Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The Business of Code

Avatar for adii adii
August 05, 2012
Technology
5
1.7k

The Business of Code

WordCamp San Francisco 2012

Avatar for adii

adii

August 05, 2012
Tweet

More Decks by adii

See All by adii
How To Build Any Startup With Zero Budget
Avatar for adii adii
7
1.1k
Creating a global business from the tip of Africa
Avatar for adii adii
1
99
The WordPress Ecosystem
Avatar for adii adii
3
400
The Experience Web
Avatar for adii adii
1
170
The Designer Startup
Avatar for adii adii
5
590
Rockstar Business
Avatar for adii adii
1
200
Lessons Learnt from WooThemes
Avatar for adii adii
1
350
1 vs 1000
Avatar for adii adii
2
190
Selling Design
Avatar for adii adii
0
230

Other Decks in Technology

See All in Technology
エンジニアが主導できる組織づくり ー 製品と事業を進化させる体制へのシフト
Avatar for Shin'ya Ueoka ueokande
1
100
会社紹介資料 / Sansan Company Profile
Avatar for Sansan, Inc. sansan33
PRO
6
380k
【NoMapsTECH 2025】AI Edge Computing Workshop
Avatar for ITO Akihiro akit37
0
230
20250913_JAWS_sysad_kobe
Avatar for Takuya Yonezawa takuyay0ne
2
250
初めてAWSを使うときのセキュリティ覚書〜初心者支部編〜
Avatar for cm-usuda-keisuke cmusudakeisuke
1
280
react-callを使ってダイヤログをいろんなとこで再利用しよう！
Avatar for shinaps shinaps
2
260
AI時代を生き抜くエンジニアキャリアの築き方 (AI-Native 時代、エンジニアという道は 「最大の挑戦の場」となる) / Building an Engineering Career to Thrive in the Age of AI (In the AI-Native Era, the Path of Engineering Becomes the Ultimate Arena of Challenge)
Avatar for JaeSoon Jeong jeongjaesoon
0
250
roppongirb_20250911
Avatar for Kuniaki IGARASHI igaiga
1
250
今日から始めるAWSセキュリティ対策 3ステップでわかる実践ガイド
Avatar for 吉田 岳史 yoshidatakeshi1994
0
120
OCI Oracle Database Services新機能アップデート(2025/06-2025/08)
Avatar for oracle4engineer oracle4engineer
PRO
0
180
AWSで始める実践Dagster入門
Avatar for キタガワ kitagawaz
1
740
サラリーマンの小遣いで作るtoCサービス - Cloudflare Workersでスケールする開発戦略
Avatar for shinaps shinaps
2
470

Featured

See All Featured
Product Roadmaps are Hard
Avatar for C. Todd Lombardo iamctodd
PRO
54
11k
GraphQLとの向き合い方2022年版
Avatar for Yosuke Kurami quramy
49
14k
A designer walks into a library…
Avatar for Paul Jervis Heath pauljervisheath
207
24k
Helping Users Find Their Own Way: Creating Modern Search Experiences
Avatar for Dan Newman danielanewman
29
2.9k
Improving Core Web Vitals using Speculation Rules API
Avatar for Sergey Chernyshev sergeychernyshev
18
1.1k
How STYLIGHT went responsive
Avatar for nonsquared nonsquared
100
5.8k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
Avatar for Morgane Peng morganepeng
131
19k
Reflections from 52 weeks, 52 projects
Avatar for Jefferson Lam jeffersonlam
352
21k
Rails Girls Zürich Keynote
Avatar for Gregor Martynus gr2m
95
14k
StorybookのUI Testing Handbookを読んだ
Avatar for Shingo Yamazaki zakiyama
31
6.1k
JavaScript: Past, Present, and Future - NDC Porto 2020
Avatar for David Neal reverentgeek
52
5.6k
The Art of Delivering Value - GDevCon NA Keynote
Avatar for David Neal reverentgeek
15
1.7k

Transcript

  1. THE BUSINESS OF CODE ADII PIENAAR. WCSF. 04.08.2012.

  2. 4 YEARS, 22 WOOPEEPS, 260 000 USERS & 3M-ODD DOWNLOADS

    WOOTHEMES TODAY.

  3. FUSION MONEY & CODE. ENTREPRENEURSHIP & DEVELOPMENT.

  4. LEARN TO SPEAK “GEEK” #1

  5. OPEN-SOURCE ECONOMICS THERE’S NO SUCH THING AS FAST MONEY! #2

  6. ONLY CLEAN CODE SCALES #3 FEATURE BLOAT = LIVE YOUNG,

    DIE HARD.

  7. USERS PAY FOR SUPPORT & SERVICE #4 TECHNOLOGY & CODE

    ARE BONUSES.

  8. UNDERSTAND THE ECOSYSTEM #5 THE “COMMUNITY” IS SMALL IN COMPARISON.

  9. FREEMIUM IS A DISTRIBUTION CHANNEL ONLY #6 YOU STILL NEED

    A REAL REVENUE MODEL

  10. CORE CONTRIBUTIONS ARE SPECIAL #7 #WARMFUZZIES

  11. BE A GOOD AMBASSADOR #8 STICK TO NATIVE CODE &

    UI CONVENTIONS

  12. ADII PIENAAR HTTP://ADII.ME @ADII THE BUSINESS OF CODE