Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
The Business of Code
Search
adii
August 05, 2012
Technology
5
1.7k
The Business of Code
WordCamp San Francisco 2012
adii
August 05, 2012
Tweet
Share
More Decks by adii
See All by adii
How To Build Any Startup With Zero Budget
adii
7
1.1k
Creating a global business from the tip of Africa
adii
1
99
The WordPress Ecosystem
adii
3
400
The Experience Web
adii
1
170
The Designer Startup
adii
5
590
Rockstar Business
adii
1
200
Lessons Learnt from WooThemes
adii
1
350
1 vs 1000
adii
2
190
Selling Design
adii
0
230
Other Decks in Technology
See All in Technology
10年の共創が示す、これからの開発者と企業の関係 ~ Crossroad
soracom
PRO
1
360
How to achieve interoperable digital identity across Asian countries
fujie
0
120
SREとソフトウェア開発者の合同チームはどのようにS3のコストを削減したか?
muziyoshiz
1
100
綺麗なデータマートをつくろう_データ整備を前向きに考える会 / Let's create clean data mart
brainpadpr
2
180
OpenAI gpt-oss ファインチューニング入門
kmotohas
2
1k
ZOZOのAI活用実践〜社内基盤からサービス応用まで〜
zozotech
PRO
0
180
PLaMoの事後学習を支える技術 / PFN LLMセミナー
pfn
PRO
9
3.9k
BirdCLEF+2025 Noir 5位解法紹介
myso
0
200
AIが書いたコードをAIが検証する!自律的なモバイルアプリ開発の実現
henteko
1
350
バイブコーディングと継続的デプロイメント
nwiizo
2
430
GC25 Recap+: Advancing Go Garbage Collection with Green Tea
logica0419
1
420
神回のメカニズムと再現方法/Mechanisms and Playbook for Kamikai scrumat2025
moriyuya
4
570
Featured
See All Featured
Raft: Consensus for Rubyists
vanstee
139
7.1k
Large-scale JavaScript Application Architecture
addyosmani
514
110k
Responsive Adventures: Dirty Tricks From The Dark Corners of Front-End
smashingmag
252
21k
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
addyosmani
7
890
Faster Mobile Websites
deanohume
310
31k
The Web Performance Landscape in 2024 [PerfNow 2024]
tammyeverts
9
850
Music & Morning Musume
bryan
46
6.8k
Git: the NoSQL Database
bkeepers
PRO
431
66k
KATA
mclloyd
32
15k
Designing Experiences People Love
moore
142
24k
BBQ
matthewcrist
89
9.8k
Context Engineering - Making Every Token Count
addyosmani
5
190
Transcript
THE BUSINESS OF CODE ADII PIENAAR. WCSF. 04.08.2012.
4 YEARS, 22 WOOPEEPS, 260 000 USERS & 3M-ODD DOWNLOADS
WOOTHEMES TODAY.
FUSION MONEY & CODE. ENTREPRENEURSHIP & DEVELOPMENT.
LEARN TO SPEAK “GEEK” #1
OPEN-SOURCE ECONOMICS THERE’S NO SUCH THING AS FAST MONEY! #2
ONLY CLEAN CODE SCALES #3 FEATURE BLOAT = LIVE YOUNG,
DIE HARD.
USERS PAY FOR SUPPORT & SERVICE #4 TECHNOLOGY & CODE
ARE BONUSES.
UNDERSTAND THE ECOSYSTEM #5 THE “COMMUNITY” IS SMALL IN COMPARISON.
FREEMIUM IS A DISTRIBUTION CHANNEL ONLY #6 YOU STILL NEED
A REAL REVENUE MODEL
CORE CONTRIBUTIONS ARE SPECIAL #7 #WARMFUZZIES
BE A GOOD AMBASSADOR #8 STICK TO NATIVE CODE &
UI CONVENTIONS
ADII PIENAAR HTTP://ADII.ME @ADII THE BUSINESS OF CODE