Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The Business of Code

Avatar for adii adii
August 05, 2012
Technology
1.8k
5

The Business of Code

WordCamp San Francisco 2012

Avatar for adii

adii

August 05, 2012

More Decks by adii

See All by adii
How To Build Any Startup With Zero Budget
Avatar for adii adii
7
1.1k
Creating a global business from the tip of Africa
Avatar for adii adii
1
120
The WordPress Ecosystem
Avatar for adii adii
3
410
The Experience Web
Avatar for adii adii
1
180
The Designer Startup
Avatar for adii adii
5
610
Rockstar Business
Avatar for adii adii
1
210
Lessons Learnt from WooThemes
Avatar for adii adii
1
370
1 vs 1000
Avatar for adii adii
2
200
Selling Design
Avatar for adii adii
0
250

Other Decks in Technology

See All in Technology
依頼文化をやめる日 EM視点で語るPlatform EngineeringとInclusive SRE / Discussing Platform Engineering and Inclusive SRE from an EM's Perspective
Avatar for katsukamaru shin1988
4
4.8k
デジタル・デザイン：次の50年を描く「進化する青写真」
Avatar for Sayaka Ishizuka y150saya
0
840
人を動かすのは時間ではなく、納得感 〜新任EMが入社3ヶ月、組織を2回変えた話〜
Avatar for KAKEHASHI kakehashi
PRO
3
200
SRE Lounge Hiroshimaへの招待
Avatar for gr1m0h grimoh
0
540
アカウントが増えてからでは遅い? ~ マルチアカウント統制の勘所 ~
Avatar for KenichiNakamura kenichinakamura
0
210
最近評価が難しくなった
Avatar for Mitsui maroon8021
0
260
貴方はどのエンジニアリングを磨くのか
Avatar for hatyibei hatyibei
0
110
インフラ寄りSREでも 開発に踏み出せる〜境界を越えてユーザー体験に向き合いたい〜
Avatar for SansanTech sansantech
PRO
2
3.2k
[2026-07-15] AI Ready なはずだったアーキテクチャと、見えてきた課題・次に目指す状態
Avatar for 和田 悠佑 wxyzzz
2
580
AIで政治は変わるのか？ — 中高生と考えたAI時代の民主主義（東海高校サタデープログラム）
Avatar for 須田英太郎 eitarosuda
0
410
Control Planeで育てるBtoB SaaSの認証基盤 - SRE NEXT 2026
Avatar for pokohide pokohide
1
2k
GuardrailからGovernanceへ～AIエージェント運用の次の課題～
Avatar for 吉岡駿 sbspsy
1
240

Featured

See All Featured
<Decoding/> the Language of Devs - We Love SEO 2024
Avatar for Nikki Halliwell nikkihalliwell
1
270
Thoughts on Productivity
Avatar for Jon Yablonski jonyablonski
76
5.2k
BBQ
Avatar for Matthew Crist matthewcrist
89
10k
Un-Boring Meetings
Avatar for Sebastian Deterding codingconduct
0
340
Reflections from 52 weeks, 52 projects
Avatar for Jefferson Lam jeffersonlam
356
21k
Statistics for Hackers
Avatar for Jake VanderPlas jakevdp
799
230k
Navigating the moral maze — ethical principles for Al-driven product design
Avatar for Skipper Chong Warson skipperchong
2
410
The Power of CSS Pseudo Elements
Avatar for Geoffrey Crofte geoffreycrofte
82
6.3k
Dominate Local Search Results - an insider guide to GBP, reviews, and Local SEO
Avatar for Greg Gifford greggifford
PRO
0
200
XXLCSS - How to scale CSS and keep your sanity
Avatar for Zaharenia Atzitzikaki sugarenia
249
1.3M
We Have a Design System, Now What?
Avatar for Morgane Peng morganepeng
55
8.2k
[RailsConf 2023 Opening Keynote] The Magic of Rails
Avatar for Eileen M. Uchitelle eileencodes
31
10k

Transcript

  1. THE BUSINESS OF CODE ADII PIENAAR. WCSF. 04.08.2012.

  2. 4 YEARS, 22 WOOPEEPS, 260 000 USERS & 3M-ODD DOWNLOADS

    WOOTHEMES TODAY.

  3. FUSION MONEY & CODE. ENTREPRENEURSHIP & DEVELOPMENT.

  4. LEARN TO SPEAK “GEEK” #1

  5. OPEN-SOURCE ECONOMICS THERE’S NO SUCH THING AS FAST MONEY! #2

  6. ONLY CLEAN CODE SCALES #3 FEATURE BLOAT = LIVE YOUNG,

    DIE HARD.

  7. USERS PAY FOR SUPPORT & SERVICE #4 TECHNOLOGY & CODE

    ARE BONUSES.

  8. UNDERSTAND THE ECOSYSTEM #5 THE “COMMUNITY” IS SMALL IN COMPARISON.

  9. FREEMIUM IS A DISTRIBUTION CHANNEL ONLY #6 YOU STILL NEED

    A REAL REVENUE MODEL

  10. CORE CONTRIBUTIONS ARE SPECIAL #7 #WARMFUZZIES

  11. BE A GOOD AMBASSADOR #8 STICK TO NATIVE CODE &

    UI CONVENTIONS

  12. ADII PIENAAR HTTP://ADII.ME @ADII THE BUSINESS OF CODE