studio(MA)Instance 4 Marketing Automation (w/ proprietary IP) Campaign Factory ϚʔέςΟϯάΦʔτϝʔγϣϯΛूத؅ཧ
9. Campaign Factory ར༻Πϝʔδ Τϯυɹ ϢʔβʔA Τϯυɹ ϢʔβʔB Τϯυɹ ϢʔβʔC Τϯυɹ ϢʔβʔD ϚʔέςΟ ϯά/ൢଅ Ӧۀࣄ຿ Ӧۀ ޿ใ Ϛʔέ ςΟϯά ϚʔέςΟ ϯά/ൢଅ Ӧۀࣄ຿ Ӧۀ Ϧςʔϧɹ ࣄۀ෦ ෼ৡࣄۀ෦ શࣾ޿ࠂ෦ɾDX෦౳ ސ٬ ͓٬༷ ૊৫ Τϯυɹ ϢʔβʔA Τϯυɹ ϢʔβʔB Τϯυɹ ϢʔβʔC Τϯυɹ ϢʔβʔD ϚʔέςΟ ϯά/ൢଅ Ӧۀࣄ຿ Ӧۀ ޿ใ Ϛʔέ ςΟϯά ϚʔέςΟ ϯά/ൢଅ Ӧۀࣄ຿ Ӧۀ Ϧςʔϧɹ ࣄۀ෦ ෼ৡࣄۀ෦ શࣾ޿ࠂ෦ɾDX෦౳ ސ٬ ͓٬༷ ૊৫ େن໛MA͸શࣾͰಋೖ
10. Mautic ͱ Campaign Studio ͷҧ͍ʢ·ͱΊදʣ ఏڙओମ ಛ௃ ϥΠηϯε ػೳ αϙʔτ Φʔϓϯ ιʔεͷ Mautic ɾࣗ਎ͷαʔόʔʹμ΢ϯ ϩʔυ͠Πϯετʔϧ or ແ ྉͷϗεςΟϯάΞΧ΢ϯ τΛ࡞੒͠ར༻ ɾ׬શࣗࣾӡ༻ ແঈͰμ΢ϯϩʔυՄ ೳ(ϗεςΟϯάྉۚ͸ ผ్ඞཁɻอक΍Ξο ϓσʔτ͸ࣗࣾͰରԠ) ɾMauticͷશͯͷػೳΛ͝ར༻Մ ೳ ɾΞΫΠΞͷఏڙ͢ΔϚωʔδυ αʔϏε͸ར༻ෆՄɹྫɿ Camapign Factory(ෳ਺ͷMauticΛ ؅ཧ͢ΔϓϥοτϑΥʔϜ)ͳ͠ ɾDIYͰ؅ཧ ɾίϛϡχςΟʹ͓٬༷ࣗ͝ ਎Ͱ໰͍߹Θͤͯղܾ (https://jp.mautic.org/ community/) ΞΫΠΞͷ Campaign Studio ੑೳɺύϑΥʔϚϯεɺη ΩϡϦςΟͳͲΞΫΠΞ͕ ୲อ͠ػೳΛՃ͑ɺϚωʔ δυαʔϏεͱͯ͠ఏڙ ༗ঈ-ίϯλΫτ਺՝ۚ (10,000ίϯλΫτʙ) ɾશͯͷػೳΛ͝ར༻Մೳ ɾCampaign Factory(ෳ਺ͷ Campaign StudioΛ؅ཧ͢Δϓϥο τϑΥʔϜ)ͳͲͷ௥Ճػೳ͋Γ ɾఆظతʹػೳΞοϓσʔτ͋Γ ɾΞΫΠΞͷαϙʔτ΁௚઀ ໰͍߹Θͤ(ӳޠ) ɾࣗࣾӡ༻ or ύʔτφʔͷࢧ ԉΛड͚ͯ׆༻ ΞΫΠΞ͕ఏڙ͢ΔCampaign Studio͸ੑೳɺύϑΥʔϚϯεɺηΩϡϦςΟͳͲΞΫΠΞ͕୲อ͠ػೳΛՃ ͑ɺϚωʔδυαʔϏεͱͯ͠ఏڙ͢ΔΫϥ΢υαʔϏεͰ͋Γɺ༗ঈͰ͢ɻ
11. Α͍͓ͨͩ͘͘࿩ɾ՝୊ – Mautic΋͏͍͔͓ͭ͘٬͞Μʹಋೖ͍ͯͨ͠Γ͸͢ΔΜͰ͢ΑͶɻ – ͏ͪMautic࢖͍ͬͯ·͢Αɻ – MauticΛࣗࣾͰ࢖͏͜ͱʹͳͬͨΜͰ͚͢Ͳɺ಺༰͕Θ͔Βͳͯ͘ෆ҆Ͱෆ҆ͰɺͳΜ͔ษڧͷํ๏͸͋ Γ·͔͢ʁ – ษڧձΛ΍ͬͯ΋Β͑ͳ͍ΜͰ͔͢ʁ – Mauticͷ֓ཁͱ͔ৄࡉ͕ݟ͑ͳ͍Α͏ͳؾ͕͢ΔͷͰ͕͢ɺɺ – ΦʔϓϯιʔεͷMAͰ݁ߏ༗໊Ͱ͚͢Ͳɺ͜ͷ··ͩͱεέʔϧ͠ͳ͍ͱࢥ͍·͢ɻ – ๻ɺMautic͸࢖͍΍ͯ݁͘͢ߏ޷͖Ͱ͢Αɻ΋ͬͱ࢖͍͜ͳ͢ʹ͸Ͳ͏ͨ͠Β͍͍Ͱ͔͢Ͷʁ
