Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Creating a global business from the tip of Africa

1bd94cce8c3a86fa5aeb1fbbced7c8f7?s=47 adii
October 11, 2012

Creating a global business from the tip of Africa

Presented at Business of Software 2012 (http://businessofsoftware.org)

1bd94cce8c3a86fa5aeb1fbbced7c8f7?s=128

adii

October 11, 2012
Tweet

Transcript

  1. CREATING A GLOBAL BUSINESS FROM THE TIP OF AFRICA ADII

    PIENAAR. BUSINESS OF SOFTWARE. 02.10.2012.
  2. None
  3. 2007 FIRST PRODUCT. INITIAL REVENUE.

  4. 2008 QUIT MY JOB. CO-FOUNDERS. WOOTHEMES.COM LAUNCHES. FIRST MILLION.

  5. 2009 MEET CO-FOUNDERS IN PERSON. FIRST HIRES. KICKING ON.

  6. 4 YEARS, 25 WOOPEEPS, 300 000 USERS & QUITE A

    FEW $$$’s RIGHT NOW.
  7. $0 FUNDING 100% BOOTSTRAPPED ALSO.

  8. NOT A BAD “TIP” CAPE TOWN

  9. ANOTHER ONE CAPE TOWN

  10. WE HAVE BEACHES CAPE TOWN

  11. AND GOOD WINE CAPE TOWN

  12. WHAT’S DIFFERENT? BUT...

  13. TECH HUB CAPE TOWN AIN’T NO

  14. NETWORKING MENTORS ADVISORS INVESTORS WE DON’T REALLY HAVE...

  15. STARTUP CULTURE WE HAVE NO

  16. SHORTAGE OF SKILLS WE HAVE A

  17. EVERYTHING TAKES A WHILE TO REACH US AND...

  18. “ WE WOULDN’T BE DOING FOUNDERS A FAVOR BY LETTING

    THEM STAY IN NEBRASKA. PLACES THAT AREN’T STARTUP HUBS ARE TOXIC TO STARTUPS. YOU CAN TELL THAT FROM INDIRECT EVIDENCE. YOU CAN TELL HOW HARD IT MUST BE TO START A STARTUP IN HOUSTON OR CHICAGO OR MIAMI FROM THE MICROSCOPICALLY SMALL NUMBER, PER CAPITA, THAT SUCCEED THERE. I DON’T KNOW EXACTLY WHAT’S SUPPRESSING ALL THE STARTUPS IN THESE TOWNS - PROBABLY A HUNDRED SUBTLE THINGS - BUT SOMETHING MUST BE. PAUL GRAHAM
  19. AGAINST ALL ODDS OUR JOURNEY.

  20. LESSONS LEARNT

  21. BUCK TRENDS #1

  22. IGNORANCE IS BLISS COMPETITIVE ADVANTAGE? ALSO: TECH BUBBLES HAVEN’T REACHED

    AFRICA YET.
  23. GROUPTHINK AVOIDING THE

  24. BOOTSTRAPPING vs VC EXAMPLE

  25. NOT BASED IN SILICON VALLEY? NEW YORK? BERLIN? #2 BREATHE.

    YOU’LL BE FINE.
  26. INTERNATIONAL QUALITY BUILD SOMETHING OF

  27. INVEST IN BRANDING BECAUSE IT’S FREE.

  28. CUSTOMER SERVICE IS CHEAP MARKETING

  29. NOBODY CARES WHERE YOU’RE FROM IN THE END...

  30. TRUST IN PEOPLE #3

  31. None
  32. HIRING THE BEST REGARDLESS OF LOCATION

  33. DIY. EVERYTHING. #4

  34. DIVING INTO THE DEEP-END IS THE BEST WAY TO LEARN

  35. WORK HARDER THAN ANYBODY ELSE

  36. WORK SMARTER THAN ANYBODY ELSE THEREAFTER...

  37. ENABLE OTHERS TO MAKE MONEY #5 BECAUSE IT’S RECESSION-PROOF.

  38. B2B vs B2C (AVOIDING THE GROUPTHINK... AGAIN.)

  39. TRAVEL #6

  40. MAKE FRIENDS MEET MENTORS

  41. ATTEND CONFERENCES FOR THE BEST CONVERSATIONS

  42. DESIGN EVERYTHING. #7

  43. CREATE YOUR OWN BOX INSTEAD OF BEING PUT INTO A

    BOX...
  44. CONSTRAINTS BREED CREATIVITY

  45. CREATING A GLOBAL BUSINESS FROM THE TIP OF AFRICA ADII

    PIENAAR HTTP://WOOTHEMES.COM HTTP://ADII.ME @ADII