12. ©2018 Acquia Inc. — Confidential and Proprietary MAπʔϧ ͳ͔ͳ͔࢖͍͜ͳͤͳ͍ɾɾ MauticΛशಘͯ͠΋͓ۚʹͳΒͳ͍ɾɾ
13. શͯΛ࢖͍͜ͳ͢ඞཁ͸ͳ͍ɾɾɾ ͚ΕͲɺࣗ෼͕΍Γ͍ͨ͜ͱΛ࠷୹Ͱ࣮ݱ͍ͨ͠ → ػೳΛ஌ͬͯ΋Β͏׆ಈ͕ඞཁ
14. ©2018 Acquia Inc. — Confidential and Proprietary
15. ΞΫΠΞೝఆ Campaign Studio Marketing Pro ͱ͸ʁ Campaign Studio੡඼εΠʔτͷ࣮຿஌ࣝϨϕϧͱεΩϧΛݕূ - Campaign StudioͷϚʔέςΟϯάΩϟϯϖʔϯͷઃܭͱ࣮૷ɺ͓Α ͼอकʹؔ͢Δ࣮຿஌ࣝ - اۀ΁ͷMAπʔϧಋೖΛࢧԉ͢Δ୅ཧళɺΤϯυϢʔβʔٴͼ։ൃ ऀΛର৅ - ΦϯϥΠϯࢼݧɺΦϑϥΠϯࢼݧʹରԠ - શ40໰ʢબ୒ܗࣜʣ ೝఆͷσδλϧόοδ ʢ߹֨ͨ͠Β΋Β͑·͢ʣ
16. QuestionɿMauticϢʔβʔ͸ࢼݧड͚ΒΕΔʁʁ - Campaign StudioͷείʔϓͰͷ
 ࢼݧͳͷͰɺCampaign Factory΍
 ΞΫΠΞಠࣗͰఏڙ͍ͯ͠Δ
 ػೳ΋ग़୊͞ΕΔ - ߹֨ϥΠϯ͸65%ɺ
 ࢼݧͷ൒਺Ҏ্͸MauticΛ஌͍ͬͯΕ͹
 ౴͑ΒΕΔ໰୊ͳͷͰɺ
 ड͚ΒΕͳ͍Θ͚Ͱ͸ͳ͍ AnswerɿΠέΔͱࢥ͍·͢ʂ ग़୊෼໺ ໰୊਺ 1.0 Πϯελϯεͷઃఆ 4 2.0 σʔλ؅ཧ 8 3.0 ίϯςϯπɺίϯϙʔωϯτ͓Αͼνϟϯωϧ 11 4.0 Ωϟϯϖʔϯ 4 5.0 Ϩϙʔτ 3 6.0 Campaign Factory 4 7.0 ύʔιφϥΠθʔγϣϯ 6 https://www.acquia.com/solutions/customer-success/acquia- certification
17. ©2018 Acquia Inc. — Confidential and Proprietary
18. MauticٴͼCampaign Studioͷਓࡐҭ੒ Newcomer Learner Skilled Expert αΠτϏϧμʔ σϕϩούʔ ϑϩϯτΤϯυ εϖγϟϦετ όοΫΤϯυ εϖγϟϦετ ΦϯϥΠϯτϨʔχϯά ։ൃऀ޲͚ίϯςϯπ Ҋ݅ൃ۷ ೝఆࢿ֨ Grandmaster ࢀߟɿDrupalशಘͷϓϩηε
19. ΞΫΠΞͷૂ͍ ར༻ऀΛ૿΍͠ͳ͕ΒσϦόϦʔͰ͖ΔਓࡐΛ૿΍ͯ͠ ϏδωεͷΤίγεςϜΛ֦େ͢Δ ಋೖɾࢧԉ͕Ͱ͖ΔਓࡐΛ૿΍͢ σϦόϦʔ Ҋ݅૑ग़ ҙࢥܾఆ ΞΫΠΞͱMauticͷΤϯήʔδϝϯτΛ޲্ Synergy
20. ·ͱΊ - ΞΫΠΞ͸MauticʹηΩϡϦςΟɺύϑΥʔϚϯε΍ػೳͳͲͷ෇Ճ Ձ஋Λ෇͚ͨϚωʔδυαʔϏεʮCampaign StudioʯΛఏڙ͍ͯ͠ Δʂ - Campaign StudioͷೝఆࢼݧΛ׆༻ͯ͠
 ͓٬༷ͷϏδωε੒ޭʹߩݙ͢ΔͨΊͷ࢓૊ΈΛߏங͍ͯ͠Δʂ - ͍ͨͩ·ࢼݧແྉΩϟϯϖʔϯ࣮ࢪதͳͷͰ
 ͥͻ͜ͷػձʹࢼݧʹ௅ઓͯ͠Έ͍ͯͩ͘͞ʂ